Moored dreams: Convincing investors with a killer floating hotel

Issue

The problem we aim to address is the struggle pet owners face in providing sufficient care and attention to their pets while they are away for work or travel. This issue is extremely relevant for pet owners around the world, as pets are considered part of the family and are deeply loved by their owners.

Let me tell you about a real person who encountered this problem. Jane is a pet owner who owns a golden retriever named Max. She works long hours and often has to travel for work. When she leaves Max at home, he becomes anxious and restless, which worries Jane. She wants to make sure Max gets enough care and attention, but she can’t always give him the care he deserves, given his work schedule.

Existing options for pet care, such as kennel boarding or in-home pet session, often do not provide the same level of service and comfort that pet owners desire for their pets. their furry family members. Boarding kennels, for example, can be dark and lonely, while in-home pet sitting isn’t always reliable, leading to missed feeding times or walks.

This problem exists because the trend of pet owners treating their pets like family means they need high quality services that meet their pets’ needs, such as boarding, leisure activities and veterinary attention. Pet owners seek reassurance that their pets are in good hands and well taken care of, leading to a growing demand for improved pet care services.

[right_ad_blog]

Solution / value proposition

Our floating hotel offers a unique and innovative solution to the growing problem of limited accommodation options for tourists in coastal towns. Our hotel is a fully functional luxury hotel experience that floats on water, bringing a new level of excitement and exclusivity to the travel experience.

We offer a range of amenities, including luxury suites, a state-of-the-art fitness center, fine dining options, and a variety of water activities such as kayaking, paddleboarding, and jet skiing. This allows us to provide a one-of-a-kind travel experience that our customers will enjoy and remember for years to come.

Our float also addresses the issue of limited land availability in major coastal cities for property development. Given the growing demand for coastal accommodation in recent years and the limited availability of land, our solution offers a unique way to expand the accommodation market without the need for additional property.

Unlike existing hotels on land, our floating hotel is a unique experience that offers a sense of exclusivity and privacy, combined with stunning ocean and city skyline views. Our guests will leave feeling rejuvenated and refreshed, with memories they will cherish forever.

Our development journey began with finding the perfect team that had the right skills and the right vision to bring the concept of a floating hotel to life. We consulted Marina experts to design the floating hotel and worked with architects to build a floating platform that would support a luxury hotel.

Ultimately, our goal is to provide a memorable and unique travel experience that customers cannot get anywhere else. The exceptional quality of service, combined with the unparalleled views that our floating hotel offers, promises to make our hotel an exceptional success.

Market validation / Why now?

With 84.6 million pet owners in the United States alone, the pet care industry is growing rapidly, with an annual growth rate of 6.2%. Additionally, the trend of pet owners treating their pets like members of the family means that the demand for high quality pet care services is increasing.

The Covid-19 pandemic has also highlighted the need for accessible and reliable pet care services, with more pet owners working remotely and traveling nationally. Pet owners needing a safe and secure place to leave their furry friends, our pet hotel offers a solution to this growing need.

Our TAM is vast, with the potential to reach millions of pet owners across the United States and around the world. Our target market includes pet owners who don’t want to compromise on their pet’s comfort, safety and happiness while they are away.

• Revenue per client: Our overnight and daycare services start at per night. Additional services such as grooming, training courses and full time care vary in price.
• Sales Cycles: Our sales cycles range from spontaneously booked stays to pre-booked overnight stays, which require advance booking.

Our market is growing, with an increasing number of pet owners demanding high quality pet care services. Additionally, the pet care industry is expected to continue to grow, providing more opportunities for expansion and growth for our pet hotel.

In terms of customers’ willingness to pay, we have conducted market research and determined that our prices are competitive with similar high quality pet care services. Plus, our services offer unique value, which many pet owners are willing to pay a premium for.

business model

The Floating Hotel will generate revenue primarily through overnight and pet sitting services, as well as additional services such as grooming, training courses, and full-time care. We will also offer monthly membership packages to increase customer retention and ensure consistent revenue.

• Overnight and Daycare Services: We will offer pet owners flexible options for providing care for their pets while they are away from home, including boarding and daycare services. These services will be assessed based on the time spent at our facility and the level of care provided.
• Grooming Services: We will provide professional grooming services for pets, including baths, haircuts and nail trimming. The price of these services will depend on the type of animal and the level of grooming required.
• Training Courses: We will offer training courses to help pet owners develop a better understanding of their pets and improve their pet care skills. These courses will be evaluated according to the level of training provided and the duration of the course.
• Full Time Care: For clients who require additional support for their pets, we will offer full time care services. These services will be assessed based on the level of care required and the length of service.

Our projected revenue for the first year is million, with a profit margin of 20%. Our operating costs will primarily be labor, as we will need experienced and qualified animal care staff. Our business strategy focuses on providing exceptional pet care services, attention to detail and comprehensive offerings to differentiate us from existing options in the pet care industry.

We believe our business model will be strong and sustainable, not only because of the growing demand for pet care services, but also because of the superior service we provide which will generate loyal customers and consistent revenue. for our investors.

Competition

In the pet care industry, several competitors provide pet care services including kennels and in-home pet session. Some of these competitors include:

• PetSmart PETSHOTEL
• rover.com
• Camp Bow Wow

PetSmart PETSHOTEL Offers boarding services for dogs and cats with the possibility of adding grooming services. However, they do not offer daycare services or training courses.

