Pitch Perfect: Physical Therapy's winning deck for funding

Issue

Meet Sara. She is a former athlete who recently had a car accident that left her with a debilitating knee injury. After undergoing surgery, she is now on the road to recovery, but she is struggling to get back to her previous level of physical activity. Unfortunately, she is not alone. Millions of people around the world experience similar musculoskeletal injuries that hamper their quality of life.

Physiotherapy, which focuses on treating musculoskeletal injuries, is a viable solution for many of these people, but there is a problem. The current healthcare system makes physiotherapy expensive and inaccessible to many who need it.

In fact, many people who need physiotherapy either forgo treatment altogether or seek out cheaper, less effective solutions that only serve to make their condition worse.

What is the relevance of the problem?

The World Health Organization (WHO) recognizes musculoskeletal injuries as a major public health problem affecting millions of people worldwide. According to a survey conducted by the CDC, nearly 30% of adults reported having some form of musculoskeletal pain. Additionally, the prevalence of musculoskeletal pain and injury is expected to increase due to factors such as an aging population, increased sedentary lifestyles, and increased workplace injuries.

The problem of inaccessible physiotherapy is not only prevalent, but is becoming more of a problem over time.

What is the current solution for the problem?

The current solution for people seeking physiotherapy is to go through the traditional health care system. This involves a referral from a primary care physician, a waiting period, and the possibility of high expenses. The process can be cumbersome and expensive, especially for those without the financial means or insurance to cover these costs.

Why does the problem exist?

The problem of inaccessible physiotherapy exists for a variety of reasons. First, the health system focuses on treating disease rather than preventing it. This means that preventive measures may not be covered by insurance or may be overlooked altogether. Additionally, there is a shortage of qualified physiotherapists in many areas, which contributes to long wait times and higher costs. Finally, the cost of health care is rising, making it less accessible to those who need it most.

Physiotherapy is a viable solution for many people with musculoskeletal injuries, but more needs to be done to make it accessible and affordable.

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Solution / value proposition

Physiotherapy has become a vital solution for many people suffering from physical injuries and conditions. However, traditional in-person sessions may not always be accessible due to geographic barriers or financial constraints. Therefore, our innovative online physiotherapy platform provides patients with a convenient and affordable way to access high quality physiotherapy services from anywhere in the world.

Our platform offers a wide range of personalized physiotherapy programs tailored to specific patient needs and goals, including exercise programs, manual therapy, and education on self-management strategies.

We understand that every patient is unique and may have different communication preferences, so we offer a variety of communication channels, including video and voice calls, chat and email.

Additionally, our Artificial Intelligence (AI) Technology helps track patient progress, provide feedback, and adjust treatment plans as needed.

Our solution effectively solves the problem of limited access to traditional physiotherapy services, providing a more convenient and personalized alternative. Patients will no longer have to endure long waiting lists, transportation difficulties or high costs. Instead, they can receive the care they need from the comfort of their homes, while getting the same, if not better, results.

By using our platform, patients will feel empowered, as they will have access to the tools and expert guidance needed to achieve their desired physical well-being. This feeling of empowerment will lead to improved mental health and self-esteem, which is vital in the healing process.

Our innovative and highly personalized physiotherapy platform is truly amazing and has the potential to revolutionize the way physiotherapy is delivered.

Market validation

With the increase in the number of people seeking physiotherapy to relieve pain and improve their movement, there is a growing demand for physiotherapy services. Our market validation shows that our company’s total addressable market is substantial, consisting of billion in the United States alone . By focusing on quality, affordability and exceptional customer service, we believe we can attract a significant percentage of this market over time.

Our market research highlights some details of our addressed market that we believe we can capitalize on. The average revenue per patient is approximately 0 and the sales cycle generally varies from one-time consultation to long-term weekly sessions, depending on the severity of the patient’s condition. The data also shows that most physiotherapy patients are willing to pay for quality services, so our company’s offering provides an ideal opportunity to meet this need.

Starting a business in this market is a great idea for several reasons. First, the number of people with chronic pain, sports injuries and mobility issues continues to grow, and there are no signs of it slowing down. Second, we have identified several gaps in the market where patients cannot access quality services and have to settle for less. Finally, the timing is perfect as startups that incorporate modern technology and innovative solutions continue to grow and disrupt the industry, providing many great opportunities for ours.

