Introduction
As smartphones become more popular and accessible, businesses across various industries are turning to mobile apps to unlock their potential. In fact, according to Statista, the global mobile app economy is expected to hit 1 billion in 2020 , up from just billion in 2013. This impressive growth points to a great opportunity for mobile development agencies to tap into.
Developing a successful mobile app is just the start. These days, having a great app isn’t enough. You also need to use effective strategies to win and convert clients, increasing your mobile development agency’s sales and profitability. This article will discuss ways to take your mobile app to the next level and dramatically increase sales and profitability.
Focus on developing a clear and simple value proposition
One of the key strategies for increasing your mobile development agency sales and profitability is to focus on developing a clear and simple value proposition. A value proposition is a statement that explains what a customer will get out of working with your company, providing them with easy-to-understand reasons to choose your organization over other competitors.
Creating and effectively communicating a compelling value proposition is key when trying to convert potential customers into paying ones. A value proposition should clearly demonstrate what makes your business unique, such as lower prices, better quality, faster delivery, or optimized services. These should focus on convincing customers of the specific, tangible benefits of working with your company.
Tips and tricks:
- Focus on the unique benefits customers receive when working with your organization.
- Make sure your proposal focuses on the customer’s needs, rather than just your services or products.
- Prioritize quality over quantity, include details and avoid overly flowery marketing language.
- Be sure to focus on using cost-effective communication methods for maximum reach and awareness.
The benefit of building a simple value proposition is that it helps your mobile development agency acquire clients who are willing to pay a premium for the unique value you provide. For example, let’s say you offer software development services and the average project size is ,000. You can set a minimum service fee of ,000 by incorporating certain add-on services such as free project training, project documentation, and after-sales maintenance into your value proposition. This would increase your profit margin by 40%.
Recognizing the potential value of your services and communicating it convincingly and clearly is essential to achieving increased sales and profitability. Continue to adapt your value proposition as trends, customer needs and market conditions and use it as the basis of your strategy to increase sales and profitability for your mobile development agency.
Capitalize on digital marketing tactics to reach more customers
Using digital marketing tactics to reach more clients is one of the smartest strategies to improve a mobile development agency’s profit and sales. With the right digital marketing strategy, you can tap into lucrative markets, expand your reach, and dramatically increase your business’ financial performance.
Develop an effective marketing strategy
The key to using digital marketing tactics effectively lies in having an effective marketing strategy in place. Consider who your target market is, what their needs are, and how you can provide them with solutions. Set clear goals for the results you want to achieve. Are you looking to increase sales by a specific percentage, attract more leads, or improve customer retention? With these details in hand, you can create an effective marketing plan that drives results.
Know your target audience
It is also important to know your target audience. By researching and segmenting your customer base, you can develop a deeper understanding of their behavior, which can translate into more effective marketing campaigns. Think about their age groups, geographic location, education level, shopping habits and more. This research can also help you identify gaps in the market and new opportunities.
Choose the right digital campaigns
Once you have your target market and goals clearly in mind, you can choose the right digital campaigns to reach them effectively. This could include using social media, email marketing, search engine optimization, and other tactics. Every campaign should have specific goals in mind and CTA (call to action) strategies. Measure key performance indicators (KPIs) to determine the success of campaigns.
Maximize sales
Finally, the last step is to maximize your sales through effective digital marketing tactics. Start by segmenting your existing customers and creating personalized offers for them. Offer special packages, discounts or bonuses to entice new buyers. You can also use remarketing campaigns to promote your existing products or services to customers who have already visited your website.
The impact of digital marketing tactics for your agency
Implementing digital marketing tactics can have a dramatic impact on your mobile development agency’s profits and sales. For example, let’s say your agency is currently bringing in 0,000 in revenue per year. If through digital marketing tactics you can increase sales by 10%, that would result in 0,000 in revenue per year. This would result in a 10% increase in profits.
Provide special offers to encourage repeat business
Special offers are a great way to motivate customers to visit and buy from your mobile development agency more often. This strategy encourages repeat visits, leading to increased sales and better profits for the business.
There are several special offers you can use to encourage returning customers. These include discounts, bundles, or add-ons that are worthwhile. Offering a discount on future purchases or on a specific product or service can also be effective. Additionally, service or feature packages that many customers buy at once can help maximize sales.
