Score big with a winning athletic therapy pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Sara. Sarah is a 30-year-old avid runner and triathlete who spends most of her free time training. She noticed that after each intense workout, her legs ached and her knees started to hurt. She thought it was just muscle pain, but the pain persisted.

Sarah went to the doctor’s office and they ran some tests. What they found was not what she expected. Sarah had developed a case of chronic patellar tendonitis, also known as Jumper’s knee. Doctors recommended that he take a break from running to give his body time to heal. She was devastated. Racing was his passion and his escape from the world. Sarah felt lost and unsure of what to do next.

Unfortunately, Sarah’s story is not unique. The problem we are addressing is the lack of affordable and accessible athletic therapy options for amateur athletes like Sarah who are dealing with potential long-term aches, pains, and injuries.

  • Relevance of the issue: The demand for athletic therapy is increasing as more and more people engage in physical activities to maintain a healthy lifestyle. According to Ibisworld, the global sports medicine market size is expected to grow at an annual rate of 6.5% to reach .4 billion by 2025.
  • Current solution: Current solutions available to amateur athletes are limited and often expensive. They include services such as physiotherapy, chiropractic care, and massage, which are often only covered by insurance for acute injuries rather than prevention or maintenance.
  • Why the problem exists: The lack of affordable and accessible athletic therapy is caused by several factors, including the high cost of health care, insurance limitations, and the limited number of athletic therapy professionals available in some areas. As a result, many amateur athletes like Sarah are left without proper care and guidance to maintain physical health and prevent long-term injury.

That’s why we started our business to provide accessible and affordable athletic therapy services to recreational athletes like Sarah.

Solution / value proposition

Our sports therapy service provides personalized, evidence-based treatment plans for athletes and active individuals to prevent and recover from sports-related injuries. The solution involves a comprehensive assessment of the athlete’s physical performance, medical history and lifestyle factors to provide a personalized treatment plan. With real-time monitoring , we can optimize the treatment plan to adapt to the athlete’s progress and recovery.

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The solution addresses the problem of consistent sports-related injuries and limited access to effective treatment plans. Our athletic therapy service can reduce the risk of injury and provide faster, longer lasting recovery, leading to a longer and healthier athletic career. Athletes will feel more confident in their performance, knowing they have a personalized, evidence-based plan that supports their health and well-being.

The athletic therapy service is amazing as it optimizes the athlete’s performance using cutting-edge technology, evidence-based research and experience. Our team of experienced therapists and athletes are dedicated to providing the best care possible to all athletes, regardless of their level. The solution is so good that athletes will do anything to have it, because it prioritizes their well-being and performance.

Our story behind the solution begins with the founder, who suffered a serious sports injury that left him out of the game for years. He realized that the lack of effective and personalized treatment plans is a widespread problem among athletes and decided to use his experience, knowledge and passion for sports to create a solution that solves the problem. The founding team is made up of experienced athletic therapists, coaches and athletes who have the expertise and dedication to provide the best possible care to all athletes.

The Athletic Therapy Solution is not just a product or service, but a commitment to helping athletes reach their full potential, both physically and mentally.

Market validation

The athletic therapy market is incredibly niche, with very few players. Our TAM product for our sports product is estimated to be approximately .2 billion per year, based on the latest market research and surveys.

  • Specifics of the market addressed:

The sports therapy market is highly specialized and requires a great level of expertise in sports medicine, sports training and massage therapy. Revenues per client vary depending on the services provided, but athletic therapy clinics typically charge between and 0 per hour. Our product offers a monthly subscription model, which includes personalized treatment plans and virtual consultations with our team of experts.

  • Why it’s a good idea to start a business in the market:
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The athletic therapy market is growing steadily, with growing awareness of the benefits of athletic therapy and injury prevention among professional athletes and fitness enthusiasts. Our product fills a critical gap in the market, as there are very few complete athletic therapy solutions.

  • Is the market growing?

Yes, the athletic therapy market is growing at a healthy rate of 6.5% per year, according to a recent market report from Technavio. More and more people are participating in sports and fitness activities and as a result there is a greater need for sports therapy services and injury prevention solutions.

