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  • Fundraising


Have you ever found yourself wandering aimlessly in a new city, not knowing where to go or what to see? You pull out your phone and start scrolling through tourist websites, but the information is overwhelming, and it’s hard to tell the must-see sights from the tourist traps. This is a common problem that many travelers face.

The Problem With traditional tour guides, they often don’t cater to individual preferences and interests. Most of the time, the walking tours offered are generic and do not provide any unique insight into a city or its culture. Additionally, these guides are often bulky and inconvenient to carry, making them impractical for those who want to travel light.

This issue is relevant to millions of travelers around the world who are looking for an authentic and personalized travel experience. In today’s fast-paced world, travelers want to make the most of their time and money, and traditional tour guides fail.

The common solution to this problem is to rely on mobile apps such as TripAdvisor, Airbnb Experiences, and Google Maps. However, these applications still do not provide a complete solution to the problem. Reviews can be biased or outdated, and travelers can miss hidden gems.

The reason this problem exists is that traditional tour guides are outdated and do not meet the preferences and interests of today’s travelers. Additionally, there is a lack of personalized and holistic experiences that can immerse travelers in the culture and history of the city. The need of the hour is a modern, interactive approach to walking tours that take into account unique preferences and interests.

  • Generic walking tours
  • Bulky and impractical guides
  • Lack of personalized and authentic experiences
  • Obsolete information

Solution / value proposition

Walking Guide Tours are a solution to the problem of visitors to a new town who want to fully immerse themselves in the local culture but don’t know how or where to start. We provide personalized walking tours led by local guides who offer unique insights into the city’s history, culture and landmarks, ensuring that every visitor has a memorable and authentic experience.

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Our tours are designed to meet the needs of every visitor, whether they are interested in food, architecture, art or history. We offer a range of tours to suit different preferences, including themed tours such as street art, food and wine and local markets.

Walking Guide Tours is more than just a travel company, it’s a new way to travel. Our tours are designed to be fun, informative and engaging, offering visitors the opportunity to connect with the city and its people. We differentiate ourselves by offering personalized and unique experiences that meet the needs and interests of each visitor.

Our solution is sustainable, as we partner with local businesses and promote responsible tourism practices. We also offer virtual tours and experiences, which allow visitors to explore the city from the comfort of their own home.

Our guests will feel like they have truly experienced the city and its culture, and leave with a deeper understanding and appreciation of their travel destination. We have received positive feedback from our previous clients who have said that our tours have been the highlight of their trip.

We found our solution by talking with locals, doing market research and testing our services by providing visits to the first customers. This methodology has allowed us to understand visitor needs and preferences and design tours that deliver real value.

  • Does this really solve the problem discussed?

Yes, Walking Guide Tours provide a solution to the problem of visitors who want to fully immerse themselves in the local culture but don’t know how to start. Our tours offer personalized and unique experiences that cater to individual preferences, offering visitors the opportunity to connect with the city and its people. Our sustainable practices ensure visitors can travel responsibly and support local businesses.

  • Is the solution so good that the customer will do anything to get it?

Yes, Walking Guide Tours offer a unique and personalized experience that goes beyond traditional walking tours. We offer a range of themed tours that cater to different preferences and provide visitors with opportunities to connect with the locals, making for an unforgettable travel experience.

  • How will the customer feel after using the solution?
  • Is the solution amazing?
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Guests will feel a deeper connection to the city and its culture after taking our tours, and leave with a better understanding and appreciation for their travel destination. Our unique and personalized tours provide an incredible experience that sets us apart from traditional travel companies.

Market validation

Our guide tours company offers guided walking tours in popular tourist destinations. The tourism market is massive, with an estimated TAM of .5 trillion worldwide in 2019 (source: Statista). In particular, the city’s tourism has seen significant growth in recent years, with a global market size of .8 billion (source: Allied Market Research).

