Revisiting Investors: Engine Repair Pitch Deck for Funding

Issue

Imagine you are a single mother who relies on her car to take her son to school and to work each day. One morning you get in your car and start driving, only to hear a strange noise coming from the engine. Suddenly, your car stops in the middle of a busy intersection. You call a tow truck and take your car to the nearest mechanic, where you’re told your engine needs a complete overhaul, and the cost will be ,000 .

The problem our company aims to solve is that engine repair costs can be prohibitive , especially for working-class people who rely heavily on their cars to get to work and take care of their families.

This problem is extremely relevant, given that a significant part of the population depends on cars for transportation. About 90% of U.S. households own at least one car, and people need their cars to run smoothly to sustain their livelihoods .

Currently, people have to choose between paying for expensive repairs or risking their family’s safety by driving a car with a faulty engine. This can lead to significant financial distress and may even cause individuals to lose their jobs, further exacerbating the problem.

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Solution / value proposition

Our engine repair business aims to solve the problem of vehicle owners who are tired of dealing with poor engine performance and high maintenance costs. Our solution is a complete engine repair system that improves engine performance, longevity and fuel efficiency while minimizing maintenance costs.

Our product consists of a proprietary engine cleaning agent capable of removing carbon buildup and debris from the engine. The cleaning agent is applied via a specialized machine that scrubs the inside of the engine, removing harmful gunk and increasing engine performance.

Our solution is unique and innovative as it not only increases engine performance but also saves customers on maintenance costs. Engine cleaning is an easier to use, less expensive solution to regular engine repair procedures, and provides more significant and longer lasting results.

Using our engine cleaning service will leave customers feeling confident in the performance of their vehicle as they experience a smoother ride, improved fuel efficiency and better acceleration.

Our solution is amazing – no other product or service offers the same level of improved engine performance, longevity and fuel efficiency, while reducing maintenance costs in one fell swoop.

Our story began with the realization that traditional engine maintenance processes result in customers making more money, time and frustration. We knew there had to be a better way, and after extensive research and development, we found it. Our engine cleaning solution is revolutionary and customers will love it.

Market validation

According to industry reports, the engine repair market is worth .4 billion and is expected to grow at a CAGR of 4.1% from 2021 to 2026.

The TAM or total addressable market size for our engine repair business is billion. We operate in the segment of the market that caters to small and medium commercial fleets. In the United States, there are only about 300,000 such fleets, which translates to an addressable market size of 0 million.

The specificity of our addressed market is such that we provide engine repair services exclusively to small and medium commercial fleets. These fleets operate on a fixed budget and require cost-effective repair solutions. Our services are priced competitively and cost on average 30% less than our competitors.

We are entering the engine repair market at the right time as existing service providers lack the capacity to meet the specific needs of small to medium commercial fleets. These vendors primarily cater to larger fleets, leaving a gap in the market for companies like ours.

Customers in our market demand top quality repair services that are cost effective and minimize vehicle downtime. Our unique selling proposition is that we provide an online booking system and mobile repair services that eliminate the need for customers to visit a mechanic’s shop. This not only saves time, but also reduces the likelihood that vehicles will not be off the road for long periods of time.

Our market is currently growing at a CAGR of 4.1% and is expected to reach .4 billion by 2026. This growth is primarily driven by the increased need for repair and maintenance services for aging commercial fleets as well as by an increase in consumer spending on travel and transportation.

Customers in our market are willing to pay an average of 0 per repair job, and this varies depending on the extent of the repair required. We price our services competitively and have been able to acquire customers with an attractive price, backed by quality repair services.

business model

Our business model is centered on providing high quality engine repair services to customers. We will generate revenue through a variety of means, primarily through our hourly rates and parts markup.

• Hourly rates: Our mechanisms will charge an hourly rate for their services. This will vary depending on the complexity of the job and the level of skill required.
• Marking on Parts: We plan to mark the cost of replacement parts to generate additional revenue while maintaining competitive pricing for our customers.
• Maintenance contracts: We also plan to offer maintenance contracts to customers who are interested in regular engine maintenance. These contracts will generate ongoing revenue for the company.

The total amount of revenue will depend on the number of clients we serve and the volume of work we can handle. We have projected our revenues based on an average hourly rate and a number of customers served each month.

Our main products that will generate revenue are our engine repair services and replacement parts. We will also offer additional services, such as maintenance contracts and diagnostic tests, which will generate additional revenue streams.

Competition

Our main competitors in the engine repair industry include well-established companies like ABC Motors, XYZ Engine Services and Def Auto Repair. All of these companies have experience in providing high quality engine repair services to their customers.

• ABC Motors is known for its reliable and efficient engine repairs. They have a large clientele due to their quality services.
• XYZ Engine Services offers specialized engine repairs for high performance vehicles. They are considered one of the best in the market for their expertise in handling high-end cars.
• Def Auto Repair offers a full range of automotive services including engine repairs, oil changes and transmission repairs.

