Win over investors with your social networking pitch deck

Issue

The social media market is a crowded space with an overwhelming amount of platforms to choose from. Users are often frustrated with having to manage multiple accounts and maintain their presence on different platforms. Constant notifications, algorithm changes, and lack of privacy also make the user experience stressful and time-consuming. This creates a need for a streamlined and secure social networking platform that meets user needs.

One of our potential users, Jane, is a busy professional who needs to maintain her personal and professional social media accounts. She often forgets to post or reply to messages due to her busy schedule and is frustrated with the cluttered and complex layout of various social media platforms. Jane needs a simple and secure social networking platform that allows her to easily manage her accounts.

Relevance

The problem of managing multiple social media accounts is becoming increasingly relevant as more and more people join social networking platforms. According to a survey conducted by the Pew Research Center, 69% of adults in the United States use social media. As the number of users increases, the need for a simplified social networking platform increases.

The Covid-19 pandemic has also highlighted the importance of online communication and social media. With many people working from home, social media has become a primary way to connect with friends, family, and colleagues. It is essential to have a social networking platform that is easy to use and manages multiple accounts.

Current Solution

There are currently several social networking platforms available, such as Facebook, Twitter, LinkedIn, Instagram, and Tiktok. Each platform has its own strengths and weaknesses, and users often have to use multiple platforms to meet their needs.

However, these platforms are not designed to handle multiple accounts and can be overwhelming to use. Algorithm changes and privacy issues have also become a source of frustration for users.

Why the problem exists

The problem of managing multiple social media accounts exists due to the lack of a unified platform that meets user needs. Social media platforms are primarily designed for advertising and data collection, and user experience takes a back seat. The growing number of platforms and the lack of integration between them also contribute to the problem.

Users need a secure and streamlined social networking platform that saves time, allows them to manage multiple social media accounts, and respects their privacy. Our solution aims to meet these needs and provide a more complete and personalized social networking experience.

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Solution / value proposition

Our social networking marketplace is the ultimate solution for connecting professionals with new career opportunities. We understand that traditional job search methods can be frustrating for employers and job seekers, with limited visibility and networking opportunities. Our platform allows employers to showcase their company culture and open positions, while job seekers can actively market themselves and explore various industries and roles.

Our solution is designed to make the process of finding top talent more efficient and effective than ever. We provide a curated experience that matches the right job seekers with the right employers, based on shared values and preferences. Our platform offers features like video interviews, resume building tools, and networking events to help job seekers make meaningful connections and land their dream job.

Our solution offers an innovative and dynamic approach to job search, revolutionizing the way professionals can connect and engage with potential employers. Our platform is designed with the needs and wants of employers and job seekers in mind.

After using our platform, job seekers will feel more empowered and prepared for their next career move. They will have access to a wide range of opportunities and the tools necessary to market themselves effectively. Employers will feel confident in their hiring decisions, knowing they’re connecting with the best talent for their culture and company goals.

We think our solution is truly amazing and has the potential to transform the way professionals approach their careers. By focusing on networking and one-to-one matches, we provide an unprecedented level of support and guidance to job seekers, making it easier to find the right fit and advance their careers.

• Does this really solve the problem discussed?

Yes, our social networking marketplace addresses common pain points associated with traditional job search methods. Our platform connects professionals with employers in a more efficient and effective way, making it easier for both parties to find the right match. This innovative approach streamlines the search process and saves time and energy for job seekers and employers.

• Is the solution so good that the customer will do anything to get it?

We think our solution is incredibly compelling and job seekers and employers will be eager to use our platform. The ability to connect with like-minded professionals and explore new career opportunities provides enormous value to everyone involved. Our focus on personalized and curated matches gives every user a unique and valuable experience that they would want to return to again and again.

• How will the customer feel after using the solution?

After using our solution, job seekers and employers will feel more empowered and confident in their professional activities. Job seekers will have access to a wealth of opportunities and tools to help them market themselves more effectively, while employers will be able to connect with top talent in a more efficient and personalized way. Overall, our solution provides a more positive and productive experience for everyone involved.

• Is the solution amazing?

Yes, we strongly believe that our solution is innovative and transformative. By offering a more comprehensive and personalized approach to job search and networking, we provide a unique and valuable service that has the power to change the way professionals approach their careers for the better.

Market validation

Our social networking market has a total available market (TAM) of approximately 0 billion, with over 3.6 billion social media users worldwide. Our target market is social media influencers and businesses looking for social media collaborations and partnerships. Revenue per customer for our market is estimated at around ,000 per collaboration, with sales cycles ranging from one to three months.

