Win funding for your call center with a pitch pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet John: He’s a busy professional who’s frustrated with the current inefficiencies in the call center industry. John must spend long periods of time waiting on the phone, navigating intimidating automated systems, and talking to uninterested agents. It takes him several calls before he reaches the right person to solve his problems. This results in a poor customer experience and leaves him with a negative impression of the company.

John is not alone in his frustration. Across the call center industry , customer service is often lacking. The root of this problem is simple – most companies don’t provide efficient and effective customer service. Rather than investing in skilled agents and streamlined processes, companies rely on outdated technology, poor training, and underpaid agents. This leads to wasted time and frustrated customers , ultimately resulting in lost potential revenue.

The problem of inefficient call centers is widely recognized and becoming increasingly relevant . Customers like John now have higher expectations for customer service, and with the advent of social media, businesses are more exposed to customer feedback than ever. Likewise, businesses are beginning to recognize the importance of providing excellent customer service, leading to an increase in the need for innovative solutions to these customer service issues.

The current solution to this problem is inadequate. Many companies resort to hiring low-wage agents who don’t have the experience or training to effectively handle complex customer inquiries. These agents may not provide the necessary level of customer service, leading to unhappy customers and loss of revenue. Additionally, outdated technology is often used, leading to long wait times, difficulty navigating automated systems, and other inefficiencies. This combination of inadequate agents and technology contributes to the ongoing problem of poor customer service.

This problem exists largely due to a lack of investment in the call center industry. Companies often view call centers as a cost center rather than a revenue center, affecting the level of investment in call center technology, agents, and processes. This led to the challenges that John and many others face when trying to resolve issues with a business. However, with the growing importance of customer service and the emergence of innovative call center technologies, the problem can be solved with the right solution.

Solution / value proposition

Our call center offers a solution to the problem of inadequate customer service in the industry. We’ve designed a system that delivers exceptional customer service with a personal touch, improving customer experience and satisfaction.

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Our team has developed state-of-the-art software that makes it easy to manage workflow, call recordings, and track performance metrics. We provide our customers with an experienced and highly trained team of customer service representatives who are not only trained in customer service but also have industry specific knowledge to ensure high quality interactions with every customer.

Our service is so exceptional that it will become an amplification for brand awareness and referral marketing for our clients’ businesses. Clients will feel appreciated and heard in every interaction they have with our team.

We believe that our solution is not only revolutionary but also necessary in today’s highly competitive market. Businesses that provide exceptional customer service are more likely to retain customers and generate more revenue.

We will continue to refine our approach to ensure customers always receive the best possible service, incorporating innovative technologies and training programs to ensure we stay ahead of the curve.

  • Does this really solve the problem discussed? Yes , Our solution provides exceptional customer service with a personal touch, improving customer satisfaction.
  • Is the solution so good that the customer will do anything to get it? Yes , our service is so exceptional that it will become an amplification of brand awareness and referral marketing for our clients’ businesses.
  • How will the customer feel after using the solution? Valued and Heard , customers will feel valued and heard in every interaction they have with our team.
  • Is the solution amazing? Yes , our call center provides state-of-the-art software and industry-specific knowledge to ensure high-quality interactions with every customer, setting a new standard for exceptional customer service.

Market validation

The call center services market is a large and growing industry. The total size of the addressable market for call center services is estimated to be 7.1 billion by 2025, according to Marketsandmarket. With the growing demand for customer service and sales support, the market is expected to grow at a CAGR of 9.7% .

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A specific area of the market that our company focuses on is providing outsourced call center services for small and medium sized businesses. These companies often don’t have the resources or expertise to run an in-house call center, so they rely on outsourced services for customer support, lead generation, and telemarketing. Our revenue per client is estimated at 0,000 annually.

Starting a call center business is a good idea due to the growing demand for outsourced call center services, especially among small and medium-sized businesses. Additionally, outsourcing call center services can save businesses time and money compared to managing an in-house call center.

The market for call center services is growing due to the growing customer demand for the high quality customer service, as well as the need for effective sales and marketing support. According to the global Contact Center Analytics market report by Market Research Future, the Contact Center Analytics market is expected to grow at a CAGR of 16.28% from 2018 to 2023.

Based on our research, customers are willing to pay an average of – per hour for call center services, depending on the complexity of the services provided.

business model

Our business model focuses on providing exceptional call center services to clients across various industries. We operate a 24/7 call center that offers inbound and outbound services. Our inbound team provides customer service support, complaint resolution, technical assistance and order processing. Meanwhile, our outbound team handles lead generation, appointment setting, and client satisfaction surveys.

We generate revenue through charging our customers based on the number of calls handled by our agents or through project-based payments. Our pricing strategy is competitive with other call center companies. We also offer customizable and scalable plans according to the needs of our customers.

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We have a diverse customer base that spans different industries including healthcare, telecommunications, e-commerce and many more. This provides us with a stable source of income, as we are not dependent on the performance of a single industry.

Our services are in high demand, especially in today’s business landscape, where customer experience is a top priority. Our ability to provide high quality customer service, increase customer satisfaction levels and drive business results makes our company unique in the market.

  • Income streaks:

  • Billing per call
  • Project-based payments

  • Total income:

Our expected annual revenue is million over the next three years.

  • Income generating products:

  • Incoming customer support
  • Incoming technical support
  • Order is under treatment
  • Outbound sales and lead generation
  • Outgoing Customer Satisfaction Statements

Overall, our business model is well aligned with our customers’ needs, market demand and our expertise in delivering exceptional call center services. Our financially viable and customizable plans make us a good choice for businesses looking to increase their customer retention and satisfaction rates.


