Sweet Success: Crumbl's Pitch Deck for Franchise

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  • Traction
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Do you remember the last time you had a warm, gooey cookie delivered straight to your door, making your sweet tooth incredibly happy? Meet Marie, a working mother of two who loves to indulge in freshly baked cookies. Despite her love for cookies, she struggles to find a bakery that offers the same high-quality cookies she would find at her favorite restaurant. She finds it long and quite expensive to get the same quality of cookies at home. The limited availability of freshly baked cookies is a real problem in today’s market.

What is the relevance of the problem?

The lack of available options for freshly baked, delicious cookies is an issue that touches the lives of many people, just like Marie. According to a recent survey conducted by Mintel, 35% of respondents said they would rather eat baked goods than cook at home. Additionally, the bakery and snack industry is worth just over billion in the United States. This information highlights the significant potential and increased demand for baked goods, which our solution will address.

What is the current solution for the problem?

Currently, there are only a limited number of franchises that offer high-quality cookies that meet the taste and affordability Marie demands. Current market options do not provide fresh daily cookies, which are what consumers are looking for. Online delivery and cooking at home can be time consuming, expensive and often fails to meet customer expectations. This limitation creates a large gap in the market which we intend to fill, providing freshly baked cookies to customers who are unable to go out of their way to purchase them.

Why does the problem exist?

The limited availability of freshly baked cookies exists due to the high cost of production, inadequate franchise opportunities, and lack of proper infrastructure with regards to delivery systems. Bakery companies that offer cookie delivery usually focus on a limited delivery distance, which makes the service costly and steep for customers outside the surrounding area.


Our solution is to establish a Crumbl Cookies franchise that specializes in freshly baked cookies delivered hot and in a fun, whimsical atmosphere. We provide a variety of cookie flavors, from classic chocolate chip cookies to unique flavors like Raspberry Cheesecake, Peanut Butter Cup, and Cinnamon Swirl. Our value proposition is to provide a unique and indulgent dessert experience that has not yet been offered in the market.

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Crumbl Cookies is perfect for anyone who loves warm, delicious cookies served alongside a cold pint of milk or a cup of coffee. It’s a cozy environment for friends and family to indulge in freshly baked cookies that are unparalleled in taste and quality.


The idea for Crumbl cookies started when our founder decided to make cookies for his daughter’s bake sale. She couldn’t find any good cookie recipes on the internet, so she ended up inventing her own. At the bake sale, she was selling out of her warm, freshly baked cookies in no time. That’s when she realized the potential of providing warm, delicious cookies in a fun, whimsical atmosphere.

After experimenting with various cookie flavors and designs, our founder decided to develop a franchise concept for Crumbl cookies. She wanted to share her passion for baking cookies and bring joy to people’s lives, one cookie at a time.

Single point of sale

What sets Crumbl Cookies apart from our competitors is our unique approach to cookie baking. Our cookies are made fresh daily and we serve them hot straight from the oven. We also offer a rotating menu of new flavors every week, keeping our customers excited to come back and try something new. We pay attention to every detail, ensuring every cookie is made to perfection, and we provide unique packaging that makes taking cookies home convenient and stylish.

Our franchise also has a unique brand identity that was created to appeal to people of all ages. Bright pink and blue colors, music and visual design provide a fun and whimsical atmosphere. It is a place where people can come in, relax and indulge in warm and delicious cookies while enjoying the atmosphere.

Delight the customer

Curb Cookies offers customers freshness, indulgence and creativity in every bite. Our customers feel special when they enter our stores and are greeted by the aroma of freshly baked cookies. They experience a different kind of satisfaction when they taste our warm, soft cookies that are baked with high quality ingredients and unique flavor profiles. They leave our store delighted that they have not only found a new favorite dessert, but also an environment in which they feel comfortable.

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wonder factor

Crumbl Cookies is amazing because of the quality, flavor and consistency of our cookies. Each cookie is baked to perfection and carefully crafted with unique flavor profiles. It’s amazing how we managed to capture an untapped market and make it a hit. We have a loyal clientele who love our cookies and keep coming back.

The Crumb Cookiess franchisee brings warmth and indulgence to every customer, keeping them satisfied and happy.

Market validation

According to market research, the cookie industry in the United States generates over billion a year. The total addressable market size for the Crumbl Cookies franchisee is estimated to be approximately 0 million. This figure includes a wide range of customers, including individuals, families and businesses who purchase cookies for special occasions and events.

