How to Write an Ice Rink Business Plan in 9 Steps: Checklist

  • Starting a Business
  • SWOT Analysis
  • Running Expenses
  • Startup Costs
  • Business Model
  • Increasing Profitability
  • One Page Business Plan
  • Value Proposition
  • How Much Makes
  • Sell a Business
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Welcome to our blog post on how to write a business plan for an ice rink! With ice skating gaining popularity in the United States, opening an ice rink can be a lucrative business. According to recent statistics, the ice skating industry has been growing steadily at 3.4% per year . Whether you’re an avid skater or a budding entrepreneur, this step-by-step guide will help you navigate the process of creating a successful business plan for your own rink.

Before diving into the details, it is essential to conduct thorough market research. It is crucial to understand the demand for ice skating in your target area. This research will allow you to identify your target market and address their specific needs and preferences.

Analyzing your competitors is another essential step in the process. Assessing their strengths and weaknesses can help you develop strategies to differentiate your rink and attract customers. Plus, learning from their successes and failures will set you on the path to entrepreneurial success.

Determining start-up costs and exploring financing options are key to bringing your business idea to life. From acquiring the necessary equipment and skates to renovating or building the rink itself, it is crucial to carefully calculate the initial investment required to secure adequate financing.

With the basics laid, it’s time to develop a clear and concise business concept and outline. This will serve as a roadmap for your rink, outlining its mission, vision and core values. It will also include a detailed description of the services and packages you plan to offer.

No business plan is complete without a solid marketing strategy. This step involves identifying your target audience, determining effective marketing channels, and developing compelling promotional activities. Effective marketing will help showcase your rink’s unique features and benefits and attract a steady stream of customers.

Establishing effective operational processes is crucial to ensuring smooth day-to-day operations. From hiring and training staff to implementing safety protocols, having well-defined processes in place will contribute to the overall success and reputation of your rink.

Determining appropriate prices and projecting revenues is essential for financial planning. Consider various factors such as session fees, bulk discounts, skate rentals, and additional services like classes or events. Accurate revenue projections will help you gauge the profitability and sustainability of your business over time.

Finally, it is essential to assess potential risks and develop a risk management plan. Identify possible challenges and vulnerabilities your rink may face and devise strategies to mitigate and overcome them. This will ensure the long-term stability and success of your business.

    In Conclusion Writing a business plan for an ice rink requires careful attention to a variety of factors, from market research and competitor analysis to financial projections and risk assessment. By following these nine steps, you’ll be on your way to creating a comprehensive plan that sets the stage for a successful rink. Happy skating and entrepreneurial success!

Conduct market research

Market research is a crucial step in creating a business plan for an ice rink. It provides valuable insights into the industry, target market, and competition. By conducting in-depth market research, you can gather information to make informed decisions and develop a successful business strategy.

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Here are some important steps to consider when conducting market research:

  • Identify Demand: Determine the level of interest and demand for ice skating in your target area. Research factors such as population density, demographics, and existing ice skating facilities to gauge the potential market size.
  • Analyze the target market: Understand who your potential customers are, their preferences and spending habits. This information will help you tailor your marketing offers and strategies to attract and retain customers.
  • Study the competition: Identify existing rinks in your area and examine their offers, prices and customer experience. This analysis will help you identify gaps in the market or areas where you can differentiate your business.
  • Evaluate Trends and Opportunities: Stay up to date with the latest trends and developments in the ice skating industry. Look for opportunities to offer unique experiences, events or services that can attract customers.

Tips for conducting market research:

  • Use online resources: There are various online tools and databases that can provide valuable market data, including industry reports, customer surveys, and trend analysis.
  • Conduct Surveys and Focus Groups: Gather direct feedback from potential customers through surveys or conduct focus groups to understand their preferences, expectations, and desired amenities.
  • Visit other rinks: observe the operations, customer flow and facilities of existing rinks. This first-hand experience can provide insight into the customer experience and help you identify potential areas for improvement.
  • Engage with local businesses and organizations: Collaborate with local businesses, schools, or sports organizations to understand their needs and explore potential partnerships or sponsorship opportunities.

By conducting comprehensive market research, you can gain valuable insights that will help you make informed decisions throughout the business planning process. This is a crucial step in ensuring your ice rink meets the requirements of your target market and stands out from the competition.