Our call center faces competition from other outsourcing companies in the industry, but we believe we have what it takes to stand out.

Key competitors in our market include ABC Outsourcing , XYZ Call Center , and 123 Communications . These companies offer similar services to ours, but they have their own unique strengths and weaknesses.

  • ABC Outsourcing has a large call center with a high level of resources, but their customer service can be impersonal at times.
  • XYZ Call Center has a reputation for quality service, but they charge a premium price which may be too expensive for some customers.
  • 123 communications is a newer company that still builds up its reputation, but they offer competitive pricing and a more personalized approach to customer service.

Our strengths lie in our attention to detail and personalized service. We take the time to understand the unique needs and challenges of each of our clients, and work closely with them to develop custom solutions. Additionally, we offer a transparent and fair pricing model, ensuring that our clients receive the best value for their investment.

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Our Unique Selling Propositions (USPs) include:

  • 24/7 customer service
  • Flexible pricing options
  • Personalized services tailored to the needs of each client
  • Highly qualified and experienced team of call center agents
  • State-of-the-art technology and tools to ensure effective communication with customers

We believe our USPS and personalized approach to customer service will set us apart in the marketplace and attract customers who are looking for a partner who can help them achieve their business goals.

Regarding our position in the market, we see ourselves as a mid-level outsourcing company that can offer high quality service at a fair price. Our target audience includes small and medium businesses that are looking for a reliable partner to meet their customer service needs without breaking the bank.

In terms of competition, we are the most likely to lose ABC Outsourcing customers, especially those looking for a larger call center with more resources. However, we believe that our focus on personal service and fair pricing will allow us to retain most of our customers and even attract new ones from our competitors.

Founding team

Our founding team includes experienced and successful professionals in the call center industry. We have a proven track record of delivering results and growing businesses. We came together with a shared vision and purpose to build a call center that sets the industry benchmark for innovation, quality and customer satisfaction.

  • John Smith – CEO: John brings over 20 years of experience in call center management, having worked with some of the leading companies in the industry. He holds a bachelor’s degree in business administration and has won several awards for his leadership and strategic sense.
  • Jane Doe – COO: Jane is a seasoned operations manager with extensive experience in call center operations. She holds a bachelor’s degree in technology management and has demonstrated a unique ability to maximize efficiency and productivity. Jane leads our day-to-day operations and ensures that we deliver on our promise of exceptional customer service.
  • Bill Johnson – CTO: Bill is a tech genius who developed innovative call center software that revolutionized customer engagement. He has a master’s degree in computer science and extensive experience in call center technology. Bill oversees our technology and is constantly innovating to stay ahead of the curve.
  • Emily Garcia – CFO: Emily is a finance expert who brings over a decade of financial management experience to our team. She holds a bachelor’s degree in accounting and an MBA in finance. Emily is responsible for our financial accounting, budgeting and forecasting, ensuring sustainable growth and profitability.
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As a team, we complement each other’s strengths and work together to overcome any challenge. We are passionate about delivering the best results for our customers and our common goal is to build a call center that exceeds all industry standards for customer service, engagement and satisfaction.

We are confident that our expertise and experience make us the right team to lead this business, and we welcome the opportunity to demonstrate our capabilities.


The pull slide is an essential part of our investor pitch deck. It offers evidence to potential investors that our business will succeed. We’re already making progress, which means we’re well on our way to achieving our goals of delivering a unique dining experience.

Are we progressing? Yes. For the moment, we have obtained a privileged location for our restaurant. Our team has developed a menu based on different cultures, and our dishes have been taste tested with positive feedback.

Are the above assumptions true? Yes. We predicted that the growing popularity of Mediterranean cuisine would create strong demand among customers, and we are already seeing positive results.

Do we have a product market fit? Yes. Our diverse menu, emphasis on healthy ingredients and cozy atmosphere have already attracted a loyal clientele, which is growing daily.

Do customers like our product? Yes. Positive customer feedback and word of mouth referrals have helped us gain momentum and secure a competitive edge.

Is there massive market growth? Yes. According to market research, the popularity of Mediterranean cuisine is increasing globally, which means we are getting a significant share of the market.

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Do we have measures to rely on? Yes. We have data on customer acquisition costs, average customer value, and the amount of revenue each customer generates. We use this data to continually improve our business model and increase profitability.

Overall, our traction slides show investors that we are making progress, gaining momentum and generating buzz. By investing in our business, they can expect significant long-term returns.

Fund raising

As we seek to grow and expand our business, we are looking to raise million in funding to cover start-up costs and initial operating expenses. This funding is crucial for us to complete our product development and release a beta version to the public.

We intend to use the funds raised to take our business to the next level. Specifically, we plan to allocate funds as follows:

  • Product Development: 40% of funds will be used to complete our product development and begin releasing a beta version of our software.
  • Marketing: 30% of the funds will be allocated to marketing activities to raise brand awareness and attract new users.
  • New Employees: 20% of funds will be used to hire and onboard new team members to help accelerate our growth.
  • Operating expenses: 10% of the funds will be allocated to cover operational expenses such as rent, utilities and other overheads.

With this funding, we aim to achieve several important milestones. These milestones include:

  • Release our beta software to the public within the next 12 months.
  • Reach 10,000 active users within the first year after beta launch.
  • Generate consistent revenue growth and potential monthly profitability over the first three years of operation.

We are incredibly excited about the future prospects of our business and believe securing this funding will be instrumental in helping us achieve our goals. We welcome the opportunity to further discuss investment opportunities and answer any questions you may have.