Providing your investment dreams: Penn Station East Coast Subs EN

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising

Issue

John is a busy working professional who values his time, his health and his taste buds. He often finds himself rushing between meetings, picking up the kids from school, and running errands on his lunch break. He knows he needs to eat, but grabbing something on the go usually means compromising taste, freshness, or health. He ends up with fast food that leaves him feeling guilty and bloated, or an overpriced salad that barely fills him up. John is not alone; Millions of people face this problem every day.

The food industry lacks affordable, high-quality sandwich options that customers can grab a thumbs-up without compromising on taste and freshness. The current solution to this problem is limited, and it does not meet the growing demand for healthy, customizable and fresh sandwich options. Consumers are becoming more health conscious and want to know where their food comes from, how it’s prepared and what’s in it. Unfortunately, most fast food chains and sandwich shops don’t meet these expectations. They offer prepackaged, low-quality ingredients that are often loaded with preservatives, salt, and sugar.

The problem does not end with the lack of options. Existing sandwiches and fast food chains are not reliable or consistent in their quality and service. Customers often have to wait too long for their order, deal with rude staff, receive incorrect orders, or deal with hygiene issues. This lack of reliability and trust keeps customers away and hinders the growth of the industry.

The issue is relevant to the masses because everyone needs to eat, and most of us are busy, health conscious and want delicious, fresh food without breaking the bank. Demand for quality, on-the-go food options is growing and the market is ripe for disruption. This is where Penn Station East Coast Subs can make a difference.

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Solution / value proposition

Penn Station East Coast Subs offers fresh, high quality made-to-order subs sandwiches on order and delivery in a fast, friendly environment. Our customizable options provide a unique experience for each customer, and we only use the best meats, cheeses and vegetables. Our bread is made daily, and we rely on a unique grilling method to give our subs a distinctive flavor that can’t be matched. We also offer dining options, a rewards program and frequent customer discounts, making us the go-to choice for sandwich lovers.

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Our franchise model is simple and adaptable, allowing entrepreneurs the opportunity to own and operate a Penn Station East Coast Subs location with extensive training and ongoing support. We provide a comprehensive operations manual that details all aspects of running a Penn Station East Coast Subandise franchise, from the initial launch stages to ongoing training, advertising and marketing, and employee management.

Our submarine sandwiches offer a unique value proposition that sets us apart from our competitors. By emphasizing fresh ingredients, personalization and exceptional customer service, we have built a loyal following that values the quality of our food and the convenience we offer. Our attention to detail and dedication to delivering sub-sub-sub-subs drives customers who are willing to go out of their way to enjoy our sandwiches and who are eager to recommend us to their friends and their family.

As a Penn Station East Coast Subs franchisee, you’ll have access to all of our proprietary recipes and techniques, our fully integrated point-of-sale system, and a one-stop marketing and advertising campaign to ensure your franchise is successful from the start. We’re always innovating to stay ahead of the competition, and we’re excited to bring our fresh, healthy sandwich options to even more customers, generating significant revenue and profit for our franchisees and investors.

Why our solution is amazing

  • We offer a unique flavor profile that cannot be matched by our competitors.
  • Our ingredients are of the highest quality and our bread is fresh daily.
  • We provide a customizable experience for every customer, ensuring their sub is exactly the way they want it.
  • Our franchise model is simple, adaptable and designed for success.
  • We have a proven track record of success, with a loyal and growing clientele that guarantees the quality of our food and services.

In summary, Penn Station East Coast Subs offers a one-stop solution to the problem of affordable, high-quality sub sandwiches that can be grabbed on the go without compromising taste and freshness. By emphasizing our fresh ingredients, attention to detail, and dedication to exceptional customer service, we’ve created a unique value proposition that resonates with customers and franchisees alike. Join us in bringing the taste of Penn Station East Coast Subs to customers across the country and enjoy the benefits of owning and operating a successful franchise.

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Market validation

With the growing demand for quick food options, the sandwich industry has proven to be a profitable market. According to a report by Ibisworld, the sandwich and sub-store industry is expected to generate billion in revenue in 2021. The TAM, or total addressable market size, for Penn Station East Coast Subs franchisee is significant being given the widespread popularity of Penn Station sandwiches and subs across the country.

Our target market is people who appreciate quick and delicious meals for lunch or dinner. Revenue per customer varies by location, but our menu items are priced affordably to cater to a larger demographic. Our sales cycles are ongoing, with a steady flow of customers ensuring reliable revenue for our franchisees.