Revenue per customer varies by location and length of tour, but we estimate an average of per customer. Our sales cycle is relatively short with most customers booking 2-3 weeks in advance.

There are several reasons why starting a walking tour business is a good idea. First, the rise of experiential travel has led to an increase in demand for local and authentic experiences. Second, the walking tours are relatively small and can be done by individuals or small groups. Third, walking tours have a positive impact on the environment and the community, as they encourage sustainable tourism and support local businesses.

The city’s tourism market is growing, with a projected CAGR of 15.5% from 2020 to 2027 (source: Allied Market Research). Additionally, post-comfortable travel trends indicate a preference for outdoor activities and smaller group tours.

Our market research indicates that customers are willing to pay between and 0 for a guided walking tour, depending on location and length of tour. Our competitive pricing strategy allows us to offer affordable tours while maintaining profitability.

  • Tam: .5 trillion in the global tourism market
  • City tourism market: .8 billion
  • Average revenue per customer:
  • Sales cycle: 2-3 weeks
  • Projected CAGR: 15.5% from 2020 to 2027
  • Price range Customers are willing to pay: -0

business model

Our revenue model is based on providing unique and unforgettable walking tours of major cities around the world. We generate our revenue through tour fees collected from participants as well as through partnerships with hotels and travel agencies. We maximize our revenue by offering premium tour experiences and personalized tours with personal tour guides.

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Our target market is travelers looking for a unique and authentic way to explore and experience the cities they visit. Our tours are designed for small groups to create a personalized and immersive experience for our clients.

  • Revenue: Our total revenue is expected to be ,000,000 in the first year of operation, which is expected to increase by 20% every year.
  • Revenue Generation: Our walking tours and personalized tours generate revenue for our business.
  • Walking Tours: Our walking tours are divided by topics such as architecture, history, art, food and culture. Tour fees vary depending on the length of the tour and the number of participants.
  • Personalized Tours: Our personalized tours are designed to meet the specific interests and needs of our clients. We work with our clients to tailor the theme, length and location of the tour. Our personalized tours incur higher fees and are more cost effective than regular walking tours.
  • Partnerships: We also generate revenue through partnerships with hotels and travel agencies. We partner with hotels to offer walking tours as an added amenity to their guests. We also work with travel agencies to offer tours as part of their vacation packages.

Long term, we plan to expand our revenue model to include virtual tours with augmented reality and live streaming options to cater to global customers.


In the walking tour market, we face several competitors, including established tour operators who offer city walking tours, as well as smaller independent walking tour providers.

Established tour operators: These companies are well known in the market and have a strong presence, which makes it difficult for us to compete.

  • What they do well: Established tour operators have a strong sales and marketing strategy and have already built up a loyal customer base.
  • What they do wrong: However, established tour operators often offer generic tours that only cover major landmarks and tourist attractions, which doesn’t provide a personalized local experience for customers.
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Small Independent Walking Tour Providers: These tour operators are usually local in focus and offer niche or specialized walking tours.

  • What they do well: Small tour operators provide a unique and personalized experience for customers looking for something different.
  • What they do wrong: However, these vendors usually have limited resources for marketing and promotion, which makes it difficult to attract a large customer base.

Distinguishing Factors: We differentiate ourselves in the market by offering personalized walking tours that meet the interests and preferences of individual customers. Additionally, we offer an intimate and immersive experience using small groups with an expert and passionate local guide. We also offer a flexible schedule and the ability to book tours online, giving us an edge over competitors reliant on in-person booking.

USPS: Our unique selling points are our personalized tours, intimate group size, and online booking options. Our experienced and passionate local guides also provide a distinctive selling feature, as they are well versed in the history and culture of the cities we serve.

Stolen Customers: Our biggest competitors are currently stealing our customers through their established reputation and wide marketing reach. However, we believe that our personalized approach and unique selling points will allow us to stand out in the market and attract loyal customers.

