Pangage for fashion: unlock financing with your clothes online

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine that you have graduated from college. You have landed your dream job and life is good. As your salary grows, so does your desire to dress professionally. You want to look good and feel confident about yourself. However, the more you splurge on clothes, the less you realize you can afford to keep doing it. You can’t keep up with the latest trends and styles, and after a while your clothes become outdated and boring. Worse still, every time you browse online stores, you find yourself lost and overwhelmed with too many options.

This problem of not being able to find affordable yet fashionable clothes is not unique to you. There are millions of people who can relate to this scenario. In fact, according to Statista , global e-commerce sales of apparel and accessories are expected to reach 2.5 billion by 2022. However, many consumers are still struggling to find the right clothes due to lack of affordability and oversaturation of options on major websites.

The current solution for this problem is to go to retail stores and try on clothes, or browse online stores not knowing what to buy. But let’s face it. Going to retail stores and trying on clothes takes time and can become frustrating when you leave empty-handed. Browsing online can feel like an endless pit, with too many choices that will ultimately lead to indecision. Neither solution fully meets the needs and wants of consumers, leaving a gap in the market.

So why does this problem exist? Well, the apparel industry has always been a market for profit margins, which translates into higher prices for consumers. Designers and fast fashion brands dictate the industry, deciding what goes in and out of style, fueling the oversaturation of options. However, consumers do not necessarily have the same purchasing power, leading to a difference in the market, where good clothes are out of reach for many.


Our online clothing store offers a solution to the common problem of finding affordable and stylish clothes. Many people have limited time and resources to research clothes that fit their taste and budget, often ending up with overpriced or poor quality clothes that don’t meet their expectations.

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Our store offers a wide range of affordable and fashionable clothing options for both men and women. We prioritize quality and style By partnering with carefully selected manufacturers who produce fashionable and durable clothing. Additionally, we have developed a feature that allows customers to create their personalized clothing line by selecting the fit, fabric and color for their favorite pieces, which makes our store stand out from the competition.

Customers will be delighted and satisfied after using our solution. We aim to provide an effortless shopping experience that personalizes everything to their unique preferences. They will feel empowered and in control of their style, without breaking their budget or compromising on quality.

Our team has combined dedication, expertise and creativity to come up with an innovative solution to the common problem of finding affordable and stylish clothing. We have carefully selected manufacturers, fabrics and designs to ensure our customers get the best possible value for their money .

We think our solution is not only good but amazing. By offering an innovative and personalized approach to fashion, we provide value to our customers beyond their expectations. Our online clothing store is a game changer in the fashion industry, proving that customers can have stylish clothes that express their personality while staying within their budget.

Market validation

Our online clothing store has a total addressable market size of 9 billion worldwide, the e-commerce clothing industry is expected to grow at a compound annual rate of 8.1% from 2020 to 2027. In the United States United, the only e-commerce apparel and e-commerce apparel and accessories market is expected to reach 8 billion by 2023.

One of the main specificities of our approached market is the average revenue per customer. According to industry reports, the average spend per online shopper is 0 per year, with female customers making up the majority of sales.

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Starting a business in the online clothing market is a good idea due to the high demand and the growing trend towards e-commerce. Advances in technology and changes in consumer behavior have led to an increase in online shopping, making it an attractive and lucrative market to invest in.

The e-commerce apparel industry is growing, with online sales expected to outpace brick-and-mortar sales in the next few years. In 2020, online sales accounted for 36% of total apparel sales globally, indicating significant room for growth in the online apparel market.

Our research indicates that customers are willing to pay for quality clothing at a reasonable price. Studies show that consumers value quality, style and uniqueness in their clothing purchases and are willing to pay more for sustainably sourced and ethically sourced clothing options.

  • In 2020, 57% of consumers said they would pay more for sustainable clothing options compared to non-sustainable options.
  • 44% of consumers said they would pay more for ethically sourced clothing options compared to unethical options.

Based on this research, we believe that our online clothing store can capture significant market share by providing high quality, sustainable and ethically sourced clothing options to customers.

business model

In our online clothing store, we offer high quality and affordable clothing options for both men and women. Our business model is based on a simple strategy: to offer a wide range of clothing options at competitive prices, while maintaining a high level of customer satisfaction to retain and attract customers.

Revenue Generation: We will generate revenue through the sale of products. All products, including clothing, accessories and shoes, will be sold in our online store. Our pricing strategy will be competitive, but we will prioritize offering high quality products at affordable prices.

Total Revenue: Our revenue projections are based on a conservative estimate of million in first-year revenue. We anticipate revenue growth as we expand our product offerings and attract a larger customer base through targeted marketing campaigns and partnerships with fashion influencers.

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Product Offerings: Our product offerings will cover all styles and occasions, including casual wear, sportswear, party wear, and fitness wear. We stock a variety of sizes, from petite to plus sizes, to suit all body types.

We will also offer customizations and customization options to add to our revenue streams. Customers will be able to personalize items by adding monograms, patches and custom imprints, with additional charges for these services.

By ensuring that our product offerings cater to a wide range of styles, sizes and customization options, we expect to generate a substantial amount of revenue through our online store.


Our online clothing store faces a number of competitors, both online and offline, who offer similar products and services. Here is a breakdown of the major players in our market:

  • Online fashion retailers: Major fashion e-commerce retailers such as ASOS and Zara are some of our biggest competitors, with their already established brand recognition and large customer base.
  • Specialty Fashion E-Tailers: Online retailers specializing in a particular clothing item, such as footwear or outerwear, are also a significant part of our competition.
  • Brick-and-mortar clothing stores: Our competitors aren’t just limited to online retailers, as traditional brick-and-mortar stores, such as H&M and Forever 21, maintain a large share of the market.

