Gain B2C Pitch Deck: The Secret to Fund

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Many small businesses struggle to maintain a strong online presence due to limitations in the design and functionality of their websites. One such business is a local bakery run by Sarah, who spent hours building her website using a DIY platform but failed to attract new customers or grow. the sales. Its website didn’t look professional and it couldn’t handle e-commerce transactions. Sarah’s situation is not unique, and many small business owners face similar issues .

The Problem Small businesses need an easy and affordable way to create and maintain a professional website that can help them increase sales and grow their business. Most of the website builder tools available are either too complicated to use or require extensive coding knowledge. Additionally, they have limited design options, functionality, or scalability.

What is the relevance of the problem?

The issue is relevant Because small businesses are the backbone of the economy and contribute significantly to job creation. However, they often lack the resources and expertise to develop and run a website that can compete with larger companies. According to a survey by Score, 43% of small businesses don’t have a website at all, and another 23% have an outdated or poorly performing site.

Additionally, the Covid-19 pandemic has accelerated the shift to online sales, making it even more important for small businesses to have an online presence. A Yelp study found that businesses with a robust online presence were more likely to survive the pandemic than those without.

What is the current solution for the problem?

The current solution for small businesses is to invest in expensive custom-designed websites or use DIY website building tools. However, custom-built websites can cost tens of thousands of dollars and require ongoing maintenance fees. On the other hand, DIY platforms have limitations regarding design and functionality, and they do not provide the same level of customization as a custom website.

There is also the option of hiring a web developer, but this option can be expensive and often requires ongoing maintenance fees.

Why does the problem exist?

The problem exists because small business owners don’t have the technical skills or the financial resources to create and maintain a professional-looking website. Additionally, they may not have the time or expertise to learn how to use complicated website building tools or hire a web developer. So, they end up with a website that doesn’t reflect their company’s values and capabilities, resulting in lost opportunities for growth and revenue.

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Solution / value proposition

Our B2C company offers a unique solution to the problem of parents who struggle to find healthy and enjoyable snacks for their children. As parents ourselves, we understand the importance of providing nutritious options for kids that are also delicious and fun to eat.

Our product line includes a variety of freshly made snacks made from high quality organic ingredients. We offer a range of flavors and textures that meet different taste preferences and dietary requirements.

What sets us apart from the competition is our commitment to using only the highest quality organic ingredients in our products. This ensures that our snacks are free from harmful additives, preservatives and other chemicals commonly found in packaged snacks.

We’ve developed our products in conjunction with leading nutrition experts to ensure they provide optimal nutrition for children. Our snacks are packed with essential vitamins, minerals and fibre, while being low in sugar and salt.

As parents, we understand the importance of convenience, which is why our snacks are also designed to be portable and easy to keep up with. This makes them perfect for busy parents who want to provide healthy snacks for their kids on the go.

We are confident that our snacks will delight children and parents alike. With our delicious, nutritious and convenient snacks, parents no longer have to choose between health and convenience. Our solution is the best of both worlds.

Our journey towards the development of our solution began when we noticed a gap in the market for healthy and delicious children’s snacks. We’ve done extensive research, consulted with nutrition experts, and experimented with different ingredients and flavors. Our commitment to quality and innovation has allowed us to develop a product that we are proud to offer to parents across the country.

  • Does this really solve the problem discussed? Yes, our product line offers a complete solution to the problem of finding healthy and delicious children’s snacks.
  • Is the solution so good that the customer will do anything to get it? Yes, our snacks are made with the highest quality organic ingredients and provide optimal nutrition for children. They’re also convenient and easy to take on the go, making them perfect for busy parents.
  • How will the customer feel after using the solution? Customers will feel good knowing they are providing their children with delicious, healthy snacks that are free from harmful additives and chemicals.
  • Is the solution amazing? Yes, our solution offers the perfect balance between health and convenience, which makes it truly amazing for parents looking to provide the best for their children.

Market validation

Our market validation shows a clear demand for our services in the recruitment industry. The recruitment industry TAM is expected to be 0 billion by 2025 growing at a CAGR of 7.2% . With a focus on highly skilled personnel and industries such as technology, healthcare and finance, our addressable market is billion .

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Details of our addressed market include high demand for specialized candidates with specific skills, typically with an annual salary of 0,000 or more . Sales cycles for recruitment services range from a few weeks to several months, with a high level of repeat business from satisfied clients. This demonstrates clear potential for long-term growth and sustainability.

