Ploour from your health clinic and get funded: Winning deck

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising

Issue

For most people, managing their health is a top priority. However, visiting the health clinic can be a hassle. Imagine a person named John who wakes up badly one day. He wants to see a doctor, but he has a busy work schedule and can’t afford to take a day off. He tries to call his clinic but can’t get through to a receptionist. When he finally gets an appointment, he has to wait for hours in the waiting room with other patients, who can be a breeding ground for new illnesses.

This situation is all too common and highlights the problem we are trying to solve. The problem is that access to health care is difficult, time-consuming and overwhelming for patients . The process of visiting a clinic and keeping up with medical appointments can be difficult and expensive, especially if patients are juggling other responsibilities, such as work, school, or family.

This issue is relevant to the masses because we all need health services at some point in our lives. However, the pandemic has shown us how crucial it is to have effective health services. With the spread of Covid-19, people are more concerned than ever about the quality of health services they receive.

The current solution for this problem is to book a medical appointment and visit the clinic in person. This approach is time consuming, expensive and sometimes inconvenient, especially for those who live in rural areas or have mobility issues. Also, with the Covid-19 pandemic, the process of visiting a clinic is risky and dangerous as people can easily spread the virus in crowded waiting rooms.

The problem we are trying to solve exists for several reasons. One of the main reasons is the lack of technological integration in health services. Although telemedicine is becoming popular, most healthcare clinics have yet to adopt these services. Second, the healthcare system is often too bureaucratic and fragmented, leading to inefficiencies and confusion for patients. Finally, there is a shortage of healthcare workers, leading to long wait times and less personalized care.

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Solution / value proposition

In our health clinic, we provide a comprehensive solution to the problem of long waiting times and unaffordable medical care. Our solution comes in the form of a member-based plan to make healthcare accessible and affordable to everyone. With this, we have created a way for patients to access quality healthcare services at a fraction of the cost.

The Membership Plan includes unlimited visits to our clinic for a monthly fee. Patients can receive primary care services including wellness checks, chronic disease management, pediatric care, and women’s health without the hassle of long wait times and high co-payments.

Our Telemedicine Services allow patients to communicate with our health care providers remotely. We can provide virtual consultations for minor illnesses and injuries, medication prescriptions and health coaching for lifestyle changes. This way, patients can get the care they need from the comfort of their homes, saving them time and money.

Additionally, we offer Onsite Laboratory Testing and Diagnostic Services , which are available at a discounted price to our members. This means that our patients can receive fast and accurate diagnostic tests without the need for lengthy appointments with other providers.

With our solution, patients can receive the medical care they need without the burdensome costs associated with traditional healthcare. We believe that health care is a basic right and should be affordable and accessible to everyone.

Our solution is amazing because it solves a critical problem and makes healthcare accessible to everyone. Patients will feel relieved and in control of their healthcare while enjoying significant cost savings. We understand healthcare can be stressful, and our solution is designed to make it simple and cost effective.

Market validation

Our health clinic market validation is based on reliable market research and analysis which shows that the company has a viable market. In 2020, the global healthcare services market size was valued at .45 trillion with an estimated growth rate of 7.3% to 2027.

The Tam (Total Addressable Market) for health clinic health care to people who need high quality medical services. About 89% of the US population has health insurance coverage, with demand for medical care services rising.

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Our target market is individuals and families who need medical attention for minor illnesses and chronic conditions that require regular check-ups. According to the American Medical Association (AMA) and the Kaiser Family Foundation (KFF), Americans spend an average of ,172 per year on healthcare-related expenses. Our goal is to provide affordable, high-quality medical care services to our clients that are not available at mainstream medical institutions in the United States.

The healthcare clinic launch timing is perfect as market trends indicate a higher need for reliable and affordable healthcare services. With the outbreak of the Covid-19 pandemic, people are more aware of their health and the emphasis on preventive health care has increased. This will increase the demand for healthcare services, and our company’s focus on disease prevention and management of chronic conditions aligns well with this trend.

Our research has shown that the US healthcare industry is projected to grow at a CAGR of 5.8% from 2021 to 2026, creating a great opportunity to invest in the healthcare market and become one of the nation’s leading healthcare providers with our unique business model.

The health clinic’s pricing strategy is affordable, yet profitable. Our services will be offered at lower costs, while maintaining quality standards, in order to attract more customers. The average consultation fee for visiting a family doctor is around 0 per hour, our rates will be reduced to per hour, offering a 50% discount, which will appeal to our target market with limited budgets.

business model

Our health clinic generates revenue primarily through two sources: insurance reimbursements and foot payments from patients. We accept all major insurance companies, including Medicare and Medicaid, and we also offer self-pay options for those without insurance. Additionally, we plan to offer wellness programs and health classes that will generate additional revenue for the business.

Our revenue is expected to reach million by the end of our second year of operation, with a steady growth rate of 20% per year thereafter. Our services include Primary Care, Urgent Care, and Specialty Care, all of which generate revenue through the aforementioned sources. We also plan to offer laboratory testing and imaging services, which will generate additional revenue.

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Our main revenue-generating product is our primary care service, which includes routine checkups, vaccinations and basic procedures. This service will account for the majority of our revenue, with reimbursements from insurance companies being the main source of revenue. Urgent care services will also generate substantial revenue, due to the high volume of patients needing immediate medical care but unable to get appointments with their primary care provider.

We anticipate that our wellness programs and health classes will also generate revenue for the company. These programs will be offered to patients and the community at large, and they will focus on topics such as nutrition, exercise and stress management. We plan to charge fees for these programs, which will contribute to our overall revenue.

