Pitching for Green: Get funded with our countries

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The landscaping industry faces a significant challenge in providing quality services to customers. Many landscapers have inadequate knowledge and lack the necessary equipment to help clients maintain their outdoor spaces. The limited options available in the market make it difficult for customers to find reliable services that can meet their needs.

Imagine a couple, John and Lily, who have just moved into their new home. They have a large outdoor area that requires landscaping services to make it a comfortable and welcoming environment. They look for an affordable, quality landscaper in their area, but they soon realize that their options are limited. After contacting a few companies, they noticed that the prices were not turned off and the services did not meet their expectations. The options they had left them get discouraged and don’t know how to proceed.

Relevance of the issue

The landscaping issue is incredibly relevant today as we continue to build new homes and renovate existing homes. Urbanization is on the rise, and having a beautiful outdoor space has become a necessity for many homeowners. This demand has created an environment where many inexperienced landscapers enter the market, leading to unreliable and inferior services. This situation has led to greater problems for customers who need reliable and affordable landscaping services.

Current solutions

The current landscaping solutions available are inadequate for clients who require quality services. Many landscapers lack the knowledge and expertise to provide quality services. Additionally, the few experienced landscapers who offer quality services are expensive and out of reach for many clients.

Why the problem exists

The problem exists because the landscaping industry has not adapted to the needs of their customers. The limited options currently available focus primarily on fulfillment rather than quality services. Additionally, the high demand for these services has led to many inexperienced landscapers entering the market, which leads to substandard services.

  • Limited options for quality services
  • Inadequate knowledge and expertise among landscapers
  • Inexperienced landscapers entering the market due to high demand

We believe that with our new landscaping service, we can provide quality services that meet the needs of our clients, ensuring that the outdoor space of their dreams is a reality.

Solution / value proposition

At our landscaping service, we provide a one stop shop for all of your landscaping needs. We offer design, installation and maintenance services that meet the unique and specific needs of each of our customers. With a passion for creating sustainable landscapes, we go above and beyond to ensure that our work not only meets, but exceeds our clients’ expectations.

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We have a team of experienced designers who work with our clients to create a custom landscaping plan that is both beautiful and functional. Our installation team is adept at executing our designs with precision and attention to detail. We also offer ongoing maintenance to keep your landscaping in top shape throughout the seasons.

What sets us apart from other landscaping services is our commitment to using sustainable landscaping practices. We prioritize the use of native, drought-tolerant plants, materials, and water-efficient irrigation systems. We believe that a beautiful outdoor space should not come at the cost of the environment.

Our solution solves the problem for homeowners and businesses who struggle to find a reliable, long-lasting landscaping service that meets their unique needs. With our expertise and commitment to sustainability, customers can be confident they are receiving top notch service that not only looks good but is good for the environment.

After using our landscaping services, clients will feel proud of their beautiful, sustainable outdoor spaces. They can rest assured that their landscapes are in safe hands and will be maintained to a high standard, allowing them to relax and enjoy their outdoor spaces for years to come.

We have an incredible team of designers, installers and maintenance professionals who are dedicated to providing exceptional service to our customers. We are convinced that our solution is not only good but incredible, and we can’t wait to show our investors what we are capable of.

Market validation

According to recent research on the landscaping industry, the total addressable market size for landscaping services in the United States is approximately billion, which is expected to grow by 3.9% from year over the next five years. Market research also shows that the average US homeowner spends approximately ,000 per year on landscaping maintenance, which highlights the potential market for our landscaping services.

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An important aspect of the landscaping industry is revenue per client, which is determined by the specific services provided. Our unique selling point is that our services are customized to each client’s needs, which enables us to provide more premium services and charge a higher price. This personalized approach will help us generate more revenue per customer compared to our competitors.

The market for landscaping services is growing owing to an increase in the number of commercial and residential properties in urban areas. Additionally, the growing trend toward outdoor living spaces, sustainable landscaping, and creating visually appealing landscapes has created a need for professional landscaping services.

