Get funded with our email marketing pitch game!

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


For many businesses, email marketing is a powerful tool for reaching customers and increasing revenue. However, creating and executing an effective email marketing campaign can be daunting. The problem we are trying to address is the lack of knowledge and resources for businesses to successfully use email marketing as a marketing strategy.

Let me tell you about a small business owner I know, Sarah. She owns a local boutique specializing in handmade jewelry. A few months ago, she decided to start an email marketing campaign to promote her summer sale. She spent hours crafting and designing her email, using her own personal email account as she had no platform for this type of communication. After sending it to her contact list, she received no new sales from the campaign.

What Sarah didn’t know was that her email could have been designed and written differently to be more effective in reaching her target audience. She also lacked the proper tools to analyze the success of her email campaign and make any necessary adjustments.

The problem we are addressing is not just limited to small businesses; Even large companies struggle to optimize email marketing campaigns without the proper resources and knowledge.

The current solution for businesses looking to run email marketing campaigns is to hire an email marketing agency or use an email marketing platform, like MailChimp or Constant Contact. However, these solutions can be expensive and may still require businesses to have some knowledge of how to create and analyze an effective email campaign.

The problem exists because there is a lack of accessible resources and education for companies to put on successful email marketing campaigns. Small businesses may not have the budget to hire an email marketing agency or the time and knowledge to explore complex platforms on their own. Larger companies can also struggle with ever-changing best practices in email marketing and the need for targeted, personalized content.

Solution / value proposition

Our email marketing agency solves the problem of ineffective email marketing campaigns, low email open rates and poor customer engagement. We offer a complete solution that includes a variety of services including email marketing strategy, list building, content creation, A/B testing, and automation. Our services help businesses create effective email campaigns tailored to their audience, resulting in higher open rates, click-through rates, and ROI.

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We firmly believe that our solution is the best on the market. Our unique approach is to combine data-driven insights with creativity to create email campaigns that resonate with our clients’ target audience. We leverage cutting-edge technology and marketing automation tools to continuously optimize campaigns, ensuring maximum return on investment for our clients.

We know our customers need to stand out in a crowded marketplace. Therefore, we focus on creating unique and personalized campaigns that deliver value to the recipient. We firmly believe that our solution is so good that our customers will do anything to get it. Our customer feedback shows that they are delighted with the results our solution provides. Customers see a significant improvement in their email open rates, click-through rates, and ultimately the revenue it generates.

Through our email campaigns, we aim to create an emotional connection with our client’s audience, making them feel valued and understood. Our clients end up with a loyal clientele who are passionate about their brand, their products and their services.

Our solution is undoubtedly amazing. With our services, clients can expect great results, great customer experience, and significant revenue growth. We believe that once customers see the difference our solution makes, they will become long-term partners.

  • Complete email marketing services including strategy, list building, content creation, A/B testing and automation.
  • Data-driven approach
  • Effective personalized campaigns that deliver value to customers’ unique audiences
  • Loyal customer base, high email open rates and click-through rates
  • Significant revenue growth

Market validation

The market for email marketing services is growing rapidly, with the total addressable market size predicted to reach .16 billion by 2025, according to Markets and Markets Research. This market is broad, ranging from small businesses to large enterprises, with a wide range of specialties and services offered. Market details include revenue per customer, sales cycles, and customer retention rates. The average revenue per customer in the market is around ,000 per year, with a sales cycle ranging from a few days to a few months, depending on the size and complexity of the customer’s needs.

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Starting an email marketing agency is a good idea in this market due to the high demand for quality email marketing services. With the growing importance of email marketing in the digital age, businesses of all sizes need reliable and effective email marketing solutions. The market lacks full-service providers who meet this need, providing an opportunity for a new agency with a strong value proposition.

The email marketing services market is growing rapidly, with an expected annual growth rate of 19.6%. This growth is driven by the growing importance of email marketing in business strategy, coupled with technological advancements that provide new opportunities for personalized and targeted email marketing campaigns. Additionally, new regulations that require businesses to obtain explicit consent for email marketing have increased the demand for high-quality email marketing services.

Marketplace customers are willing to pay a range of prices for email marketing services, many of which are willing to pay a premium for higher quality services and greater expertise. Our agency aims to provide a high quality service at a competitive price, providing clients with a cost-effective solution to their email marketing needs.

business model

Our email marketing agency operates as a service-based business. We offer various packages for our clients to choose from which differ in the level of service they receive. Each package comes with a different price depending on the features included. Our primary source of revenue is through email marketing services that we provide to businesses of all sizes.

Our team will work closely with our clients to customize a marketing strategy that meets their specific needs. This can include creating email campaigns from scratch or optimizing existing campaigns to increase conversion rates. Our strategy includes offering a trial period to new customers, which is designed to increase their loyalty and foster long-term relationships.

  • How will you generate income?
  • Our primary source of revenue is through email marketing services that we provide to businesses of all sizes.
  • What is the total amount of income?
  • The total amount of revenue will depend on the volume of customers and the service packages they opt for. According to our market research, the email marketing industry saw around .5 billion in revenue for 2020, and that number is expected to skyrocket in the coming years.
  • What products will generate revenue?
  • The products that will generate revenue are our email marketing services. We currently offer various packages with different types of services designed to meet the specific needs of our customers. These services include email list management, email design, email automation, and detailed analytics and reporting. We are constantly innovating and adding new products to our portfolio, such as social media marketing services and search engine optimization (SEO) link in email marketing campaigns.
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In conclusion, our business strategy revolves around providing personalized email marketing services that yield high conversion rates for our clients of all sizes. We rely on building strong relationships with our clients, providing them with exceptional work, and we are constantly committed to growth. This is how we will grow our business and achieve our goals.


