Win investors with your Pitch C2C deck

Issue

Have you ever tried to find unique, handcrafted jewelry that suits your style but ended up leaving a store empty-handed and disappointed? One of our potential clients, Jenny , knows this struggle all too well. Jenny, a young professional, has always loved jewelry and wears it daily as a form of self-expression. However, she often finds herself settling for mass-produced pieces that don’t reflect her unique style. Even stores that offer customization options tend to have limited selections and take too long to create the piece, leaving Jenny feeling frustrated.

This is a common problem among jewelry lovers. Many stores lack the ability for customization, exceptional customer service, and handcrafted designs, which leaves customers feeling disappointed with their overall experience. The current solution for this problem is to settle for a piece that doesn’t fully align with your personal style or to relentlessly seek out a store that provides the customization and customer service they want. These options are unsatisfactory, especially for people who appreciate unique, handcrafted pieces that reflect their identity.

The problem exists because there is a lack of stores that focus on providing one-of-a-kind, handcrafted pieces tailored to customer preferences and provide exceptional customer service. Many jewelry stores focus on mass-produced pieces, which limits their ability to cater to the unique preferences of individual customers. This not only leaves customers disappointed, but also does not contribute to long-term customer loyalty.

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Solution / value proposition

At our jewelry store, we solve the problem for jewelry lovers who struggle to find unique, handcrafted pieces that align with their personal style. We deliver exceptional value to our customers with our handcrafted designs that set us apart from our competitors.

Our customers have the option of customization, ensuring they leave with a piece that meets and exceeds their expectations. We provide excellent customer service and our knowledgeable staff are always on hand to meet any needs.

We offer items at different price points to cater to a wide range of customers. For the luxury-minded customer, we offer luxurious gift options and accessories.

Narration

Our founder’s personal frustration with the lack of unique jewelry options led to the creation of our store. After years of searching for the perfect piece of jewelry and going short, our founder decided to create a store that would solve the problem for all jewelry connoisseurs.

We source high quality materials and work with local artisans to ensure unique designs not found at mainstream retailers. Our commitment to sustainability and ethically sourced materials enhances our appeal to environmentally conscious customers.

Benefits of our solution

• Customers will finally be able to find unique, handcrafted jewelry that perfectly aligns with their personal style.
• Customers can personalize their jewelry and receive excellent customer service, ensuring a positive shopping experience.
• Our products are available at different prices, which makes it accessible to a wider clientele.
• Our commitment to sustainability and ethically sourced materials appeals to environmentally conscious customers.

Our solution is so good that customers will do anything to get it – it’s the perfect way for jewelry lovers to find an exceptional piece that really speaks to them. After using our solution, customers will feel elated and satisfied – they will finally have the unique piece of jewelry they have been looking for, and one that aligns with their personal style.

We’ve created an incredible solution that solves a real problem in the market, and we can’t wait to share it with investors who believe in our vision.

Market validation

Our market validation supports the existence of a viable and growing market for handcrafted and unique jewelry products. According to the Global Jewelry Market Report, the Total Addressable Market (TAM) for the jewelry industry reached USD 276 billion in 2018 and is expected to grow to USD 480 billion by 2025. In the United States, the TAM of the jewelry industry is estimated at 71 billion USD in 2021.

Our addressed market segment includes jewelry enthusiasts who appreciate the personal touch of unique pieces on mass-produced items. Customers in this market segment are willing to pay a premium for high-quality, handcrafted pieces, with sales per customer ranging from to over ,000 per sale.

It is a great idea to start a business in this market due to the high demand for unique jewelry experiences and the preference for ethically sourced materials. The trend towards sustainable and socially responsible products means there is a growing market for jewelry companies that incorporate green practices into both the manufacturing process and the sourcing materials.

The market for handcrafted and unique jewelry is growing, with more customers looking for personalized and unique creations. According to Statista, the global jewelry market is expected to grow at a compound annual growth rate (CAGR) of 6% from 2021 to 2025.