The market is specifically appealing as social media has become a key factor in brand awareness and customer acquisition. More businesses are turning to social media influencers to help promote their products and services, creating demand for a centralized platform to facilitate collaborations.

The market for social media collaborations is growing at a steady rate. The global influencer marketing industry is expected to grow to .8 billion by 2021, from .5 billion in 2019. The industry is expected to grow at a compound annual growth rate (CAGR) of 32.4 % from 2020 to 2027.

Our research also shows that customers are increasingly willing to pay for social media collaborations as they recognize the value of influencer marketing. Influencer.co reported that 80% of marketers who have used influencer marketing found it to be effective, indicating that businesses are willing to invest in social media collaborations.

• The TAM for our market exceeds 0 billion.
• Revenue per customer for our market is estimated at around ,000 per collaboration, with sales cycles ranging from one to three months.
• The global influencer marketing industry is expected to reach .8 billion by 2021 and grow at a CAGR of 32.4% through 2027.
• 80% of marketers who have used influencer marketing found it to be effective.

business model

Our business model for the social media market is centered on generating revenue through a commission-based system. We will receive a percentage of transactions made through our platform as the main source of income. This will be calculated as a percentage of the total transaction value.

Our platform is designed to be user-friendly and accessible to anyone who wants to buy, sell or trade products. To generate revenue, our platform will offer a range of products and services that will appeal to our target audience. These products will include:

• Listing Fees: Sellers pay listing fees to list their products or services for sale.
• Transaction fees: We will receive a percentage of the transaction value for each successful sale made on our platform.
• Premium Membership: We will be offering premium membership packages to sellers who wish to take advantage of additional features and benefits, such as priority placement in search results and access to advanced marketing tools.
• Value-Added Services: We will offer additional services to sellers, such as marketing and advertising support, to help them optimize their selling performance on our platform.

Our revenue target for the first year of operation is million, with growth projections of up to million over the next three years. With a commission-based system, as our user base grows, so does our revenue-generating potential. According to our market research, there is a strong demand for our platform in this niche market, making it a lucrative opportunity for investors.

As we expand into international markets, we will also introduce local currencies and payment systems to facilitate transactions for our global users. This will open up other revenue streams, such as currency conversions and transaction fees.

Overall, our business strategy is to create a comprehensive, user-friendly platform that offers a range of products and services to sellers and buyers. By charging fees based on the value of the transaction and offering value-added services, we are well positioned to generate sustainable revenue and grow our user base over time.

Competition

Our main competitors in the social media market include LinkedIn, Facebook Groups and Meetup. Each of these platforms has its own unique strengths and weaknesses.

• Liendin : LinkedIn is a professional networking site that connects professionals with each other.
• Facebook groups : Facebook groups allow people with similar interests to connect in a more relaxed and social environment.
• Meet Up : Meetup is a platform that facilitates in-person gatherings for people with specific interests.

While these platforms all offer social networking capabilities, our platform stands out by providing a more specialized and targeted approach. We focus on connecting professionals within a specific industry or niche, allowing them to easily connect and share resources and knowledge.

Our Unique Selling Points (USPS) include:

• Niche Focus : Our platform focuses on connecting professionals in specific industries or niches, offering a more specialized and targeted approach to networking.
• Exclusive Access : Our platform is invite-only, creating a sense of exclusivity and fostering a stronger sense of community among our users.
• Customizable Profiles : Our platform allows users to create highly detailed and customizable profiles that highlight their skills, experience and interests, making it easier for them to connect with others in their field.

We believe our platform has the potential to help professionals connect with each other in a more meaningful way than existing social media platforms allow. We see ourselves as complementing, rather than competing with, these other platforms, as there is a growing demand for more targeted and specialized networking solutions in today’s fast-paced business world.

We anticipate that our main competitors for customers will come from trade associations and networking events that target specific industries, as well as other social networking sites that may decide to enter our niche market. However, we believe our focus on exclusivity, customization and niche networking will set us apart and help us build a loyal user base.

Founding team

Our founding team is made up of experienced and passionate people who are dedicated to making our social networking market venture a huge success.

John Smith – CEO: John holds a bachelor’s degree in computer science from MIT and has over a decade of experience as a software engineer. He has previously worked at Google and Facebook, and is an expert in building scalable and reliable systems. John is responsible for the overall strategy and vision of the business.

