Getting Funded: Crafting a killer cosmetology center lot

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Jane. She is a busy professional who appreciates her appearance and the way she presents herself to the world. She spends a lot of time and money on her beauty routine, but always feels like something is missing. She doesn’t know how to navigate the endless sea of skincare and cosmetic products to find the right ones for her skin type and concerns. The current solution to going through online product reviews and recommendations only makes it feel more confusing and overwhelmed.

The truth is, most people struggle to find the right cosmetics and skincare routines that work for them. With so many options on the market and varying skin types and concerns, it is difficult to sort through and find the products that will work best for an individual’s skin.

This issue is relevant because many people struggle with their beauty routines and want a personalized solution that addresses their specific skin type and concerns. The cosmetics industry is worth 2 billion and personalization is the future of this market.

The problem exists because current solutions do not properly address individual needs. Mass-produced and generic skin care products fail to meet each person’s unique skin needs, leading to frustration and wasted time and money.

  • Complex skin care regimens
  • An overwhelming variety of cosmetics
  • Lack of customization
  • Conflicting product reviews and recommendations
  • Different skin types and concerns


Solution / value proposition

At our cosmetology center, we have found a solution to the common problem of individuals struggling to find the perfect combination of skincare products and treatments that work for their unique skin type and concerns. Our center offers consultations and personalized skin care treatments to help clients achieve the desired results.

We use innovative technology to assess each client’s skin condition and create a tailored plan that includes specific products and treatments. Our team of trained estheticians work with clients to ensure they receive the best care possible for their skin.

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Our center offers a wide range of services, including facials, microdermabrasion, chemical peels, etc. We only use high quality, all natural products that are free from harmful chemicals and additives. With our personalized approach, clients can be confident that they are receiving the best care possible for their skin.

After using our services, clients will feel confident and refreshed, with healthy and glowing skin. They will have a better understanding of how to take care of their skin at home and what products to use to get the desired results.

We know our solution is amazing because we have seen the positive impact it has had on the lives of our customers. They come to us with skin concerns and leave feeling more confident and beautiful.

  • Does this really solve the problem discussed? Yes, our personalized approach solves the problem of individuals struggling to find the perfect skincare routine for their skin type and concerns.
  • Is the solution so good that the customer will do anything to get it? Yes, our clients see significant improvements in their skin and leave feeling confident and satisfied with their results.
  • How will the customer feel after using the solution? The client will feel refreshed, confident and satisfied with healthier, glowing skin.
  • Is the solution amazing? Yes, our personalized approach and our natural products set us apart from other skin care centers, which makes our solution as incredible.

Market validation

To validate the viability of our cosmetology center, we looked at market size and trends, as well as specific characteristics of the cosmetology industry. According to Ibisworld, the total addressable market size for the beauty salon industry in the United States is .9 billion, with an annual growth rate of 3.3%. The market is expected to continue to grow due to the growing desire for beauty treatments and demand from the aging population for anti-aging products.

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Our addressed market includes people looking for grooming and beauty services, specifically focused on hair, skin and nail care. The market is characterized by a high frequency of services, with customers returning regularly. Additionally, the price of services varies, with some customers willing to pay for premium services, while others may seek more affordable options.

Starting a cosmetology center is a good idea due to the growing demand for beauty services and the potential for profit margins. Customers are willing to prioritize beauty treatments even during economic downturns, making the industry more resilient to economic fluctuations. Additionally, the growing industry trend towards sustainable and environmentally friendly services presents opportunities for differentiation and growth.

The cosmetology industry is growing with an expected annual growth rate of 3.2% from 2021-2026, according to Ibisworld. This growth is driven by an increasing number of customers seeking personal grooming and beauty services, as well as new treatment technologies and trends.

Customers’ willingness to pay depends on the specific service they are looking for. High-end, specialty services, such as hairstyling and coloring, may fetch higher prices, while more basic services, such as nail care, may command lower prices. According to Statista, the average amount spent on a single hair salon visit in the United States is , with some customers spending as much as 0.

  • TAM: .9 billion, growing at 3.3% annually
  • Market addressed: Individuals seeking grooming and beauty services, frequent services, variable prices
  • cosmetology industry growth rate 3.2% from 2021 to 2026
  • Average amount spent on a single hair salon visit in the US: , with some customers spending as high as 0

business model

Our cosmetology center will generate revenue through multiple channels, including service fees, product sales, and membership subscriptions.

  • Service Fee: We will provide a range of services including haircuts, color treatments, manicures, pedicures, facials and waxes. Each of these services will have a fixed fee, which will vary depending on the service provided.
  • Product Sales: Our center will also generate revenue through product sales. We will be carrying a range of luxury brands in cosmetics, skincare and haircare. These products are carefully selected and curated by our team of experts to ensure the highest quality for our customers. We project that product sales will represent 35% of our annual revenue.
  • Membership Subscriptions: In order to generate recurring revenue, we will offer Membership Subscriptions which provide access to exclusive discounts, benefits and services. We project that membership subscriptions will represent 20% of our annual revenue.
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Our business model is designed to provide a steady stream of income from multiple sources, ensuring a stable and profitable business. Over the next three years, we expect our annual revenue to be .5 million.


