Getting Funded with Ziggi's: Franchisee Pitch

Issue

Many coffee lovers struggle to find quality coffee that offers both convenience and a personalized experience. The current coffee market tends to be dominated by large chains, with a lack of focus on individual customer needs. This leaves consumers with a subpar experience with a lack of variety, quality, and warmth.

For example, let’s say you’re a busy student and you have an early morning class. You don’t have time to wait for poor quality coffee at a chain store near campus and settle for a mediocre product at a higher price. And after class, the only place you go to socialize over a cup of coffee lacks ambiance and personalized service.

The problem is that there is no cafe that caters to both convenience and the individual needs of customers.

Relevance of the issue

The coffee industry is massive, with over 31,000 stores in the United States alone. Although the larger chains dominate a considerable portion of the market share, there is still massive demand for a personalized experience with high quality coffee, as shown by the rapid expansion of smaller specialty coffee shops. The coffee industry is expected to reach .5 billion by 2025.

Therefore, the issue of lack of individualized service and quality coffee is significant because customer awareness is steadily increasing, and they will continue to demand the experience rather than just the product.

Current Solution

The current solution for coffee lovers is limited, with common choices being either coffee chains that lack individualized services or small shops that are often isolated and hard to find. The cafes that do exist tend to focus on one aspect of their business, be it service or coffee quality, rather than both. For this reason, many consumers are content with whatever is available and convenient.

Therefore, the current solution for the problem is limited, with no coffee offering the perfect balance between convenience, customization and quality coffee.

Why does the problem exist?

The root cause of the problem is that many cafes prioritize the profits of their business over the individual needs of customers. Chain stores aim to increase profits through the mass production of pre-packaged food accompanied by low-quality coffee. They tend to rely on convenience and low prices to attract customers. In contrast, specialty stores tend to focus more on providing high quality coffee but neglect the convenience and service that customers need.

Existing cafes have not prioritized both convenience and personalized service, resulting in a lack of choice for customers.

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Solution / value proposition

At Ziggi’s Coffee Franchise, we understand that coffee is more than just a drink, it’s a culture and an experience. We recognized the need for a franchise business that delivers premium coffee and exceptional customer service to meet the demands of today’s coffee lover.

Our solution is simple: we offer a franchise business model that provides customers with a complete coffee experience that combines high quality coffee blends, personalized customer services and an engaging atmosphere.

Our franchise business will provide franchise owners with our proprietary coffee blends, training and support to ensure that every cup of coffee served meets customers’ high standards. Additionally, we will offer carefully curated menus of pastries, sandwiches, salads and other foods to complement our coffee offerings, ensuring that our customers get a complete dining experience.

We understand that customers are looking for more than just a cup of coffee – they are looking for a warm and welcoming environment where they can socialize and enjoy their coffee. That’s why our franchise owners will be trained in creating an engaging and comfortable atmosphere that encourages the local community to connect and interact with each other.

Our customer-centric approach will ensure that every customer feels valued and appreciated, that their unique coffee preferences and needs are catered for, and that they leave our franchise locations satisfied, energized and eager to return.

We believe our solution to today’s problems in the coffee industry is unique and innovative. The combination of premium coffee blends, delicious food, exceptional customer service and a welcoming atmosphere is what makes us stand out from our competitors.

With Ziggi’s coffee franchisee location near them, customers won’t have to settle for an average coffee experience anymore – they’ll have a place to come and enjoy coffee at its best.

Market validation

In today’s fast paced world, people are always looking for a quick hit. Coffee has become an integral part of modern life, creating a massive market for cafes and franchises.

Total Addressable Market Size (TAM): Coffee market 2021 is worth 2.15 billion with 1.37% CAGR in North America and 6.14 billion worldwide with 4 CAGR %

Market Specifics Addressed: Americans consume an average of 388 million cups of coffee each year, with more than half of the adult population drinking coffee daily, and each spending an average of ,100 per year on a coffee. This means that cafes and franchises have plenty of room for growth and development by catering to this important market.

Why is it a good idea to start a business in the market? The growing demand for high-quality coffee has led consumers to learn about the origin of the beans and their unique taste. Ziggi’s coffee franchisee can take advantage of this by offering premium Arabica coffee, a variety known for its delicious taste and high quality. Ziggi’s coffee franchises can enjoy significant benefits as the market is full of opportunities that include cross-selling products, food and beverages as well as coffee.