Although there are many competitors, we believe our unique value proposition sets us apart and gives us a competitive advantage. Here’s why:

  • Curated Collection: Our collection is carefully curated, with unique and fashionable pieces from independent designers and brands. This helps us stand out from mass market retailers, offering our customers something new and fresh.
  • Personalized styling: We offer a personalized styling service, where our clients can receive advice and recommendations from our team of styling experts via chat or video call. This adds a level of personalization and customer service not offered by most competitors.
  • Convenient Shopping: We aim to provide a seamless and convenient shopping experience, with features like free shipping and returns, simple website design and user-friendly navigation. This makes shopping with us much more accessible and easy compared to some of our competitors.
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We believe our unique value proposition will attract customers who are looking for something different and personalization, as well as those who value convenience and exceptional customer service.

Our biggest concern is that our customers may be stolen by our competitors who may copy our ideas and offer similar services. To mitigate this, we will continue to focus on providing excellent customer service, sourcing unique products and designers, and adapting our strategy and offerings to stay ahead of our competition.

Founding team

Our founding team consists of highly experienced and dedicated people who share a passion for fashion and e-commerce. We are confident that our team has the skills, expertise and track record to take this business to new heights.

First, our CEO, John Smith , has an MBA in Business Administration from Stanford University and over 10 years of experience in the fashion industry. Previously, he worked as a buyer for a major fashion retailer, where he was responsible for driving millions of dollars in revenue through strategic sourcing and marketing campaigns.

Our coo, Jane Brown , has a wealth of e-commerce knowledge and experience, having previously worked as a manager at Amazon for almost a decade. She has a proven track record of managing complex supply chains and optimizing logistics operations.

Our CMO, Tom Davis , has a deep understanding of digital marketing, having previously worked as a marketing consultant for several Fortune 500 companies. He is a creative problem solver with a reputation for developing innovative and effective marketing campaigns.

Our CFO, Sarah Wilson , has extensive experience in finance and accounting, having previously worked as a senior financial analyst at a leading investment bank. She has a sharp analytical mind and a talent for developing financial models and forecasts.

Together, our team aims to disrupt the traditional retail model and bring affordable, high-quality fashion to consumers across the country. We believe that the diverse skills and experience of our team make us well equipped to meet any challenge that may arise.

Although we recognize that there are certain skills that are lacking in our team, we are confident that we can fill these gaps through strategic partnerships and hiring. We actively seek talented people who can complement our skills and bring new ideas to the table.

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In summary, we strongly believe that our team is the right team for this challenge. We take a holistic approach to business, with each team member contributing their strengths to achieve our common goal. We believe our team’s unique blend of skills, experience and passion positions us for success.


Our online clothing store has seen steady sales growth over the past six months, with an average monthly revenue increase of 25% . This was a result of our successful marketing campaigns , which led to a consistent increase in website traffic and conversions.

We also saw a 40% increase in our customer base, as evidenced by the number of new accounts created on our website. Our customer retention rate has been high, with over 70% of our customers making repeat purchases.

In order to measure our success, we track important metrics such as Customer Acquisition Cost , Customer Lifetime Value , and Return on Ad Spend . Our data shows that we exceed industry benchmarks in all of these areas.

Additionally, our recent customer survey found that 90% of our customers were happy with their purchase and would recommend us to friends and family. This feedback has informed our focus on customer experience, and we are continually improving our website and delivery services to meet their needs.

  • Over the next six months, our focus will be on:
    • Expand our product line to include more apparel styles and categories, based on customer feedback and demand
    • Explore new marketing channels, such as influencer collaborations and social media advertising, to reach a wider audience
    • Improve our delivery times and reduce shipping costs, in order to compete with larger retailers

Based on our strong sales growth, high customer satisfaction ratings and clear opportunities for further expansion and improvement, we are confident that our online clothing store has a bright future in the commerce market. highly competitive electronics.

Fund raising

Our online clothing store is seeking 0,000 in funding to help us grow our business and reach new customers. This funding will be used to cover initial operating expenses, including website development, hiring additional staff, purchasing inventory management systems, and launching a marketing campaign to drive acquisition. client. We are confident that this investment will enable us to achieve our business goals and become one of the leading online clothing providers in the region.

How much money is needed?

We are seeking 0,000 in seed funding which will allow us to execute our business plan and achieve our growth goals. This funding will be used to cover critical areas including website development, staffing, inventory management systems and marketing campaigns, among others.

What is the money spent?

Funds raised from seed funding will be used to cover initial operating expenses, such as:

  • Website Development – To ensure that our online clothing store is user-friendly and accessible to customers across various devices and platforms.
  • Inventory Management System Purchasing – Manage our inventory efficiently and effectively and avoid loss due to obsolete, damaged or unsold garments.
  • Hiring additional staff – to ensure we can efficiently manage day-to-day operations and handle a high volume of orders as the business grows.
  • Launch a marketing campaign – to raise awareness of our brand and reach new customers, attracting them to visit our online store.

What will be achieved with the money?

The investment will enable us to achieve the following milestones over the next 12 months:

  • Develop a website with user-friendly and attractive interfaces optimized for various devices and platforms.
  • Hire additional staff, including a web developer, customer service representative, and content creators, among others.
  • Implement an inventory management system to improve operational efficiency and better manage inventory.
  • Launch our marketing campaign, targeting online shoppers interested in stylish and trendy clothing products.

The 0,000 seed funding will allow us to leverage the latest technological advancements and best practices in online clothing stores and reach a wider audience, delivering value and convenience to our target demographic. .