Identify the target market

When creating a business plan for an ice rink, it is crucial to identify your target market. Understanding who your potential customers are will help you tailor your offers and marketing strategies to attract and retain them. Here are some important steps to help you identify your target market:

  • Conduct demographic research: Gather information about the age, gender, income, and location of your potential customers. This data will provide valuable information about their preferences and behaviors.
  • Analyze the local community: assess population density and proximity to potential customers. Consider factors such as the presence of schools, colleges, and recreation centers that may contribute to a higher demand for ice skating activities.
  • Consider Psychographics: Look beyond demographics and dive into the psychographic profile of your target market. Understand their interests, hobbies and motivations for visiting a rink. This will help you tailor your marketing messages and experiences accordingly.
  • Identify niche markets: Explore specific groups in your target market who may have unique needs or preferences. For example, hockey fans, figure skaters, or families with young children may represent niche markets worth targeting.


  • Engage in conversations with potential customers to gather insights and validate your assumptions about their preferences.
  • Consider conducting surveys or focus groups to gather feedback on potential offers, pricing strategies, and overall customer experience.
  • Monitor social media platforms and online forums to better understand customer discussions related to rinks.
  • Collaborate with local schools, sports teams and other community organizations to appeal to specific target market segments.
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Analyze competitors

A crucial step in writing a business plan for an ice rink is to thoroughly analyze your competitors. Understanding what your competitors offer, their strengths and weaknesses, and how they position themselves in the market can provide you with valuable insights to help differentiate your business.

Start by identifying your direct competitors, which are other rinks in your area that offer similar services. Visit their websites, social media profiles, and even visit their rinks if possible, to gather information about their offers, prices, facilities, and customer experience.

Key points to consider when analyzing your competitors:

  • Take note of their different pricing structures and compare them to your proposed pricing model. This will help you determine if your price is competitive and attractive to your target market.
  • Pay attention to their unique selling points (USPs) and customer value propositions. Look for ways to differentiate your rink and provide added value to your customers.
  • Examine their marketing strategies and promotional activities. Identify the platforms they use to reach their target audience and gauge the effectiveness of their messaging and branding.
  • Rate the quality of their facilities, including the condition of the ice, the availability and maintenance of rental skates, and any additional amenities or services they offer.
  • Consider their customer reviews and feedback, both online and offline. Check out their ratings on review platforms and social media to get an overview of where they excel or fail.


  • Identify the aspects that make your rink unique and exploit them as competitive advantages.
  • Consider conducting surveys or focus groups with potential customers to gather feedback on your competitors and understand their preferences.
  • Regularly monitor your competitors to stay informed of any changes in their offerings or marketing strategies.

Determine start-up costs and financing options

When starting an ice rink, it is crucial to determine startup costs and financing options available to you. This will allow you to have a clear understanding of the financial requirements of your business and how you can finance it.

To determine start-up costs, you need to consider several factors such as:

  • Rent or buy a suitable facility
  • Renovate or build the ice rink
  • Acquire or rent ice making equipment and maintenance tools
  • Invest in necessary technology and software systems
  • Obtain permits and licenses

Once you have a complete list of start-up costs, you can then explore financing options that best suit your needs. Here are some common options you can consider:

Tip 1:

  • Contact local banks or credit unions to inquire about small business loans or lines of credit.
  • Check to see if there are any government grants or programs available to start a recreational facility.
  • Consider crowdfunding platforms or seeking investment from private investors who want to support your ice rink business.

It is essential to create a detailed budget that incorporates both start-up costs and ongoing operational expenses. This will help you understand how much funding you will need and how much you can cover through personal savings or investments.

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Remember that realistically understanding your startup costs and exploring various financing options will have a significant impact on the success of your rink business in the long run.

Developing a business concept and outlines

Developing a solid business concept and outline is a crucial step in creating a successful rink. This step is to define the key elements of your business and explain how it will work. Here are some important considerations:

  • Determine your target market: Identify who your potential customers are and determine their demographics and preferences. Do you wax families, teenagers or competitive skaters? Understanding your target market will help you tailor your offerings to their needs.
  • Define your Unique Selling Proposition (USP): Determine what sets your ice rink apart from competitors. Is it your state-of-the-art facilities, your exceptional customer service or your convenient location? Highlighting your USP will help you attract customers and differentiate your business.
  • Describe your services and equipment: Clearly define the services and equipment that your rink will offer. Will you provide skate rentals, lessons, or event accommodations? Will you have a snack bar or a professional? Recording these details will help you create a comprehensive business plan.
  • Create a layout and design plan: Consider the physical layout of your rink and how it will optimize customer flow and safety. Outline the different areas, such as the rink itself, the rental counter, seating areas, and any additional features you plan to include.
  • Develop Pricing and Packages: Determine how you will value admission fees, skate rentals and additional services. Consider offering different packages or discounts to attract more customers. Creating a clear pricing structure will help you forecast revenue accurately.