There are several competitors in the cosmetology market, ranging from national chains to small independent companies. They offer a variety of services, including haircuts, color treatments, manicures, pedicures, facials, and waxes.

The biggest competitors in the market include Supercuts, Ulta Beauty and Regis Corporation. What they do well is provide a wide range of services to their customers across multiple locations. However, they may struggle to provide personalized experiences and may not offer unique treatments that meet specific needs.

On the other hand, small independent businesses may lack the marketing and brand recognition of larger competitors. However, they may have a more intimate and personalized approach to customer service and may offer more unique and innovative treatments.

Our cosmetology center, Refuge de beauté , offers a unique combination of innovative treatments and personalized experiences unlike any other competitor in the market. Our USPs include:

  • Highly trained and experienced staff who provide personalized recommendations and attention to each client’s beauty needs.
  • Unique and innovative treatments, such as our signature scalp massage and rejuvenating face, that our competitors do not offer.
  • Using eco-friendly and cruelty-free products, which our eco-friendly customers appreciate.
  • A clean and relaxing atmosphere that helps our customers escape their daily stresses.

Our main competitors are stealing from our customers in the following ways:

  • Supercuts and Regis Corporation steal our haircut and style customers through their convenient locations and competitive pricing.
  • Ulta Beauty steals our manicure, pedicure and skincare customers with its wide range of products, services and national recognition.
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However, we believe we stand out from our competitors through our personalized and unique approach to beauty services, as well as our commitment to eco-friendliness and relaxation for our clients.

Founding team

Our team is made up of a group of experienced and passionate cosmetologists, who have a proven track record of success in the beauty industry. We have pooled our talents together to create the Cosmetology Center And to provide our clients with the best beauty services in the region.

Jane Doe , our CEO, has over 10 years of industry experience, having owned and managed several successful salons in the past. Her education background includes a degree in business management and a license in cosmetology.

John Smith , our head stylist, has over 15 years of hair and color experience. He has been recognized several times for his exceptional work and has been featured in several magazines and fashion shows.

Sara Lee , our Creative Director, has worked with major brands in the beauty industry and has been responsible for creating successful campaigns and product launches. Her background in graphic design and photography helps her bring a unique perspective to our marketing efforts.

Mark Johnson , our director of education, has developed training programs for some of the most prestigious beauty schools in the country. He has also presented national conferences and won awards for his innovative teaching methods.

Together we have a shared passion for the beauty industry and a common goal to provide the best possible experience for our customers. We believe our combined experience, skills and knowledge make us the right team for the challenge of creating the ultimate beauty destination.

  • We have the skills and knowledge to provide top quality beauty services to our clients.
  • We have been in the industry for many years and have seen the trends come and go.
  • We have a proven track record of success in our respective fields.
  • We have a shared passion for the beauty industry and a clear vision for the future of the cosmetology center.
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The cosmetology center has made significant progress in the beauty industry, and our traction so far proves that we are on the right path to becoming a reputable brand. Our milestones include:

  • Guaranteed partnerships with prominent brands
  • In just six months, we have achieved 45% sales growth, which shows no signs of slowing down.
  • We doubled our social media post engagement in the last quarter.
  • Received great customer feedback, 88% of our customers rated us highly and 70% rejection within a month of their initial appointment.
  • The addition of new services and exclusive products has resulted in a 60% increase in revenue here.

We measure our success in terms of customers, reviews, revenue and partnerships, and our traction slide captures these metrics to provide a clear picture of where we stand:

  • Customer Satisfaction: We aggregate customer feedback from our website and social media platforms, and we have received a lot of love from customers who love our products and services. Customers value our commitment to meeting their needs and providing positive reviews, which is critical as we strive to build brand loyalty and trust.
  • Revenue: Our sales chart is a classic case of a “hockey stick,” with an impressive growth rate of 45% in six months. Indeed, we offer quality services and exclusive products that appeal to our target market.
  • Partnerships: We have forged vital partnerships with established beauty and cosmetics brands like L’Oreal, Belvada and Clinique which complement our services and enhance our brand credibility.

Our traction speaks volumes about our potential to succeed in this highly competitive industry. We have identified our critical drivers for growth and optimized them to maximize customer satisfaction, brand credibility and revenue, and we remain committed to innovating and continually improving our services to meet the changing tastes and preferences of our customers. clients.

Fund raising

The cosmetology center is seeking million in seed funding to accelerate the company’s growth and reach its milestones. The funds will be used to fund product development, marketing and hiring.

  • How much money is needed? The company is seeking million in seed funding.
  • What is the money spent? The funds will be used for:
    • Product Development: 50% of funds will be allocated to complete product development and release a beta version of the Cosmetology Center app.
    • Marketing: 30% of funds will be used to build a marketing team, create marketing campaigns and increase customer acquisition rates.
    • Team Expansion: 20% of funds will be used to hire additional talent to support business growth.

  • What will be achieved with the money? The company will go through the following steps upon receipt of funds:
    • Complete product development and launch a beta version of the Cosmetology Center app.
    • Build a strong marketing team and launch successful marketing campaigns to acquire new customers.
    • Hire additional developers, designers and customer service representatives to support business growth and customer base.

Overall, the Cosmetology Center is confident that with million in seed funding, the company will be able to scale and achieve its ambitious milestones.