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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine a woman named Sarah, who lives in a small town and owns a car, which she uses for her daily commute. Recently, her car broke down and she needed to replace the starter motor in her car. Like most people, she wants an affordable yet reliable replacement, but Sarah struggles to find the right replacement part at a good price. Sarah went to several local stores, and each store offered different prices and parts, but she couldn’t find the one she needed. She eventually resorted to online stores, but delivery would take weeks, or worse, the product purchased might not be the right fit, so the whole process would start over.

The problem is clear: finding the right auto parts at an affordable price and reliable delivery is a long and frustrating process for car owners like Sarah. The auto aftermarket is complex, unorganized and often inaccessible to the masses, causing significant inconvenience for car owners like Sarah, who need their car to carry on in their daily lives.

The issue is relevant because thousands of people like Sarah from all over the world face the same problem while searching for auto spare parts. The market is heavy, consumers often end up paying too much for parts, and there is little transparency about product quality. Moreover, this is a problem that has existed for years, and there has been no proper solution for the masses. Auto parts are essential, but traditional buying methods can be a hassle and discourage people from repairing their vehicles causing even greater problems.

The current solution for this problem is to visit the few local auto parts stores in your area, but this often does not give consumers the choice they need or gives them the opportunity to compare prices, resulting in overpriced or inferior parts. . Small stores can often focus on brands they know sell easily and lesser known ones. The internet has made auto spare parts available on a much wider scale, but often customers will get the parts that don’t fit the car or are of inadequate quality, and returns aren’t that simple. Online platforms have tried to solve this problem to some extent, but they lack adequate inventory, which makes it difficult to find the right parts.

The problem exists because the auto aftermarket is fragmented, unorganized and lacks transparency. Many suppliers and distributors have different pricing policies, and access to spare parts can be difficult as most companies still rely on traditional sales channels. To compound the problem, getting authentic information about product reliability and quality can also be a challenge.

Solution / value proposition

Our auto aftermarket provides a one-stop solution to the problem of finding quality auto parts and accessories at affordable prices. With the rise of online shopping, customers are looking for a convenient and streamlined way to find and purchase auto parts. However, traditional markets often lack the selection or include high prices, which can be frustrating for customers.

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Our platform connects customers with verified sellers of reliable auto parts and accessories, making it easy to find the right product for their needs. Our search function includes a wide selection of parts, but we also offer customization services so customers can find the perfect match for their specific needs.

We understand that shopping for auto parts can be a daunting experience for many customers, especially if they are unfamiliar with the industry or lack the technical knowledge to choose the right parts. That’s why we offer a personalized customer service experience, where customers can connect with experts who can provide advice and guidance throughout the buying process. Our goal is to make the experience as seamless and stress-free as possible, so customers can focus on maintaining their vehicles and getting back on the road.

Our solution is not only practical and efficient, but also innovative. We are constantly looking for new ways to improve our offerings and solve the challenges our customers face. As automotive technology advances, so must our platform, and we are committed to staying up-to-date with the latest trends and technologies, and delivering the best possible solutions to our customers.

  • Does this really solve the problem discussed? Yes, our auto aftermarket offers a comprehensive and efficient solution to the problem of finding quality auto parts and accessories at affordable prices.
  • Is the solution so good that the customer will do anything to get it? Absolutely. Our personalized customer service experience, combined with our wide selection of parts and a convenient search function, means customers will have a positive experience and are more likely to return to our platform for all of their auto part needs.
  • How will the customer feel after using the solution? Customers will feel confident and satisfied in their purchase, knowing that they have found a reliable and efficient solution for their auto part needs. They will also feel supported throughout the process, with access to expert advice and guidance when needed.
  • Is the solution amazing? We believe our Auto Aftermarket is an incredible solution that offers a new and innovative approach to the traditional auto parts industry.

Market validation

The auto aftermarket is a thriving industry, with a total addressable market size projected to be worth 0 billion by 2025. This indicates a massive opportunity for our automotive market to tap into a considerable market and become a major player in the industry.

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The specific market we are addressing is the auto aftermarket online market. Our research shows that customers prefer buying auto parts online, with 64% of customers indicating they would buy auto parts online rather than traditional brick and mortar stores. Additionally, the online aftermarket market is expected to grow at a CAGR of 12.8% through 2025.

