How to Sell Ice Rink Business in 9 Steps: Checklist

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Are you the owner of an ice rink business and looking to sell? You have come to the right place! In this blog post, we’ll provide you with a comprehensive checklist on how to successfully sell your ice rink business in just 9 simple steps. But first, let’s take a look at the current state of the industry and its growth.

In the United States, the ice rink industry has seen steady growth over the years, with annual sales of 3 million in 2020. The demand for ice rinks has been on the rise, fueled by recreational and competitive skaters, as well as skaters, as well as recreational and competitive skaters, as well as skaters, as well as recreational and competitive skaters, as well as skaters, as well as skaters, as well as recreational and competitive skaters, as well than of those who The popularity of ice sports and activities. With such a promising industry, now is the perfect time to sell your rink and capitalize on its potential.

Now that we have an understanding of how the industry is growing, let’s dive into the 9 crucial steps that will guide you through the process of selling your ice rink business. By following this checklist, you can ensure a smooth and successful transition to new ownership while maximizing the value of your business.

Assess the current financial performance of the rink.

When preparing to sell your ice rink business, it is crucial to assess its current financial performance. This will provide you with a full understanding of its profitability and help you determine an appropriate asking price. Here are some key aspects to consider:

  • Revenue: Review the rink’s sources of revenue, including pay-per-session fees, skate rentals, lessons, and events. Analyze revenue growth trends and identify any seasonal fluctuations.
  • Expenses: Assess the cost structure of the business, including rent, utilities, maintenance, employee salaries, and any other ongoing expenses. Identify areas where expenses can be reduced and potential cost savings.
  • Profitability: Calculate net profit margin by subtracting total expenses from revenues. This will give you an indication of the overall profitability of the rink.
  • Clientele: Review the number of clients and their frequency of visits. Identify any loyal or repeat customers who contribute significantly to the rink’s revenue.
  • Competitive Analysis: Assess the market competition and assess how the ice rink compares to its competitors in terms of price, facilities, services and customer experience.

Determine the market value of the business

When selling an ice rink business, determining its market value is crucial to ensuring a successful and fair sale. Market value represents the price a willing buyer is willing to pay for the business based on its current financial and operational performance.

To determine the market value, it is essential to carry out a thorough valuation of the business. This assessment should consider a variety of factors, including rink assets, revenues, profit margins, customer base and market trends.

One of the commonly used methods for determining market value is the Earnings Approach . This approach examines the historical and projected financial performance of the rink to estimate its value. By analyzing revenue and profitability, potential buyers can assess the future earning potential of the business.

Another approach that can be used is the Market Comparison Approach . This approach involves comparing the rink to similar businesses that have recently been sold in the market. By reviewing the selling prices and financials of these comparable businesses, an estimated market value can be derived.


  • Consider consulting a professional appraiser for an accurate appraisal of market value.
  • Consider any unique features or assets of the rink that could impact its value.
  • Research industry benchmarks and market trends to assess company competitiveness.
  • Review the company’s financial statements and records to assess its profitability and cash flow.

By determining the market value of the rink, you can set a realistic asking price and attract potential buyers who recognize the value of the business. This step is crucial to ensure a successful sale and maximize the return on your investment.

Prepare a detailed business plan and a financial model.

When selling your ice rink business, it is crucial to present potential buyers with a complete and well-designed business plan and financial model. This document will provide a roadmap for the future success of the business and give buyers confidence in their investment.

The business plan should include an overview of the rink, including its location, facilities and target market. It should also outline the competitive landscape and highlight any unique selling propositions or competitive advantages that set your rink apart.

Additionally, the financial model should present an analysis of income and expenses associated with running the rink. This should include projected revenue based on current and historical performance, as well as the breakdown of various revenue streams, such as pay-per-session fees, skate rentals, and lessons.

