Lifting the power of glamour: Gain Pitch Deck

Issue

Meet Jane. Jane is a 42-year-old working mom who has just been invited to an important awarding event. She wants to look her best, but she struggles to find hair accessories that cater to her hair, which is chemically treated and thinning . She also wants a wig as a backup plan in case of unforeseen circumstances, but she finds the wigs in her local stores low quality and limited in style .

Jane’s story is just the tip of the iceberg. The struggle to find high quality wigs and hair accessories that cater to different hair types, lifestyles and occasions is a real problem faced by many people in the world today. The issue is particularly relevant today, given the worldwide increase in hair loss problems, which can be attributed to factors such as age, genetics, lifestyle and environmental changes, among others.

Current solutions to the problem are limited and come with their own set of challenges. For example, Jane might opt for a cheaper wig from a discount retailer, but the quality and style options would be limited. On the other hand, wig salons and high-end boutiques offer more options, but they come with a hefty price tag that not everyone can afford.

Moreover, with the Covid-19 pandemic, people nowadays prefer to stay at home and avoid crowded stores. This makes it difficult for people like Jane to access high-quality wigs and hair accessories, especially if they require styling consultation, which may be limited due to social distancing rules.

The problem of finding high quality wigs and hair accessories that cater to different hair types, lifestyles and occasions is a significant one that requires a solution. With your help, we can bring an affordable and convenient wig shop that offers a wide selection of hair posts that suit everyone’s needs and preferences.

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Solution / value proposition

At Wig Boutique, we provide a solution to an important problem that many people face: hair loss. We understand the impact hair loss can have on an individual’s confidence, self-esteem and overall well-being. Our solution is to provide high quality wigs, hair extensions and hair that looks natural, allowing men and women to regain their confidence and feel like themselves again.

We offer a wide range of products that cater to different styles, budgets and needs. Our team of experienced stylists and wig experts are available to provide personalized consultation and advice, ensuring our clients find the perfect solution for their hair loss needs.

We are committed to providing our customers with the best possible experience, from the moment they enter our store to the moment they walk out with their perfect hair solution. Our products are carefully selected from trusted and reputable suppliers, and we take the time to ensure that each product is of the highest quality.

However, our solution is not limited to our physical products. We understand that hair loss can be a sensitive topic for many, and so we provide a safe and comfortable environment for our customers to discuss their concerns with our team. Our goal is to make our customers feel supported, appreciated and heard.

Our solution not only addresses the problem of hair loss, but it also allows our clients to regain their confidence and feel like themselves again. We believe everyone deserves to feel confident and beautiful, and our products and services provide a pathway to achieve that.

• Our high quality wigs, hair extensions and hair posts provide a natural and comfortable solution to hair loss.
• Personalized consultations with our team of experienced stylists and wig experts ensure that our clients find the perfect solution for their hair loss needs.
• We provide a safe and comfortable environment for our customers to discuss their concerns, ensuring that they feel supported and appreciated.
• Our solution allows our customers to regain their confidence and feel like them again.

Our solution is not only good, it’s amazing. Our customers are often moved to tears when they see themselves in the mirror wearing one of our products for the first time. The relief and joy they feel is immeasurable, and it motivates us to continue to provide the best possible products and services to those in need.

Market validation

In the United States, there is a significant need for high quality wigs for medical and cosmetic reasons. Most of the wigs available in retail stores are cheap and synthetic, causing skin irritations and critical health issues. Currently, the human hair wig market is .47 billion, and it is expected to grow at a CAGR of 7.1% over the next five years. This growth is created by the aging American population, with an increasing number of people who have health problems requiring hair replacement solutions.

Our target customers are women between the ages of 35 and 64 who are dealing with hair loss due to medical reasons or aging, and high-income transgender people. Market research reveals that they are willing to pay 00 to 00 for a high quality wig. This shows tremendous growth potential for our high-end, custom-made wig business.

• We cater specifically to luxury wig buyers, producing premium wigs from natural virgin human hair, allowing our customers to undergo styling treatments and giving more confidence and connection to the world.
• Currently, there is a gap between cheap synthetic wigs and professional, custom-made wigs that meet the needs of our market. This gap shows that it’s a great time to start our luxury wig shop.
• According to our market research, customers prefer to buy wigs in person rather than online. To meet their desires, we will open our store in a convenient location and provide them with an excellent in-store experience with personal consultations for their peace of mind.
• Our identified target audience is growing as aging affects more people and gender reassignment surgeries are increasing in popularity, indicating that the market is relatively stable and showing an upward trend.

Overall, with our premium boutique, we aim to fill the gap in the market by providing luxurious, bespoke hair solutions to a niche but growing demographic that is currently overlooked.

business model

Our revenue model will be based on providing high quality wigs and shirts to people experiencing hair loss due to medical conditions, chemotherapy, alopecia or other reasons. We will generate revenue through the sale of our products and services, including:

• Wigs and Hair: We will sell a variety of wigs and hairpieces made with synthetic and natural hair, which cater to different budgets and preferences. We will also offer custom hair posts and accessories for customers who need a more personalized solution.
• Styling and maintenance: Our professional hairdressing team will offer styling and maintenance services to ensure that the wigs and hair are well maintained and styled to the customer’s taste.
• Accessories: We will also offer a variety of accessories such as wig caps, brushes and styling products to enhance the overall experience of wearing our products.

Our pricing strategy will be competitive, given the premium nature of our products and services. We aim to generate million in revenue in our first year of operation, and plan to grow significantly over the next few years.

Online and Offline Sales Channels: Our business model will have a mix of offline and online sales channels to provide convenience to our customers. We will have a physical store where customers can try on our products and receive styling and fit services. At the same time, we will have an e-commerce store where customers can browse and purchase products online.

