Launching a Getaway Business: The Essential Steps

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Escape rooms are a unique and rapidly emerging trend in the entertainment industry, providing a creative and comprehensive gaming experience for groups of people. It is estimated that there are already over 3,000 escape rooms around the world, generating a combined annual revenue of around 0 million, and the numbers are growing rapidly. This growth makes it an ideal time to consider establishing an escape business.

A breakout business is not an easy business, so if you’re considering starting one, it’s important that you plan and prepare ahead of time. Read on to learn more about the 12 essential steps you need to consider to successfully launch your own escape business.

Create a business plan

Creating a business plan from scratch can seem like a daunting start to any business venture, let alone opening a getaway business. It’s important to take the time to put together a detailed plan of what you hope to accomplish. It’s a roadmap for short- and long-term success, as well as a key tool for convincing potential investors.

Before you start writing, create a list of questions you want answered. Ask yourself: why am I opening this escape business? What will be my unique concept? How much money do I need to start? What are my goals? What does success and failure look like? Who is my target market? Tackling and answering these questions is essential to the success of the business plan.

When you begin to put together a business plan, start by researching the local escape room industry. Plan a few visits and take detailed notes. Start an analysis chart to help you identify marketable features against other escape rooms in the area. Once you’ve identified a unique angle, start hypothesizing time, cost, and other necessary details.

Developing the structure of the business plan is the next key step. Generally, start with the executive’s summary. This is a high-level overview of the business concept, key objectives, and potential return on investment (ROI). From there, add in-depth Market Analysis, Detailed Action Plan, and Financials sections. The more thorough a business plan is, the more credible it will be to potential investors.

Once all the information has been collected, take the time to format and polish the document. Make the plan sleek and professional, removing any areas of ambiguity or confusion. Review the plan objectively and make sure the concept is reasonable. Once the plan is complete, set it aside for a few days, come back and look at it with new eyes before presenting it to stakeholders.

Model finance

Modeling the finances To start an escape room is an important step in ensuring that your business is viable in the long term. A financial model is a document that projects the revenues, costs, and cash flow of your escape room business. It provides a clear visual representation of how your business will perform in its early years, allowing you to adapt to future needs and opportunities.

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There are several tips and tricks for creating an effective financial model. Some of the factors to consider when modeling finances include:

  • Budgeting – Create a budget and schedule with milestones to effectively manage costs.
  • Analyze the market – analyze the local market and competitors to better understand the industry.
  • Calculate Expenses – Calculate costs for personnel, design, construction, marketing, materials, taxes, and more.
  • Forecasted Sales – Forecast estimated sales numbers and adjust for possible market trends.
  • Scenarios and Goals – Estimate different scenarios for different levels of success and set achievable long-term goals.
  • Calculate Revenue – Calculate estimated revenue from tickets, merchandise, events, etc.
  • Decide on a business model – decide between a fixed price and variable price business model.

Creating a financial model is an important part of starting a breakout business. By modeling finances, you can better understand costs, expected sales, and potential for long-term success. With a solid financial model, you can create a well-thought-out plan to launch your escape business.

Secured financing or investment

One of the most important and sometimes daunting steps to starting a getaway business is securing necessary funding or investment for the project. This can be done in different ways and it is important to understand the different options available.


Self-funding your escape room project can be a tough business, but it can be a great way to start the business without granting additional investors or loans. Many entrepreneurs who start a business on a puff budget can use their available resources to start and grow a successful escape business.

Traditional loans

For many entrepreneurs, traditional loans are one of the most common ways to secure the necessary funding for a startup business. Traditional loans can take the form of a business line of credit, equipment financing, commercial real estate loans or business acquisition loans. It is important to understand loan details before signing any agreements.

Angel investors and private placement

If you are looking to secure larger amounts of capital for your escape business, you may be available through self-funded or traditional loans, you may want to consider angel investors or private placement. Angel investors are typically individuals with high net worth who are looking to invest in promising businesses. They will often require a stake in the business in return for the funds provided. Private placement is another valid option for those seeking larger amounts of capital for their business.


Crowdfunding has become increasingly popular in recent years and is a great option for escape room entrepreneurs looking to raise their needed capital quickly. Crowdfunding can be done through websites like Kickstarter or Indiegogo and involves pitching your business venture to potential backers in exchange for their financial support. It is important to research the different crowdfunding options available, as well as the expected fees and charges associated with the particular platform.

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Research local industry

One of the most important steps when starting a successful escape room business is to research the local industry to find out what else is out there and how you can make yours stand out. It will also give you a better understanding of the competition as well as potential customer demographics.

To do this effectively, take the following steps:

  • Gather information about existing companies, rooms and escape room puzzles they offer, prices, customer reviews, etc.
  • Analyze their strengths and weaknesses and how you can use it to your own advantage.
  • Familiarize yourself with industry trends and activities.
  • Research the local market to identify potential customers and their needs.
  • Check out local attractions and tourist hotspots to gauge the potential audience.
  • Monitor social media activity and review websites to gain an understanding of customer feedback.