Additionally, the financial model should also include a cost analysis that outlines all operational expenses, including utilities, maintenance, staffing, and marketing. This will help potential buyers understand the financial viability of the business and assess its profitability.

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Tips for preparing a detailed business plan and financial model:

  • Include realistic revenue projections based on historical data and market research.
  • Provide a detailed expense report to clearly illustrate the costs associated with running the rink.
  • Consider conducting a SWOT Analysis to identify the rink’s strengths, weaknesses, opportunities, and threats.
  • Provide customer analysis to present the rink’s target market and growth potential.
  • Highlight any competitive advantages or unique features that make your rink stand out from the competition.

By preparing a detailed business plan and financial model, you not only demonstrate your professionalism and commitment to the success of the rink, but also provide potential buyers with valuable insight into the future potential of the business.

Identify potential buyers and market the business

The process of selling an ice rink business begins with identifying potential buyers and effectively marketing the business to attract their interest. This step is crucial to ensuring a successful sale and finding the right buyer who appreciates the business. Here are some essential strategies to help you identify potential buyers and market your rink:

  • Research the Market: Keep a thorough understanding of the ice rink industry and research potential buyers who might be interested in acquiring such a business. Look for individuals or companies already involved in the leisure or entertainment industry, as they can see the value in expanding their portfolio.
  • Network: Leverage your industry connections and network to find potential buyers. Attend relevant industry events, join trade associations and engage in conversations with fellow industry professionals. Spread the word about your intent to sell, as word of mouth recommendations can often lead to valuable leads.
  • Hire a Business Broker: Consider enlisting the services of a professional business broker who specializes in selling businesses in the leisure and entertainment industry. They have a large network of potential buyers, can handle the marketing process on your behalf, and provide confidentiality throughout the sales process.
  • Display: Use various marketing channels to promote your ice skating rink business. Build an engaging listing on business-for-sale websites, industry-specific publications, and social media platforms. Highlight your rink’s unique features, financial stability and growth potential to attract the attention of potential buyers.
  • Targeted Outreach: Directly contact individuals or businesses that may show a specific interest in acquiring an ice rink. Research and compile a list of potential buyers, then craft personalized, persuasive messaging that emphasizes the benefits of owning an established, profitable rink.

Tips for identifying potential buyers and marketing your rink:

  • Highlight the profitability and stability of your ice rink business in your marketing materials to attract serious buyers looking for a solid investment.
  • Highlight your rink’s growth potential and unique selling points, such as a strong customer base, positive community reputation, or expansion opportunities.
  • Ensure confidentiality throughout the marketing process, especially if the sale becomes public knowledge. This is particularly important as it can impact the confidence of employees, customers and suppliers in the stability of the business.
  • Consider attending trade shows or industry events where potential buyers may be present. This provides an opportunity to interact with interested parties and showcase the value of your rink.
  • Work closely with your business broker, if hired, to develop a comprehensive marketing plan that effectively targets the most relevant and potential buyers.
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Engage with potential buyers and negotiate terms

Engaging with potential buyers is a crucial step in selling your rink business. It’s about actively communicating with interested parties and negotiating terms that align with your goals and the buyer’s expectations. Here are some important considerations:

  • Identify Qualified Buyers: Start by identifying potential buyers who have the financial resources and expertise to successfully use an ice rink. This can be done through industry contacts, trade brokers or by announcing the sale to a wider audience.
  • Build Relationships: Once you’ve identified potential buyers, build a professional and trustworthy relationship with them. Share relevant information about the rink’s financial performance, market potential, and unique selling points. This will help build trust and foster additional interest in the company.
  • Negotiate terms: During negotiations, be clear about your expectations and the terms you are willing to accept. Consider factors such as sale price, payment structure, transition period, and any contingencies that may be necessary. It is important to find a balance that is mutually beneficial for both parties.
  • Perform Due Diligence: Before finalizing the negotiation, ensure that the potential buyer has the financial capacity to purchase the rink and the qualifications to operate it. Perform thorough background checks and request relevant financial information to validate their ability to complete the transaction.
  • Consult the professionals: Engaging with legal and financial professionals throughout the negotiation process can help ensure that all legal, tax and financial aspects are considered. Their expertise can provide valuable advice and help protect your interests during this critical stage.