It’s important to structure your specials to benefit you and the customer. Make sure they specifically target clients who have visited your mobile development agency before, as this encourages loyalty. Special offers should also consider the customer’s buying profile, to help maximize revenue. For example, if you know that a customer makes regular purchases of certain items, you can offer them a discount on a specific product.
Sample calculation for a special discount offer
Suppose you offer customers who purchase a specific set of services a 10% discount on their next purchase. This would encourage them to buy out your agency, giving you more repeat customers who spend regularly. Now assume that your service package is normally priced at 0. If you give a customer 10% off that same package, they buy it again for .
Your customer therefore buys the package at a 10% discount twice. This saves them and results in 0 in revenue for your business, instead of the usual 0.
- Special offer: 10% discount on the same package
- Package Price: 0
- Discount: 10% ()
- Price with discount:
- Customer Savings:
- Total customer revenue: 0
As you can see, providing a special offer can positively affect your mobile development agency’s sales and profits. This strategy encourages repeat visits, which leads to more customers and higher revenue for the business.
Nurture relationships and build a network of trusted referral sources
Being able to build a network of trusted referral sources is one of the most powerful strategies for increasing sales and profitability for a mobile development agency. Referrals can bring in leads that are already prequalified, which can make sales more efficient and profitable. It also helps you expand your reach by tapping into resources you might not otherwise know about.
When developing referrals for your business, you need to ensure that you have meaningful and close relationships with your referral sources. This means establishing a relationship of trust through regular communication and providing timely referrals. Focus on ensuring your referral sources understand your business, its offerings, and a unique value proposition. By providing them with helpful and useful information, they will feel more confident going through any potential leads they might uncover.
Ensuring that you actively nurture relationships with referral sources will also require a significant investment of time. You must be willing to make the effort of building these relationships. Additionally, be sure to provide appropriate incentives to recognize and reward them for their efforts. Some incentive ideas include recognition events and branded giveaways.
Developing a strong network of trusted referral sources will pay dividends as they become one of your main sources of sales. A good referral source should be able to provide reliable, high-quality leads that drive revenue and profitability. To illustrate the impact of building a network of referral sources, let’s say that for every 10 leads that come from referrals, five of them turn into paying customers. If a mobile development project has a total value of ,000, the referral channel can be credited with ,000 in additional revenue, with an estimated profit of ,000. Additionally, if referral relationships are established and maintained properly, they should remain reliable sources of revenue over time.
Nurturing relationships and building a network of trusted referral sources is a valuable approach for any business looking to increase sales and profitability. This requires an investment of time and may involve providing the right incentives. However, if successful, these referrals can have a significant and lasting impact on the success of the mobile development agency.
Develop customer loyalty programs to increase customer retention and referrals
Client loyalty programs are an effective way to encourage clients to come back to your mobile development agency and refer their friends. By offering special discounts, freebies, or other incentives to returning customers, you’ll build loyalty, which can lead to even more sales.
When you offer customers special discounts, they’ll be more likely to make return purchases because they feel they’re getting better value. And loyal customers will be more likely to refer friends and family, increasing your customer base and your profit margins.
When creating a customer loyalty program, it’s important to set reasonable goals for the number of customers you want to return or refer. You should also set a timeline for how long the loyalty program will last and how it will be tracked.
It is also important to determine what rewards or incentives will be offered. Do you bring discounts on future services? Gifts or vouchers? Free products? Through trial and error, you can decide which rewards will be most effective in increasing sales and loyalty.
To calculate how much profit you can expect from a customer loyalty program, you can estimate the average discount that will be offered to returning customers, how often these customers are likely to return, and the expected increase in referrals. . For example, if you offer 10% off each return visit and your customers return an average of three times a year, plus three additional customers each year, you can expect your profits to increase by 10%+ 3 references x 10% = 43% per year.
Successful customer loyalty programs require careful planning and execution, but the rewards can be significant. With a comprehensive loyalty program, you can expect to see increased sales and profits as clients return and recommend your mobile development agency to friends and family.
Conclusion
By using the right strategies and tactics, mobile development agencies can dramatically increase their sales and profitability. A clear value proposition, the right digital marketing tactics, and pulling customer loyalty programs are essential for success. Providing special offers and nurturing relationships with referral sources can help you reach more customers and keep them coming back.
By making these adjustments and implementing the strategies listed above, your mobile development agency will be well on your way to increasing sales and profitability. Invest the effort now to ensure you reap the rewards for the future.