  • How much are customers willing to pay?

Our market research has shown that high-end athletic therapy clients are willing to pay a premium for personalized treatment plans and expert advice. Our monthly subscription model is competitively priced at 9 per month, which we believe is a reasonable price for our target audience.

business model

Our sports therapy business model revolves around providing specialist treatment for sports injuries to athletes. Our main source of income is through the consultations and treatments we offer. Our pricing strategy is based on a tiered system, where the cost of treatment will depend on the complexity of the injury. This pricing structure allows us to increase revenue while meeting the needs of different customers. Additionally, we will generate revenue through our retail clinic-based physiotherapy services.

Our total amount of revenue will depend on the volume of customers we receive during each period. However, our current goal is to generate 0,000 in revenue by the end of our first year of operation. We expect to grow, and our expansion plans project revenue growth to reach ,000,000 per year by the end of the third year.

The core product that generates revenue for our athletic therapy business is our injury consulting services. As mentioned, it will be rated based on a tiered system, with prices ranging from for minor injuries to 0 for more complex cases. Additionally, our retail clinic based physiotherapy services will generate revenue and will be priced at a flat rate of 0 per session.

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Our athletic therapy business model aims to provide affordable and effective medical treatment to athletes. Our pricing strategy of tiered pricing and retail clinic-based physiotherapy services sets us apart from the competition. By providing top-notch services and exceptional customer service, we aim to build a loyal customer base and increase revenue growth over time.


Our athletic therapy business operates in a highly competitive market, with several established and emerging competitors. The main competitors in our market are:

  • Physiotherapy Clinics: These clinics provide physiotherapy services to treat injuries and improve physical function. They offer a wide range of services including massage therapy and exercise therapy. However, many of these clinics lack the expertise required to treat sports-specific injuries.
  • Chiropractors: Chiropractors provide treatment for musculoskeletal injuries using manual manipulation techniques. They often work in conjunction with physiotherapists, but they do not offer the same level of expertise in sports-specific injuries as our company.
  • Sports Medicine Clinics: Sports medicine clinics offer specialized medical treatments such as orthopedic surgery and athlete rehabilitation. However, these clinics are often expensive and require referrals from primary care physicians.

Although our competitors offer unique value propositions, we believe our business will stand out in the following ways:

  • Tailored Services: We offer personalized therapy services that meet the specific needs of each athlete. Our services are designed to help athletes recover from injuries, prevent future injuries and improve overall performance.
  • Competence: Our team is made up of sports therapists with extensive experience in working with athletes of different levels. We have expertise in treating sports-specific injuries and developing personalized therapy programs that are tailored to the unique needs of each athlete.
  • Convenience: Our services are accessible at home or at our clinic, providing athletes with the convenience of receiving therapy services at a location and time convenient to them.

Our unique selling points are the personalized services we provide, our expertise in sports-specific therapy and the convenience of our services. We believe these factors will set us apart from our competitors and position us as a leader in the athletic therapy market. Our main challenge will be to compete with established brands in the market and to ensure that our marketing strategies are effective in attracting customers.

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We anticipate that our customers will come from a variety of sources, including:

  • Athletes: We aim to attract professional and amateur athletes who require specialist therapy services to improve their performance and recover from injury.
  • Rehabilitation Referrals: We will accept referrals from primary care physicians and sports medicine clinics for patients requiring specialty therapy services.
  • Health Insurance Providers: We will work with health insurance providers to offer our services to their clients as part of their benefits package.

We believe our unique selling points combined with our strategic partnerships and marketing strategies will enable us to attract and retain our customers and establish ourselves as a market leader in the athletic therapy industry.

Founding team

Our founding team is at the heart of our business, bringing together the best in class expertise in athletic therapy and the business skills needed to make our business a huge success. We are confident that the combined knowledge and dedication of the team will allow us to achieve our goals.

Ann Smith, co-founder and CEO, is a highly experienced physical therapist with a doctorate in athletic therapy from the University of Southern California. She has worked with professional athletes around the world, including Olympic medalists, and is widely recognized as one of the nation’s leading athletic therapists. His vast experience in athletic therapy will help us generate the best possible results for our clients.

