Revolutionizing Bojangles: How Our Franchisee Pitch

Issue

Everyone loves a good cookie. But sometimes life gets busy, and you just don’t have time to sit down and enjoy a salty meal. Unfortunately, fast food chains have taken over the scene. They offer quick and easy food, but the taste just isn’t the same. The problem is that there aren’t many options for people who want both speed and taste.

This is where the franchisee of Bojangles comes in. We want to offer customers the opportunity to experience southern style cookies and other delicacies, but on their schedule. We realized that too many people have to choose between speed and taste, and that’s just not fair. Therefore, we will create an environment where customers can enjoy a great meal without feeling rushed.

We know people are looking for quality fast food, which is why we think the Bojangles franchisee is the perfect solution. We’re bringing back those southern-style cookies and other delights that so many crave, but without the long wait times that come with traditional sit-down restaurants.

The problem is that people are running out of time, and the current solutions just don’t live up to the level that people want when it comes to taste and quality. Fast food chains may offer quick service, but they don’t cook such fresh and tasty food. Casual dining options may have great food, but they don’t provide the fast service that many need.

Our solution is to give people the best of both worlds: speed and taste. We know people are busy and they don’t want to wait for good food. At the same time, we recognize that taste and quality are equally important. By providing an environment where customers can enjoy both, we believe the Bojangles franchise will be a huge success.

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Solution / value proposition

Our Bojangles franchisee offers customers an authentic southern style dining experience with freshly made chicken, cookies and sides. We offer a variety of menu options, including breakfast items, lunch and dinner meals, and catering services.

We differentiate ourselves from the competition by offering high quality food at an affordable price. Our franchise locations are strategically placed in areas with high demand for southern style cuisine and where access to this type of food is currently limited.

Our menu is designed to provide a convenient and delicious meal option for customers on the go and also those looking for a dining experience with a southern flair. All of our meals are prepared daily with our signature bojangle seasoning which is a secret blend of herbs and spices that makes every bite unforgettable.

We believe our solution is so great that our customers will come back for more. Our authentic southern-style menu caters to a wide variety of customers, including people of all ages who love good food and a welcoming atmosphere. After using our solution, customers will feel satisfied and eager to come back and try our other menu options.

We found our solution after doing extensive research and identifying the need for high quality southern style restaurants in specific locations. Our dedication to providing excellent service and food quality is unmatched in the industry.

In addition to our physical locations, we are also investing in our digital presence to enhance the customer experience and provide additional ordering flexibility through our website and mobile app. Our goal is to allow customers to order bojangles no matter where they are.

In summary, we believe our franchisee Bojangles offers a unique opportunity in the southern style kitchen market. We are committed to providing high quality food, excellent customer service and a southern style atmosphere.

• We offer a variety of menu options including breakfast, lunch and dinner meals and catering services.
• Our franchise locations are strategically placed in areas with high demand for southern style cuisine and where access to this type of food is currently limited.
• All of our meals are prepared daily with Bojangles signature seasoning that makes every bite unforgettable.
• Our dedication to providing excellent service and food quality is unmatched in the industry.

Market validation

Bojangles is an established Southern-themed restaurant chain with a dedicated following and strong brand recognition. Our team conducted extensive market research to identify the viability of our franchise business model.

In terms of total addressable market size, the restaurant industry is a massive market with an estimated value of 9 billion in 2020 , according to the National Restaurant Association. The quick-service restaurant (QSR) sector, where Bojangles operates, has a projected value of 3 billion by 2027 , with an annual growth rate of 4.6%, according to ResearchAndMarket.

Bojangles specifically focuses on southern-themed comfort food, with an emphasis on fried chicken, cookies, and sides. Our targeted customers are primarily those who want to have a quick and satisfying meal at a reasonable price, with an emphasis on family meals. According to QSR magazine, the average QSR customer spends around per visit , with some visits as frequent as several times a week.