Is the market growing? In the United States, the coffee industry has grown steadily over the past few years, with no decline in sight. Trends support this view as the North American market is expected to reach 7.9 billion by 2026, at an annual growth rate of 6.81%.

How much are customers willing to pay? In the coffee industry, customers are willing to pay a premium for quality coffee. On average, customers pay around .67 for a cup of coffee. At the same time, they are willing to pay more for specialty coffee. For example, the average price for a latte is .16 and a cappuccino costs around .97 per cup.

Ziggi’s coffee franchisee can capitalize on the growing coffee market by offering a high-quality product, an appealing atmosphere that encourages customers to linger, diverse menu options, and excellent customer service.

business model

At Ziggi’s Coffee-Franchisee, our business model revolves around providing high quality coffee and food to our customers through our franchisee owners. We aim to provide our franchise owners with our owner revenue, training and support to ensure a consistent, high quality product, while charging franchise fees and royalties based on a percentage of their monthly revenue.

Our primary source of revenue will be through franchise fees and royalties, which are calculated based on a percentage of monthly sales generated by each franchisee owner. Additionally, our franchise owners will generate revenue through the sale of coffee and food, including hot and iced coffee, breakfast items, sandwiches and pastries.

We anticipate that franchising our business model will result in a significant increase in revenue generation as our franchisee owners will operate within a proven business model and have access to support and resources that will enable them to succeed.

In addition to franchising our business model, we will also generate revenue through catering services and custom orders. Our franchise owners will have the ability to provide customers with custom coffee and food orders for events, such as office meetings and parties, as well as custom coffee blends, adding to the revenue generation potential of the franchise. franchisee’s business.

Based on our expected monthly sales, our total revenue amount is estimated to be million in the first five years of operation for ten locations.

Competition

Our main competitors in the coffee franchise market are Starbucks, Dunkin’ and Caribou Coffee. Starbucks has many locations and a strong brand reputation, while Dunkin’ and Caribou Coffee offer convenience and affordability.

• Starbucks has established itself as a leader in the industry with its recognizable brand and extensive coffee, tea and food offerings. However, their prices tend to be higher than competitors, which can turn off price-sensitive customers. Additionally, some customers experienced long wait times during peak hours.
• Dunkin’, on the other hand, offers a more affordable option for coffee and food. However, their offerings are limited and they have received reviews for the quality of their coffee. Additionally, their stores can sometimes lack atmosphere, which may not appeal to customers looking for a more upscale coffee experience.
• Caribou Coffee is known for their exceptional customer service and their cozy atmosphere. However, they have fewer locations than Starbucks and may not have as strong brand recognition. They also don’t offer as many food options as other competitors.

What sets us apart from the competition is our focus on premium coffee, unique flavor combinations and personalized service. We pride ourselves on our sustainably sourced and ethically sourced coffee beans, ensuring that every cup of coffee is as environmentally conscious as it is delicious. Additionally, our baristas are trained to provide personalized recommendations to each customer, creating a unique and memorable experience.

Our Unique Selling Proposition (USP) is our focus on community involvement and giving back. We work closely with local organizations to have a positive impact in the community, and we donate a portion of our profits to charitable causes.

Our primary customers are those seeking a premium coffee experience with an emphasis on sustainability and community involvement. Our competition does not currently offer this combination, which gives us a unique advantage in the market. The success we have already seen with our first location and the positive feedback from customers reinforces our belief that our approach to coffee is in high demand.

We believe our biggest opportunity for growth is to attract customers who can currently choose to brew coffee at home or go to a local independent coffee shop. By providing a premium experience with personalized service, we believe we can win over these customers and establish ourselves as the premier player in the coffee franchise market.

Founding team

At Ziggi’s Coffee-Franchisee, we have assembled a team of experienced professionals with a proven track record in the coffee industry and franchising. Each member brings a unique skill set and perspective that will help make our business a huge success.

John Doe – CEO – John has a degree in Business Administration from XYZ University and has 10 years experience in the coffee industry. He started as a barista and eventually worked his way up, eventually becoming a regional manager for a major coffee chain. He has deep industry knowledge and a great ability to identify and capitalize on emerging trends.

Jane Smith – Coo – Jane holds a degree in marketing from ABC University and has over 15 years experience in franchise operations. She has worked with some of the biggest names in the food industry and has a deep understanding of what it takes to build and maintain a successful franchise. She will be responsible for overseeing day-to-day operations and ensuring that each franchisee is set up for success.

