Investment in watches: does it allow profitability? In any case, the popularity of luxury watches is skyrocketing. Find out what to do if you want to invest in watches.
When we approach the subject of luxury watches, it is indeed Switzerland that immediately comes to mind. A true pillar of watchmaking, the Swiss have been renowned in the industry for more than 200 years. The main family houses in the country are many and varied. Thus, there is choice if you want to invest in watches. Among the Swiss jewels, we can notably mention Patek Philippe.
Large family houses like Patek Philippe are its flagships. Turned upside down by the arrival of quartz (and inexpensive watches) in the 1970s, these houses have been able to renew themselves. Now, they offer more and more expensive and rare models.
This sector is very popular with wealthy clients via wealth management. Finding the right watch that will increase in value is not so simple. It is necessary to obtain information from auctions, watchmakers or even collectors. We strongly recommend that you discuss with members of a watch collectors’ association. You will find one in all regions of the country. Do not hesitate to communicate with real enthusiasts and individuals with real skills in the field of watchmaking.
Go to the discussion forums and find the average prices of the watches offered by the experts on the Chrono24.fr platform. After only several months – and with a good dose of luck – it is possible to find watches whose price continues to climb over time!
The primary market (representing B annually) is the sale of new watches by designers or retailers (such as for example the Bucherer or Tiffany & Co groups). In this article, we focus on investing. Therefore, we will focus on the most popular companies in the field such as the essential Rolex, or Patek Philippe. Breguet, Blancpain, Zenith, TAG Heuer and Breitling are other brands in the industry. If you are looking for specific models, here are two names: Rolex Daytona and Audemars Piguet Royal Oak. Take into account that there may well be other less prestigious models on which you can still invest.
In the primary market, the three watches above are almost impossible to find. If you go to the Patek Philippe store on Place Vendôme in Paris, you can request a Nautilus model. However, expect the waiting list to be closed! Another possibility: you will go to Audemars Piguet and buy a Royal Oak 15202. If this is your wish, you will have to show unlimited patience. Indeed, you will have to wait three years before you can spend an amount of 28,000 euros for such a watch.
The cause ? The Patek Philippe and Audemars Piguet groups design few watches, and almost everything is handcrafted. Since its appearance, the Patek Philippe group has designed less than a million models. For comparison, this is similar to all the models designed by Rolex in a single year! It must be said that the calibres of the brand, the center of the reactor, are similar to in-house movements that have required years of research and development. The materials used to design these watches are noble. Thus, you will find gold, silver and platinum in these watches. Expect complications that can be terrible. To acquire a luxury model is to enter a very special club. Therefore, brands often choose buyers with a track record. This real shortage, favored by the designers, represents an explanation of the current coast of the models of the following brands: Rolex, Audemars Piguet and Patek Philippe. Take into account that investing in the stock market may offer less return than investing in watches.
The large groups mentioned above can see their watches gain in value since the models are designed with the best possible standards on the market, assurances of durability and robustness as well as a constant duty of quality and excellence. Over time, timepieces (a term used to designate prestigious watches) can represent an excellent investment.
This model is a safe financial investment if your wish is to invest in watches. This Rolex, if it is two or three years old, will be more expensive to sell than when buying it. Obviously, Tudor Heritage Black BayTudor is not the most famous band in the business. However, you should know that it is the sister company of the mastodon Rolex. The Tudor company has become more and more popular over time and its Black Bay watch has greatly contributed to this notoriety.
With the Submariner, the Explorer model is another solution offered by the Rolex group if you want to invest your money with a safe solution. Here is an anecdote about this model: the watch, which appeared in 1963, was the first to climb Mount Everest, the highest peak in the world! Solid, right?
From now on, this watch is a flagship model. Its two major strengths are its advanced technology and advanced functions such as its injected ceramic bezel made of metal and its all-glass case. The latter offer you the possibility of contemplating for hours its superb co-axial movement.
Over time, the TAG Heuer group has become involved with motorsports. Moreover, today society is enormously linked to this milieu. Know that the design of the Carrera sports and motor racing watch began decades ago, in 1963 to be exact. An excellent choice if you want to invest in a watch.
The major watches from the main watchmaking houses are safe bets. They almost surely gain in value over the long term. Here is the list of the latter: Submariner, Datejust or Daydate for the Rolex company. For the Patek Philippe company, we recommend betting on Nautilus. If you choose Audemars Piguet, you should preferably turn to the Royal Oak. Here are three companies and models to bet on:
The main reason for making an investment in the Rolex company is that it is the most famous watch among the general public. Obviously, in Switzerland, it is even a real emblem. There are a multitude of watches from this brand that are defined as real safe bets. Here are a few: Datejust, GMT-Master II, Explorer and Submariner. From now on, do not hesitate to invest in watches!