Starting a business in the QSR industry is an attractive opportunity due to its steady growth rate and consumer demand. Additionally, Bojangles’ niche focus on southern flavors and comfort foods offers a unique offering not available at most other QSR chains.

The QSR industry growth trend remains positive, with QSR Magazine projecting an annual growth rate of 3.3% to 2024. As the economy continues to recover from the Covid-19 pandemic, we expect the demand for quick and affordable food options to stay strong.

Bojangles offers its menu items at a reasonable price, with the average customer spending per visit . This price is competitive with other QSR chains and provides an affordable option for customers looking for a satisfying and filling meal.

business model

The Bojangles franchisee generates revenue through a franchise model supported by the Bojangles Corporate team. The franchisee is responsible for financing, owning and operating the business, while the corporate team provides support and guidance to ensure the success of the franchise.

In-store purchases of Bojangles products generate the major portion of revenue. Our franchisee will offer a variety of products including sandwiches, cookies, fried chicken, potatoes and beverages. We are confident that these offers will generate a steady stream of revenue. In addition, our delivery and catering services will generate additional revenue for the company.

The total amount of revenue generated will depend on the volume of sales and the mix of products sold. Our franchisee will operate on a profitable menu to maximize profits and ensure long term viability.

Here are the products we believe will generate revenue:

• Breakfast cookies and sandwiches
• Chicken and fried tenders
• Seasoned fries and hash turns
• Sweet tea and other beverages

We are confident in our ability to execute on our business model as we have a strong partnership with the Bojangles Corporate team. They have a proven track record of supporting and guiding their franchisees to success. We are committed to following their guidelines and using their expertise to ensure a profitable operation.

Competition

In Bojangles’ franchise market, several competitors offer similar food products and services. Some big competitors include fast-food chains such as KFC, Popeyes and Chick-fil-A, as well as independent and local restaurants and cafes.

KFC specializes in fried chicken and offers various sides and drinks. Popeyes, on the other hand, is known for its spicy chicken sandwich and Cajun-inspired sides. Chick-fil-A is popular for its chicken sandwiches and signature sauces.

• What they do well: All of these competitors have established brand recognition, loyal customers, and proven business models. They also offer similar food types and have efficient operations to handle high volumes of customers.
• What they do wrong: Some of these competitors may not differentiate themselves from each other and lack menu diversity. Others may have limited options for customization or may not accommodate certain dietary restrictions.

What sets our Bojangles franchisee apart from these competitors is our use of fresh, high-quality ingredients, unique seasoning blends, and a variety of menu options that cater to diverse tastes and preferences. . We offer a southern-inspired menu with authentic flavors and the use of cookies made in shade. Our signature items include the Bojangles Chicken Sandwich, Seasoned Fries and Dirty Rice.

Our USPs include using fresh ingredients and unique seasoning blends in our menu items. We also offer customizable options and cater to various dietary restrictions. Our southern-inspired cuisine sets us apart from our competitors and provides guests with a unique dining experience. Additionally, our efficient operations and excellent customer service ensure a positive experience for all customers who visit our franchisee.

The competitor that could steal our customers is Chick-fil-A, known for their high quality food and outstanding customer service. However, our menu offers a wider range of southern-inspired items, and our efficient delivery service offers customers a convenient and safe option. We see ourselves as a strong contender in the Bojangles franchise market, with the potential to become a preferred choice for customers seeking southern-inspired cuisine and excellent service.

Founding team

At Bojangles Franchisee, we have created a team of highly skilled professionals to provide an exceptional experience for our customers. Our main goal is to build trust and confidence in our team’s abilities and skills to make this business a great success.

John Smith , our CEO, has over 20 years experience in the fast food industry. He has a proven track record of creating and executing successful strategies to drive growth and profitability. John holds a Bachelor of Business Administration and an MBA from Harvard Business School.

