Sparkling Investment Opportunity: Cleaning Co. Pitch Deck for Funding

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The cleaning industry has long been criticized for its lack of professionalism, reliability and quality service. This issue is relevant because it affects individuals and businesses that rely on cleaning services to maintain a safe and healthy environment.

Take the case of Maria, a single mother who works two jobs to make ends meet. She became frustrated with the cleaning services available in her area after encountering several problems. In one case, a cleaning company sent in untrained staff who damaged their furniture during cleaning. In another case, Maria had to cancel a cleaning appointment because the cleaning company was unsuccessful. These problems caused her stress, wasted her precious time and money, and left her with an unclean home, which posed a health risk to her and her children.

The current solution for this problem is inferior or unreliable cleaning services. Many cleaning companies prioritize quantity over quality, resulting in rushed, incomplete, or inadequate cleaning. As a result, customers become disappointed and may abandon cleaning services altogether, leading to further problems.

The problem exists because there is a lack of professionalism, accountability and quality in the cleaning industry. Many cleaning companies operate on a low-cost model that cuts corners, such as using untrained staff, outdated equipment, cheap cleaning products, or not performing background checks.


Solution / value proposition

Our cleaning company will provide a one-stop solution to the problem of time-consuming and labor-intensive cleaning tasks for busy homeowners and businesses. We offer a full range of cleaning services specially adapted to the needs of our customers. Whether it’s residential, commercial or industrial cleaning, we’ve got it covered.

We are committed to solving this problem by providing the best possible cleaning solution. Our solution works because it offers quality cleaning performed by professionals who care about your cleanliness, your health and your environmental impact.

Our service is not only efficient but also affordable for our target market of busy homeowners and businesses. We strive to be the most cost effective cleaning solution while maintaining the highest quality standards.

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With our solution, customers will feel relieved that they no longer have to stress cleaning tasks, and they can focus on other important tasks or leisure activities. They will also feel happy and satisfied with the improved cleanliness and hygiene of their living or working spaces.

We are proud of our solution, which is truly amazing because it makes people’s lives easier, healthier and happier. With our dedication and expertise, we can deliver an exceptional cleaning experience that our customers cannot resist.

  • We use environmentally friendly and non-toxic cleaning products to promote a healthy environment for our customers and their families or employees.
  • We offer flexible and customizable cleaning packages to meet the specific needs and preferences of our customers.
  • Our professional cleaning team consists of highly trained and experienced staff members who are equipped with the latest cleaning equipment and technology.

Our story of how we found the solution is a testament to our attention to detail and strong work ethic. After years of experience in the cleaning industry, we have observed a common problem faced by homeowners and businesses: the lack of a reliable, affordable and high quality cleaning service. Coming from humble beginnings, we started our own cleaning business to provide a better solution, and we’ve never looked back since.

Market validation

To validate our business solution, we conducted extensive research into the cleaning industry market. It is estimated that the total size of the addressable market for our cleaning business is over 0 billion . This is due to the growing demand for cleaning services among households and businesses, resulting from the current pandemic situation.

Our research indicates that the average revenue per customer in the cleaning industry is there 0 per service, and the average sales cycle is roughly 30 days . This demonstrates that our business has the potential to generate significant revenue per customer and increase sales frequency.

Starting a cleaning business is a good idea as the industry is growing rapidly. With more households and businesses outsourcing their cleaning needs, there is a growing need for reliable and professional cleaning services. Additionally, our business will focus on providing environmentally friendly and sustainable cleaning solutions, meeting the demand for environmentally conscious services among our customer base.

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The cleaning services market is growing, with an expected annual growth rate of 6.2% over the next five years. This is due to the increase in the number of dual-income households, leading to an increase in disposable income and a higher tendency to outsource household tasks.

Our primary target audience is households and businesses who are willing to pay a premium for high quality cleaning services. Based on our research, the majority of customers are willing to pay between 0-0 for standard cleaning services. However, this can go up to 0-0 for more extensive services like deep cleaning and post construction cleaning.

business model

Our business model is based on a service-oriented approach that focuses on providing comprehensive, high-quality cleaning services to our customers. In our cleaning business, we understand that our customers demand high quality cleaning services that they can rely on. Therefore, we strive to provide top-notch cleaning services that are tailored to meet each client’s individual needs.

How do we generate income?

We will generate our revenue by providing our services to residential and commercial customers. We offer a range of cleaning services, including regular cleaning, deep cleaning, move-in and move-out cleaning. Our price depends on the type of service requested and the extent of cleaning required.

For example, a one-time deep cleaning service for a small apartment will cost 0, while weekly cleaning services will cost 0 per week. For commercial customers, we offer custom packages based on service frequency and size of installation. We also offer additional services such as laundry services, which we charge separately.

What is the total amount of income?

Our goal is to generate total revenues of 0,000 in the first year of operation, with a profit margin of 25%. We plan to achieve this by providing high quality services to our clients and building lasting relationships that will lead to repeat business and referrals.

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What products will generate revenue?

  • Regular cleaning services
  • Deep cleaning services
  • Moving and Moving Cleaning Services
  • Commercial cleaning services
  • Additional services such as laundry services

By offering these services, we believe we can establish a strong, profitable business that delivers exceptional value to our customers. We are confident that we can achieve our revenue goals and become a reputable and reliable cleaning service provider with satisfied customers.


When it comes to the cleaning services industry, several competitors are already established and have a large share of the market. We have fully analyzed the market and identified the following competitors:

  • ABC Cleaning Services : A well-known and reputable cleaning company that offers a wide range of cleaning services such as commercial cleaning, residential cleaning and carpet cleaning.
  • XYZ Cleaning Company : A local cleaning service provider specializing in environmentally friendly cleaning solutions that are safe for the environment and customers.
  • Cleaning Solutions Inc .: A nationwide cleaning company that provides custom cleaning solutions to residential and commercial customers.

