Recovery Fund: Pitch Deck for Roadside Assistance Biz

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Car breakdowns or accidents can happen at any time, leaving individuals stranded and in desperate need of help. It is a common and stressful situation that every car owner might face.

Imagine a scenario where a family is on a road trip, and their car breaks down in the middle of nowhere. They are stranded without any immediate help, and the situation goes from a fun family trip to a burden . Having to worry about finding help instead of enjoying the journey can be frustrating for anyone.

The relevance of this problem is exacerbated by the fact that cars are everywhere, and the need for transport has become important. Everyone relies on their car to run their daily errands or to get to work. Therefore, when a breakdown occurs, it has a significant impact on the car owner’s daily routine and can lead to other consequences, such as being late or missing appointments.

Currently, car owners have a limited number of options to fix the problem. In most situations, they have to wait for the screeners to arrive or call friends or family for help. These options can be hard to find in remote areas, leaving car owners in a helpless situation.

The problem exists because there is a lack of immediate and professional roadside assistance services that car owners can rely on in an emergency.

Solution / value proposition

Our roadside assistance business provides the ultimate solution to car breakdowns and accidents. We offer fast, reliable and professional help to car owners with 24-hour emergency services. Our team of experienced professionals in the automotive and customer service industries provide high quality services guaranteed to meet your needs of each client. We leverage technology to ensure a hassle-free and seamless experience for our customers.

In addition to our emergency services, we offer value-added services that provide our customers with incredible experiences. We provide gas refills, battery replacements, tire changes, towing services and car cleaning services, all at competitive prices. As a result, our clients don’t have to go through the stress of finding professionals to handle these services, and they’ll save time and money.

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The primary goal of our solution is to help customers feel confident, safe and secure on the road, making it affordable and convenient to get timely professional help. With this solution, customers will no longer have to worry or feel stranded when accidents, environmental disasters or car breakdowns occur.

Our solution is the best on the market because we offer personalized and reliable services that set us apart from the competition. Our solution is also amazing because it gives customers much-needed peace of mind and a hassle-free experience on the road.

Our solution is scalable, which allows us to offer our services to a large number of customers, including fleet management organizations, insurance companies and car dealerships.

  • Does our solution really solve the problem addressed? Yes. Our solution provides reliable, efficient and effective roadside assistance that meets all the needs of all customers, making it easy for car owners to get professional help in an emergency.
  • Is our solution so good that the customer will do anything to get it? Yes, our solution is so good that customers will be willing to pay for our subscription-based services and our on-demand services because of the quality of service and convenience it provides.
  • How will the customer feel after using the solution? The customer will feel confident, safe and secure after using our solution. They’ll have peace of mind knowing they’re in good hands.

Market validation

The market for roadside assistance services has grown rapidly in recent years due to the increasing number of cars on the roads. According to a report by Marketwatch, the global roadside assistance market size was valued at .6 billion in 2020 and is expected to grow at a CAGR of 6.2% from 2021 to 2028.

Specifically, in the United States, the roadside assistance market is estimated at billion, with an average annual growth rate of 3.3%. Additionally, AAA – one of the biggest names in the industry – claims to provide services to over 60 million members across the country.

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Our addressed market niche focuses on providing reliable, on-demand roadside assistance services to car owners who need immediate assistance. Our research indicates that these customers typically expect to pay between and 0 per service, depending on the type of support required.

With our subscription-based model and value-added services, our business can differentiate itself from competitors in the market, such as AAA and Allstate, who rely on more traditional roadside services without an increased focus on satisfaction and customer satisfaction. customer experience.

Overall, the market for roadside assistance services is growing, with car owners willing to pay for reliable services that provide peace of mind in the event of untoward events on the road. Coupled with the lack of personalized, customer-focused companies in the industry, we believe our company has the opportunity to establish ourselves as a trusted brand.

business model

Our business model is designed to generate revenue through subscription-based services for repeat customers and on-demand services for emergencies. Additionally, we plan to secure partnerships with insurance companies to offer our services as supplements to their policies.

Regular customers will have the option to choose from a variety of annual subscription packages. Packages include services such as tire changes, jump starts and fuel delivery. The cost of subscription varies depending on the package, but the average subscription costs around 0 per year. With our marketing strategy, we expect to have around 500 repeat customers in our first year of operation, generating sales of around ,000.

Additionally, our on-demand services cater to customers who require roadside assistance in emergency situations. For these services, clients will pay according to the particular service rendered. For example, towing services will cost an average of per tow. We estimate that we will provide approximately 100 on-demand services in the first year, generating approximately ,500 in revenue.

  • Annual subscription income: ,000
  • On-demand services revenue: ,500
  • Total first year income: ,500
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In addition to our basic services, we will offer value added services such as gas refill and car cleaning for an additional cost. We expect the value-added services to generate ,000 in additional revenue in the first year of operation. Additionally, we plan to explore strategic partnerships with automakers and dealerships to cross-promote our services to their customers.

Our primary source of revenue will be subscription-based services for regular customers, while on-demand and value-added services will add to our revenue streams. With our diverse approach, we are confident in our ability to generate revenue while providing excellent roadside assistance services to our customers.


As with any industry, there are existing competitors in the market in the roadside assistance business. Our main competitors include AAA, Allstate Motor Club and Good Sam Roadside Assistance.