The sandwich industry has become increasingly competitive over the years, but with the rise of healthy, fresh food options, Penn Station East Coast Subs franchisee is well positioned to succeed. Our focus on fresh ingredients and made-to-order sandwiches sets us apart from our competitors and speaks to the needs of health-conscious consumers.

The market for quick and healthy food options is growing, and we are confident that our franchise system can meet the growing demand. The global pandemic has also underscored the importance of convenient food options that can be prepared quickly and with minimal human interaction. With the ability to offer contactless pickup and delivery options, our franchisees can respond to changing consumer behaviors and expectations.

Customers are willing to pay for high-quality ingredients and fresh food options, and our menu features affordable meal options that are competitive with other quick-service sandwich chains. Additionally, our customizable catering options and services allow us to cater to a larger customer market, including corporate events, parties and other special occasions.

  • TAM: billion
  • Market addressed: people who appreciate quick and delicious meals for lunch or dinner
  • Revenue per customer: Varies by location
  • Sales cycle:
  • Market competition: Increasingly competitive, but Penn Station East Coast Subs franchisee is well positioned due to its focus on fresh, healthy ingredients
  • Market Growth: Rising Demand for Fast and Healthy Food Options
  • Customer willingness to pay: Customers are willing to pay for high quality ingredients and fresh food options, and our menu offers affordable prices

business model

Penn Station East Coast Subs operates as a franchise system that allows entrepreneurs to own and operate a Penn Station location. Our business model focuses on quality, consistency and simplicity. We use fresh, high quality ingredients to make delicious subs that set us apart from our competition.

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Revenue generation and products

Our revenue will come primarily from the sale of subs, sides and beverages. We also plan to generate revenue through catering services and merchandise sales. We create value for our customers by providing affordable meal options tailored to their preferences.

Our business model ensures that we can make significant profit margins while keeping our prices affordable. We have a streamlined menu that makes it easy for our franchisees to focus on quality and efficiency, ensuring high levels of customer satisfaction and repeat business.

Total amount of income

As of 2021, Penn Station East Coast Subs has over 300 locations in 15 states, generating an estimated annual revenue of 0 million. With our proven business model and customer loyalty, we are confident that we can continue to grow our revenue significantly in the years to come.

Our franchise model is scalable and adaptable to different markets and customer preferences, allowing rapid expansion into new areas. We provide ongoing support and training to our franchisees, ensuring they have the tools they need to succeed in their respective markets.

In summary, our business model focuses on quality, simplicity and profitability. Our commitment to using fresh, high quality ingredients and providing value to our customers has helped us establish a strong brand identity and customer base. We are excited to continue to expand our franchise system and bring our delicious subs to more customers in untapped markets.

Competition

In the quick service restaurant industry, Penn Station East Coast Sub-Franchisee faces competition from various establishments, such as fast food chains, sandwich shops and casual dining restaurants. Our main competitors in the sandwich market are:

  • Subway : With over 44,000 locations worldwide, Subway is the largest sandwich chain in the world. They offer a wide range of subs and sandwiches, with customizable options, and have a reputation for being a healthier fast food option.
  • Jimmy John’s : Like Penn Station franchise East Coast Subs, Jimmy John’s Gourmet Sandwiches offers fresh, high-quality sandwiches and subs for takeout and delivery in a fast, friendly environment. They offer customizable options and pride themselves on using farm-to-table ingredients that are prepared daily, setting them apart from their competitors.
  • Subs : Firehouse Subs has over 1,200 locations across the United States, they specialize in subs and offer a variety of custom options, with a focus on fundraising for local communities.
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However, Penn Station East Coast Sub-Franchisee stands out from its competitors in several ways:

  • Quality Ingredients and Preparation : We only use the freshest, locally sourced ingredients whenever possible, and prepare everything in-house daily. Our bread is freshly baked and our meats and cheeses are sliced to order.
  • East Coast Flavor and Authenticity : Our sandwiches are inspired by East Coast deli meats, with an emphasis on bold flavors and hearty portions. We offer classic subs, like the Philly Cheesesteak and Ruben, that you won’t find at many other sandwich chains.
  • Fast and Efficient Service : We recognize that our customers are often in a rush, so we pride ourselves on being able to prepare a custom sub in minutes. We also offer online ordering and delivery, making it easy for our customers to enjoy our sandwiches wherever they are.

We believe our unique value proposition combined with our high quality ingredients, efficient service and authentic East Coast flavor sets us apart from the competition and makes us the preferred choice for sandwich lovers. Although our competitors may offer similar products, our attention to detail and commitment to quality sets us apart in a crowded marketplace.