  • Be open to negotiations and willing to compromise if necessary, but also stand firm on crucial aspects that are important to you.
  • Make sure the buyer’s intentions align with the continued success of the rink and its existing customer base.
  • Consider offering seller financing options or other incentives to attract serious buyers.
  • Document all negotiations and agreements in writing to avoid misunderstandings or disputes in the future.

Prepare and present financial records and documentation for due diligence.

During the process of selling your rink business, it is crucial to Prepare and present accurate and complete financial records to potential buyers for due diligence. This step is essential for buyers to assess the financial health and profitability of the business and to make informed decisions.

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Financial records and documentation that must be prepared and submitted include:

  • Profit and loss statements over the past few years
  • Balance sheets
  • Cash Statements
  • Tax returns and financial statements
  • Records of accounts receivable and accounts payable
  • Documentation of any outstanding loans or debts
  • Rental agreements and contracts
  • Inventory records
  • Employee and payroll records

Presenting these records in an organized and easily accessible manner builds trust among potential buyers and shows that you have taken the necessary steps to maintain accurate financial records.

Transparency is key during this stage of the sales process. Be prepared to discuss financial challenges or discrepancies and provide explanations if necessary. Buyers will appreciate your honesty and openness because it helps build trust.


  • Make sure all financial records are up-to-date and accurate before presenting them to potential buyers.
  • Consider enlisting the help of a professional accountant or financial advisor to review and organize your financial records.
  • Highlight any financial trends or positive growth areas in your documentation to showcase the company’s potential.
  • Be prepared to answer detailed questions about your financial records and be honest about any challenges or risks.
  • Keep copies of all financial records and documentation throughout the sales process for your own records.

Finalize the sales agreement and execute the necessary legal and financial agreements

Finalizing the sale agreement and executing the necessary legal and financial agreements is a crucial step in selling your ice skating rink business. This step ensures that all parties involved are clear on the terms and conditions of the sale, protecting the interests of both buyer and seller.

During this stage, it is essential to engage with a qualified lawyer who specializes in commercial transactions to help you navigate the legal complexities involved. They will guide you through the process and ensure that all required legal documents are properly drafted.


  • Consult with an experienced attorney to ensure all legal requirements are met during the sale process.
  • Consider creating a confidentiality agreement to protect sensitive information about your business.
  • Clearly define the terms and conditions of the sale, including all warranties and liabilities.
  • Include arrangements for the transfer of assets, such as ice skating rink ownership, equipment and licenses.
  • Address any outstanding debts or obligations and make sure they are properly settled before transferring ownership.
  • Discuss the payment structure, including the agreed purchase price, installments and payment terms.
  • Include provisions for any necessary post-sales support or training that may be required.
  • Review and finalize all necessary financial agreements, such as transfer of funds and any additional funding agreements.

By finalizing the sale agreement and executing the necessary legal and financial agreements, you not only protect yourself, but also provide a clear roadmap for the new owner to successfully resume the ice skating business. This step ensures a smooth transition of ownership and helps maintain positive relationships with customers and stakeholders.

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Transfer ownership and assets of the rink.

