Soda Startup Pitch: Raising Funds for the Soft Drink Factory

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The soft drink industry faces several challenges that need to be addressed urgently. One of the significant issues we have identified is the level of sugar and artificial additives in soft drinks. Consumers are becoming more and more health conscious and want to reduce their sugar intake. However, we have observed that the majority of soft drinks on the market contain a high sugar content.

This issue is very relevant to the masses because sugar adds to the risk of obesity, which can lead to serious health problems such as cardiovascular disease, diabetes, and stroke. A study conducted by the World Health Organization (WHO) has shown that sugar consumption is strongly linked to overweight and obesity.

Currently, there is no specific solution offered to the masses for the problem of high sugar content in soft drinks. Beverages that are marketed as “sugar-free” contain artificial sweeteners or alternative sweeteners, which are not ideal for every consumer. These sweeteners can have side effects such as bloating, gastrointestinal issues, and headaches.

The high sugar problem exists primarily because companies use sugar as a cheap and highly addictive ingredient that makes their products taste good. Thus, it becomes a challenge for companies to reduce their sugar content without sacrificing the taste and quality of their products. Additionally, current industry regulations allow companies to include high levels of sugar in their products.


Solution / value proposition

Our soft drink factory business provides a solution to the growing demand for healthy, affordable and sustainable beverages. Our value proposition is unique, we offer a wide range of beverages that meet the needs of health conscious and environmentally conscious customers. Our soft drinks are made with natural ingredients that are sourced locally and packaged in environmentally friendly containers.

Our core product is a range of organic and low sugar drinks that come in various flavors such as lemon, ginger and raspberry. These drinks are suitable for customers who want to maintain a healthy lifestyle while enjoying the taste of a refreshing drink.

In addition, our factory offers customized products that meet our customers’ specific needs, including private labeling projects for supermarkets and restaurants. Our custom formulations will be designed to meet the health conscious demands of modern consumers, including those with allergies or intolerances.

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How we came up with the solution

Our journey began with the realization that the market was growing for healthy alternatives to soft drinks. To that end, we assembled an expert team of nutritionists, chemists, and food technologists to work on natural ingredients that could be used to make healthy, low-sugar, and refreshing soft drinks.

We have carried out extensive research and development to ensure the quality and safety of our products while keeping our production process sustainable. Our manufacturing facility is designed with the latest technology to allow us to keep our carbon footprint as low as possible while providing our customers with the satisfaction they deserve.

Benefits for the customer

Our products are unique in that we have taken into account the needs and desires of our customers. By offering a range of healthy and refreshing options, we aim to promote a healthy lifestyle while protecting the environment.

Our products are affordable and available in eco-friendly packaging, reducing the amount of plastic waste in our environment. Customers can feel good about their purchase, knowing they’re supporting a company that values their health and the environment.

  • Customers will feel refreshed and rejuvenated after a sip of our delicious products.
  • They can be confident in the quality and safety of our drinks, knowing that they are made with natural, locally sourced ingredients.
  • By choosing our soft drinks, customers are doing their part to promote sustainable practices and reduce their carbon footprint.

In short, our soft drink factory offers a carefully curated selection of healthy, eco-friendly and delicious soft drinks that offer an exceptional value proposition to customers and investors.

Market validation

Our market validation indicates that the soft drink industry is a lucrative market, with tam of over 2 billion worldwide, growing at a CAGR of 5.3% over the past five years. 1 The North American market alone constitutes more than a quarter of the global soft drink market, representing a Tam of 3 billion in 2020. 2

In this market, we have identified a niche for natural and healthy soft drinks that have revenue per customer of up to . This high margin is due to customers’ willingness to pay for higher quality and healthier alternatives to traditional sodas. Additionally, millennials and Gen Z consumers are creating a noticeable shift in consumer demand for healthier options. 3

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We believe that our soft drink plant is a timely and sound investment due to the growing market for natural and healthy drinks. As consumers become more health conscious, the demand for such beverages will only increase. Our unique market positioning with natural ingredients and biodegradable packaging is a differentiator against our competitors. 4

The natural and healthy beverage market shows potential for growth , especially as there is a global shift to reduce sugar consumption. The low-sugar beverage market is expected to grow at a CAGR of 6.59% from 2020 to 2025, with a projected value of .8 billion by 2025. 5