Our research indicates that our target market is highly segmented, with different customer personas requiring unique solutions. Some of our addressed customers are professional repair technicians, DIY car enthusiasts and fleet managers. In terms of revenue per customer, the professional repair technician is a key customer segment, accounting for approximately 60% of total revenue generated in the industry.

It is a great idea to start a business in the automotive market today, given the evolution of automotive technology that requires constant upgrading and maintenance. As cars become more complicated, the demand for skilled technicians and high-quality auto parts will continue to grow.

The auto spare parts industry is currently experiencing a steady pace of growth, primarily fueled by advances in technology, increased car ownership and repair business. The Covid-19 pandemic has even intensified the growth rate of the industry as customers prefer to self-repair their vehicles to avoid mass transit systems.

Our research also indicates that customers are willing to pay a premium for a convenient and reliable auto market. This is evident in the industry average order value, which is around 0 for professional repair technicians and for do-it-yourself customer.

Key points to remember:

  • The auto aftermarket is a major industry predicted to be worth 0 billion by 2025.
  • Customers prefer buying auto parts online, with 64% of customers indicating they would buy auto parts online rather than in brick-and-mortar stores, indicating a clear opportunity for our market.
  • Our addressed market is highly segmented and requires unique solutions for different customer personas.
  • The demand for skilled technicians and high-quality auto parts will continue to grow, making this an excellent time to start a business in this market.
  • The industry is showing steady growth, with customers willing to pay a premium for convenient and reliable services.
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business model

Our Auto Marketplace works as a platform that connects buyers and sellers of auto parts. Our business strategy is focused on creating a transparent and transparent marketplace for both parties, while providing additional value-added services.

Revenue streams: Our primary source of revenue is through a commission model. We charge a small fee on each transaction between buyer and seller. Additionally, we will offer premium services such as warranty and quality checks, which will generate additional revenue.

Total revenue: Our projected revenue for the first year is million. In year three, we expect to generate at least million in revenue.

Products: Our platform offers a wide range of auto spare parts, including engines, transmissions, suspensions and tires. We also offer value-added services, such as installation and maintenance support, which will generate additional revenue.

In summary, our business model focuses on creating a seamless and transparent marketplace that connects buyers and sellers of automotive aftermarket parts. Our revenue streams come primarily from a commission model, with additional revenue generated through premium services. Our wide range of auto spare parts and value-added services will be our main products.


Our major competitors in the automotive market are Autozone , O’Reilly Auto Parts , Advance Auto Parts , Cheer Boys , and Napa .

AutoZone has over 6,000 stores in the United States, and they are known for their excellent service and reliable parts. However, their prices can be high and they don’t offer a wide range of parts for older or rare vehicles.

O’Reilly Auto Parts is another major contender with over 5,500 stores nationwide. They have a good reputation for their customer service and comprehensive inventory. However, they also have higher prices compared to other auto parts stores and may not have the parts needed for rare makes and models.

Advance Auto Parts is the third largest auto parts retailer in the United States, with over 4,800 stores. They are known for their online shopping platform and rewards program, which makes it easy for customers to find and buy the parts they need. However, some customers have reported poor customer service and slow shipping times.

Pep Boys is a nationwide chain that not only offers auto parts but also repair services. They have over 8,000 service bays in their over 1,000 stores, making it a popular destination for customers in need of parts and service. However, their prices for parts may be higher, and they may not have as extensive a selection as some of their competitors.

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Napa is another well-known auto parts retailer with over 6,000 stores. They have a reputation for selling high quality, durable parts and for their knowledgeable staff. However, their prices can also be on the higher side, and they can’t always carry the parts needed for older or hard-to-find vehicles.

What sets us apart from our competition is our focus on customer experience and convenience.

  • We have an easy to use online platform that allows customers to quickly find and purchase the parts they need
  • Our inventory includes not only common parts, but also rare and hard to find parts for older or rare makes and models
  • We offer free same day delivery for customers within a certain radius of our locations
  • Our customer service representatives are knowledgeable and friendly, always willing to help customers find the right parts for their vehicles

Our Unique Selling Propositions (USPs) include:

  • Convenient online platform with user-friendly interface
  • Extensive parts inventory for all makes and models, including rare and hard-to-find parts
  • Free same day delivery for local customers
  • Knowledgeable and friendly customer service representatives

We believe our competitors are stealing our customers by offering similar products and services, but we believe that our focus on customer experience and convenience will enable us to attract and retain loyal customers.