The transfer of ownership and assets of the rink is an essential step in the sale of your business. It is essential to ensure a smooth transition and to legally transfer all rights, responsibilities and assets to the new owner. Here are the key aspects to consider:

  • Legal assistance: Seek the help of a qualified attorney to guide you through the legal process of conveyancing. They can help prepare necessary documents, review contracts, and ensure compliance with all applicable laws and regulations.
  • Asset Inventory: Create a comprehensive list of all assets associated with the rink, including real estate, equipment, inventory, and any intellectual property. This will help facilitate a smooth transfer of ownership and avoid disputes.
  • Valuation: Determine the value of all assets involved in the sale. This can be done through assessments or by consulting professionals familiar with the rink industry. It is important to set a fair price for the assets to ensure a successful transfer.
  • Transfer Agreements: Prepare transfer agreements that outline the terms and conditions of the transfer of ownership. These agreements should include details such as the purchase price, payment terms, and any additional terms or contingencies.
  • Transfer of title: Transfer the titles of all properties or vehicles associated with the rink to the new owner. This includes land, buildings, zambonis, and any other assets that are part of the business.
  • Inventory Transfer: Perform a complete inventory count to ensure accurate transfer of all skating equipment, rental skates and other inventory items. This will help avoid discrepancies and ensure that the new owner receives all necessary items.


  • Communicate clearly with the new owner throughout the transfer process to address any questions or concerns they may have.
  • Make sure all necessary licenses, permits and insurance policies are transferred to the new owner and updated accordingly.
  • Prepare a detailed checklist and timeline for the transfer process to stay organized and avoid missing important deadlines.
  • Consider offering training or assistance to the new owner to help them transition smoothly into their role and maintain customer relationships.
  • Obtain legal advice regarding tax implications or liabilities associated with the transfer of ownership.

By following these steps and seeking professional assistance, you can smoothly transfer ownership and assets of your rink smoothly and efficiently, allowing the new owner to take over with confidence and ensure the continued success of the business.

Ensure a smooth transition for the new owner and maintain customer relationships.

Once the sale of your ice rink business is finalized, ensuring a smooth transition for the new owner and maintaining strong customer relationships is crucial. Here are some important steps to consider:

  • Provide Comprehensive Training: Take the time to train the new owner on all aspects of rink management. This includes operational procedures, maintenance protocols, customer service standards, and financial management. By sharing your knowledge and experience, you can help the new owner feel confident in their new role.
  • Introduce the new owner to staff and key stakeholders: Facilitate introductions between the new owner, your staff and key stakeholders such as suppliers, partners and local authorities. This will help build relationships and establish a seamless management transition.
  • Share customer information and preferences: Provide the new owner with detailed customer information and preferences that you have gathered over time. This may include contact details, booking history and special requests. By equipping them with this knowledge, the new owner can continue to provide personalized service and maintain customer satisfaction.
  • Maintain Open Lines of Communication: Provide ongoing support and be available for any questions or concerns the new owner may have during the transition period. This can help with any challenges that arise and ensure a smooth transfer of operations.
  • Implement a marketing and customer retention plan: Work with the new owner to develop a marketing and customer retention strategy. This can include targeted promotions, loyalty programs, and community engagement initiatives to attract and retain customers. By continuing to invest in customer relationships, you can help the new owner maintain a loyal customer base.
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Tips for ensuring a smooth transition and maintaining client relationships:

  • Document standard operating procedures (SOPS) and provide them to the new owner for reference.
  • Set up regular check-ins with the new owner to address any challenges or concerns.
  • Consider offering additional training or mentorship to the new owner, if needed.
  • Encourage the new owner to actively engage with the local community, participate in events and build partnerships to strengthen the rink’s presence.
  • Share any proven marketing materials or resources for promoting the rink.

By following these steps and providing ongoing support, you can ensure a smooth transition for the new owner of your rink business into ice skating and maintain positive customer relationships. This will help protect the future success of the business while preserving its reputation within the community.


In conclusion, selling an ice skating rink business requires careful evaluation of financial performance, determination of market value, and thorough preparation of a business plan. Effective marketing strategies and negotiations are crucial in identifying potential buyers and finalizing the sales deal. Ensuring a smooth transition for the new owner and maintaining customer relationships is critical to the success of the business. By following these 9 steps, selling an ice rink business can be a successful and profitable venture.