In short, the more information you can gather about your local industry, the easier it will be to set yourself up for success. Knowing who your competition is, what the local market wants, and what their budget is for experiences like an escape room, is key to unlocking your escape room business.

Create a detailed concept

Creating a detailed concept for your escape room is one of the most important steps in starting your own business. Without a detailed concept, the success of your escape room depends solely on tactics and luck. For this reason, the following tips and tricks should be used to help you create a detailed concept that will bring your escape room to life.

  • Do your research: Before you start dreaming up your own game, it’s important to research existing escape room games and themes. This will inform your decisions and help you create a unique yet considered gaming experience.
  • Establishing Difficulties: When it comes to creating puzzles, it’s all about trial and error. It is important to establish the difficulty of your puzzles before implementing them, as this can be a crucial factor in the success of the overall experience.
  • Introduce Variety: To create an engaging and challenging game, it’s important to provide a variety of games, puzzles, and tasks in the escape experience. Variety helps keep gameplay from becoming monotonous and keeps players engaged.
  • Have a Finished Line: Every great escape adventure should have a finished line – a time when your players know they’ve officially completed their mission and are ready to escape. This helps your players feel a sense of accomplishment and makes the whole experience worthwhile.
  • Test it: Before opening your escape room to the public, it is essential to test it. Ask several people to play your game and provide feedback. This will allow you to gauge how engaging and challenging the game is and make any necessary changes or adjustments.

Permits and secure licenses

Securing permits and licenses is one of the most important steps in starting your getaway business. It is important to acquire all necessary permits and licenses from your city or state government to ensure that you are in compliance with local laws. Depending on your state or city, you may need to obtain a sales tax permit, business license, health and safety permits, 511 permits (if serving food or beverages), and/or other special permits or licenses.

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There are several factors to consider when looking for permits and licenses. Research the relevant permits and licenses you might need to legally run a business in your state or city. Check with the Secretary of State or local Department of Business/Economic Development to find out what type of permits and licenses are required for your type of business.

Some permits and licenses may require additional documentation to be approved, such as a written business plan/proposal, background and credit checks, or proof of liability insurance. Be sure to start applying for the required permits and licenses several weeks in advance to give you plenty of time to complete the process and receive approval.

  • Find the necessary permits and licenses for your business. Find out what type of permits and licenses you may need to secure in order to legally operate a business in your state or city.
  • Gather the documents and documentation you need. Some permits and licenses may require additional documentation, such as a written business plan/proposal, background and credit checks, or proof of liability insurance.
  • Start the application process in advance. Start applying for required permits and licenses several weeks in advance to ensure you have enough time to receive approval.

Develop rules and regulations

Defining the rules and regulations for your escape room business is an important step in the planning process. This will not only set clear expectations for customers, but will also help create an environment that encourages people to come back and play again.

Here are some tips and tricks for developing rules and regulations for your getaway business:

  • Create a clear and concise document that describes the rules and regulations. Be sure to include any safety regulations or age restrictions, as well as guidelines for dress code and time limits.
  • Enforce rules and regulations with your staff. Explain to your employees the importance of respecting the rules and expectations so that everyone has a safe and pleasant experience.
  • Make sure rules and regulations are prominently displayed in the escape room, so customers can easily refer to them while playing.
  • Encourage customers to follow rules and regulations. If a customer breaks a rule, be sure to remind them or explain why it’s important to follow them.
  • Keep your rules and regulations up to date. As the escape room industry grows and changes, make changes to your rules and regulations as needed to keep up with trends and customer feedback.
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Design and build the escape room

Design and construction An escape room is a process that requires careful and detailed planning. That said, there are key things to consider when starting the design process.

Choose an exit strategy

Before starting the design process, it is important to decide how the players will escape the room. You can use physics puzzles, timed locks, or any other creative mechanics you think your players will enjoy. It’s important to keep this in mind when designing the rest of the escape room, as some aspects of the room’s design can be heavily dependent on the exit strategy. For example, actors or props may be needed if you decide on a timed puzzle.

Select a theme

Once you have an exit strategy, it is important to decide on the theme of your escape room. This is important for developing the story, decorating the room, buying accessories and designing puzzles. Your theme makes all the difference in creating an immersive and enjoyable experience for your players.

Decide on props and puzzles

The next step is to decide on the props and puzzles that will be used in your escape room. It is important to develop puzzles that are engaging and challenging. When selecting props, keep the overall theme of the room in mind, as there is no fun in finding a random prop in the room that has no connection to the rest of the experience. .

Create a room layout

Once the escape room theme and props are finalized, you can now decide on the layout of the room. Decide which elements of the room will lead to the ultimate objective, as these segments of the escape room are essential to player progression. Having a detailed layout will also help ensure the flow of the game, which is essential for maintaining an exciting atmosphere.

Budget and schedule

Designing and building your escape room will take time, so it’s important to keep a close eye on your timeline and budget. Making a detailed list of tasks and deadlines for each task will help you stay organized and stay on track throughout the design process.