  • Consider customer feedback: Research potential customer feedback or conduct surveys to understand their expectations and preferences. This valuable information can guide your business concept and make it more appealing to your target market.
  • Stay up to date with industry trends: Research the latest trends and innovations in the rink industry. This knowledge can help you incorporate new ideas into your business concept and stay ahead of the competition.
  • Revise and Refine: Continuously refine and adapt your business concept as you progress. Be open to feedback and be prepared to make adjustments to ensure your concept aligns with market needs and demands.

Create a marketing strategy

Once you’ve identified your target market and analyzed your competition, it’s time to create a marketing strategy for your ice rink business. This will help you effectively promote your rink and attract customers. Here are some important steps to consider:

  • Define your unique selling proposition: Determine what sets your ice rink apart from others and highlight it in your marketing efforts. Whether it’s state-of-the-art facilities, expert instructors or special events, highlight the unique aspects of your rink that will appeal to your target market.
  • Identify your target audience: Understand who your ideal customers are and tailor your marketing messages to appeal to them. Consider their age, interests, location, and other relevant factors when creating your marketing campaigns.
  • Use online marketing: In today’s digital age, having a strong online presence is crucial. Create a professional website for your rink that showcases your facilities, services and pricing information. Use social media platforms to engage with your target audience and promote your rink through targeted ads and compelling content.
  • Traditional Marketing Tactics: While online marketing is important, don’t overlook traditional marketing tactics. Consider distributing flyers or brochures at local businesses, sponsoring community events, or placing advertisements in local newspapers or magazines.
  • Offer special promotions: Encourage potential customers to try out your rink by offering special promotions or discounts. This could include discounted bulk session packages, family passes, or introductory offers for first-time skaters. Consider partnering with local schools or organizations to offer special rates for group bookings.
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  • Regularly monitor and measure the effectiveness of your marketing strategies to identify what works best for your rink.
  • Consider collaborating with influencers or micro-influencers in the skating community to reach a wider audience.
  • Create captivating visual content, such as videos or photos, showcasing the fun and exciting experiences people can have at your rink.
  • Encourage customer reviews and testimonials to build trust and credibility in your brand.

By creating a comprehensive marketing strategy, you can effectively promote and drive customers to your rink. Remember to regularly evaluate and adapt your strategies to maximize your success in the competitive ice skating industry.

Establish operational processes

Establishing operational processes is crucial to the smooth and efficient operation of your rink business. These processes will help you streamline your operations, ensure consistent service delivery, and provide a positive experience for your customers. Here are some important steps to consider:

  • Staff Hiring and Training: Hire qualified staff members who have experience in ice skating and customer service. Provide them with comprehensive training on various aspects of your business, including security protocols, customer interactions, and equipment maintenance.
  • Safety Procedures: Safety should be a top priority at your rink. Develop and apply safety procedures to ensure the well-being of your customers. This includes maintaining the rink properly, enforcing rules and regulations, and having trained staff members who can respond to accidents or emergencies.
  • Scheduling and booking systems: Implement a scheduling and booking system to efficiently manage the flow of clients and sessions. This will help you avoid crowding and ensure a smooth experience for skaters. Consider using a digital platform or software that allows clients to book their sessions online.
  • Equipment Maintenance: Regularly inspect and maintain your skating equipment, including skates, rental equipment, and safety equipment. This will not only improve the customer experience, but will also extend the life of your equipment and reduce long-term operating costs.
  • Customer Service: Train your staff to provide exceptional customer service. Teach them how to interact with customers professionally and address any concerns or issues that may arise. A positive customer experience will encourage repeat business and boost your reputation.
  • Inventory Management: Develop an inventory management system to keep track of skates, rental gear and other equipment. This will help ensure you have enough inventory and avoid shortages during peak hours.
  • Facility Maintenance: Regularly maintain your rink facilities to provide a clean and welcoming space for your patrons. This includes cleaning the ice surface, ensuring proper lighting, maintaining toilets, and resolving any maintenance issues promptly.

Determine price and revenue projections

Defining the right pricing structure for your rink is crucial to attracting customers and ensuring profitability. Here are some key steps to help you determine price and revenue projections for your business:

1. Research Competitive Pricing: Do extensive market research to determine the average price for rinks in your area. Analyze your competitors’ pricing strategies and identify gaps or opportunities for differentiation.

2. Consider your target market: Understand your target market’s preferences, affordability and willingness to pay for ice skating sessions. Consider offering different price points to cater to different customer segments, such as students, families, or frequent skaters.