One of the key market details addressed is revenue per customer. Research shows that the average revenue per customer for similar businesses is around per order. Additionally, sales cycles for the Crumbl Cookies franchisee should be short, as cookies are often viewed as an impulse buy.

Starting a business in the cookie industry is a good idea for several reasons. First, cookies are a relatively inexpensive luxury that people continue to treat themselves to, even in times of economic uncertainty. Second, the demand for fresh, high-quality cookies baked with natural ingredients is increasing, especially as consumers become more health-conscious and seek products with fewer additives.

Market research indicates that the demand for cookies is hot and the market is growing at a steady rate. A significant number of consumers buy cookies as a treat or for special occasions. The industry has seen a shift toward healthier, natural ingredients, which opens up opportunities for franchisee Crumbl Cookies, which offers cookies made by a ray of heaven in the oven with high-quality ingredients.

Research also shows that customers are willing to pay a premium for cookies made with natural, high-quality ingredients. The average customer is willing to pay between and per cookie. Crombl Cookies The franchisee leverages this information by offering premium cookies at a reasonable price, creating a unique value proposition that resonates with consumers.

  • The total addressable market franchisee for Crumbl Cookies is approximately 0 million.
  • The average revenue per customer for similar businesses is around per order.
  • Cookies are an inexpensive luxury that people continue to treat themselves with.
  • Research indicates that the demand for cookies is growing at a steady rate.
  • Customers are willing to pay a premium for cookies made with high quality, natural ingredients.
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business model

At Crumbl Cookies Franchisee, our business model emphasizes providing freshly baked cookies using high quality ingredients in a welcoming and interactive environment. Our strategy is to build a strong brand identity and loyal customer base to generate sustainable revenue.

Income generation: Our main sources of income are the sale of cookies and other complementary products such as milk and ice cream. Additionally, we will be keen to leverage our digital marketing strategy to promote delivery orders and online sales to customers in our region. Our cookie offerings have a wide range of flavors and cater to different customer preferences. Our product lines include cookies, milk and ice cream.

Total Revenue Amount: We expect to earn annual revenue of up to million per location. With the finances of franchising, we plan to expand our business to different locations to increase our revenue.

Revenue Generating Products: Our main revenue generating products are crumble cookies, milk and ice cream. Our signature cookie is the warm chocolate chip cookie topped with a decadent homemade frosting that will have every customer wanting to come back for more. Other cookie flavors are Chilled Sugar Cookies, Raspberry Cheesecake, and Peanut Butter, among others.

To complement our cookie offerings, we will provide a unique experience for our customers. Our stores will feature an interactive display where customers can enjoy watching their cookies being prepared while they wait. In addition, we will have a lounge area for our customers, which made us not only a cookie shop, but also a pleasant meeting place.


Our main competitors in the cookie market are Insomnia Cookies, Mrs. Fields, Tiff’s Candy and Great American Cookies. Insomnia Cookies specializes in hot cookie delivery, Mrs. Fields offers a variety of baked goodies, TIFF Treats offers hot cookie delivery and catering, and Great American Cookies offers customizable cookie cakes.

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While our competitors have their strengths, we believe that our Made-to-Order Cookies and Unique Flavors Define Us. We also offer different cookie flavors each week , providing customers with a sense of excitement and variety. In addition, we have a delivery and pick-up service that is convenient and reliable.

Our USPS include our made-to-order cookies, unique flavors, weekly specials, and customizable cookie cakes. We also emphasize our commitment to high quality ingredients and baking techniques , using only the best ingredients and baking our cookies fresh every day.

We believe our competitors can steal our customers in terms of convenience and familiarity, but we are confident that our unique offerings and focus on quality will convince customers to choose us over our competitors.

  • Insomnia Cookies – Strengths: Hot cookie delivery. Weaknesses: Limited cookie flavors, no customizable cookie cakes.
  • Mrs. Fields – Strengths: variety of baked treats. Weaknesses: Minimal focus on cookies.
  • Tiff’s Treats – Strengths: Hot cookie delivery and catering. Weaknesses: Limited weekly specials.
  • Great American Cookies – Strengths: Customizable Cookie Cakes. Weaknesses: Limited cookie flavors.