Jane Doe , our COO, has extensive experience in operations management, having worked for various fast food restaurants. She holds a bachelor’s degree in hotel management and an MBA from Duke University. Jane is responsible for managing the day-to-day operations of our franchisee.

Mark Johnson , our Chief Financial Officer, is a seasoned financial advisor with over 15 years of experience in corporate finance. He has an MBA from the University of Chicago Booth School of Business. Mark is responsible for managing our franchisee’s finances and ensuring we remain profitable.

Our team is well balanced and has all the skills necessary to run a successful franchisee. We have a shared passion for providing delicious food and excellent customer service.

Together, our team is well equipped to meet any challenge that comes our way. We are confident that we are the right people for the job and will create an exciting and successful business.

Traction

At Bojangles Franchisee, we have made significant progress towards our goal of becoming the premier fried chicken and cookie chain in the Southeastern United States. Our traction slide demonstrates that we are on track to achieve our mission and have successfully validated our business model.

We have seen steady growth in our same-store sales over the past three years, with an average annual growth rate of 7%. This growth is proof that our customers are satisfied with our offerings and keep coming back.

In addition to our growing customer base, we have expanded our footprint with the opening of four new stores in the past six months, bringing our total number of stores to 20. This expansion demonstrates our ability to execute on our growth strategy and indicates that there is a significant market opportunity for the franchisee of Bojangles.

One of our critical drivers for growth is our focus on customer satisfaction. We implemented a customer feedback program that received over 1,000 responses last year. This program has allowed us to gather valuable information and make improvements to our offerings and services.

Another growth driver we have identified is the importance of an efficient and profitable supply chain. We have implemented a system to track key supply chain metrics, including on-time deliveries and supplier performance. Our supply chain metrics consistently hit our targets, allowing us to keep costs low and maintain our competitive edge.

Finally, we saw an increase in online orders through our website and mobile app. To date, we have over 10,000 registered users and online orders account for 10% of our revenue . This metric demonstrates that our customers value the convenience of online ordering and supports our decision to continue investing in this area.

In conclusion, our traction slide shows that our business is on the right path to success. We have validated our business model, implemented critical drivers for growth and have a growing customer base. We believe the Bojangles franchisee is well positioned to capture market share in the Southeastern United States and become a dominant player in the chicken and fried biscuit space.

Fund raising

Our franchisee Bojangles is seeking million in funding to cover initial start-up costs, including franchise fees, equipment, inventory and marketing expenses. We plan to establish our presence in the market and become a go-to destination for delicious southern-style fast food.

With these funds, we will develop and launch our initial product line, expand our marketing and promotional efforts, and hire additional staff. We plan to allocate funds to:

• Product Development: 0,000 will be spent on product development, including recipe development, testing, and sourcing high-quality ingredients. We will also invest in the equipment and infrastructure needed to prepare our daily fresh menu items.
• Marketing and promotion: 0,000 will be spent on marketing and promotion efforts such as social media advertising, online marketing, local events and street promotions. This allocation will be focused on building a strong initial customer base and increasing brand visibility.
• New Employees: 0,000 will be spent on hiring new employees to support the launch of our franchise. We plan to hire experienced chefs, managers and customer service professionals who can deliver a high quality and consistent experience.
• Inventory: 0,000 will be used to purchase inventory for our franchisee. This includes raw materials such as chicken, cookies and other foods as well as packaging, utensils and other supplies.

With these funds, we plan to achieve important milestones, including:

• Opening of a flagship location in a prominent and high traffic area
• Develop and launch our initial product line
• Build a strong and loyal customer base through targeted marketing efforts
• Strengthen brand recognition and increase visibility in the community
• To provide high quality southern style fast food that exceeds customer expectations
• Maximize profits and reach our break-even point in the first year of operation

We are confident that our Bojangles franchisee has the potential for significant growth, and we believe this funding round is an essential step towards achieving our goals. We hope you will join us on this exciting journey.