Introduction
Gastropubs are becoming increasingly popular in the global food and research industry, and for good reason; Their sales growth and profitability have increased significantly over the past few years. In fact, according to the latest statistics, gastropubs are expected to reach 1 million in revenue in 2020 and this number is expected to continue to grow significantly in the years to come.
For gastropub businesses, understanding the strategies behind increasing sales and profitability is essential. We know that running a successful gastropub takes hard work and dedication, which is why we’re here to provide practical and unique strategies you can use to help drive sales and profitability in your gastropub.
Focus on creating a fun and intimate atmosphere
Ensuring the atmosphere in your gastropub is both fun and intimate is key to making your guests feel comfortable and welcome. Fun and creative decor, such as wall art, table decor, and floor mats, can help set the mood. Additionally, putting on an audio system to play music and soft lighting that can be dimmed can help create a comfortable atmosphere.
Allow customers to personalize their dining experience by offering interactive items like photo booths, beer tastings and game nights. These activities will make for a unique and memorable experience for customers.
Introducing something new and unique to your gastropub, such as a signature specialty cocktail, can attract more customers. It can be an added bonus to your regular menu and can become very popular if advertised correctly. Creating a special, unique dish that isn’t on the menu elsewhere can also be a big draw.
Adding a happy hour special with discounted prices and beer tastings can also help liven up the atmosphere and bring in more foot traffic. And depending on the day, you can even offer karaoke or trivia nights with special prizes to attract guests and keep them entertained.
Creating a fun and intimate atmosphere is key to increasing your gastropub’s sales and profitability. With strategic offers, interactive experiences, and special offers and discounts, customers are more likely to come and stay, which will lead to increased revenue and profits. An example of calculating the potential increase in sales might be: if a gastropub sees a 10% increase in customers due to creating a fun and cozy atmosphere, it would also experience a 10% increase in sales.
Overall, when it comes to increasing your gastropub’s sales and profits, focusing on creating a fun and intimate atmosphere for your guests is key. With unique offers, interactive experiences, and special discounts, customers are more likely to come and stay, leading to increased revenue and profits.
Encourage social media engagement and word of mouth referrals
One of the most effective strategies for increasing gastropub sales and profitability is to encourage social media engagement and word of mouth referrals. This means tapping into existing customers, who are your restaurant’s strongest advocates, to share their positive experiences with friends and family. You can do this by offering incentives such as discounts and loyalty points so they can come and have a good time at your gastropub.
Social media engagement can be used to reach a larger audience and generate more interested customers who may not know much about your restaurant. You can do this by offering exclusive discounts or specials, hosting giveaways, and engaging with customers on a personal level. Creating content specifically for your social media platforms can also help build brand recognition and build excitement in the restaurant.
Word of mouth referrals are another powerful way to increase gastropub sales and profits. When customers share their positive restaurant experiences, those referrals can lead to more people interested in your gastropub and its offerings. Plus, happy customers who come back for more can become a steady stream of revenue for your gastropub. Encourage customers to refer friends and family by creating referral programs and loyalty discounts.
For example, you can incentivize customers to recommend your restaurant with a reward of 20% off their next meal or a loyalty point when they return. This encourages customers to keep coming back and providing customers with an incentive increases the likelihood that they will introduce the restaurant to friends and family. In addition, this type of promotion encourages customers to make their experience more memorable.
Ultimately, offering incentives for social media engagement and word-of-mouth referrals can lead to improved sales and profitability for your gastropub. By giving customers rewards for recommending your restaurant, it increases customer loyalty and conversion, and encourages the customer to buy more items, which leads to profits. Encouraging customers to share their experiences on social media and to refer friends and family can generate interest in the restaurant and bring in more customers, which can increase sales overall.
Make regular menu updates and introduce specialty dishes
Regularly updating your Gastropub menu is an important strategy for driving sales and increased profits. Specialty dishes can be a great way to differentiate your business and attract a range of customers. Customers love to try new and unique dishes, so introducing specialty items can be a great way to boost gastropub sales. Not only that, but it can also mean better profits overall due to the high demand for such dishes.