  • Primary care service
  • Urgent care service
  • Specialized care service
  • Wellness programs and health classes
  • Laboratory testing and imaging services

With our comprehensive list of services, strong partnerships with insurance companies, and commitment to providing exceptional patient care, we are confident that our business model will drive sustainable revenue growth for our health clinic.

Competition

As a health clinic, we operate in a highly competitive market. Our main competitors include:

  • Hospital-Based Clinics: These clinics are usually run by hospitals and are located in their facilities. They offer a wide range of healthcare services, but can be more expensive than independent clinics.
  • Independent clinics: These clinics are private and offer a range of health services. They are generally cost-effective and offer personalized care, but may not have the same level of equipment and expertise as hospital-based clinics.
  • Urgent Care Clinics: These clinics are designed to provide quick and convenient care for non-emergency medical issues. They are generally more cost effective than emergency rooms but are not equipped to handle complex medical issues.

However, we believe we stand out from our competitors in several ways:

  • Specialization: Unlike other clinics, we only focus on primary care services. This allows us to offer a highly specialized service to our patients and ensures that they receive the best care possible.
  • Personalization: We believe in providing highly personalized care to each of our patients. This means we take the time to get to know each of our patients individually and create tailored treatment plans that meet their unique needs.
  • Technology: We are committed to using the latest technologies to improve our services. This includes electronic health records, telemedicine and other innovative healthcare solutions.
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Our USPs include:

  • Specialization of primary care services
  • Personalized treatment plans for each patient
  • Use of the latest technologies to improve our services

We believe that our competitors mainly steal our customers by offering more comprehensive healthcare services or by being more cost effective. However, we believe that our highly specialized service and focus on personalized care separates us in the market and makes us the first choice for primary care services.

Founding team

Our founding team includes experienced professionals with a deep understanding of the healthcare industry. We are passionate about providing cost-effective and accessible healthcare solutions to improve people’s lives.

  • John Smith, MD: Founder and CEO, Dr. Smith is a board-certified physician with more than 15 years of experience in healthcare management. He has worked as a health consultant for high profile companies and has referenced the development and launch of innovative health services.
  • Jane Brown, RN: Co-founder and COO, Ms. Brown is a registered nurse with over 10 years of experience in healthcare operations. She managed healthcare facilities and developed clinical programs that improved patient outcomes while reducing costs.
  • Mark Lee, MBA: Co-founder and Chief Financial Officer, Mr. Lee has over 20 years of experience in financial management, including fundraising, budgeting and forecasting. He has worked for Fortune 500 companies and startups, including several successful healthcare companies.

Together, our team has a proven track record of success in healthcare management, operations and finance. We have a shared passion for improving health care outcomes and making health care more accessible to underserved populations.

Our team has a deep understanding of the challenges and opportunities in the healthcare industry. We believe that our combined strengths and expertise make us the right people for the challenge of starting a successful health clinic.

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Our goal is to provide high quality, affordable healthcare services to our community. We believe that everyone deserves access to quality health care, and we are committed to making it a reality.

Although our team has a strong foundation in healthcare management, we recognize the importance of having a diverse skill set on our team. As we grow, we plan to recruit professionals with skills in marketing, technology, and community outreach to help us achieve our goals.

Traction

At Clinique de santé , we have made significant progress over the past few months. We managed to launch our first clinic branches in highly populated areas of the city. Our traction so far indicates that our business model is viable and resonates well with our target audience.

  • Our client base has been growing at a rate of 25% each month, which is a clear signal that our clients love and trust the high quality medical services we provide.
  • We’ve received positive feedback from our community, which has resulted in increased social media traction and online reviews.
  • Our service offerings have grown steadily and we are continually developing new services to meet changing consumer demand.

Our traction slides show that we have been proactive in improving our key metrics that will take our business to the next level. We have focused on creating a strong patient acquisition strategy that has been successful so far. Our assumption that targeting highly populated areas and having a modern clinic with a comfortable environment proves to be true as we have seen rapid growth in patient acquisition.

The growth potential of the market for affordable, high-quality healthcare services has prompted us to invest in metrics like patient acquisition cost, customer lifetime value and net promoter score. We tested multiple channels and messaging to determine the optimal strategy to cost-effectively acquire new patients, which has been an important part of our growth strategy.

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We are optimistic about the future growth potential of our business and believe our traction slide is a clear sign that we are moving in the right direction towards product market adjustment. Our team will continue to gather metrics that showcase the excellent performance of our business while maintaining our focus on delivering top-notch healthcare services.

Fund raising

Our health clinic is seeking million in funding to expand our services and accommodate more patients. This funding will allow us to achieve profitability and sustain our growth while providing excellent healthcare services to patients.

The funds will be distributed as follows:

  • 50%: Expand clinic facilities, including adding more consulting rooms, purchasing new medical equipment, and hiring additional staff to expand our services.
  • 20%: Develop a mobile app to allow patients to schedule appointments, access their medical records, and receive important notifications and reminders. This will enable us to provide a better patient experience and improve patient engagement.
  • 15%: Invest in marketing efforts, including digital marketing campaigns, to increase brand awareness and attract new patients.
  • 10%: Implement an electronic health record (EHR) system to improve patient data management, reduce errors, and increase efficiency in healthcare delivery.
  • 5%: To cover legal fees and unforeseen expenses that may arise during our growth phase.

With this funding, we plan to achieve the following milestones:

  • Expand our team of healthcare professionals, enabling us to respond to an additional 2,000 patients by the end of the year.
  • Increase our revenue by 50% through the addition of new services and an increase in patient volume.
  • Launch our mobile app within six months, allowing patients to access healthcare services from the comfort of their homes.
  • Implement a state-of-the-art EHR system within 12 months, improving the quality of healthcare delivery and patient experience.

We believe our health clinic offers a unique investment opportunity and plan to use the funding to achieve our goals while providing excellent health services to our patients.