Get your laundry business funded with our winning wash and fold

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Laundry is a chore everyone has to do, but finding the time to wash and fold clothes can be difficult. This is especially true for busy professionals and families with young children. One of those people is my good friend, Jane. Jane works long hours at a law firm, and by the time she gets home, she’s too exhausted to start doing laundry. She often spends her weekends doing laundry instead of spending time with her family.

This is a common problem faced by many people, especially in urban areas where laundromats can be crowded and inconvenient to use. Additionally, traditional laundry services can be expensive and cannot provide personalized service.

What is the relevance of the problem?

The issue is incredibly relevant, as evidenced by the growing popularity of laundry delivery services. Many people are willing to pay a premium for the convenience of picking up their laundry and delivering it to their doorstep. However, these services can be prohibitively expensive for many people.

What is the current solution for the problem?

Current solutions to this problem include laundry services and traditional laundry services, as well as laundry delivery services. However, traditional laundromats can be inconvenient and time-consuming, while laundry services can be prohibitively expensive and lack personal service. Laundry delivery services are convenient, but often come at a premium.

Why does the problem exist?

The problem exists because people’s lives are becoming increasingly busy and hectic. Laundry is a time and energy consuming task, and people may not have the resources to do it themselves. Additionally, traditional laundry services can be expensive and impersonal, which has led many people to look for alternatives.

  • Busy professionals and families with young children have time to find time to do laundry.
  • Traditional laundry services can be expensive and lack personalized services.
  • Laundry delivery services are convenient, but often come at a premium.

Solution / value proposition

The problem we are addressing is the inconvenience of laundry and how it gets in the way of people’s daily routine. Our solution is an on-demand wash and fold service that picks up clothes from the customer’s door and delivers it to their door – all within 24 hours.

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Our service is so good that the customer will no longer have to think about laundry in their daily routine. We are incredibly easy to use: customers can schedule pick up and drop off time on their smartphones and all they have to do is leave the laundry bag outside their door for us to pick up. We’ll take care of everything else – sorting, washing, drying, folding – and delivering it in a carefully packed bag within 24 hours.

Our customers will feel relieved to have one less chore to worry about in their routine. In fact, we’ve observed a pattern where customers say they have more time to focus on their hobbies and spend quality time with loved ones after using our service regularly. We take the pain and stress out of laundry, so customers have a little more room to breathe.

We came up with this solution after seeing a gap in the market where laundry services were either overpriced, inconvenient – “Open only 9am – 6pm” – or were not accommodating enough for a sudden increase in demand -” Sorry, we can’t take any more orders today.” To solve this problem, we built a wash and fold service, where customers control and we work around their schedules to meet their needs.

  • We have already had great success in the beta testing phase, with returning customers and referrals.
  • The laundry and folding service has the potential to revolutionize the laundry industry with a better, more convenient and hassle-free alternative.
  • In addition, our service is environmentally friendly, as we use environmentally friendly and biodegradable detergents and recycle as much water as possible.

Our vision is to make laundry a painless chore that doesn’t take up too much of a customer’s valuable time , so they can focus on things that matter.

Market validation

Our market validation shows that there is significant demand for washing and folding services in urban areas. Currently, the total addressable market size for wash and fold services in the United States is estimated to be around .6 billion. Additionally, research shows that the laundry services market is expected to grow at a rate of 2.2% per year over the next five years, making it a lucrative opportunity for investment.

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One of the specificities of our addressed market is the convenience factor. Busy urbanites who don’t have the time or inclination to do their own laundry are willing to pay a premium for laundry and folding services. Our market research indicates that customers are willing to pay an average of .50 to .50 per pound of laundry, with additional charges for special requests such as stain removal or cold water washing .

Starting a washing and folding business is a great idea as it is a recession proof industry. Regardless of the economic climate, people will always need clean clothes. With the rise of e-commerce and on-demand services, consumers are increasingly looking for convenient solutions to their daily needs. By offering quality wash and fold services backed up with excellent customer service, we can tap into this growing demand and create a loyal customer base.