Founding team

The success of our automotive market is rooted in the expertise and experience of our founding team. We are a talented and passionate group of individuals determined to revolutionize the auto parts industry.

John Smith, CEO – John brings over 10 years of experience in the automotive industry, specializing in logistics and supply chain management. He earned his MBA from Harvard Business School and has a proven track record of successful startup executives.

Jane Doe, COO – Jane is a seasoned operations expert with over 15 years of experience managing large teams and driving operational efficiency. She received her degree in Industrial Engineering from MIT and worked for several Fortune 500 companies before joining our team.

Mark Johnson, CTO – Mark is an experienced software developer and technology leader. He received his computer science degree from Stanford and has developed many successful software applications. He is an expert in agile development methodologies and is passionate about using technology to solve real problems.

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Michael Lee, Chief Financial Officer – Michael is a financial expert with over 20 years of experience in the financial industry. He received his MBA from the Wharton School of Business and has worked for several major financial institutions. Michael is responsible for managing our finances and ensuring we have a solid financial foundation for growth.

Our team is goal-oriented and passionate about transforming the auto parts industry. We firmly believe that our marketplace will provide a much-needed solution for customers looking for affordable, high-quality auto parts.

Our team is well balanced and has the expertise and skills to meet any challenge. We have a proven track record of success and will be keen to build on our previous experiences to ensure the success of our auto aftermarket.

There is no lack of skills within our team. We are confident in our ability to execute our vision and will work tirelessly to ensure the success of our business.

Traction / Milestones

Our Auto Spares automotive market has grown significantly since our launch. Our platform has seen a steady increase in the number of users, with a growth rate of 25% per month. Our user acquisition strategy, which focuses on word of mouth referrals and social media campaigns, has proven successful in attracting more users to our platform.

We have also achieved a high level of customer satisfaction, with a net promoter score (NPS) of 9. Our users appreciate the convenience and cost savings of our platform, as well as the quality of products and services offered by our suppliers. .

In addition to our user growth, we have also made significant progress in building partnerships with major suppliers in the automotive aftermarket industry. We have formed partnerships with several top rated vendors who provide high quality and affordable auto parts to our users. These partnerships have given us a competitive advantage over other automotive parts markets in the market.

Our metrics show that we are getting closer to achieving product market adjustment, with a 50% increase in monthly revenue over the past three months. This growth, combined with our high user retention rate of 80%, indicates that we provide a valuable service to our users and that they are ready to continue using our platform.

Our milestones include expanding our product offerings, creating more supplier partnerships, and increasing our marketing efforts to reach a wider audience. We plan to expand our product offerings to include more specialized auto parts and accessories, as well as offering additional services such as auto repair and installation. We also aim to form more partnerships with suppliers to ensure we have a diverse and comprehensive inventory.

  • 25% One month user growth rate
  • NPS of 9
  • 50% increase in monthly revenue over the past three months
  • 80% retention rate
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With our current traction, we have demonstrated that our business idea is viable and there is a growing demand for our services. Our metrics indicate that we are well on our way to building a successful and sustainable business in the auto aftermarket.

Fund raising

We are delighted to present an investment opportunity in our auto parts market. We are seeking seed funding of million to complete our product development and release a beta version.

As for the funds, here is the breakdown of how we plan to use them:

  • 60% Product Development: This will cover the final development and testing of our platform, incorporating feedback from early adopters and building integration with shipping and payment providers.
  • 20% marketing: We plan to use a targeted approach to reach dealerships and auto replacement mechanisms, including social media advertising, email campaigns, and content marketing.
  • 10% Operations: We will hire an operations team to manage the day-to-day operations of our platform, ensuring smooth transactions and customer support.
  • 10% legal and administration: This will cover legal fees, licenses and other business expenses.

With this funding, we plan to achieve the following milestones:

  • Release a beta version of our platform, which will include a full inventory of automotive spare parts, payment and shipping integration, and a user-friendly interface.
  • Acquire 1000 dealerships to list their auto spare parts on our platform and ensure there is sufficient supply and demand for specific spare parts.
  • Secure partnerships with local mechanics and workshops to increase their revenue streams and help them source the right spare parts conveniently and efficiently.
  • Explore opportunities for international expansion, including developing a multi-currency payment system and creating localized versions of our platform to cater to different markets.

We are committed to building a successful and sustainable business and believe that start-up investment is essential to achieving our goals. We hope you will join us in this exciting adventure.

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