Tips for Introducing New Specialty Dishes
- Start by introducing a limited selection of specialty dishes each week
- Take customer feedback to refine menus and ensure dishes are appealing
- Capitalize on seasonality by introducing dishes that feature fresh ingredients, such as herbs and fresh vegetables
- Get creative and get inspired by different cuisines
By introducing specialty dishes, you can increase sales and increase profits in your gastro pub. Consider adding a few dishes each week and then taking customer feedback to refine it. When it comes to making dishes more special, think about the season and use fresh, high-quality ingredients. Drawing inspiration from different cuisines can help make your menu more interesting and appealing to different types of customers.
Calculation example
Let’s say you’re introducing five new flat specials that cost around per plate. Each dish is capable of attracting 10 customers, who spend an average of per visit. Assuming there is no overhead increase, the profit would be as follows:
- Total ingredient cost (for 5 special dishes) =
- Total revenue ( per customer x 10 customers) = 0
- Profit = 0 – = 0
By introducing 5 special dishes that cost around per plate and attract 10 customers, a gastropub can easily generate a profit of 0. This strategy is a great way to increase sales and profitability!
Nurture relationships with suppliers who can source quality local ingredients
Developing relationships with local suppliers is key to increasing sales and profitability for any gastropub. Quality locally sourced ingredients ensure your food offerings are both fresh and tasty. This can lead to customer retention and repeat visits, which has led to a significant increase in sales.
Tips and tricks
- Establish relationships with local producers and distributors, as these will ensure quality and guarantee freshness.
- Research local restaurants and learn about their sources of high-quality ingredients. Gaining an understanding of the supplies a local restaurant uses can be a great way to identify potential suppliers for your own business.
- Be diligent about checking expiration dates on supplies. Make sure you don’t order too much so that the product is not wasted and affects the profits.
- Visit farmers markets and talk to local producers. It can be a great way to identify unique ingredients and develop relationships for future business.
Impact on sales and profits
Providing customers with high-quality food made with local ingredients can be a major factor in driving sales and increasing profits. With the right supplies and knowledgeable staff, gastropubs are able to source the ingredients needed to create the flavorful dishes that customers crave. In turn, customers make repeat visits, bringing more money to the business.
A successful gastropub can expect a 5-10% increase in sales and profits when they switch to using local ingredients. For example, if a gastropub makes 0,000 in annual sales, that would be a boost of ,000 to ,000 more in profits.
Take an active approach to advertising and marketing
Taking an active approach to advertising and marketing is key to increasing sales and profitability in a gastropub. Through targeted and thoughtful campaigns, you can reach the people who matter: your target customers. The following tips and tricks can help you optimize your gastropub marketing campaigns for maximum effectiveness.
Define your target demographic . Before starting any marketing or advertising campaign, you need to define who your target demographic is. Knowing your customers and what motivates them is key to gaining their attention and patronage. Who are your ideal customers? What sites or channels do they frequent? Once you have this information, you can create campaigns and messages tailored to the specific needs and preferences of your target demographic.
Create an integrated campaign . The effectiveness of advertisements increases when they are part of an integrated campaign. This means creating digital and physical campaigns that work together. You may want to combine your direct mail campaign, social media ads, and website advertising for a well-rounded approach. Leveraging the digital platforms your target customers use and leveraging physical advertising to reach prospects at their place of business or residence will increase your gastropub’s visibility in the community.
Track the results and change your strategy . Once you’ve launched your in-app ad campaign, you need to track its results to see what’s working and what needs improvement. It is important to measure clicks, page visits, responses and conversions associated with different campaigns. Taking the time to analyze your results and adjust your strategy accordingly will maximize your return on investment.
Calculation example . A good example of the benefit of taking an active approach to advertising is a gastropub running an integrated campaign with a spending budget of ,000. After analyzing the response, they find that their campaign resulted in 100 additional visits per week. Assuming the average check for each visit is , that’s an additional ,500 per week in sales. With this success, the gastropub can adjust their spending budget, increase visits, and ultimately increase their profits and revenue.
Conclusion
Increasing sales and profitability in a gastropub business is not easy. It takes dedication, hard work, and a great understanding of the strategies available. To really capitalize on the potential of your gastropub, consider incorporating the strategies discussed in this article, such as creating a fun and intimate atmosphere, encouraging social media engagement, and partnering with local businesses.
By using these strategies, you can create a positive and profitable environment for your gastropub. Working in combination with a great team and excellent customer service, you will be able to maximize the success of your business and achieve your sales and profitability goals.
We hope you found this article helpful and consider these strategies when evaluating the best way to drive sales and profitability in your gastropub.