Rover.com is an online platform that connects pet owners with pet sitters and dog walkers. Although they offer a range of services, they do not have physical locations and cannot provide the same level of comfort and care as having a dedicated pet care facility.

Camp Bow Wow Offers boarding and overnight care services with the added option of training courses. However, they are often located in suburban or rural areas and may not be easily accessible for urban pet owners.

What sets us apart from our competitors is our full range of service and attention to detail. Our pet hotel offers overnight with babysitting services, dog walking, grooming, playtime and special treats for our furry guests. We also offer full-time care services and training courses for those who need extra support, making our pet hotel the ultimate pet care destination for peace of mind.

Our Unique Selling Points (USPS) include:

• A full range of premium services that cater to pets of all ages, breeds and sizes.
• A team of experienced and qualified animal care staff who are passionate about providing exceptional care to our furry guests.
• A convenient, accessible and central pet care facility with state-of-the-art amenities.
• A personalized approach to pet care that treats each pet as a unique individual with specific needs and preferences.
• A strong commitment to customer satisfaction and consistent delivery of exceptional service.

In terms of competition, our main threat comes from existing pet care service providers who offer similar services. However, we believe our USPS and full suite of services will set us apart and make our pet hotel the preferred destination for pet owners seeking high-quality pet care services.

Additionally, we have identified that our customers may be robbed by competitors who offer lower prices or promotions. To address this, we will focus on offering top quality services and maintaining a strong reputation in the market.

Founding team

Our Floating Hotel team is comprised of experienced animal care professionals and business leaders, with a shared passion for providing exceptional service to our furry friends.

John Smith – CEO

• Graduated from Harvard Business School with an MBA
• Previously owned and successfully managed several businesses in the pet care industry
• Developed and implemented marketing campaigns that resulted in significant revenue growth

Jane Doe – Chief Executive Officer

• Graduated from the University of California with a degree in animal science
• Has over 10 years of animal care experience as a veterinary technician and kennel manager
• Developed and implemented animal welfare policies that improved animal welfare in previous workplaces.

Mark Thompson – Chief Financial Officer

• Graduated from MIT with a degree in finance
• Has over 15 years of experience in finance and accounting, having worked as a financial director in various companies
• Developed and managed budgets for various successful startup companies

Our team shares a deep passion for animal welfare, and we are committed to providing the highest quality of care for our customers’ pets. We are equipped with the skills to make our business a huge success, combining extensive animal care knowledge with business management expertise.

Our team’s goal is to revolutionize the pet care industry by providing exceptional services that meet the needs of modern pet owners who consider their pets like family. We aim to provide the best accommodations, comprehensive services, convenience and peace of mind for pets and their owners.

There is no lack of skills within our team. We have a wide range of skills needed to run a successful pet care business, from animal care and welfare policies to finance, accounting and marketing.

We believe we are the right people for the challenge because, through our shared passion, expertise and experience, we have the drive and vision to take the business to the next level.

Traction

Our traction to date has been incredibly positive, and we continue to make progress on our growth and expansion plans.

One of our key milestones was securing funding for our first location, which is a significant achievement that has allowed us to move forward with our growth plans.

We have also been actively marketing our services and are pleased to report that our efforts have generated a lot of interest from potential clients. We have received pre-booking requests for our services which is a strong indicator of the level of demand for high quality pet care services.

In addition to this, we closely monitored our Key Performance Indicators (KPIs) to track our progress and identify areas for improvement. We are pleased to report that we have seen steady growth in our customer base, with a significant increase in the number of pet owners regularly using our services.

• Our monthly recurring revenue increased by 25% over the last quarter.
• We saw a 20% decrease in customer churn, indicating that our services met our customers’ needs and kept them engaged.
• Our customer satisfaction scores are consistently high, with an average score of 9/10 on customer surveys.

These measures demonstrate that we are making progress towards our goal of achieving product market fit and creating a sustainable and successful business.

Looking ahead, we have ambitious plans for growth, and we are confident that we have the team, resources and expertise to execute our vision for the future.

Fund raising

For our pet hotel, we are looking for investors to provide capital for expansion and growth opportunities. We are looking to raise M in seed funding to support our operations and launch additional locations.

Funds raised will be primarily spent to maintain our current location, including the cost of labor, materials and equipment required to provide high quality services to our customers. Additionally, we will use the funds to expand our operations, including marketing campaigns and new localization development costs.

With the funds raised, we aim to achieve several milestones. First, we plan to open three additional pet hotels in major cities across the country to increase our customer base and ensure we remain accessible to pet owners in a wider geographic area. Second, we will develop a mobile app to increase convenience for customers and streamline appointment scheduling and payment processing. Finally, we aim to improve our operations by investing in additional staff training and expanding our services to include personalized care plans and specialized training courses.

Our projected revenue for the first year is M , with an expected profit margin of 20% . Our solid business plan and experienced team of professionals have trusted us that we will deliver exceptional returns and provide a valuable investment opportunity for our investors.

Thank you for your time and consideration. We appreciate your interest in our vision and promise to provide high quality service to our furry friends and their owners.