3. Calculate Fixed and Variable Costs: Determine all expenses associated with running your rink, including facility maintenance, staff salaries, utilities, and insurance. This will help you establish a baseline to cover your costs and determine the minimum price required.

4. Determine Desired Profit Margin: Set a realistic profit margin that aligns with your business goals and industry standards. Consider the investment you made to start the rink and the level of profitability you aim to achieve.

Pro tips:

  • Consider offering discounted packages or season passes to encourage repeat customers and secure a more predictable revenue stream.
  • Explore potential partnerships with local schools, community organizations or sports teams to negotiate group discount rates.
  • Remember to factor revenue generated from additional services such as skate rentals, lessons, and events into your price and revenue projections.

5. Perform a break-even analysis: Calculate the number of sessions or clients you need to cover your fixed and variable costs. This will help you determine the minimum number of skaters required to meet your revenue goals.

6. Capacity-Based Project Revenue: Estimate your rink’s capacity and analyze historical data or industry benchmarks to project the number of sessions or skaters you can reasonably expect over a specific time period. Multiply that by your established price to estimate your earning potential.

7. Monitor and adjust pricing: Regularly review your pricing strategy and revenue projections to gauge their effectiveness. Monitor customer feedback, seasonal trends, and changes in operating costs to make necessary adjustments and stay competitive.

By carefully determining your price and revenue projections, you can ensure that your rink remains financially sustainable and attracts a steady stream of customers.

Assess potential risks and develop a risk management plan.

When starting a business, it is crucial to assess potential risks and develop a comprehensive risk management plan. This step is particularly important for an ice rink, as there are specific risks associated with maintaining and operating a facility with frozen surfaces and equipment. By identifying potential risks and implementing effective strategies to mitigate them, you can protect your business and ensure its long-term success.

A key aspect of assessing potential risks is to perform a thorough risk analysis. This involves identifying and assessing all possible risks that could impact your rink, such as accidents, injuries, equipment malfunctions or natural disasters. By understanding these risks, you can take proactive steps to prevent or minimize their impact.

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Here are some important tips to consider when conducting a risk analysis:

  • Perform Regular Inspections: Regularly inspect your rink and all equipment to identify potential hazards or safety issues. This includes checking the quality of the ice, examining the condition of the rink boards, ensuring proper maintenance of the refrigeration system, and inspecting all rental skates for damage and wear.
  • Implement security protocols: Establish clear security protocols and strictly enforce them. This includes having on-site trained staff members who are knowledgeable in first aid and emergency response procedures. Also, make sure the proper signage is in place to highlight safety rules and guidelines for skaters.
  • Securing good insurance coverage: It is essential to obtain comprehensive insurance coverage that specifically addresses the unique risks of an ice rink. This is usually general liability insurance, property insurance, and workers’ compensation coverage.
  • Invest in equipment maintenance: Regularly maintain and service all equipment, such as skate sharpening machines, zambonis, and sound systems. Proper maintenance can help prevent equipment malfunctions and ensure peak performance.
  • TRAINING staff members: Provide thorough training to all employees regarding safety protocols, emergency procedures and customer service. Well-trained staff members are better equipped to manage potential risks and ensure a safe environment for everyone.

Once the risks have been assessed, it is essential to develop a robust risk management plan. This plan should outline strategies and protocols to mitigate identified risks and effectively manage potential incidents. It should include contingency plans, emergency response procedures, and protocols for regular security inspections and maintenance. Review and update this plan regularly to address changes or new risks that may emerge over time.

By assessing potential risks and developing a comprehensive risk management plan, you are taking proactive steps to protect your rink, your staff and your customers. Prioritizing security and implementing appropriate risk management strategies will not only minimize potential liabilities, but also improve the overall customer experience, ultimately contributing to the long-term success of your business.


In conclusion, building a successful ice rink business requires careful planning and consideration of various factors. By following the nine-step checklist outlined above, entrepreneurs can ensure they have a solid foundation for their business. Conducting market research, identifying the target market, analyzing competitors, determining start-up costs and developing a comprehensive business concept are all crucial steps in the planning process. Additionally, creating a marketing strategy, establishing operational processes, determining price and revenue projections, and assessing potential risks are key considerations for long-term success.

With a pay-per-session business model, rinks can provide a consistent revenue stream through customer payments for each session attended. Offering additional services such as skate rentals, lessons, and events can generate additional revenue. It is important to adapt the business model to meet customer demands and bring value to the target market.

By following the steps in this checklist and continually evaluating and adjusting the business plan as necessary, entrepreneurs can increase their chances of success in the competitive ice rink industry. With a well thought out plan in place, a profitable and enjoyable business venture awaits those who are passionate about bringing the joy of ice skating to their community.