Jane Doe – CMO: Jane is a seasoned marketer with a bachelor’s degree in marketing from NYU. Prior to co-founding our company, she worked at several startups and helped them grow their user base through innovative marketing strategies. Jane oversees all marketing and growth initiatives.

David Lee – CTO: David holds a Masters in Computer Science from Stanford and has worked as a software engineer for over a decade. He has expertise in building complex systems and previously worked on Amazon and Dropbox. David is responsible for the technical architecture and development of our platform.

Sarah Kim – COO: Sarah is a seasoned operations expert with a bachelor’s degree in operations management from Wharton. She has experience in large companies like McKinsey and GE, as well as in startups. Sarah is responsible for the overall operations and scale of our business.

Together, our team has a proven track record of building successful startups and bringing innovative products to market. We are all passionate about our mission to create a social networking marketplace that empowers users to connect and engage with others in meaningful ways.

We believe our diverse backgrounds and skills make us the right people for the challenge of building a social networking marketplace that will disrupt the industry. Although we may lack some skills, we are committed to continuing to learn and grow as a team.

Our goal is to create a platform that allows users to connect and engage with others in new and meaningful ways. We believe our platform will bring value to individuals and businesses, and we are excited to bring it to market soon.

Overall, we are confident in our team’s ability to execute and deliver our vision for the future of social media. We are excited to embark on this journey and make our mark on the industry.

Traction

Our traction slide demonstrates the progress and growth we have made as a company. We have been testing our social networking marketplace in a controlled environment for the past 6 months and have gained significant traction. This has allowed us to fine-tune our strategy and product based on the needs of our customers, and we are confident in our ability to scale the platform.

Currently we have 10,000 registered users, with a growth rate of 25% per month. This growth has been achieved through a combination of paid marketing campaigns and organic referrals. Additionally, we have seen a 40% increase in weekly active users over the past three months, indicating that users are not only joining, but actively using the platform.

Our customer feedback has been overwhelmingly positive, with an average rating of 4.9 out of 5 in our mobile app stores. Users have praised our user-friendly interface, efficient matching algorithms, and excellent customer support. We have also received valuable feedback from our users, which has allowed us to introduce new features and improve our offering.

To get a product market fit, we track two key metrics: retention rate and conversion rate. Our current retention rate is 80%, and we’ve seen a 20% increase in user conversion, indicating that our platform is becoming more compelling and valuable to our users.

The social media market is constantly growing, especially in the post-pandemic era, where people have embraced virtual communication for personal and business purposes. Additionally, we have identified an untapped market segment for our platform: niche industries, such as agriculture or the creative sector. We plan to target these industries and quickly establish ourselves as the go-to platform for networking and collaboration in them.

In conclusion, our traction slide indicates growing demand for our social networking marketplace, positive user response, and significant progress toward achieving product market fit. We are confident that we can continue to execute effectively and grow our platform to become the leading social network for niche industries.

Fund raising

Our social media marketplace is currently seeking million in seed funding to complete our product development and release a beta to the marketplace. This investment opportunity presents a chance to disrupt the traditional social media industry and create a community-driven platform that allows individuals to connect, collaborate and create content.

We plan to allocate funds as follows:

• Development : 40% of funds will be used to refine our product offerings and user interface, with a particular focus on improving the user experience.
• Marketing Efforts : 30% of funds will be used for marketing campaigns to help grow our user base, diversify our revenue streams, and increase our brand exposure.
• New Employees : 20% of funds will be used to build our team with targeted hires in marketing, engineering and customer service to ensure we can achieve our growth goals.
• Miscellaneous Expenses : The remaining 10% of funds will be allocated to miscellaneous expenses such as legal fees, rent, and office supplies.

With the funds raised, our company aims to achieve several milestones:

• Launch Beta: The funds will allow us to launch the beta version of our platform, allowing early adopters to test and provide constructive feedback to refine our product.
• Acquire new users: Through our targeted marketing campaigns, we aim to acquire a substantial user base, establishing a solid foundation for the growth of our platform.
• Advance our technology: We envision that our continued product development will help expand our offerings and services, optimizing the user experience.
• Financial sustainability: Our business aims to break even in the next three years to ensure our financial sustainability, and the funds raised will help us achieve this goal.

Our goal is to revolutionize the social media industry and become a leader in facilitating meaningful connections online. We appreciate any interest or investment in our fundraising cycle and will be happy to provide additional information upon request.