  • Customer’s Willingness to Pay: Our research shows that customers are willing to pay a premium for high-quality, professional landscaping services. Plus, clients are willing to pay extra for environmental landscaping practices, which are at the heart of our services.
  • Market Competition: Although there are several landscaping service providers available in the market, we will differentiate ourselves by providing personalized services and using sustainable landscaping practices. Additionally, an enhanced customer experience and top-notch customer service will be our top priority, enabling us to retain customers and generate recurring revenue.

The addressable market size, growing market trends and favorable customer behavior towards professional landscaping services make it a promising market for our company. Therefore, investing in our landscaping service will provide substantial returns to investors and is a good opportunity to tap into a growing industry with untapped potential.

business model

Our landscaping service generates revenue by providing high quality landscaping services to our clients. We offer a range of services including garden design, lawn maintenance, tree trimming and more.

Our main source of income is through one-time jobs and recurring contracts with clients. We will offer flexible pricing plans depending on job size and service frequency. Our services will be competitively priced against industry standards, and our pricing strategy will be to provide affordable services while maintaining cost effectiveness.

The total amount of revenue generated will depend on the number of contracts and ad hoc jobs we provide. Our revenue projections are based on the estimated time and cost of each service, and we project total revenue of 0,000 in the first year alone.

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The main products that will generate revenue for our business are garden designs, lawn maintenance, tree trimming and other landscaping services such as fertilization and weed control. For one-off jobs, we will offer customizable packages that allow clients to tailor our services to their specific needs. Additionally, we will offer recurring monthly, quarterly and yearly contracts for clients who require ongoing landscaping services.

Our business strategy revolves around providing exceptional customer service and building long-term relationships with our customers. Establishing ourselves as a reliable and trustworthy landscaping service, we aim to ensure repeat business and referrals from satisfied customers.

We will invest in marketing efforts to build our brand online, through social media platforms, local directories and networking with neighboring businesses. We also leverage local referrals from satisfied customers to build our customer base.

In conclusion, our business model is centered on providing high quality landscaping services to our customers while maintaining profitability. By creating value for our clients, we expect to generate significant revenue from contract services and one-time jobs.


In the landscaping industry, several key players dominate the market. Our competition consists of established landscaping companies that have been in business for several years and small local businesses that provide similar services.

  • XYZ Landscaping – A well established landscaping company that has been in operation for over 20 years. They specialize in large-scale commercial projects and offer a wide range of services including garden design, irrigation systems and outdoor lighting.
  • ABC Landscaping – Another established company that has been in the industry for over 15 years. They primarily focus on residential landscaping, providing services such as lawn maintenance, tree trimming, and garden renovation.
  • Local Green Thumb – A smaller, local company specializing in garden design and maintenance for residential and commercial clients.

Although our competitors are well regarded in the industry, we believe there is still room for innovation and improvement. Our services will be marketed from our competitors in several ways:

  • Specialized Services: Unlike many of our competitors who offer a wide range of services, we will specialize in landscaping design and installation with an emphasis on sustainability.
  • High Quality Materials: We will only offer the highest quality materials for our projects, ensuring that our customers receive the best results.
  • Personalized Approach: We believe in working closely with our clients to understand their vision and provide personalized solutions tailored to their unique needs.
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Our USP keys are:

  • Competence: Our team of experienced landscapers have a deep understanding of horticulture and sustainable practices, allowing us to create beautiful and efficient outdoor spaces.
  • Sustainability: We are committed to using environmentally friendly materials and practices wherever possible, ensuring that our projects have minimal impact on the environment.
  • Personalized Service: We pride ourselves on providing personalized service tailored to each client’s unique needs, ensuring they receive the results they want.

We believe that our main competition comes from larger, established landscaping companies that have established strong reputations in the industry. They may steal from our customers by offering similar services at a lower price, or by providing a wider range of services to customers who may not need specialized landscaping services.