The final touch

After all the above steps are completed, you can focus on the final touches of the room. This includes selecting the setting, choosing the music, and ensuring that all props and puzzles are properly laid out and ready for players.

Train and hire staff

When opening an escape business, it’s essential to ensure that you have a team of highly trained employees to guide your clients through their experience. Finding the Right Staff Leading and managing your business can be a daunting task, but with the right preparation, it can be done effectively and efficiently.

Here are some tips for recruiting, training and onboarding staff:

  • Look for the roles and titles that best match the vision you have for your business. Open up vacancies and advertise them as much as possible to ensure you attract the right candidates.
  • Create a thorough job description detailing expected skills, qualifications, and responsibilities.
  • Conduct interviews, background checks and related assessments to ensure you are bringing in the right personnel.
  • Provide the training and onboarding necessary to ensure your team is well equipped and set up for success.
  • Provide ongoing training to ensure your staff stays up to date with industry trends and customer demand.
  • Evaluate and reward results to motivate your team and ensure customer satisfaction.
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By following these steps and planning ahead, you can ensure that the process of training and hiring staff for your getaway business is as smooth and successful as possible.

Exposure to market and advertising

Promoting your escape business is key to attracting customers and building a successful business. Here are some tips and tricks for marketing and advertising Your Escape Room:

  • Connect and build relationships with local businesses and influencers, to help spread the word.
  • Improve your online presence by creating a website, blog and social media profiles.
  • Use ad targeting on social media and other outlets.
  • Make sure to provide compelling and informative content that is aligned with your target audience.
  • Optimize your website, content, and profile descriptions for the keywords people search for.
  • Make sure your business is listed in local business directories.
  • Use print media, either by distributing brochures or by advertising in newspapers.
  • Develop a content marketing strategy and create press releases to raise awareness.
  • Start giving away discounted game tickets and special offers.
  • Advertise your escape room at nearby events, such as local trade shows or fairs.

Once you have the basic premise of your marketing and advertising campaigns in place, it’s time to start taking more concrete steps to get your escape room noticed. Don’t be afraid to try different promotional ideas, be creative, and most importantly, don’t forget to track the results of your marketing activities to optimize your approach.

Monitor and evaluate return on investment

Monitoring and evaluating the ROI of your breakout business is critical to your long-term success. It’s the only way to know if you’re making a profit and if your business is sustainable. Here are some tips to help you track and measure your ROI:

  • Develop a clear definition of success. From number of guests per day to number of events per season, set objective goals for the year so you can measure progress.
  • Track your finances. Analyzing the financial performance of your business is essential to understanding whether it is making money or losing it. Keep detailed records of your expenses and compare them to your income.
  • Collect customer feedback. Ask customers for feedback through surveys or interviews. Maintaining your reputation and customer satisfaction is key to long-term success, so be sure to listen to customer experiences.
  • Monitor your online presence. Keep tabs on your online reviews, social media accounts, and website analytics. Check in frequently to address customer concerns, negative comments, suggestions or questions.
  • Analyze overall performance. At the end of each month or quarter, compare your ROI with your business goals to gauge your success.
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By monitoring and evaluating the ROI of your business, you will be able to make informed decisions about your escape business and ensure that it is profitable and sustainable over the long term.

Review and revise regularly

As an escape room business owner, one of the most important tasks you should never neglect is to review and revise your escape room operations regularly. Regularly checking in on all aspects of your business, whether it’s finance, customer feedback, operational procedures, or marketing, is critical to the continued success and growth of a business.

That being said, here are some occasional tasks that you should include in your regular reviews and reviews:

  • Review finances to ensure you are operating profitably.
  • Check customer reviews – both online and from customer interaction – to ensure customers are consistently with the services you provide.
  • Analyze the effectiveness of your marketing strategies. Are you reaching the right customers? Are your campaigns delivering the desired results? Adjust, regularly adjust and optimize your campaigns using monitoring and analysis tools.
  • Reevaluate the rules and regulations of your escape room, to ensure that it is enjoyable and challenging for customers, while providing a safe environment.
  • Develop new themes and rooms to ensure the guest experience remains fresh and interesting.
  • Evaluate and adjust personnel management strategies. Make sure your employees are happy and engaged in their work.

Regular review and revision of business operations is essential to establishing and maintaining profitability. Set up a checklist for reviews and reviews so you don’t forget to pay attention to the different facets of your escape room business. Also listen and act on customer feedback, to ensure their customer experience remains enjoyable.


Starting an escape business is a rewarding challenge as well as a great business opportunity. Despite this, it also requires careful planning, research, preparation and dedication. By following the 12 steps outlined in this blog post, you can increase your chances of success and begin your journey to becoming a successful business owner.

The stages of planning a business plan, finance and budgeting, developing the concept and purchasing equipment are the biggest tasks to consider. Thinking ahead and preparing for each step of the process is key to ensuring your escape room business is financially viable and customer-focused from the start.

By following these 12 steps and continually monitoring and evaluating your product and customer feedback, you can take the guesswork out of starting a breakout business and make it a success. Good luck!