Tracking KPIs for the success of the El Pollo Loco franchise

Introduction

The key to success in any business is following the right metrics. For El Pollo Loco franchisees, that means staying on top of key performance indicators (KPIs) so they can make the right decisions to drive sales and profitability. In this blog post, we’ll explore the top seven KPIs as they relate to the success of the El Pollo Loco franchise, and provide guidance on how to track and calculate each.

• Sales volume
• Average ticket value
• Regular customers
• Client satisfaction
• The availability of products
• Food costs
• Operating Expenses

Sales volume

Definition

Sales volume is a key performance indicator (KPI) that measures the total amount of sales generated by the El Pollo Loco franchise.

Benefits of Tracking

Tracking the sales volume of the El Pollo Loco franchise helps identify the performance of the franchise in terms of sales. It’s an effective way to measure the success of a franchise, as it not only provides insight into overall performance, but also allows franchise owners to identify areas for improvement.

Industry Benchmarks

The industry benchmark for measuring sales volume is the average sale per unit (ASU). This metric is used to compare a franchise’s performance to its industry peers.

How to calculate

To calculate the sales volume of the El Pollo Loco franchise, use the following formula:

Calculation example

For example, if the El Pollo Loco franchise has 10 locations and has sold a total of 1,000 orders, the sales volume is:

Tips and Tricks for KPIs

• Monitor sales volume on a monthly basis to track trends and identify areas for improvement.
• Compare sales volume to industry benchmarks to ensure the franchise is operating at a competitive level.
• Analyze sales volume by location to identify any areas that may be lagging.
• Set realistic goals and track progress to measure franchise success.

Average ticket value

Definition

Average Ticket Value (ATV) is a KPI that measures the average amount spent by customers each time they purchase from El Pollo Loco. This metric is used by franchise owners to gauge revenue performance and customer engagement.

Benefits of Tracking

Tracking the average ticket value of an El Pollo Loco franchise is beneficial because it allows franchise owners to understand the financial performance of their business. With this information, they can make informed decisions on pricing, promotions, and marketing initiatives to maximize revenue and profitability.

Industry Benchmarks

The average ticket value of El Pollo Loco franchises varies by location and type of restaurant. Generally, the average ticket value should be between and . If the average ticket value is too low, it may indicate that customers are not taking advantage of promotional offers or that prices are too low.

How to calculate

The average ticket value for an El Pollo Loco franchise is calculated by dividing total sales by the number of transactions. The formula for this KPI is as follows:

Calculation example

For example, if an El Pollo Loco franchise had total sales of ,000 and 500 transactions in a given month, the average ticket value would be calculated as follows:

Tips and tricks

• Regularly track average ticket value to get an accurate picture of customer engagement and revenue performance.
• Compare average ticket value to industry benchmarks to evaluate pricing strategies.
• Monitor average ticket value to identify potential opportunities for increased sales.

Regular customers

Definition

Repeat customers are customers who have visited the El Pollo Loco franchise multiple times and contributed to the company’s total sales.

Benefits of Tracking

Tracking repeat customers is beneficial for the El Pollo Loco franchise as it allows the business to measure customer loyalty and satisfaction. Tracking repeat customers also provides valuable insight into customer habits and preferences, which can be used to improve customer experience and increase sales.

Industry Benchmarks

The average repeat customer rate for the El Pollo Loco franchise is 40%. To achieve a higher rate, the company must focus on providing excellent customer service, creating a memorable customer experience, and offering competitive pricing.

How to calculate

The repeat customer rate can be calculated using the following formula:

Calculation example

For example, if there were 1000 customers in total and 400 of them were repeat customers, the repeat customer rate would be 40%.

Tips and tricks

• Reward loyal customers with discounts and special offers.
• Provide excellent customer service.
• Ensure customers have an enjoyable and memorable experience.
• Send customer follow-up emails or surveys to measure satisfaction.
• Provide competitive prices.

Client satisfaction

Definition

Customer satisfaction is a measure of how well a business meets customer expectations. This is an important customer service performance, customer loyalty and customer retention KPI. It is commonly used to measure customer experience and customer feedback.