The wash and fold services market is also expected to grow due to an increase in apartment living and young professionals moving to urban areas. Many apartment complexes do not have in-unit laundry machines, leaving residents to find other laundry solutions. Additionally, young professionals are often too busy or overwhelmed to do their own laundry and are willing to outsource the task of a professional service.

Finally, our research shows that our target market is willing to pay a premium for high-quality wash and fold services. Customers appreciate the convenience of our pickup and delivery service, our attention to detail, and our ability to handle special requests without compromising quality. By delivering on these promises, we can build a loyal customer base that values convenience and quality above price.

  • TAM: .6 billion
  • Market growth rate: 2.2% per year
  • Customers willing to pay: average of .50 to .50 per pound of linen, plus additional charges for special requests

business model

Revenue Generation: Our laundry and crease service generates revenue by providing convenient and affordable laundry services to our customers. We offer different pricing options, including pay per book, monthly subscription, and bulk discounts for business customers.

Total Revenue Amount: In our first year of operation, we project to generate 0,000 in revenue. Our revenue growth plan targets a 25% annual increase, aiming to reach million in five years.

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Revenue Generating Products: Our main source of revenue is from our wash and fold service which includes laundry pick up, wash, fold and delivery. Additionally, we generate revenue from our dry cleaning service which includes free pick up and drop off. We also offer additional services such as ironing, stain removal and alterations at a premium price.

Business Strategy: Our business strategy focuses on providing an exceptional customer experience by consistently delivering high quality laundry services and building strong relationships with our customers. We aim to maximize our operational efficiency by using advanced technology to streamline our processes and reduce costs. We will also target commercial customers, such as hotels, restaurants and gyms, to generate additional revenue streams.

Marketing and Sales Strategy: We plan to market our services through targeted digital advertising, search engine optimization (SEO) strategies and social media campaigns. We will also partner with local hotels and gyms to generate referral business. Our sales strategy is to offer competitive pricing and exceptional customer service to attract and retain customers.

  • Pricing: Our competitive pricing strategy includes pay per book for residential customers, monthly subscriptions and bulk discounts for business customers. We aim to provide affordable prices while maintaining high quality standards.
  • Customer Retention: We will prioritize customer experience and satisfaction, offering a satisfaction guarantee and rewards program to incentivize repeat business. We will also invest in loyalty programs, referral incentives and personalized follow-up to retain customers.

With our innovative business strategy, customer-centric mindset and state-of-the-art technology, we aim to become the go-to choice for laundry services in our region and beyond.


Wash and fold services are entering a highly competitive market with several established players offering similar laundry services. Our main competitors in this market include:

  • Laundry chains: These are large-scale laundromats where customers can do their own laundry. They offer low prices, but the services are basic and lack personalized services. However, their quick turnaround is a selling point for many busy customers.
  • The Dry Cleaner: These companies offer laundry and dry cleaning services, but are notorious for their high prices. They generally cater to a higher end market and focus on more formal dry cleaning, rather than everyday laundry.
  • Online laundry services: These modern startups offer online booking and delivery services, which appeal to the younger, tech-savvy demographic. The prices for these services are usually higher, but they offer the convenience of not having to leave your house to do laundry.
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While there is no shortage of laundry service providers in the market, Wash and Fold Services stand out with several key differentiators:

  • Personal service: Unlike Laundromats, our customers do not have to do their own laundry. We offer personalized service, with our well-trained staff offering personalized laundry solutions to each customer.
  • Affordability: We offer competitive prices, lower than those of dry cleaners, which makes our services accessible to a wider clientele.
  • Quality: We use high quality detergents and machinery to ensure that clothes are thoroughly cleaned and smell fresh. Additionally, our staff carefully handles delicate fabrics to prevent damage.
  • Convenience: We provide convenient online booking and delivery services, saving customers time and effort.

Although our competitors have their own strengths, we believe that Wash and Fold Services are positioned to take a significant share of the market. Our personalized service, affordable prices, quality cleaning and convenience provide a unique value proposition that our customers cannot find elsewhere.