The data provides us with compelling evidence that the market we are addressing is growing. Studies by the US Bureau of Labor Statistics show that the independent PT sector is expected to grow in revenue by 6.7% per year through 2028. Additionally, the number of people using physiotherapy services is also expected to increase, for 27% over the next decade .

On the customer side, patients often pay with insurance and our pricing model aligns with their insurance range. Patients are also willing to pay out of pocket for quality, value-added services such as access to personal trainers, soft tissue, and manual therapies. Our research indicates that the average patient is willing to pay 0 per session for these additional services.

business model

On our Business Model slide, we aim to explain how our physiotherapy business generates revenue and detail our business strategy. This information will provide potential investors with a complete understanding of how we plan to generate revenue for the business.

Our revenue will come from providing physiotherapy services to our clients, including physical assessments, rehabilitation and pain management. We will charge competitive rates for our services to ensure they are accessible and affordable to a wide range of customers.

We intend to offer these services through a variety of channels, including clinic appointments and home visits. Our clients can choose from a range of packages including single treatment sessions, five or ten treatment session packages and monthly membership plans. We believe that offering these variables will allow us to meet a variety of customer needs and preferences.

In addition to our core services, we will also generate revenue through ancillary services. These services include the sale of physical therapy equipment and clothing, such as resistance bands and sports braces. We will also offer educational resources, such as seminars and webinars, to educate our customers about physiotherapy and healthy living practices.

Our total expected revenue for the first year of operation is 0,000. We expect these revenues to grow steadily as we establish our brand and reputation within the industry. To ensure we remain profitable, we will implement a disciplined cost management strategy to reduce unnecessary expenses and minimize overhead.

In summary, our core revenue generating product will be the provision of physiotherapy services, offered through flexible packages to meet the different needs of our clients. Ancillary services, such as equipment sales and educational resources, will also generate additional revenue for the business.

Competition

Physiotherapy is a rapidly growing industry with a large number of competitors. While most physiotherapy clinics offer similar services, each clinic also has its own unique approach to practice. Our competitors include:

• ABC Physiotherapy: This is a well-established physiotherapy clinic that offers a wide range of services, from rehabilitation to pain management. They have a great reputation for providing personalized care but tend to charge at the end of the market.
• XYZ Physiotherapy: This clinic provides advanced equipment such as lasers and ultrasound therapy, which sets them apart from other clinics. However, they offer fewer services compared to other clinics in the area.
• 123 Physiotherapy: This clinic specializes in sports injuries and caters primarily to athletes. They have an athletic team of physiotherapists who work with clients to improve their performance after recovering from injury.

Despite the presence of established players in the market, we believe we can carve out a niche for ourselves by focusing on providing personalized care and a holistic approach to physiotherapy . Our approach is different from our competitors because we take a longer term view of patients’ health, which ensures that they do not suffer recurrent injuries.

We differentiate ourselves by providing the following USPs:

• Personalized care: Our main goal is to provide personalized care for each patient. Our expert team takes a bespoke approach to treatment, which means that all of our patients receive the care they need according to their individual requirements.
• Holistic approach: We take a comprehensive approach to physiotherapy, which includes rehabilitation, pain management and nutritional counseling. By taking a more holistic approach, our patients benefit from an all-in-one solution that addresses their health issues from multiple angles.
• State-of-the-art technology: We invest in the latest technology and equipment to improve the patient experience.

In terms of customer churn, we know that our competitors have loyal customers. We plan to attract clients who may need personalized services or who have suffered recurring injuries because they feel they have not received the care they need elsewhere. Additionally, we plan to capitalize on referrals from satisfied customers to grow our customer base.

Founding team

Our physiotherapy business is co-founded and managed by four individuals with deep and complementary experience in the healthcare and business sectors. We are passionate about delivering exceptional care to our patients and building a successful and sustainable business.