What sets us apart is our innovative approach to engine repair services and our commitment to providing an exceptional customer experience. At our company, we believe in personal service, and we make sure to listen to our customers and understand their needs before providing recommendations for repairs. We pride ourselves on our transparent and up-front pricing structure, which sets us apart from our competitors in the market.

Our USPs include:

• Customized and flexible engine repair solutions that meet the unique needs of our customers.
• Expert technicians with years of industry experience, able to provide fast and efficient engine repairs.
• The transparent pricing structure which ensures that our customers are fully aware of the costs before starting any repair work.

Our major competitors in the engine repair industry attract customers through various forms of advertising such as print advertisements, radio advertising and social media marketing. However, we believe that our personalized and flexible approach to engine repair services will give us a competitive advantage and help us attract customers looking for a more personalized and transparent approach to engine repair services.

Founding team

Our founding team consists of highly experienced professionals in the engine repair industry, with a combined experience of over 50 years in the field. We have carefully assembled a team of experts with diverse skill sets, all passionate about delivering quality engine repair services to our customers.

Our team includes:

• John Smith (CEO): John has a degree in mechanical engineering and over 20 years of engine repair experience. He has also founded and run successful engine repair businesses in the past.
• Samantha Lee (COO): Samantha has a background in business operations and management, with previous experience in engine repair marketing and customer service. His expertise in streamlining business processes is essential to the success of our business.
• Mike Johnson (Chief Mechanic): Mike is an ASE Certified Master Mechanic with over 15 years of engine repair experience. He has a passion for problem solving and finding innovative solutions to engine related issues.
• Rachel Green (Marketing Director): Rachel has a background in digital marketing and previously worked for major engine repair companies. She is responsible for developing and implementing our marketing strategy.
• Tom Smith (Sales Manager): Tom is a sales expert with over 10 years experience in the engine repair industry. He is responsible for driving sales and building relationships with our customers.

Our goal is simple: to provide superior engine repair services to our customers and to become the industry’s go-to supplier. We understand the importance of having a reliable and trustworthy engine repair service, and we believe we have what it takes to deliver it.

We believe in setting the highest industry standards for our services, and we continually invest in the professional growth and training of our team to help us successfully deliver on our promises to our clients.

We have a carefully selected team with diverse skills and expertise to ensure that the success of our business is not hindered by skill gaps.

We firmly believe that we are the right team for the challenge. We are driven, passionate and have a proven track record of delivering great results in the engine repair industry. We understand the challenges in the industry and we know what it takes to overcome them. Our team is equipped to navigate any challenge that comes our way.

Traction

At Engine Repair Business, we have made significant progress since our launch, which gives us confidence that our business will succeed. We’ve been monitoring and measuring our performance against some critical growth drivers, and here’s what we’ve achieved so far:

• We got more referrals from our satisfied customers, and our customer base grew by an average of 30% month over month.
• We saw a strong improvement in customer acquisition costs, which went from 0 per customer at launch to per customer last quarter.
• Our customer churn rate has gone down, from 10% at the start of the year to 5% in the last month.

These measures demonstrate that our business is moving in the right direction, and we are on track to achieve our goals.

During the previous quarter, we asked for feedback from our customers, and we were pleased to hear that they are satisfied with our services and that they like our product. Feedback has provided us with actionable information to improve our services and improve customer experience.

Additionally, we have observed considerable growth in the engine repair services market, with an expected growth rate of 8% over the next five years. This trend, along with our impressive client metrics, gives us confidence that we are coming to a product market adjustment, and now is the right time for the investor to jump on board.

Our key metrics to build on are customer acquisition, customer retention, and customer satisfaction referrals. We plan to focus more on customer engagement and improve our marketing efforts to take full advantage of growth opportunities in the engine repair services market. With our experience, expertise and growth metrics, we are poised to take our business to the next level.

Fund raising

The Engine Repair business is seeking seed funding of million to complete our product development and release a beta. The investment opportunity is a great chance for investors to be part of an innovative project with high potential for growth and profitability.

Our plan is to use the funds raised as follows:

• 50% in product development: The funds will be used to complete our product development and launch a beta version, which will include all the necessary features and functionality to meet our target needs in the market.
• 30% in marketing: The funds will be used to increase our brand awareness and attract more customers to our platform. This will be done through online and offline marketing campaigns, social media promotions and other marketing activities.
• 20% in new hires: The funds will be used to hire additional staff to support our technical and marketing teams. This will allow us to meet our deadlines and ensure a quality output.

With the seed funding of million, we will achieve the following milestones:

• Completion of product development phase: The funds will allow us to complete our product development and launch a fully functional beta version that meets market needs.
• Increased brand awareness: With funds allocated to marketing, we will launch effective campaigns that will drive traffic to our platform and grow our customer base.
• Increased Customer Satisfaction: With the launch of our fully functional beta, we anticipate growth in customer acceptance and satisfaction levels, leading to increased customer retention.

Overall, the funds raised will allow us to launch a cutting-edge product that meets market needs, grows our customer base and ultimately leads to long-term profitability.