AAA: AAA is the largest provider of roadside assistance services in the United States. They have a wide range of services available to their customers including car maintenance, travel services, etc. However, their services can be quite expensive and their customer service is known to be lacking.

Allstate Motor Club: Allstate Motor Club is a popular choice among car owners who also have Allstate insurance. They offer many of the same services as our company, but may be priced higher than other providers.

Good Sam Roadside Assistance: Good Sam Roadside Assistance is a specialist provider of roadside assistance services for recreational vehicles or motorhomes. They are known for their personalized services and experienced technicians. However, their services are limited to RVs and do not cater to traditional car owners.

In our roadside assistance business, we differentiate ourselves from our competitors through personalized and reliable services, in addition to our practical value-added services. Unlike our competitors, we offer on-demand services for emergency situations as well as subscription-based services for repeat customers.

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Our USPS include:

  • 24 hour emergency services
  • Additional services like gas refill and car cleaning
  • Partnerships with local insurance companies to offer our services as add-ons to their policies

We believe that our strong USPs and dedication to quality customer service positions us well in the market against our competitors. Although our competitors may offer similar services, our personalized attention to our customers’ needs and focus on reliability sets us apart.

Our main competition comes from established market players in the roadside assistance sector. We know these competitors have loyal customer bases and established partnerships with insurance companies. However, we believe that our competitive advantages will allow us to capture a significant share of the market by providing improved services through innovation and technology.

Founding team

Our team is made up of experienced professionals in the automotive and customer service industries. Each member brings unique skills and expertise to the table, enabling us to provide top-notch services to our clients.

John Doe , our CEO, has over 10 years experience in the automotive industry, having worked in a variety of positions from sales to management. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration. John’s strong leadership skills and in-depth industry knowledge make him an invaluable asset to our team.

Jane Smith , our COO, has over 15 years of experience in the customer service industry. She holds a bachelor’s degree in psychology and a master’s degree in business administration. Jane’s expertise in managing client relationships and ensuring client satisfaction is crucial to the success of our business.

Mark Johnson , our CTO, has over 12 years of experience in software engineering and product development. He holds a bachelor’s degree in computer science and a master’s degree in engineering. Mark’s technical skills and innovative thinking have enabled us to develop a state-of-the-art platform to manage our roadside assistance services.

Together, our team has a proven track record of success in their respective fields. We share a passion for helping people, and we believe our roadside assistance business can have a meaningful impact on the lives of car owners.

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Our main goal is to provide timely, reliable and professional roadside assistance services to our customers, ensuring their safety and peace of mind. We strive to exceed our customers’ expectations and provide added convenience through our value-added services.

Our team has a well-rounded set of skills and expertise, ensuring there is no shortage of skills within our organization. We are convinced that we have the right people for the challenge, and we are committed to making our adventure a huge success.


Our roadside assistance business has already achieved significant milestones, demonstrating that our business is on the right track and well positioned for future success. We have established strong importance in the market with the following achievements:

  • We have secured partnerships with local insurance companies, helping us reach a wider customer base.
  • We have already acquired a growing base of repeat customers through our subscription-based model.
  • We have received excellent feedback from our customers, who appreciate the timely, reliable and professional service we provide.

We measure our progress against well-defined KPIs, including customer retention rates, customer acquisition costs and net promoter scores. The reports indicate positive trends in all of these areas, further underscoring the potential of our business.

Our goal now is to expand our operations and strengthen our service offering to appeal to more customers. Our subscription-based model has allowed us to generate a recurring monthly revenue stream and we plan to continue to grow our subscriber base. Additionally, we are exploring new complementary services that will provide even more value to our customers.

In conclusion, our traction slide indicates that we are making good progress and are on track to achieve our goals. The metrics we track demonstrate that our customers love our service and that there is significant market potential for our business. We remain committed to providing high quality, timely and reliable service to our customers and look forward to continuing to expand our operations in the future.

Fund raising

Our roadside assistance business has grown significantly in a short time. We are now looking to raise million in seed funding to take our business to the next level. This investment will help us achieve our goals and expand our operations.

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Funds raised will primarily be used to accelerate our growth by investing in our product development, marketing and recruiting additional professionals to our team. We will allocate 0,000 for product development where we will focus on offering even more value-added services to our customers. Another 0,000 will go to marketing to expand our customer base and increase awareness of our services. We will retain 0,000 for new hires to recruit other professionals to join our team and provide even more specialized services to our clients.

With the funds raised, we aim to achieve several milestones to take our business to the next level. These milestones include:

  • Launch of new value-added services: We plan to launch a mobile application that will allow users to easily access our services. Additionally, we will introduce car rental and tire replacement services to our offerings to enable even more convenience for our customers.
  • Expansion into new markets: With the funds raised, we plan to expand into new markets to offer our services to a wider clientele. This expansion will allow us to target new groups of customers who need reliable and professional roadside assistance services.
  • Increased customer satisfaction: We will use the funds raised to improve our quality of service, which will lead to increased customer satisfaction. This will help us retain existing customers and attract new ones through word of mouth referrals.

Overall, our business has experienced significant growth and success since its inception. With this round of funding, we are confident that we will take our business to the next level and become a market leader in the roadside assistance industry.