Founding team

Our founding team consists of highly experienced professionals with diverse backgrounds, each bringing a unique set of skills and expertise to the table. We firmly believe that our team is our greatest strength, and we have carefully handpicked each member of our team with meticulous attention to detail .

John Smith , our CEO, completed his MBA from Harvard Business School and has extensive experience in finance and strategy development. He has worked as a management consultant in blue chip companies and also has experience in foundation and scale companies in various industries.

Jenny Lee , our COO, holds a degree in business management and has been leading operations and supply chain management teams in the tourism industry for over a decade. His experience leading high performing teams and liaising with clients has proven invaluable to our business.

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Dr Sarah Johnson , our main tour guide, holds a Ph.D. in history and has immense expertise in walking tours. She has worked as a senior guide with many leading tour companies and has a passion for storytelling and creating memorable experiences for guests.

Mike Brown , our creative director, is a highly skilled designer with experience in graphic design and branding. He has worked on several successful projects in the creative industry and is responsible for the visual identity and branding of our company.

Together, our team has proven, successful business ventures and leadership, making us an ideal group for the challenge of starting and growing our walking guide walking business. We have a shared passion for delivering a unique and immersive experience that highlights our city’s rich history and culture, an impactful goal that drives us forward every day.

The skills of our team are well complemented and we managed to plug in the missing skills by hiring the right people. We have an extensive network of talented guides and support staff, and we are confident that we have the resources to deliver on our promise to our guests.


At Walking Guide Tours, we have made significant strides in our journey to becoming the tour company for authentic and immersive walking tours. Here are some of the milestones we have achieved:

  • In the past year, we have successfully completed over 2,000 walking tours for tourists and locals.
  • We have received an average rating of 4.8 out of 5 stars on our tours, indicating high satisfaction rates among our customers. This is also reflected in the positive reviews and comments we have received on various travel and tourism platforms.
  • Our revenue grew 35% quarter-on-site, proving that there is a growing demand for walking tours that showcase the local culture and history of an area.
  • We have expanded our market presence by establishing partnerships with major hotels and travel agencies, who are now actively taking our tours to their customers.

As we continue to grow and expand our offerings, we remain focused on the key metrics that drive our business:

  • Customer Acquisition Cost (CAC): We are constantly working to optimize our marketing and promotion strategies to reduce our CAC and increase our customer base.
  • Customer Loyalty: We are committed to providing an exceptional customer experience that leaves visitors with lasting memories. We constantly monitor our customer retention rates and implement strategies to improve them.
  • Operational Efficiency: We are always looking for ways to streamline our operations and reduce costs without compromising the quality of our tours. This includes optimizing our route lanes, investing in technology to automate certain tasks, and improving our supply chain management.
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We believe travel and tourism industry trends, coupled with our strong traction and growth potential, position us for continued success.

Fund raising

The Walking Guide Tours Business is seeking seed funding of million to complete product development and release a beta version. The investment opportunity includes unique tours and experiences, designed for travelers who want to explore new cities and cultures by walking.

The funds will be used for three main purposes:

  • Product Development (30%): We will use 30% of funds to complete our product development, including the creation and implementation of our mobile app, website design, and marketing materials.
  • Marketing (40%): 40% of funds will be allocated to marketing efforts such as branding, digital marketing campaigns, and partnerships with local businesses and tourist boards.
  • New hires (30%): We will allocate the remaining 30% of funds to hire key personnel, including software engineers, content creators and marketers to join our team to fuel our growth and scale the company.

The million funding infusion will allow us to achieve the following milestones:

  • Complete product development and release a beta version of the mobile app and website within six months
  • Launch walking tours in five major cities in the United States in the first year
  • Raise awareness and attract a minimum of 5,000 registered users in the first year
  • Generate million in revenue within the first two years of operation.

Investing in the Walking Guide Tours Business provides the opportunity to access a unique product and experience the future of walking tours.

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