Papa Murphy's Recipe for Franchise Success: Pitch Deck Fund

Issue

Many people today struggle to find affordable, healthy, and high-quality options when it comes to eating out. This is especially true for those with busy lifestyles who don’t have time to cook at home. Additionally, restaurant owners face a significant challenge – how to keep costs low while providing unique and healthy dishes. That’s where Papa Murphy’s franchisee comes in.

Let me tell you a story about Sarah. Sarah is a working mom with two children, a tight schedule and a busy lifestyle. She doesn’t have time to cook, but she appreciates quality and health. Sarah goes out to eat regularly, but finds it difficult to find restaurants that meet her needs. Most affordable restaurants offer fatty and unhealthy meals while healthy options are expensive. When Sarah finds a restaurant that seems like the perfect choice, the portions are too small and the experience is disappointing. She feels frustrated and helpless, unable to find the perfect balance between healthy and affordable.

• The problem is that there is no easy way for individuals to find high quality, affordable meals in restaurants.
• This issue is relevant as individuals are increasingly aware of the importance of health and well-being. They want to make healthy food choices, but often struggle to do so because it’s time-consuming and expensive.
• The current solution for the problem is limited in terms of its offerings and affordability. Most restaurants only offer unhealthy options, while those that offer healthy options are often overpriced. As a result, individuals like Sarah find themselves with limited options.
• The problem exists because there is a gap in the market for affordable, healthy, high-quality meals. There is a clear demand for such options, but not many restaurants offer them at a reasonable price. This is where Papa Murphy’s franchisee comes in to fill the gap and provide a solution.

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Solution / value proposition

As franchiser of Papa Murphy, we offer a unique and innovative solution to the common problem of finding fresh, high quality pizza options. With our franchise, customers can expect to receive freshly made pizzas that they can take home and cook to their taste, providing a unique and personalized dining experience.

Our customers can create their Pizza Masterpiece by selecting from our wide range of fresh, high quality ingredients, including hand cheeses, freshly chopped vegetables and premium meats. Our pizzas are made using only the best ingredients, and we make sure to use the best and freshest local ingredients to provide a unique and healthy dining experience for our customers, whenever they crave one. of our pizzas.

Papa Murphy’s digital franchisee experience makes it easy for our customers to choose and customize their pizza, ensuring they can satisfy their cravings the way they want. By providing an easy to use interface combined with a fast and efficient online ordering system, we aim to make the delivery experience as seamless and enjoyable as possible for our customers.

We are very confident that our solution is so good that our customers will do anything to get it. Our pizzas are oven-fresh on demand, which means our customers are guaranteed to get a fresh, high-quality pizza whenever they reach for one. They also have full control over their pizza, making it an engaging experience for them, improving customer satisfaction and retention.

The customer will feel satisfied and happy after using our solution. They will have the satisfaction of having their favorite pizza, exactly how they want it. We know our method leads to happy customers who come back for more, creating a sense of loyalty.

Our solution is amazing because it solves the problem most fast food chains have of providing fresh and healthy options while allowing for innovation and customization. We offer a unique and innovative solution to the common problem of finding fresh, high quality pizza options, and we expect the market to respond enthusiastically to our franchise concept.

How we found the solution

After years of seeing a gap in the market for fresh, high-quality pizza options, our founding team decided to take matters into their own hands and create a solution they would love and want to eat. Papa Murphy’s franchisee was born out of a desire to provide customers with freshly made pizza options that they could bake in the comfort of their homes. We wanted to provide a unique and personalized dining experience that would keep our customers coming back for more.

By working with experienced restaurant professionals and taking the time to understand customer behavior and demands, we’ve created an exceptional franchise model that solves the problem of finding fresh, healthy pizza options. Our solution also provides an innovative and customizable pizza experience, giving our customers full control of their orders and improving customer satisfaction and retention. Our commitment to using only fresh, high quality, locally sourced ingredients speaks to our dedication to providing our customers with a unique and wholesome dining experience.

Market validation

According to Future Market Research Report , the global pizza take-out and bake-in market size was valued at .43 billion in 2018 and is projected to reach .53 billion by 2024, increasing to a CAGR of 10.31% over the forecast period. The market is driven by consumer demand for convenience and healthy food options along with the increasing number of franchise outlets in the global market.