Partner and Referral Programs: We will also work with physicians, oncologists and social workers to bring our products and services to people who need them. Additionally, we will offer a referral program to encourage satisfied customers to refer friends and family.

Overall, our goal is to create a seamless and comfortable experience for our customers by providing high quality products, style services and personalized solutions. With these offerings, we aim to establish ourselves as a trusted and dependable source for hair loss solutions and generate significant revenue for the company.

Competition

Our competitors in the wig shop market include local wig shops, online wig shops and beauty supply stores. Local wig shops have a personal touch with their in-person consultations, but their selection may be limited. Online wig stores offer a wide variety of options, but lack the personal touch and customization that can come with in-person consultations. Beauty supply stores may have a few wigs available, but their selection is not as extensive as that of a dedicated wig shop.

However, what sets our wig shop apart from the competition is our personalized consultation approach and our high quality wigs. Our staff is trained in the latest wig technologies and trends, and we take the time to work closely with our customers to understand their unique preferences and needs. We offer custom cuts and coloring, as well as private styling rooms for a comfortable and personalized experience.

Our Unique Selling Points (USPS) include:

• Personalized consultations with experienced and knowledgeable staff
• High quality wigs made from natural human hair
• Customization options such as cut and coloring
• Private style rooms for a comfortable and personalized experience
• Regular workshops and events for wig care and styling tips

We believe that our personalized approach and high quality wigs will win us customers for our competitors. However, we also recognize that some of our potential customers may go to beauty supply stores for convenience or online price stores. To combat this, we plan to offer competitive pricing and promotions, as well as highlight the benefits of our personalized approach and high-quality wigs through effective marketing and customer referrals.

Founding team

Our team consists of experienced and passionate professionals in the wig and beauty industry, with a combined experience of over 30 years.

Name, Founder and CEO: With a degree in Business Administration and several years of marketing and sales experience, Name brings a unique combination of business expertise and passion for the beauty industry. She previously founded Wig Style, a successful online wig store and established a loyal following with her ability to source high quality wigs at an affordable price.

Name, Co-Founder and Product Manager: With a background in cosmetology and wig design, Name is an expert in the field of hair replacement and restoration. She has worked with various celebrities and high profile clients and has been recognized for her contributions to the industry by several publications. The name has a special interest in catering to cancer patients who have undergone chemotherapy and need wigs for medical reasons.

Name, Co-Founder and Chief Technology Officer: With a degree in computer science and several years of experience in software development, Name brings strong technical expertise to the team. He has built and managed complex e-commerce platforms and content management systems, and has a deep understanding of user experience and customer journey.

Together, we share a common goal of helping people who experience hair loss for medical or cosmetic reasons regain confidence and self-esteem. Our goal is to offer high quality wigs made with premium materials that are comfortable to wear and easy to maintain for everyday use. We believe we have the perfect blend of background, experience and passion to execute this vision.

We recognize that there are a few areas where we lack skills, particularly in finance and accounting, and we intend to bring in a trained financial analyst to fill these gaps. We believe we are the right people for the challenge due to our vast experience, combined skills and shared vision for the future of the wig and beauty industry.

Traction

At The Wig Shop, we have achieved strong traction in our business with a growing customer base and increased sales revenue. Since our launch in January 2021, we have achieved several milestones that demonstrate our growing success:

• Our customer base has grown by 50% month on month since launch.
• We have achieved a 92% Customer Satisfaction Rate , many customers have been referred to us from friends and family members.
• Our average monthly turnover increased by 40% in the last quarter.

Our traction metrics show that we are making progress and have positive signs that our assumptions are proving true. We also believe we are getting closer to a product market fit because our customers love our products and the solutions we offer.

Our customer acquisition cost is relatively low, which means we can effectively acquire new customers without spending a lot of money on marketing. We have found that our target audience is highly engaged with our product through word of mouth referrals and word of mouth referrals.

We have achieved a high level of retention with many of our customers becoming repeat buyers. Customer lifetime value is high because customers tend to repurchase our products, and we have an increasing number of customers purchasing multiple products in a single transaction.

In addition to our sales measures, we are also actively involved in the local community, attending events and partnering with local businesses. These initiatives have helped us increase our brand awareness and customer base.

Based on these metrics, we are confident that the market for high-quality wigs and flower heads is growing, and we have identified critical drivers for our business’s continued success, including:

• Expand our product line to include more wig styles and colors, hairpieces and hair care products
• Diversify our sales channels to include online and offline sales
• Building strong relationships with our customers through personalized service and support

We believe we can continue to gain strong traction by running these critical engines and building a loyal customer base through exceptional service and high quality products.

Fund raising

The purpose of this slide is to outline our fundraising goals and how we intend to use the funds once they are secured.

How much money is needed?

We are seeking to raise 0,000 to launch and expand our herbal medicine center. This will allow us to cover the costs of everything from marketing and advertising to hiring staff and hosting educational resources.

What is the money spent?

Funds raised will mainly be used to expand our services and reach out by launching an online store and curating more educational resources. Additionally, we plan to allocate a portion of the funds to marketing and advertising to attract new customers and expand our brand reach. The rest of the funds will go towards hiring staff to ensure that we provide the highest quality services possible.

What will be achieved with the money?

We have specific milestones we want to achieve with the funds we raise:

• Launch an online store
• Host more educational resources
• Build brand awareness through marketing and advertising
• Grow and scale our team by hiring new staff
• Strengthen our relationships with suppliers to ensure we have access to the best quality natural products

With the support of our investors, we believe we can make natural, holistic remedies accessible to everyone and become the go-to source for people looking for safe, natural solutions to common ailments.