Benefits of Tracking

• Better understand customer needs and expectations
• Identify areas for improvement
• Measure the effectiveness of customer service initiatives
• Monitor customer loyalty
• Increase customer loyalty

Industry Benchmarks

Industry benchmarks for customer satisfaction vary by industry and customer demographics. Generally, a customer satisfaction score of 80% or higher is considered good, while a score below 70% indicates a need for improvement.

How to calculate

Customer satisfaction can be calculated using the following formula:

Calculation example

For example, if El Pollo Loco had 100 customers and 90 of them said they were satisfied, the customer satisfaction score would be 90%.

KPI Tips and Tricks

• Ensure surveys are designed to capture customer satisfaction data
• Collect customer feedback regularly
• Analyze customer feedback to identify trends
• Set achievable customer satisfaction goals
• Provide incentives for customers to provide feedback

The availability of products

Definition

Product Availability is a KPI that measures the percentage of time that El Pollo Loco products are available for sale to customers. This metric is important because it helps franchise owners understand if they have enough inventory to meet customer demand. It also helps identify any potential issues with supply chain management.

Benefits of Tracking

• Identify customer demand and ensure there is enough stock to meet it.
• Monitor supply chain efficiency and identify any potential issues.
• Improve customer satisfaction by increasing product availability.

Industry Benchmarks

The industry benchmark for product availability is 95%. This means that 95% of the time the franchise should have the product available for sale to customers. Anything below this benchmark indicates there may be issues with the supply chain.

How to calculate

Product availability is calculated as the number of products available in a given period divided by the total number of products requested in the same period.

Calculation example

For example, if a franchise had 100 products in demand over a one-month period and 95 products were available, the product availability would be 95%.

Tips and tricks

• Make sure you have enough inventory to meet customer demand.
• Regularly monitor inventory levels.
• Stay up to date on industry trends to ensure you meet customer expectations.

Food costs

Definition

Food costs measure the portion of operating expenses related to food purchases. This is an important metric for restaurants because it affects the restaurant’s ability to offer competitive prices and maximize profits.

Benefits of Tracking

Tracking food costs gives restaurant owners valuable insight into their business. This helps them understand how their expenses affect their profits and identify potential areas for improvement. Additionally, food costs can be used to benchmark performance against industry competitors, allowing owners to make informed decisions on pricing and menu items.

Industry Benchmarks

The industry average for food costs varies by restaurant type. According to the National Restaurant Association, the average food cost for full-service restaurants is 28.5%, while quick-casual restaurants have an average food cost of 31%.

How to calculate

To calculate food costs, use the following formula:

Calculation example

For example, if a restaurant spends ,000 on food purchases and earns ,000 in food sales, its food cost would be:

Tips and tricks

• Track food cost percentages on a weekly or monthly basis to identify potential issues and make adjustments.
• Focus on the menu items that have the highest food cost percentages and look for ways to reduce them.
• Compare your food costs to the industry average to ensure you’re competitive and maximize profits.

Operating Expenses

Definition

Operating expenses are costs incurred by a business while carrying out its normal business activities. These expenses do not include costs associated with long-term investments or financing activities. Examples of operating expenses include salaries, rent, advertising, utilities, and other day-to-day expenses.

Benefits of Tracking

Tracking operating expenses is an important part of running a business. It allows a business to better understand its costs and make informed decisions about how to allocate resources. Knowing your operating expenses can also help you identify areas where you can save money and increase profits.

Industry Benchmarks

The cost of operating expenses can vary depending on the industry. According to the Small Business Administration, the average restaurant operating expense is 60-65% of total sales. For a franchise such as El Pollo Loco, operating expenses may be higher due to the additional costs of franchise fees and royalties.

How to calculate

Operating expenses can be calculated by subtracting total revenues from total costs. This calculation can be expressed in the formula:

Calculation example

For example, if El Pollo Loco has total revenue of ,000,000 and total costs of 0,000, their operating expenses would be 0,000:

Tips and tricks

• Track your operating expenses regularly to ensure your business is running efficiently.
• Compare your operating expenses to industry benchmarks to identify areas where you can cut costs.
• Analyze your operating expenses to identify areas of opportunity to increase efficiency and profitability.

Conclusion

By tracking and monitoring the seven essential El Pollo LoCo franchise KPIs, franchisees can make data-driven decisions that will optimize performance and increase profitability. Successful franchisees take the time to establish, track, and measure these KPIs over time, continually striving to improve in each area.