It is always complicated to find the type of marketing that is perfectly suited to our company and the values that we want to convey. Indeed, there are dozens of types of marketing that all meet the same objectives: retain customers, attract new ones, sell products or services, identify and analyze market trends and consumers… Choose which marketing you want guide you will define the image of your brand and the quality of your goods and services. It is therefore necessary to take the time to reflect so as not to run into the wall. We are not going to give you a marketing lesson, for that you can go to specialized sites like this one. On the other hand, we are going to tell you about the main types of marketing that you can apply, depending on what your company wishes to reflect:
Social media influencers are among the strongest means of communication in our current society. If a company wants to exist, promote its notoriety, it must be present on social networks and maintain partnerships with its influencers. Influencers are there to promote your goods and services within their community. In particular through product placements, content sponsorships, interviews… This allows you to create intention, but also to establish a relationship of trust between the influencer community and your company.
Everyone loves receiving gifts. Offering personalized goodies to your customers familiarizes them with your company name and logo. With the aim that they come or come back to buy from you. Branding is not disturbing for them, but extremely beneficial for you, because it is also the opportunity to acquire new customers. Indeed, these products will be in contact with the entourage of your customers, which will improve the notoriety and the image of your brand on a larger scale. In addition, unlike a marketing action on television or radio, personalized promotional items have a lifespan of 6 months in the hands of your customers.
We all need recognition. With relationship marketing, a company wants to forge a close and special bond with its audience, it wants to retain it at all costs. You have to know how to seduce your target by showing them that you are interested in them, that you understand them, and that you are capable of responding to their desires. In particular by creating personalized products and services especially for her.
If you want to make an impression and create buzz, there is nothing better than street marketing. This type of marketing will reach its targets in their daily lives, whether in the metro, on the street, in public places, on sidewalks, on pedestrian crossings. When your audience is surprised, they have the reflex to share it on their social networks or to talk about it with those around them: the image of your brand is increased tenfold.
You have all the cards in hand to choose the type of marketing best suited to your business. Up to you !