Starting a business in this market is a good idea due to the high demand for specialized recruitment services. Most companies who struggle to find the right candidate, it is possible to provide a complete solution and build long-term relationships with customers.

The recruitment industry is expected to continue growing in the coming years, with a projected CAGR of 7.2%. This growth can be attributed to the growing importance of having highly qualified personnel across all industries, as well as the growing trend of outsourcing recruitment functions to outside agencies for cost and time efficiency.

Our clients are willing to pay a premium for specialized recruiting services that ensure the right candidate is hired. Typical industry fees range from 20-30% of a candidate’s first-year salary , with additional services such as training and development providing additional revenue streams.

  • Total Market Size (TAM): 0 billion by 2025 with a CAGR of 7.2%.
  • Addressable Market: Approximately billion, with a focus on specialty industries and high-paying positions.
  • High demand for specialized candidates with specific skills, indicating long-term growth and sustainability.
  • Growing trend of outsourcing recruitment functions, offering external agencies to provide value-added services.
  • Clients are willing to pay a premium for specialized recruiting services that ensure the right candidate is hired.

business model

Our revenue model is based on providing high quality services to our customers at a competitive rate. As a B2C company, we provide a range of services to our customers, and each product generates revenue through a different pricing method.

Revenue generation:

  • Headhunting Services: Our primary source of revenue comes from providing headhunting services to businesses in various industries. Our commission structure ranges from 20-30% of the candidate’s first year salary. While we specialize in finding highly qualified personnel with the exact skills and experience our clients need, we feel confident in our ability to win contracts and maintain a steady stream of revenue.
  • Training and DEVELOPMENT: We offer training and development services to ensure that our clients’ employees stay current with industry advancements, generating additional revenue streams. These services are priced per head, with an average price of ,000 per year per employee.
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Total income:

Since our inception, we have generated approximately million in revenue. We believe this number will continue to grow as we become more established in our target markets and expand our service offerings.

Future Income Stots:

Going forward, we plan to explore additional revenue streams, such as:

  • Consultant: We plan to offer consulting services to our clients, helping them with HR-related issues such as compensation structure, company culture, employee retention, etc.
  • Succession Planning: We aim to provide succession planning services to businesses, ensuring they have the right staff in place to take over leadership roles as they become vacant.

Overall, our business model prioritizes providing high quality services to our clients while generating revenue through our commission and training services. As we continue to grow and expand our service offerings, we believe we can further establish ourselves as a leader in the headhunting industry.


As a headhunter’s agency, we face competition from other recruiters in the market. Major players in this space include:

  • Company A: They specialize in finding candidates for a wide variety of industries but don’t have as much experience in the specific industries we focus on.
  • Company B: They have a similar focus on highly qualified personnel but do not offer training and development services.
  • Company C: They have a more general focus on personnel solutions and don’t have the same level of specialization that we do.

Despite the competition, we believe we stand out because of our unique value proposition and competitive advantages. Our agency is committed to providing highly qualified personnel with extensive experience in the specific industries on which we focus. We also prioritize the importance of training and development services to ensure our team members are up to date with the latest industry advancements.

Our USPS include:

  • Specialization: We focus exclusively on a small number of industries, allowing us to develop deep expertise and deliver greater value to our clients.
  • Commitment to Quality: We prioritize long-term relationships with our customers over short-term profits, which means we prioritize quality over quantity.
  • Training and Development: We provide training and development services to our clients’ employees and our own recruiters, ensuring that everyone stays up to date with industry advancements.
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We believe that our main competition comes from larger staffing agencies that offer more generalized services. However, we have found that our focus on specific industries and our commitment to providing high quality candidates and training services sets us apart from these competitors.

Currently, our customers’ greatest concern is losing talented employees to competitors in the marketplace. This concern typically arises when our clients are unable to offer the same level of compensation, benefits, or growth opportunities as their competitors. Accordingly, we prioritize working with HR and client management teams to create employee retention strategies that help them stay competitive in the marketplace.

Founding team

Our founding team is made up of a group of highly experienced and passionate individuals with over 20 years of combined recruitment experience. Each team member brings a unique set of skills, education and experience to the table, which gives us a competitive edge in the industry.