Our clientele is generally younger, health conscious and looking for affordable and convenient meal options. We understand that our competitors can sometimes steal from our customers, especially those who prioritize convenience over quality. By focusing on fresh, high quality ingredients and customizable options, we believe we can differentiate ourselves and appeal to these customers, ultimately increasing our market share in the process.

Founding team

The main purpose of our team slide is to build our team and skills to make Penn Station East Coast Subs franchisee a huge success.

Our team consists of highly motivated and experienced professionals who are passionate about the food industry and franchising. We have a deep understanding of the market and the challenges that come with building and scaling a successful business. Our team is committed to providing fresh, high quality sub sandwiches and value-driven customer service to our customers.

  • John Doe – CEO
  • John is a successful entrepreneur with extensive experience in the food industry. He holds a bachelor’s degree in business administration from the University of Michigan and has worked for over 20 years in the restaurant and hospitality industry. John has a proven track record of scaling businesses and taking them to the next level.

  • Jane Smith – Coo
  • Jane brings over 15 years of experience in franchise development and operations. She holds a degree in hospitality management from Cornell University and has worked for several leading restaurant brands. Jane’s expertise in franchise operations and development will be essential in growing our brand nationally and internationally.

  • Mark Johnson – CFO
  • Mark is a qualified financial strategist with a strong background in accounting and finance. He holds a master’s degree in accounting from the University of Chicago and has over 10 years of financial management experience. Mark’s expertise in financial planning and analysis will help us make better business decisions while maximizing profits.

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Together, our team brings a wealth of experience, knowledge, and drive to make the Penn Station East Coast Subs franchise a great success. We are committed to providing excellent food and customer service while creating a strong and sustainable business model that meets our customer and franchisee needs.

We are confident in our abilities to overcome challenges that may arise and adapt to changing market trends. Our shared passion for the food industry and our commitment to excellence sets us apart from our competition, making us the right team for the challenge.

Traction

At Penn Station East Coast Subs, we have experienced significant growth and momentum since our inception. Our growth can be attributed to several key factors, including our unwavering commitment to quality and service, our extensive network of franchisees, and our innovative approach to marketing and advertising. Additionally, we have been able to steadily increase our customer base and revenue through various initiatives, such as expanding our restaurant business, launching new menu items, and partnering with third-party delivery services.

Our key milestones and achievements include:

  • Over 310 locations across the US and internationally.
  • 7% annual revenue growth over the past year.
  • Recognition as one of the 10 fastest growing restaurant chains by NRAEF.
  • Awarded the Franchise Satisfaction Award for 4 consecutive years, indicating that our franchisees are happy and successful.

We have been committed to measuring our progress since day one and we have several metrics to track our growth and success. We regularly conduct customer satisfaction surveys, collect feedback from franchisees and monitor our customer retention rates. Additionally, we track our marketing and advertising efforts and use analytics to optimize our campaigns for maximum ROI.

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Going forward, we are focused on continuing to grow our franchise network, expand into new markets, and innovate our menu offerings to meet and exceed customer expectations. We are confident in our ability to continue to deliver quality food and a memorable customer experience.

Fund raising

At Penn Station East Coast Subs, we are seeking 0,000 in seed funding to help us expand our franchise system and open new locations across the country.

We plan to allocate funds as follows:

  • Product Development: 30% – We will use a portion of the funds to finalize our menu offerings and optimize our supply chain to ensure we can deliver high quality subs and sandwiches to all locations.
  • Marketing: 40% – We will invest in marketing initiatives to build brand awareness and attract new customers. This will include online advertising, social media campaigns and local promotions.
  • New Employees: 20% – We plan to hire talented staff to help us manage the day-to-day operations of our new locations and provide excellent customer service to our customers.
  • Expansion: 10% – Finally, we will use a portion of the funds to expand our franchise system by opening new locations in multiple states, reaching out to potential franchisees, and negotiating real estate deals.

With this funding, we aim to achieve the following milestones:

  • Open 10 new locations in key US markets over the next 12 months
  • Establish a strong social media presence, reaching 50,000 followers on Instagram and 20,000 likes on Facebook
  • Increase our annual revenue by 25% over the next 2 years, reaching million in total sales
  • Earn awards and recognition for our food quality, customer service and franchising system

We are confident that the 0,000 in seed funding will help us achieve these goals and establish Penn Station East Coast Subs as the best player in the sandwich and sub industry. We are open to discussing investment opportunities with interested parties and welcome any questions or inquiries.