Founding team

At our landscaping department, we pride ourselves on having a team of experienced professionals who are dedicated to bringing a dynamic and innovative approach to the landscaping industry. Our team includes:

John Smith, co-founder and CEO

With a degree in landscape architecture from a top university, John has over a decade of experience in the landscaping industry. His passion for sustainable gardening and eco-design is evident in the beautiful and functional outdoor spaces he has created for clients over the years.

Jane Doe, co-founder and COO

Jane has an MBA from a highly respected business school and over a decade of experience in business development and operations. She brings a wealth of knowledge and skills to the table, including strategic planning, financial management and customer relationship management.

Mike Johnson, Head of Design

As a registered landscape architect for the past 15 years, Mike has extensive experience in designing stunning and functional outdoor spaces. His portfolio spans everything from residential gardens to corporate campuses, and his work has won several awards.

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Sarah Lee, Maintenance Manager

With a degree in horticulture and several years of landscape maintenance experience, Sarah is committed to creating healthy and safe outdoor spaces that thrive for years to come. His expertise includes irrigation system management, pest control, and plant selection and maintenance.

Together, our team brings a wealth of knowledge and experience to the table, enabling us to tackle any landscaping challenge with confidence and creativity. Our primary goal is to create outdoor spaces that enhance the beauty and functionality of our clients’ homes or businesses , while promoting sustainability and environmental responsibility.

Although we all have different strengths and areas of expertise, we work together seamlessly as a team to meet and exceed our customers’ expectations. We believe in working closely with our customers , listening to their needs and vision, and creating custom designs that make their outdoor living dreams a reality.

We are confident that with our combined skills and talents, we are the perfect team to meet the challenges of the landscaping industry . We are passionate, innovative and dedicated to creating beautiful, functional and durable outdoor spaces that our customers can enjoy for years to come.


During our landscaping service, we constantly monitor our progress to ensure we are on the right track. Our metrics show consistent growth and improvement, indicating that our business is heading in the right direction.

  • We have seen a steady increase in the number of customers returning to us for repeat business, demonstrating our ability to provide high quality services that meet their needs.
  • Our customer satisfaction rating has consistently been above 90%, indicating that we provide exceptional services that meet or exceed our customers’ expectations.
  • Our cost of customer acquisition has steadily decreased over the past six months, which means our marketing efforts are becoming more efficient and targeted.

Our progress and positive customer reception indicate that we are gaining traction in the market. We continually review our metrics and set targets to ensure we are always improving and always meeting our targets.

Overall, we are confident that we are achieving product market fit, as demonstrated by our growing customer base and positive feedback.

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As a landscaping service, we are aware of the large and growing market demand. We position ourselves as a go-to service provider for clients who want to save money and time while ensuring their outdoor areas look fantastic.

  • According to industry reports, the demand for landscaping services is expected to grow at over 4% per year globally.
  • We continually innovate and add new services, such as environmentally friendly and sustainable landscaping, to stay ahead of market trends.

Overall, our traction and market research show that our business is well positioned for growth and success in the years to come.

Fund raising

We’re looking to raise million in seed funding to complete the development of our industry-leading landscaping service and release a beta version. This funding will help increase our operations and establish our brand in the market.

With the funds, we will allocate 30% of the budget to product development, refining the features and functionality of our platform. An additional 40% will be spent on marketing efforts to help promote our services to a wider audience.

  • We plan to launch a targeted digital marketing campaign to reach potential customers and establish ourselves as the go-to platform for landscaping needs.
  • We will also invest in developing referral programs and partnerships with related industries to expand our reach.
  • The remaining 30% of funds will go towards new hires, bringing experienced professionals on board to help us build a robust customer service infrastructure.

The investment will allow us to reach the milestones. We aim to onboard our first 100 customers within the first 6 months, with the goal of achieving a 50% mom growth rate in our first year. We will also target a 90% customer satisfaction rate during this period with our responsive and professional team.

Overall, our goal is to disrupt the landscaping services industry by offering a seamless, technology-enabled solution that delivers high-quality results. We believe that with the right funding and resources, we can make this vision a reality, and we hope you will join us on this exciting journey.

Pitching for Green: Get funded with our countries

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