Customers in our addressed market segment are willing to pay a premium for unique, high-quality pieces, with an average price of 0. This indicates that a jewelry business that provides an exceptional customer experience and unique products can generate significant profits.

business model

Our business model revolves around offering high quality, handcrafted jewelry designed to meet the unique styles and preferences of our customers. We provide exceptional personalized designs, repairs and customer service resulting in a positive or satisfying shopping experience. Our store generates revenue through the sale of jewelry, custom designs, and accessories.

• Revenue Generation: Our primary sources of revenue are sales of our jewelry, custom designs and accessories. Our product prices vary, catering to a wide range of customers.
• Total amount of revenue: Our total revenue depends on a number of factors such as sales, market demand, marketing strategies and pricing policies. Our projected revenue for the first year of operation is 0,000, with a growth rate of 10% per year.
• Revenue-generating products: Our revenue-generating products include high-quality handcrafted jewelry, accessories such as necklaces, bracelets, and earrings, and custom designs that add a unique touch to our customer’s shopping experience.

We believe our business model is unique and provides an excellent opportunity to deliver high quality jewelry while creating a positive impact on the environment and community.

Competition

Our main competitors in the jewelry market are high chains such as Pandora and Tiffany & Co, as well as small boutique jewelry. These players dominate the market with their recognizable brands and long-standing reputations. However, they both have weaknesses in areas where our store excels.

• Pandora: The brand is known for its affordable charm bracelets and limited handcrafted pieces. They have mainstream appeal and a wide range of products, but they lack the customization and uniqueness that our store offers.
• Tiffany & co: As a luxury brand with a long history in the industry, they offer high-end pieces that are globally recognized. However, their prices are out of reach for many customers, and they don’t offer customization to the extent that we do.
• Jewelry Boutiques: Smaller, independent jewelry stores specialize in unique, handcrafted pieces and have a more personalized touch than larger retailers. However, they may lack the branding and marketing power to effectively compete with the biggest players in the industry.

What sets our store apart from the competition is our focus on personalization and customer service. We pride ourselves on offering unique designs not found at mass market retailers, and we provide a personal touch that big name brands struggle to replicate. We also have a range of prices to appeal to a wider clientele.

Our USPs include:

• Handcrafted jewelry that is unique and customizable.
• Exceptional customer service that delivers a personalized shopping experience and exceeds customer expectations.
• Various prices catered to different customers and budget ranges.
• A commitment to sustainability and ethically sourced materials that align with current customer values.

We believe our competitors are stealing customers because of their long-standing brand recognition and reputation, and their ability to offer a wider range of products. However, we aim to attract customers who are looking for personalized, handcrafted jewelry and a more personalized shopping experience. We believe that providing unique, personalized service and exceptional customer service will set us apart from the competition and help us establish a strong foothold in the marketplace.

Founding team

Our founding team includes qualified and experienced professionals in the jewelry sales and retail industry. We came together with a shared passion to provide exceptional service and unique offerings to our customers. Our main objective is to strengthen our team and our skills to make this company a huge success.

John Doe , our CEO, has over 15 years of experience in the jewelry industry and a track record of running a jewelry chain across the country. He holds a Bachelor of Business Administration and an MBA from a top business school, providing him with the skills to lead our team effectively.

Jane Smith , our COO, brings over a decade of retail sales experience to the table. She has worked with several top brands and helped scale businesses from inception to success. Her education includes a bachelor’s degree in sales and marketing and an MBA, which she earned from one of the top universities in the country.

Mark Johnson , our Head of Design, is a renowned jewelry designer with over a decade of experience creating unique jewelry. He studied jewelry design at some of the world’s leading institutions, including the Gemological Institute of America and the Fashion Institute of Technology. Mark is responsible for creating the designs of our handcrafted pieces, ensuring each piece is unique and exceptional.