Our Papa Murphy franchisee is well positioned to take advantage of this growing market trend. Our target market is families who prioritize healthy, fresh and customizable pizza options that can be baked at home. We have proven successful with several stores already established in the market. In fact, according to the latest statistics, Papa Murphy was the fifth largest pizza chain in the United States with a total of 1,417 franchises in operation by the end of 2020.

The average revenue per customer ranges from to , with a profit margin of around 30-40%. Moreover, with our unique plug and cook concept, we provide a competitive advantage over our rivals in the market.

Starting a Papa Murphy franchisee is a good idea because of the low overhead, streamlined operations, and large profit margins. The market trend towards fresh and healthy food options is set to continue, with more consumers opting for convenient meal solutions like our take-out pizzas.

The market is growing at a steady pace and is expected to continue the demand for fresh, healthy and convenient food options. The take-out pizza market in the United States alone is expected to reach .7 billion by 2026, with a growing number of franchises looking to expand into the market.

Customers are willing to pay a premium for healthy, fresh, and customizable options like ours, which can be over . Our franchisees offer a range of pizza options with an average price of -16 , making it an affordable yet profitable option.

business model

Papa Murphy’s franchisee business model revolves around selling fresh, customizable and delicious pizza to our customers. Our goal is to provide a unique and convenient dining experience for our customers while ensuring high quality and affordable meals.Revenue generationOur main stream of income is from the sale of pizzas. We offer a variety of sizes and flavor combinations, to meet the unique taste preferences of our customers. Additionally, we generate revenue through sales of sides such as salads, desserts, and beverages.

Total amount of revenue The total amount of revenue generated will depend on various factors such as the number of locations, customer preferences and competition. However, our business model has proven to be profitable and we project substantial revenue growth in the coming years.

Product Range Our main product is pizza, and we offer a wide range of options, including vegetarian, meat-lovers and gluten-free options. Our pizzas are made with fresh ingredients, including locally sourced vegetables and high quality meats. Additionally, we offer various sides such as salads, desserts and beverages, contributing to our overall revenue generation.

• Pizza
• Salads
• Desserts
• Beverages

We aim to dominate the pizza industry by providing high quality, customizable pizzas and generating substantial revenue through our franchise model. As a franchisor, we will provide training, support and resources to our franchisee owners to ensure efficient operations and high customer satisfaction. Our business model is unique and we strive to provide a convenient and affordable pizza experience for our customers. We are confident in our revenue generation model, and believe that our innovative business strategy will help us stand out in the highly competitive pizza industry.

Competition

Our competitors in the pizza market include Dominos, Pizza Hut, Papa John’s, and Petit Caesars . They are established players in the market with a strong brand and a loyal customer base. They have a diverse menu with various options and offer delivery services to customers.

There are also smaller independent pizzas in our market, offering a personalized touch and unique flavors. They may not have the resources to market nationally, but they can connect well with their community through social media and direct outreach.

However, we distinguish ourselves from our competitors as Papa Murphy’s franchisee with a unique concept of “take and bake” pizzas. We offer fresh made-to-order pizzas with high-quality ingredients, giving customers the ability to enjoy restaurant-quality pizza at home. We offer a unique experience in customizing your pizza, which makes it different from our competitors.

Our USPs are that we use fresh ingredients and offer customizable options to our customers. Our pizzas are never frozen and we use fresh dough every day. We offer a wide variety of toppings allowing customers to create their own pizza or choose from our menu options.

We also offer competitive prices compared to other pizza chains on the market. Our pizzas are very affordable and do not compromise on quality. We also offer curbside pickup, making it easy for customers to rush to grab their order and go.

Domino and Pizza Hut are competitors stealing customers by offering delivery services. However, we have addressed this by offering curbside pickup, so customers can still have their pizza without leaving their vehicles, minimizing contact and saving time.

Overall, we are positioning ourselves in the market as a unique Papa Murphy franchisee with fresh, customizable, affordable and convenient options. We believe our USPS and competitive pricing will make us stand out and attract customers who are looking for restaurant quality pizza at an affordable price.

Founding team

At Papa Murphy Franchisee, we pride ourselves on the expertise and experience we bring to the table. Our founding team includes accomplished professionals with diverse backgrounds, united by a shared passion for providing high quality meals to our customers.