We anticipate competition primarily from local enemas because they offer low prices and fast turnaround times. Our strategy to overcome this challenge focuses primarily on providing personalized and quality services that cannot be matched by launques. Our target market primarily includes professionals and families who value convenience, quality, and customer service at low prices, and we aim to attract and retain these customers by providing exceptional services.

Founding team

Our founding team is made up of experts in the laundry and dry cleaning industry, as well as business development and logistics management.

  • John Smith – CEO and Co-Founder: John has over a decade of experience in the laundry and dry cleaning industry, having owned and operated several successful laundromats. He has a strong understanding of industry trends and customer needs.
  • Samantha Lee – Coo and Co-Founder: Samantha has a background in logistics and project management, having previously worked for a large logistics company. She is responsible for overseeing operations and streamlining the delivery process.
  • Michael Nguyen – CTO and Co-Founder: Michael is an experienced technology professional with a background in software development and engineering. He is responsible for developing and managing the technology platform that powers our service.
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Our team is goal-oriented, with a shared passion for providing great service and saving people time.

We believe laundry and dry cleaning should be a hassle-free experience that fits right into people’s busy lives. By leveraging technology and a customer-centric philosophy, we aim to make laundry and dry cleaning more convenient and affordable.

Our team is well balanced, with each member bringing unique skills and experiences to the business. However, we recognize that there are always areas for improvement and that we are constantly looking to learn and grow as a team.

We are confident that we are the right people for the challenge, as we are passionate, dedicated and experienced in the laundry and dry cleaning industry. With our combined skills and expertise, we are committed to making our business a huge success.

Traction / Milestones

At Wash and Fold Service, our goal is to provide top quality laundry services, and our traction has been amazing. Here are some of our milestones so far:

  • We successfully launched our mobile app, which has been downloaded over 10,000 times.
  • We served over 2,000 customers in our first six months of operation.
  • We collected data and analyzed customer feedback to better understand their needs.
  • We have seen an average 30% increase in monthly recurring revenue since our launch.
  • Our customer retention rate is over 80% indicating that our customers are very satisfied with our services.
  • We have partnered with three major residential communities, which has enabled us to provide laundry services to their residents.

These milestones demonstrate that our business model is strong and that we are steadily growing our customer base while improving our services. Our focus on customer satisfaction, data analytics and strategic partnerships has resulted in strong traction in a competitive market.

We continue to closely monitor and measure our metrics, and we are confident that these efforts will help us achieve our goal of becoming the laundry service provider in our region and beyond.

Fund raising

The wash and plaice service is seeking seed funding of million to complete its product development and release a beta. The investment opportunity is to provide a modern solution to a mundane task which is laundry and to be a leading platform in the laundry and dry cleaning service industry. By investing in the United States, we can provide advanced technology to ease the burden of laundry for busy individuals and families and create employment opportunities for the community.

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With the funds raised, we will allocate 0,000 to product development and implementation, 0,000 to marketing and advertising, and 0,000 to business expansion and endowment resources.

Product Development and Implementation: The majority of funds will be used to fund the development of our mobile app and website. This includes paying our programmers and developers, third party service providers and servers. We will also use part of this funding for the installation and calibration of laundry machines.

Marketing and Advertising: We will allocate funds for marketing campaigns, including social media advertising, guerrilla marketing and public relations. We will report our progress and collect customer feedback and invest in advertising improvements based on the outcome of our key performance indicators.

Business Expansion and Staffing Resources: The remaining funds are reserved for expanding our services and resources, as well as hiring additional staff to assist you with administrative service, customer service and technical tasks. Our team aims to support our community by providing fair employment opportunities.

With the investment, our goal is to achieve milestones which include releasing a beta version of our product, achieving a number of active users and expanding our services into new locations. With the funds we can achieve our milestones which include:

  • Development and deployment of our fully functional mobile application and website
  • Cash to 100,000 active users
  • Operating in at least three communities
  • Partnership with at least 50 laundry and dry cleaning services

We believe that with the right funding support, experienced staff, and motivation to serve customers who need convenient and affordable laundry services, we will achieve our goals and deliver on our promise to our customers.

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