Emily Lee , our Customer Service Manager, has worked in the luxury retail industry for over 10 years and brings experience in delivering exceptional service to our customers. She understands the ins and outs of customer service and has received numerous accolades from satisfied customers in her previous roles. Emily has a bachelor’s degree in customer service and an MBA from a top business school.

Our team brings a diverse set of skills to the table, ensuring we have the skills to overcome any challenges that may arise. We share a passion for providing exceptional service and unique offerings to our customers, and we believe we are the right people for this challenge.

To ensure transparent operations and effective decision-making, we hold regular team meetings to discuss progress, update on tasks and make strategic decisions. Our common goal is to create exceptional jewelry that exceeds our customers’ expectations, and we are committed to achieving this goal together.

In summary:

• Our team includes qualified and experienced professionals in the jewelry sales and retail industry.
• We have diverse skill sets, ensuring that we are equipped to overcome any challenges that arise.
• We share a passion for providing exceptional service and unique offerings to our customers.
• We hold regular team meetings to ensure transparent operations and effective decision-making.

Traction

As a company, we have achieved significant milestones that substantiate the potential for success in our business. Our traction slide is showing positive signals that indicate our business is moving in the right direction. We have demonstrated progress and now is a good time for investors to jump on board.

• We have secured a prime location in a high traffic commercial area which means we already have a foothold in the market.
• We have received positive feedback from our first market tests and surveys. 90% of customers were satisfied with the unique design of our products and 85% said they would recommend us to a friend.
• Our team has established relationships with local artisans and designers to ensure a constant flow of personalized and unique designs. This sets us apart from other jewelry and gives us a competitive edge.
• We have invested in a robust marketing plan to ensure a strong opening. As a result, we received significant traction on social media, with over 1,000 followers in just two months on Instagram and 800 followers on Facebook. Significant brand recognition is key to driving sales at the start of a business, and our powerful social media presence is a great sign of things to come.
• Our sales team has closed several great deals for our products with area retailers. We received orders worth nearly 0,000 for our custom parts in the first quarter of operations.
• We have achieved a high level of customer satisfaction due to our outstanding customer service. This resulted in positive online reviews on platforms such as Google and Yelp.

These milestones indicate that our assumptions are proving true and we are headed in the right direction. It shows that we are capable of executing a winning strategy and building a successful business. Our critical drivers for growth include lead count, customer acquisition cost, churn, and customer lifetime value. We believe our slide proves that we are on the right track to achieving these goals and building a successful business.

Fund raising

In order to bring our jewelry vision to life, we are looking for a total investment of 0,000. This investment will allow us to follow the ground and ensure a successful launch, with the potential for return on investment within the first two years of activity.

The funds we raise will be allocated to several key areas:

• Store Construction: A significant portion of the investment will go towards building our store and creating a luxurious shopping experience for our customers. This includes securing a premium location, designing the store interior and displays, and procuring high quality fixtures and fittings.
• Inventory: To ensure that we have a wide range of unique jewelry available at various price points, part of the investment will go towards purchasing high quality materials and commissioning custom designs from local artisans.
• Marketing: To attract customers and generate buzz around our new store, we will allocate part of the funds towards a comprehensive marketing plan. This will include print and online advertising, influencer partnerships and hosting launch events.
• Operating expenses: The rest of the investment will be used to cover operational expenses during the first year of operation, including salaries, rent, utilities and other overheads.

With this investment, we will achieve several key milestones:

• Launch a uniquely handcrafted jewelry store that fills a gap in the market and meets the needs of customers who value personal style and exceptional service.
• Secure a premium location and design a luxurious shopping experience that attracts customers and sets us apart from competitors.
• Buy high-quality materials and commission custom designs from local artisans to ensure a wide range of pieces are available at different price points.
• Attract customers with targeted marketing efforts, generating buzz and excitement around our new store.
• To establish a positive reputation in the jewelry industry by providing personalized service and unique offerings, setting the stage for long-term success and expansion.