Our competitors in the email marketing agency market are diverse, ranging from large corporations to small boutique agencies. Some of our main competitors include:

  • MailChimp: A popular email marketing platform known for its user-friendly interface and customizable templates. However, they lack the personalized attention and strategy that we provide to our clients.
  • Constant Contact: Another popular email marketing platform known for its affordable pricing and email automation. However, they lack the level of customization and innovation that we offer.
  • HubSpot: A complete inbound marketing platform that includes email marketing, but also offers content creation, social media management, and more. However, their price is much higher than ours, and they don’t have the level of specialization in email marketing that we provide.

There are also many smaller boutique agencies in the market that specialize in email marketing services. However, these agencies often lack the resources and expertise to compete with us in terms of strategy, innovation and client service.

What sets us apart from our competitors is our personalized approach to email marketing. We take the time to understand our clients’ unique needs and develop tailored strategies to achieve their goals. We also remain at the forefront of the industry, constantly innovating and incorporating the latest technologies and best practices into our services.

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Our unique selling propositions include:

  • Personalized Attention: We prioritize building long-term relationships with our clients, getting to know their business and industry inside and out. This allows us to provide a level of customization and attention to detail that our competitors simply cannot match.
  • Multi-Channel Integration: Although we specialize in email marketing, we also have expertise in other digital marketing channels including social media, content marketing, etc. This allows us to provide a more comprehensive approach that integrates multiple channels for maximum impact.
  • Data-Driven Analytics: We use advanced analytics and reporting tools to track the performance of our email campaigns, making data-driven decisions to constantly improve our strategies and results.

Our biggest challenge in the market is to compete with larger agencies that have more resources and brand recognition. However, we believe our level of specialization and personalized attention sets us apart and makes us a top choice for businesses looking to take their email marketing to the next level.

We have identified that our customers may be robbed by our competitors who offer similar services at lower prices. However, we believe our personalized approach and strong reputation in the marketplace will continue to attract customers who appreciate the level of service and innovation we provide.

Founding team

Our founding team is the backbone of our email marketing agency. We have carefully selected team members who not only have extensive industry experience but also share our passion for helping businesses grow and succeed through effective email marketing strategies.

John Doe, CEO and Co-Founder: John has a Masters in Marketing and over a decade of experience developing successful email marketing campaigns for a range of businesses. He is known for his ability to think outside the box and create innovative solutions that drive conversions.

Jane Smith, Coo and Co-Founder: Jane brings over 15 years of operations management experience to our team. She is an expert in streamlining processes and delivering services efficiently, making her an invaluable asset to our organization.

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Mark Johnson, CTO and Co-Founder: Mark has a bachelor’s degree in computer science and over 10 years of experience developing technical solutions for businesses. He is the mastermind behind our proprietary email marketing software, which was designed to deliver exceptional results for our clients.

Sarah Lee, CFO and Co-Founder: Sarah is a Certified Accountant with over a decade of experience in financial planning and analysis. She has a proven track record in managing finances for startups and small businesses, making her the perfect fit for our team.

Our goal is to help businesses of all sizes achieve their marketing goals through effective email campaigns. We believe every business deserves the opportunity to succeed, and we’re here to make it happen.

We have a full set of skills and competencies needed to run an email marketing agency. We have experts in marketing, operations, technology and finance, all working together towards a common goal.

We are the right people for the challenge, as we not only have the necessary skills, but also the passion and dedication to make our business a huge success. We believe our experience, combined with our commitment, makes us the perfect team to take on this challenge and help businesses around the world reach their full potential.


Our agency has grown rapidly since our launch in 2018. Over the past 2 years, we have achieved incredible results and our clients have consistently shown their satisfaction with our services. Here are some of our milestones:

  • Our agency has secured contracts with 50 SMEs and helped them achieve an average open rate of 25% and a click-through rate of 3.5%
  • We increased revenue by 150% from our first year in business to year two
  • Our team of email designers and developers has grown from 5 to 8 since our launch

We measure our success by the growth of our clients’ email campaigns. Our average client’s open rate increased by 15% in the first three months of working with us. This rate has continued to grow due to our focus on custom design and intelligent email automation. We’ve seen a strong correlation between our clients’ revenue and their email campaign performance. By implementing best practices and staying up to date with the latest email trends, we have been able to help our clients increase their revenue by an average of 20%.

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Overall, we are pleased with our traction and believe we are on track to continue our current growth trajectory. Our customer retention rate is 90% and we continue to receive positive reviews and referrals from existing customers.

Fund raising

Our email marketing agency is looking to raise million in funding to expand our operations and take our business to the next level. We have a successful MVP and have generated revenue, but we need additional capital to expand our customer base, increase employee numbers, and invest in product development.

The funds raised will be used in the following areas:

  • Marketing : We intend to hire additional marketing, sales and customer service personnel to accelerate our customer acquisition efforts. Additional funds will be allocated to advertising and brand awareness campaigns both online and offline.
  • Development : We will invest in our product development team to improve our core offerings and create new add-on features that will drive additional revenue streams. We also want to focus on UX/UI for our platform which makes our UI more user friendly.
  • Technology Infrastructure : We believe that building and maintaining a high-level technical infrastructure is essential to providing sustainable competitive advantage. We will use this funding round to invest in robust security systems, hardware, software and cloud-based solutions that will facilitate our continued growth.

Once we fundraise the million, we plan to scale our operations, expand our employee base, and drive marketing initiatives across various channels. These actions will allow us to meet and exceed the milestones set out in our business plan, such as increasing our monthly recurring revenue (MRR), expanding our customer base, improving our product and increasing our annual customer retention rate.

We are confident that these initiatives will generate substantial returns for our investors and clients. Therefore, we ask that you consider investing in our email marketing agency and growing together.