• John Doe, CEO – A graduate of Yale University, John has over 20 years experience in the food industry. He started his career as a line cook and progressed to executive roles at several national restaurant chains. He has a track record of building successful franchises and spearheading expansion efforts.
• Jane Smith, COO – Jane holds a degree in business administration from Stanford University and has over a decade of management experience in the restaurant industry. She has a knack for streamlining operations and maximizing profits while maintaining high levels of customer satisfaction.
• Mark Williams, CMO – Mark has a degree in marketing from the University of California, Berkeley, and has held senior marketing positions at several food and beverage companies over the past two decades. He specializes in creating effective, data-driven marketing campaigns that drive sales and build brand awareness.

Our goal at Papa Murphy’s franchisee is to provide affordable, high quality meals to individuals and families across the country. We believe dining out should be an enjoyable and memorable experience that doesn’t break the bank.

We have a wide range of skills among our team members, from culinary expertise to financial acumen to marketing savvy. However, we recognize that there may be areas where we lack expertise and that we are always open to learning and expanding our skills.

We are confident that we are the right people for the challenge of launching and expanding Papa Murphy’s franchise. We have a deep understanding of the industry, a shared vision and passion, and a proven track record of success. We are determined to make our adventure a huge success and provide our customers with delicious, affordable meals they can enjoy every day.

Traction

At Papa Murphy’s franchisee, we have seen significant traction in the growth of our business. Our sales have steadily increased over the past two years, and we have seen a year-over-year growth rate of 10% . We attribute this growth to our unique, high-quality ingredients and the convenience our franchise provides to our loyal customers who are looking for a take-out, bake-in pizza experience.

We also achieved a 4.8 out of 5 Customer Satisfaction Rating , with many repeat customers and positive word-of-mouth reviews. We pride ourselves on providing top notch customer service and ensuring that our pizzas are always fresh and made to perfection.

In addition to our sales and customer satisfaction, we have been able to streamline our operations through cost reduction measures and effective marketing. Our cost of customer acquisition decreased by 12% , and we were able to keep our expenses at a sustainable level to ensure maximum profitability for our franchisees.

• Year-over-year growth rate of 10%
• Customer satisfaction rating of 4.8 out of 5
• Customer acquisition cost decreased by 12%

Growth in the take-and-bake pizza market has also been a massive driver for our business, with the market estimated to grow to .4 billion by 2025. Our unique positioning in the market, with high-quality ingredients and customization options, has enabled us to capture a significant portion of this growing market.

To further strengthen our growth and success, we have implemented key measures to continuously measure and improve our operations. We track our lead conversion rate, net promoter score, and average customer lifetime value, which has helped us make data-driven decisions and prioritize our growth efforts.

• Take-out and bake-in pizza market is estimated at .4 billion by 2025
• Key metrics for measuring and improving operations: lead conversion rate, net promoter score, and average customer value

The traction we’ve achieved at Papa Murphy’s franchisee demonstrates that our business model and unique perspective in the take-and-bake pizza market works. We are confident that this positive momentum will continue and we look forward to expanding our business and providing exceptional service and mouth-watering pizza to more customers across the country.

Fund raising

Our Papa Murphy franchisee is looking to raise a total of million in seed funding to accelerate our growth and expand our operations across the country. We are delighted with this investment opportunity and are confident that partnering with us will result in a significant return on investment for our supporters.

With the funds we raise, we plan to allocate our resources in the following areas:

• Product Development: 40% of funds raised will go towards developing our menu, creating new items and improving the quality of our offerings. We believe that constantly innovating our menu and offering unique flavors and meals is crucial to keeping our customers engaged and loyal to our brand.
• Marketing and Advertising: 30% of funds will be allocated for marketing and advertising purposes. We want to spread awareness of our delicious, affordable meal options and attract new customers to our franchise locations. This includes digital marketing efforts, social media advertising, and traditional media advertising like television and radio spots.
• Franchisee Training and Support: 20% of our funds will be used to train and support our new franchise owners. Our success as a franchise company depends on the success of our franchise businesses, so we will dedicate resources to help them get started and thrive in our system.
• General Operations: Finally, 10% of the funds will be used to cover general operating costs such as rent, utilities and supplies. This will allow us to focus more of our resources on areas such as product development and marketing instead of day-to-day operational tasks.

With the million in seed funding we are seeking, we expect to achieve the following milestones:

• Open 10 new franchise locations across the country over the next 12 months
• Increase our customer base by 50% in the first year after investment
• Increase our revenues by 100% in the first 18 months after the investment

We are excited about the potential of our Papa Murphy franchisee and believe that with the right investment, we can continue to grow and provide affordable, high quality meals to customers across the country.