While these companies have established themselves in the market, we believe there is a significant opportunity for a cleaning company that prioritizes customer satisfaction, reliability and convenience. However, many of our competitors do not offer all of these qualities.

Our main USP is the use of the latest cleaning technology combined with extensive training of our cleaning professionals. This allows us to provide efficient and effective cleaning services, which is essential to our customers who want to get the best value for their money.

We also focus on providing excellent customer service, which many cleaning companies struggle with. We make it easy for customers to book our services, provide transparent pricing and ensure the highest level of satisfaction. Our competitive rates and personalized cleaning plans are also a big plus that sets us apart from the rest.

We see our position in the market as an innovative and reliable cleaning company that prioritizes customer satisfaction and convenience. We understand that cleanliness is a fundamental aspect of healthy living and our goal is to provide this essential service to people who want to live in a clean and comfortable environment.

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Our competitors may try to steal our customers by offering lower prices or similar services. However, we are confident that our exceptional service, reliable cleaning professionals and innovative technologies will keep our customers loyal, as we continue to exceed their expectations in every way.

Founding team

The founding team of our cleaning company have a proven track record in the cleaning and hospitality industries. With extensive experience in management, operations and customer service, we are confident that we have the right skills and expertise to make our business a success.

John Smith, CEO – John has over 15 years of experience managing operations and people in the cleaning industry. Previously, he was an executive at a large cleaning services company, where he managed a team of over 500 employees and increased company revenue by 20% per year. John brings strategic vision, operational expertise and a passion for customer service to our team.

Jane Doe, COO – Jane is a seasoned hospitality professional with over a decade of hotel and resort management experience. She has a track record of customer satisfaction and employee engagement through her innovative approach to management. Most recently, Jane served as COO of a luxury hotel, where she was responsible for managing a team of over 150 employees and increasing hotel revenue by 25% year-over-year. Jane brings a commitment to excellence and a deep understanding of customer experience to our team.

James Lee, CMO – James is a marketing and branding expert with over 10 years of experience in the advertising industry. He has an impressive track record of successfully launching marketing campaigns for major brands and developing creative solutions to drive growth. James is a strategic thinker who brings a deep understanding of consumer behavior and market trends to our team.

Katherine Chang, CFO – Katherine is a financial expert with over 12 years of corporate finance and accounting experience. She has a track record of growing revenue and maximizing profits through her expertise in financial modeling, forecasting and analysis. Katherine previously served as the CFO director of a startup, where she raised over million in capital and grew the company’s revenue by 40% in her first year in office. Katherine brings a results-oriented approach and deep understanding of financial and operational metrics to our team.

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Our team’s goal is to provide high quality cleaning services that exceed our customers’ expectations. We believe that a clean and hygienic environment is essential for a healthy and productive lifestyle, and we are committed to making it accessible and affordable for everyone.

Our team is well equipped to meet the challenges we may face in the cleaning industry. However, we recognize that there may be skills we lack, which is why we have partnered with industry experts to ensure we have access to the latest technologies and best practices.

We believe we are the right people for the challenge because we are passionate about delivering exceptional customer service and solving real-world problems through innovation and collaboration. Our team has a deep understanding of the cleaning and hospitality industries, and we are committed to making a positive impact on our community and the environment.


Our cleaning business has been gaining a lot of ground since its launch. Our online presence allowed us to reach a wide audience that resonated with our eco-friendly cleaning services. Over the past six months, we have seen an average monthly growth rate of 25% . Our customer retention rate sits at 85% , indicating that our customers love our services and that our business model is sustainable.

We launched a referral program two months ago, which has helped us acquire new customers at a lower cost than other traditional marketing methods. Our customer acquisition cost has dropped by 20% as a result. Additionally, the program was responsible for bringing in 38% of new customers , indicating that our customers are satisfied and willing to recommend us to their friends and family.

We’ve also kept track of our customer lifetime value, and figures show our customers are spending 28% more on our additional cleaning services than when they first signed up. It proves that our customers are satisfied with our services and that we are doing a good job of upselling. We also have high hopes for our annual deep cleaning service, which we are launching next month. We expect this to increase our revenue and attract new customers who are looking for a more in-depth cleaning experience.

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In conclusion, our cleaning business is on an upward trajectory, and we believe this is just the beginning of our growth journey. With our unique selling proposition, customer loyalty and ability to innovate, we are confident of our future in the cleaning industry.

Fund raising

As a cleaning company, we are looking to raise 0,000 in seed funding to accelerate our growth and expand our services.

  • Product Development – 0,000
  • Marketing – 0,000
  • New hires – 0,000
  • Ecological Products – ,000

The funds will primarily be used to invest in our product development to improve our cleaning services and offer new services that reflect the evolving needs of our customers. With the new funds, we will invest in our marketing strategy to reach new customers and retain our existing ones. We will also be increasing our workforce with new hires which will significantly improve our customer satisfaction.

We will create an innovative line of eco-friendly products that reduce our environmental impact by adopting green cleaning techniques. These new products reflect the values of the company and we are convinced that they will attract more customers to our services.

With the funding, we will achieve the following milestones:

  • Launch a fully developed cleaning software that integrates customer profiling
  • Grow our customer base by 50% over the next 12 months
  • Generate million in annual recurring revenue
  • Implement eco-friendly cleaning services across all service offerings

By achieving these milestones, we will strengthen our market position, increase our profitability and drive more value to our shareholders.