Founding team

The main purpose of our team slide is to show why we are the best team to take on the challenge of establishing a successful chain of Crumbl Cookies franchises. Our team consists of highly experienced professionals with proven backgrounds in business management, marketing and operations management.

John Smith – Co-founder and CEO
John is an experienced entrepreneur and executive with over 10 years experience in the food industry. He previously founded and successfully exited two food-related businesses and has an in-depth understanding of the franchise industry. He holds an MBA from the University of California at Los Angeles.

Jane Doe – co-founder and COO
Jane is a seasoned Operations Manager with over 15 years experience in the restaurant industry. She previously held leadership positions in several fast food and casual dining chains, overseeing operations and developing growth processes. She holds a bachelor’s degree in business administration from the University of Texas, Austin.

Tom Brown – Marketing Director
Tom is a marketing professional with over 10 years of experience developing and implementing successful marketing strategies for fast food and casual dining chains. It has a proven track record of growing brand awareness and customer engagement. He holds a bachelor’s degree in marketing from Harvard Business School.

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Emily Green – Culinary Director
Emily is a very experienced chef with over 15 years experience in the food industry. She previously worked as an executive chef for several high-end restaurants and has an in-depth understanding of culinary techniques and trends. She holds a degree in Culinary Arts from Le Cordon Bleu College of Culinary Arts.

Our goal is simple: to establish a successful Crumbl cookie franchise chain that provides high quality, freshly baked cookies and candies to our customers. We believe our team has the skills and experience to achieve this goal and are confident in our ability to grow and scale the business.

Although we believe we have all the skills necessary to make the business a huge success, we recognize that there may be some areas where we may need additional expertise. We are committed to bringing the right talent on board in these areas as needed.

Overall, we are confident that we are the right team for the challenge of establishing a successful chain of Crumbl Cookies franchises. We have the industry experience, skills and passion to achieve our goals and make this a lucrative business for everyone involved.


So far, our traction has been impressive, with the number of monthly sales increasing consistently. In the first six months of operation, we generated a total of 0,000 in revenue across our three locations. Our customer base has grown significantly, with each new location seeing an increasing number of repeat customers. We saw increases in each of our key metrics, including revenue per customer, conversion rates, and average order value. Additionally, we have exceeded our expected growth rate, showing that our assumptions have been accurate so far.

Our customer satisfaction metrics were also promising. We have received a 4.8 star rating on Yelp, with a majority of our customers praising our product quality and outstanding customer service. We prioritized customer feedback and implemented changes based on their suggestions, which led to increased customer loyalty and retention.

We have achieved product market fit, with our unique product offerings and high quality ingredients setting us apart from our competition. With the rapidly growing market for gourmet cookies, we have identified key growth opportunities for our business and are expanding our reach to cater to new customers.

  • Our cost of customer acquisition has steadily declined with each new location, indicating an increase in brand awareness and customer loyalty.
  • We have increased the average order value by implementing targeted marketing campaigns and offering bundle offers to our customers.
  • Our churn rate has been minimal, with our repeat customer rate increasing consistently over time.
  • Customer lifetime value has increased, indicating that our customers are becoming more loyal and spending more money with us over time.
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Our traction slide shows that we are progressing at an excellent pace, exceeding our projected growth rate and showing that there is strong demand for our product. We are confident that with the right investment, we can accelerate our growth and expand our reach to new locations and markets.


Our franchisee Crumbl Cookies is seeking million in funding to cover the costs of establishing our first 20 locations, marketing and hiring a team of highly skilled professionals. This seed funding will help us complete product development and release a beta version of our franchisee.

We plan to use the funds as follows:

  • Location costs: million will be allocated to securing prime locations in high traffic areas for our first 20 stores.
  • Marketing: 0,000 will be used for advertising and promotional campaigns to build brand awareness and drive customer acquisition.
  • Team Building: 0,000 will be used to hire and train a team of professionals, including management and sales staff, to help scale operations.

With this fundraiser, we will achieve important milestones, including:

  • Develop and launch a robust online ordering system, allowing customers to order and pay seamlessly through the Crumbl Cookies website and mobile app.
  • Prepare for rapid expansion by creating a streamlined supply chain and training system that will speed up store setup and franchisee onboarding.

We are confident that with this funding and our proven business model, we can establish a profitable and scalable chain of Crumbl cookie franchise locations across the country.

Sweet Success: Crumbl's Pitch Deck for Franchise

Pitch Deck Template that gets you funded!

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