Our CEO, Jane Smith, has a Bachelor of Business Administration degree and has worked in the recruitment industry for over 10 years. She is well versed in the latest industry trends and has a proven track record of finding highly qualified personnel for businesses of all sizes.

John Doe, our COO, holds a master’s degree in human resource management and has extensive experience working in some of the most competitive industries such as finance and technology. He has built an extensive network of contacts and is well versed in identifying the best talent for our clients.

Jennifer Lee, our Training and Development Manager, focused on helping employees in various industries develop the skills needed to reach their full potential. She is passionate about helping individuals and businesses by investing in training and development services.

Our team has a common goal – to help businesses succeed. We believe that finding the right staff is the key component to achieving this goal. Moreover, we share the same values of transparency, honesty and excellence, which guide us in everything we do.

While we are confident in our skills and experience, we continually invest in new technologies and resources to provide our customers with the best possible solutions and services.

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We understand that the recruitment industry is constantly changing and we always strive to evolve with it. As a team, we prioritize constant learning and growth to ensure we are the right people for the challenge.

  • Why choose our team?

Our team brings a wealth of experience in the recruitment industry and has a track record of success in finding highly qualified personnel. We are committed to ensuring that our clients achieve the best possible result in their recruiting efforts.

  • What is our goal?

Our goal is to help companies succeed by providing them with highly qualified personnel. We believe having the right team in place is the key to success, and we are committed to helping our clients achieve their goals.

  • Are there any missing skills?

We continually invest in upgrading our skills and resources, so we don’t believe there are any missing skills in our team. We ensure that we stay up to date with the latest industry trends and have the skills to provide the best possible solutions and services to our clients.

  • Are we the right people for the challenge?

Our team is passionate about helping businesses grow by providing them with highly qualified personnel. We have a track record of success in the recruitment industry and continually invest in upgrading our skills and resources. We believe our team is the right team for the challenge of providing effective headhunting services to businesses of all sizes.


Our traction to date has been overwhelmingly positive, with significant interest from companies in several key industries. We have secured several high value contracts in our first months of operation, demonstrating a clear demand for our services.

We have had several successful placements of high performing candidates in our target industries including finance, healthcare and technology. Our focus on finding highly qualified personnel with the exact skills and experience required by our clients has resulted in strong client satisfaction and referrals.

  • We’ve seen a month-to-month increase in the number of companies seeking recruitment services from us, with a 35% increase in inquiries in the last quarter.
  • Our training and development programs have been successful in driving the growth and success of the candidates we have placed, with a 92% retention rate after one year.
  • We have received positive feedback and testimonials from our customers, with a Net Promoter Score of 9.2 out of 10.
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Our key metrics for growth include the number of business inquiries, the rate of conversion of those inquiries into deals, and the successful placement and retention of high-performing candidates. We are monitoring these measures closely to ensure that we are meeting the needs of our customers while driving the growth of our business.

We believe these positive traction indicators demonstrate an opportunity for significant growth in the underserved market segment of highly skilled personnel recruitment and training. We are confident that we can continue to build on this solid foundation and become a leader in the industry.

Fund raising

As we continue to grow and expand our business, we are seeking a total investment of 0,000 to accelerate our growth plans and fund additional marketing and business development efforts.

  • How much money is needed?

We are seeking a total investment of 0,000 from interested investors who share our passion for building a successful headhunting agency. This investment will help us move forward with our vision and continue to meet the growing demand for highly qualified and experienced personnel in several key industries.

  • What is the money spent?

The funds we receive from our investors will be used to fuel our growth plans and further establish ourselves in our target markets. This includes:

  • Expanding our team to bring in additional talent in key areas
  • Invest in new technologies and software to improve our processes and remain competitive
  • Increase our marketing efforts to reach more potential customers and generate more leads
  • Provide ongoing training and development opportunities for our employees to ensure their continued growth and success

  • What will be achieved with the money?

The funds we receive will help us achieve several key milestones and position us for continued success in the future, including:

  • Accelerate our growth plans and expand our agency footprint in key markets
  • Attract high-value clients and provide them with the high-quality headhunting services they need to succeed
  • Recruit and retain top talent to ensure our agency stays at the forefront of industry advancements
  • Drive profitability and increase return on investment for our investors

We believe our agency offers a unique investment opportunity, with a clear path to growth, long-term success and profitability. We welcome the opportunity to discuss this opportunity in more detail and look forward to partnering with interested investors who share our passion and vision.