Tom Johnson – CFO – Tom is a Certified Accountant with over 20 years of finance and accounting experience. He has worked with several franchises and has a deep understanding of the financial aspects of franchising. He will be responsible for managing the finances of the business and ensuring that each franchisee is profitable.

Our goal at Ziggi’s Coffee Franchise is to be the premier coffee franchise in the industry, providing our customers with high quality coffee and exceptional service. We believe that with the experience and expertise of our team, we can achieve this goal and build a franchise that will be around for years to come.

While each member of our team brings a unique skill set, we recognize that there may be areas where we lack skill. We will hire additional staff and consultants as needed to ensure we have the resources we need to be successful.

We believe we are the right people for the challenge because of our experience, passion and commitment to excellence. We have worked together before and know we can rely on each other to get the job done.

• John Doe’s experience in the coffee industry and ability to identify and capitalize on emerging trends.
• Jane Smith’s deep understanding of what it takes to build and sustain a successful franchise.
• Tom Johnson’s in-depth knowledge of the financial aspects of franchising.

Together we are confident that we can build a successful and profitable franchise that will make our investors proud.

Traction

Ziggi’s coffee franchisee pitch pull slide shows how the company is progressing, proving that their assumptions are true and that their customers love their product. This should give investors confidence that Ziggi’s coffee franchisee is moving in the right direction and that now is the right time for them to invest.

Ziggi’s coffee franchise has seen steady growth in sales since its launch in the first quarter of 2019. In its first six months of operation, the company generated ,000 in revenue, which grew to 60 0 within six seconds. In the first quarter of 2020, revenue increased to ,000 and in the last quarter of 2020, revenue increased to 0,000. These numbers demonstrate hockey-stick-like growth that proves the company’s potential for scale.

One of the critical drivers of Ziggi’s coffee franchisee growth is customer acquisition. The company has implemented several lead generation strategies that have shown promising results. For example, the company has a referral program that encourages current customers to refer friends and family. Additionally, the company has invested in digital marketing, like Google Ads and social media advertising, which has been successful in generating leads. Ziggi’s coffee franchise monthly leads showed steady growth from 50 in the first quarter of 2020 to 100 in the last quarter of 2020.

Ziggi’s coffee franchisee customer satisfaction surveys show that customers love the product quality, customer service, and overall ambience of the cafes. Surveys show that 95% of customers are satisfied with their experience, which shows that the company is meeting market demand and providing an exceptional customer experience.

The coffee industry continues to grow, with the US coffee market size expected to reach .5 billion by 2025, presenting a significant growth opportunity for Ziggi’s coffee franchisee. The company plans to continue to expand across the country and aims to have at least 50 locations over the next five years. With the promising traction so far, the company is well on its way to achieving its goal.

Key measures:

• Growing income
• Steady increase in monthly leads
• High customer satisfaction

Fund raising

As Ziggi’s coffee franchise business grows, we are looking to raise million in seed funding to support the development of ten new franchise locations across the country. This investment opportunity will provide a chance for potential investors to take advantage of the benefits as we experience continued growth and profitability in the industry.

Funds raised through this seed funding will be primarily allocated to franchisee location development, marketing and advertising, and hiring and training costs. Specifically, approximately 60% of funds will be used to develop new franchise locations, while 20% will focus on marketing and advertising our unique BUNDT cakes to potential customers, and the remaining 20% will be dedicated to hiring. and training.

• The first portion of the funds will go towards lease agreements and rent, as well as the construction of each franchisee location, including decor, furniture and kitchen equipment.
• The second part of the funds will be aimed at marketing initiatives such as print ads, online ads and social media promotions.
• The remaining portion of the funds will be used to cover the hiring and training of new employees, including chefs, bakers and delivery drivers, for each new franchisee location.

With this seed funding, investors will help us achieve milestones that include opening ten new franchise locations over the next year, maintaining high-quality cakes with unique flavors and designs, and l increase in sales revenue to achieve an expected ROI of 50% over the next 5. years. Our goal is to create a strong brand image and reputation for our unique Bundt Cakes which are unmatched in the quality of service we provide.

Overall, our plans for growth and expansion are based on extensive market research and industry trends, and our goal is to provide investors with the opportunity to participate in an exciting and profitable business as we continue to expand Ziggi’s coffee franchisee business nationwide.