• John Doe, MPT, CSCS: John has a Masters in Physical Therapy and is a Certified Strength and Conditioning Specialist. He has over ten years of experience in orthopedic and sports-related injuries and has treated clients ranging from Olympic-level athletes to chronic pain sufferers. John’s knowledge and expertise in sports and orthopedic physiotherapy will be essential to our business.
• Jane Smith, MBA: Jane has an MBA in healthcare management and over a decade of healthcare consulting experience. She has worked with some of the nation’s largest healthcare organizations and has expertise in shaping business strategies, operations and financial management. Jane’s knowledge and experience in healthcare management will be instrumental in the development and growth of the businesses.
• David Lee, PT, OCS: David has a degree in physical therapy and is a board-certified clinical orthopedic specialist. He has over fifteen years of physiotherapy experience and has treated clients with various musculoskeletal and neurological conditions. David’s expertise in clinical operations and business management will be invaluable in ensuring exceptional care and efficient operations.
• Sara Kim, DPT: Sara has a doctorate in physical therapy and specializes in neurological rehabilitation. She has experience working in ambulatory and acute care settings and has treated patients with stroke, traumatic brain injury and other neurological conditions. Sara’s expertise in neurological rehabilitation will be important in expanding our services to patients with more specialized needs.

Our goal is to provide exceptional, evidence-based care to our patients through a multidisciplinary, patient-centered approach. We are committed to building a sustainable business that allows us to serve our patients and grow our business. We believe that our expertise and our shared passion for health care will allow us to achieve this goal.

Although our team members bring different skill sets and areas of expertise, we work collaboratively to ensure that we are collectively equipped to manage all aspects of the business, from clinical operations to marketing and finance. . We believe that our diverse backgrounds and complementary skills make us the right people for this challenge.

Together, we are excited to bring our vision of exceptional, patient-centered healthcare to the community and positively impact the lives of our patients.

Traction

The pull slide is a crucial part of our investor pitch deck as it shows our progress and highlights important metrics. We want to prove to our potential investors that our business is progressing, and now is a good time to invest in our business.

One of the most important metrics for our business is the number of customers who have used our services. We are pleased to report that since our launch a few months ago, our customer base has continued to grow. We’ve had return customers indicating that they’ve been impressed with our services, and it’s been great validation of our business model.

We also kept tabs on customer acquisition cost (CAC) and our customer lifetime value (CLV). Our CAC is around , which is in line with our estimates. However, we are continually refining our marketing strategies to reduce this cost in the future. Our CLV is around 0 which is a promising metric as it indicates that our customers are satisfied with our services and are likely to return in the future.

Our Net Promoter Score (NPS) is also a crucial metric for us. We conducted a survey among our customers, and the results were encouraging. Our NPS was 8, which is a very positive score, indicating that our customers are satisfied with our services and would happily recommend us to their friends and family.

Finally, we have followed our competition and are happy to report that we are gaining traction in the market. Our Unique Selling Proposition (USP) of providing personalized services to each of our customers has been well received, and we have had customers switch from other providers to our services.

Overall, our slide is a great indication of our progress, and we are confident that our business is moving in the right direction. We will continue to monitor these metrics and use them as a guide for our future strategies and decision-making.

Fund raising

For our physiotherapy business, we are looking for a total investment of 0,000 to cover start-up costs, including equipment, supplies, and marketing. We offer a 15% equity stake in our business in exchange for your investment. This is a great opportunity to invest in a growing industry vital to maintaining and improving human health.

Funds raised will be used for product development, marketing and hiring. Specifically, funds will be allocated as follows:

• 50% for product development, including the development of mobile apps, web solutions and hardware for our telehealth platform
• 30% for marketing and advertising
• 20% for new hires such as physiotherapists, customer support staff and software developers

We aim to achieve a profit margin of 25% in the first year of operation, and we have a solid plan to achieve this goal. With your investment, we will be able to release a beta version of our telehealth platform that will provide online consultations, monitor progress and offer personalized treatment plans to patients. With this platform, we will be able to provide our services to a wider audience and offer greater flexibility to our current customers.

In addition to product development, marketing and new hires, the funds will help us implement a rigorous data tracking system that will allow us to assess the effectiveness of our treatments and services. We will also be able to invest in training programs for our staff, which will help us ensure the highest level of customer satisfaction and service quality.

Investing in our physiotherapy business will not only provide you with a good return on investment, but it will also help improve the health and well-being of people in our communities.