Customers are willing to pay premium prices for natural and healthy alternatives to traditional sodas. Our analysis shows that our customers are willing to pay up to for our healthy soft drinks, which ensures a decent profit margin for our factory. 6

  • 1. “Soft Drink Market – Growth, Trends and Forecast (2020 – 2025),” “Mordor Intelligence, accessed September 14, 2021.
  • 2. “Global Soft Drinks Market Size, Share, Industry Report, Forecast 2021-2026,” Expert Market Research, Accessed September 14, 2021.
  • 3. “Millennials, Gen Z Drive Shift to Healthy Beverages: PepsiCo Has a Plan”” Reuters, March 7, 2021.
  • 4. “Soda Production in the U.S. Industry Outlook (2020-2025),” Ibisworld, accessed September 14, 2021.
  • 5. “Low Sugar Beverage Market – Growth, Trends and Forecast (2020 – 2025),” “Mordor Intelligence, accessed September 14, 2021.
  • 6. Market research by our team.

business model

Our soft drink factory will generate revenue by selling high quality soft drinks to consumers through various channels. We plan to target both B2B and B2C markets, offering refreshing and unique flavors for everyone to enjoy.

Our business strategy involves a combination of traditional and modern approaches to reach our target market. We will focus on building a strong online presence, collaborating with food and beverage, and attending events that are aligned with our brand.

The total amount of revenue will depend on our sales volume and distribution channels. We plan to leverage our B2B partnerships to expand our reach and generate revenue through bulk sales to businesses. We aim to achieve total sales of million within the first two years of operation.

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Our product line will generate revenue through direct sales to consumers and businesses. We plan to offer a range of soft drinks, including traditional flavors like cola, lemon-lime and root beer, and innovative flavors like cucumber-mint and strawberry basil. Our products will be available in different sizes, from cans to bottles and kegs, making us a versatile choice for different occasions.

In addition to direct sales, we will also generate revenue through the creation of private label products for businesses. Our manufacturing facility has the ability to produce high quality soft drinks that meet our customers’ unique specifications.

We will also generate revenue through the use of innovative techniques to reduce our production costs. By adopting sustainable practices like using natural sweeteners and reducing water waste, we plan to streamline our operations and reduce our expenses. This will help us maintain a competitive edge while providing high quality products to our customers.

Our business model will be supported by a dedicated team of experts who have experience in the food and beverage industry. They will oversee day-to-day operations, manage our supply chain and ensure that our products meet the highest quality standards.

  • In summary:
  • Revenue will be generated through direct-to-consumer sales and bulk sales to businesses through B2B partnerships;
  • We aim to achieve total sales of million within the first two years of operation;
  • Our product range includes traditional and innovative flavors, available in various sizes, from cans to bottles and kegs;
  • We will generate revenue through private labeling and the use of innovative techniques to reduce production costs.


Our main competitors in the soft drink industry are Coca-Cola, PepsiCo and Dr. Pepper Snapple Group. These beverage giants have a large market share and offer a wide range of soft drinks, including carbonated, non-carbonated and energy drinks.

Coca-Cola is known for its Classic Coke, Diet Coke and Sprite, while PepsiCo is famous for Pepsi, Mountain Dew and Gatorade. The Dr Pepper Snapple Group specializes in Dr Pepper, 7-Up and Snapple. They all have a well-established distribution network, loyal customers and a strong brand reputation.

However, we believe that our soft drink factory can offer a unique value proposition to our customers, setting us apart from our competitors. First, we offer healthier options in our soft drinks, with lower sugar and calorie content. Our focus is on using natural flavors and ingredients, avoiding artificial ingredients known to cause health issues.

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Our Unique Selling Proposition (USP) is our ability to take custom orders, allowing our customers to select the ingredients they want in their soft drinks. This approach to personalization is something our competitors don’t offer, and we believe it will give us a strong competitive advantage. In addition, our factory is equipped with state-of-the-art technology to produce small batches of soft drinks, which allows us to offer a greater variety of flavors.

Our competitors steal our customers: One of our main challenges is to attract our competitors’ customers. We are well aware that our customers are loyal to their favorite soft drink brands and that customers are constantly bombarded with advertising and promotions from our competitors. We therefore plan to differentiate ourselves by offering a unique and healthier product, emphasizing our personalization and providing a more personalized customer experience.

Currently, no one on the market offers personalized soft drinks with natural ingredients. We believe our approach will create a new niche market that is currently untapped. By providing healthier and personalized beverages, our soft drink factory will be a game changer in the beverage industry.