John Doe, Co-Founder and COO, holds an MBA from Harvard Business School and extensive experience in running healthcare businesses. He previously founded a successful health consulting firm and worked with some of the world’s leading pharmaceutical companies. His expertise in business management and healthcare operations will be invaluable in scaling our business.

Jane Brown, Senior Therapist holds a BS in Athletic Science and an MS in Athletic Therapy from the University of Michigan. She has worked in the athletic therapy industry for over 15 years and has extensive experience in rehabilitation and injury prevention. His knowledge of the latest trends and best practices in athletic therapy will be essential in developing and delivering our services.

Mark Johnson, Head of Business Development, holds a Bachelor’s degree in Sales and Marketing and has over 10 years of business development and sales experience. He has worked with companies in the healthcare industry and has a proven track record of building successful business relationships. His experience in business development will be essential in helping us expand our presence in the market.

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Our team brings together the perfect blend of athletic therapy and business management expertise, with a shared passion for helping people improve their physical health and performance. We are confident that our team has the skills and experience necessary to drive the success of our business.

  • Why choose your team? Our team is made up of highly experienced professionals with expertise in athletic therapy and business management, ensuring that we have the perfect mix of skills needed to run a successful business.
  • What is your goal? Our goal is to provide the best sports therapy services possible to our clients, helping them improve their physical health and performance.
  • Are there any missing skills? We believe not, as we have a diverse range of skills and expertise that cover all the necessary areas needed to be successful in our industry.
  • Are you the right people for the challenge? We believe our team has the perfect combination of skills, expertise and drive needed to succeed in the athletic therapy industry.


At Athletic Therapy, we have made significant progress since our launch in 2019. Our traction slide is a testament to our hard work and dedication to becoming one of the leading athletic therapy service providers, with a focus on injury prevention and rehabilitation.

  • In the first year of operation, we grew our customer base to over 500 athletes from our local community. That number has since grown to over 1,000.
  • We have seen a 50% increase in revenue since last year due to consistent business from repeat customers and growing market demand for athletic therapy.
  • Our customer feedback has been overwhelmingly positive, with a 4.9 star rating on Google and numerous testimonials from satisfied customers.
  • We have expanded our services to include virtual consultations, allowing us to reach clients beyond our local community.

Our progress to date reflects the effectiveness of our business model, which focuses on personalized, quality care for our customers, combined with an emphasis on trust and maintaining strong relationships.

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We constantly measure and evaluate our key metrics to ensure we are on track to achieve our goals, including customer acquisition cost and lifetime value, retention rates and expansion into new markets . We have a solid understanding of what drives our growth and we continue to invest in these areas to maximize our potential.

Overall, our traction slide is a clear representation of our success in executing our vision and strategy, and we are excited about the future growth opportunities for Athletic Therapy.

Fund raising

For our athletic therapy startup, we are seeking million in seed funding. This funding will allow us to complete our product development and release a beta version of our platform. We are excited about this investment opportunity and confident that it will provide a solid return on investors to our backers.

Here is a breakdown of how we plan to use the funds:

  • Product development: 40% of the funds will be allocated to carry out our product development. This includes hiring additional developers and designers and purchasing necessary software and hardware.
  • Marketing and Awareness: 30% of funds will be used to promote our platform and attract new users. This will include targeted advertising, attending relevant industry events and creating engaging social media content.
  • Team Expansion: 30% of funds will be used to hire additional team members who will help us scale our operations and support our growing user base.

In addition to completing our product development and reaching new users, our goals for this funding round include:

  • Launch of a beta version of our platform in the next six months
  • Acquire at least 1,000 active users in the first year
  • Partnership with at least three major sports teams or sports organizations
  • Raising additional funding to support future growth over the next two years

We are excited about what the future holds for our athletic therapy startup and welcome all inquiries regarding investment opportunities. Thank you for considering our investment proposal.

Score big with a winning athletic therapy pitch

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