Founding team

At Soft Drink Factory, we have assembled a team of seasoned professionals with diverse backgrounds who possess the skills and competencies necessary to turn our vision into a successful reality.

John Smith , our CEO, holds a BSc in Chemistry and has over 15 years experience in the beverage industry. He previously led a successful beverage start-up which was later acquired by a multinational company, and he brings invaluable experience in product development, supply chain management and marketing.

Jane Doe , our COO, has an MBA and over 12 years of operations management experience in the food and beverage industry. His expertise in manufacturing, quality control and cost management will be crucial in optimizing our production process.

Tom Green , our Chief Financial Officer, is a Chartered Accountant with over 20 years of experience in finance leadership roles. He has successfully secured funding for several start-ups in the food and beverage industry, and also has experience in mergers and acquisitions.

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Samuel Lee , our Sales Manager, brings over 10 years of beverage industry sales and distribution experience. He successfully managed sales teams for several companies and expanded his market share by implementing innovative strategies.

We have a shared vision to create a unique brand in the crowded soft drink market, providing healthier alternatives to consumers who are increasingly health conscious and environmentally conscious. Our goal is to create a brand we can be proud of that positively impacts people’s lives and the planet.

Our diverse backgrounds and experiences allow us to bring new perspectives to the challenges ahead. We believe our collective strengths will enable us to develop and deliver innovative products, navigate supply chain complexities, and create lasting partnerships with our customers and suppliers.

Our team is well equipped to handle the challenges that come with building a new business. However, we are also aware of the skills we lack and are committed to bringing in experienced individuals when necessary to build a world-class team.

We believe we are the right people to take on this challenge. Our proven track record, shared values and passion for the industry give us confidence that we can create a great product and a profitable business.


At Soft Drink Factory, we are making steady progress towards our goals. Our business has experienced positive growth over the past year, and we have achieved several milestones that speak to our capabilities.

We have started selling our flagship product, “Fizzy Delight”, in five different regions across the country. Our sales numbers show a steady increase each month, and we’re confident of breaking soon. We also launched a marketing campaign in collaboration with a social media influencer, which increased our brand visibility by 20% in the target market.

We conducted several surveys to gauge customer response to our product. Feedback was overwhelming with 92% of respondents expressing a favorable opinion on the taste and quality of our drink. This indicates that we are close to realizing a product market adjustment.

Over the past year, we have partnered with several local cafes and restaurants, and our drinks are now available on their menus. This exposure resulted in a 15% increase in sales volume.

  • Are we progressing? Yes, we are making steady progress, and our sales figures bear witness to this.
  • Do our previous assumptions turn out to be true? Yes, our assumptions about the popularity and quality of our product prove to be valid, as indicated by customer feedback and a steady increase in sales.
  • Do we have a product market fit? Yes, our surveys indicate favorable customer response, suggesting that we are close to market adjustment for the product.
  • Do our customers like our product? Yes, feedback has been overwhelmingly positive with 92% of customers expressing a favorable opinion on the quality and taste of our drink.
  • Is there massive market growth? Yes, the soft drink market is growing rapidly, with a projected CAGR of 3.7% over the next five years.
  • Do we have measures to rely on? Yes, we track sales volume, customer feedback, marketing campaigns, and local business partnerships, which gives us plenty of metrics to analyze and build upon.
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Fund raising

For the soft drink factory, we are looking to raise million in seed funding to complete our product development and release a beta version. This investment opportunity is for people interested in the beverage industry and innovative product development.

The funds will be used to accelerate our product development roadmap, improve our marketing efforts and increase the workforce for key strategic roles. Specifically, we plan to allocate:

  • 60% for product development – To optimize the formulation, perfect the taste of our product and refine the packaging design.
  • 20% towards marketing – to increase awareness and promote our brand with creative advertising campaigns, collaborations and events.
  • 20% towards new hires – to attract top talent to accelerate our growth and better compete with established industry players.

With this funding, we expect to achieve several key milestones:

  • Complete product development and launch beta of our soft drinks by Q3 2022
  • Establish distribution partnerships with major retailers, bars and restaurants by Q4 2022
  • Generate .5 million in revenue and break even by the end of 2023

We believe these milestones will be a milestone in the company’s history, making it an attractive investment opportunity for those interested in the innovative products and brands that are in demand in the market today. .