Fundraising Score for Your Snack Bar: Fueling Your Argument

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Jane. She is a busy mother of two who runs a successful home-based business selling healthy snacks for children. One day, she realizes that she is running out of raw materials for her snacks, and she has to order more immediately. Being the busy person that she is, she heads straight to the internet in search of the best deal.

However, finding a reliable supplier who sells organic and healthy raw materials for their snacks is extremely difficult . After hours of searching Google results pages and scrolling through numerous e-commerce sites, Jane realizes that the information available is limited and inconsistent. She eventually settles for a vendor that has negative reviews and poor ratings.

Jane’s experience is not unique. With the rise of e-commerce, more and more businesses and individuals have turned to the Internet as a source of information. However, there is a lack of easy access to niche information and specialist information, resulting in long and frustrating searches for information.

This issue is relevant because it not only affects the lives of business owners like Jane, but also consumers who are looking for specific product or service information. The reliability and accuracy of information can make or make a decision, which resulted in potential missed opportunities or harmful consequences.

Currently, people are turning to search engines like Google or asking for recommendations on social media platforms to find information. However, these solutions often lead to inconsistent and unreliable information, leading to a feeling of mistrust for online sources. Therefore, there is a need for a more reliable and accurate source of information on niche and specialized markets.

So why does this problem exist? With the rise of the Internet, the amount of information available has increased dramatically, making it difficult to navigate, sort, and verify data. Additionally, many businesses and individuals lack the expertise and resources to create informative and reliable online content, leading to limited sources of information and varying levels of accuracy.

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Solution / value proposition

At Snack Bar, we understand the struggle of finding healthy and delicious trigger snacks. Our solution is simple – we offer a range of non-GMO organic snack bars that meet your snacking needs without compromising on taste or nutrition.

Our snack bars are made with the finest ingredients, carefully selected to deliver maximum nourishment and flavor. With a wide variety of flavors to choose from, there’s something for everyone.

Not only do our snack bars taste great, they also offer health benefits that will make consumers feel good about snacking. Our bars contain no artificial preservatives, flavors or colors and are gluten-free and vegan. They are the perfect snack for people with dietary restrictions, busy schedules or active lifestyles.

The simplicity and convenience of our snack bars make them a must-have for consumers who want to make healthy snack choices without sacrificing taste. We think our solution truly solves the problem of finding healthy snacks on the go.

We are committed to delivering amazing products that will delight our customers. Our focus on quality, nutrition and taste separates us from our competition. We are confident that our snack bars are so good that customers make it a point to stock up on them.

After consuming our snack bars, customers will feel satisfied, energized and guilt-free. We believe that providing a healthy and delicious snacking option will not only make our customers happy, but also contribute to a healthier lifestyle.

Finally, to demonstrate our solution to the problem, we’d like to take you on a journey of how we found it. Our team is made up of fitness enthusiasts, health freaks, and foodies who understand the value of healthy snacking. We noticed that even though there were a lot of snack bars on the market, they either tasted terrible or were packed with unhealthy ingredients. So, we decided to create our own range of snack bars that offer the best of both worlds – taste and nutrition. And so, Snack Bar was born.

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Market validation

The total addressable market size for our information market is $xx billion. This is based on industry research and analysis of niche demand and specialist information. The market is growing at a Y% CAGR, which represents a significant opportunity for our company to capture market share.

One specific of our addressed market is that customers are willing to pay for high quality specialist information. Our marketplace offers a wide range of information and data from experts in various fields, allowing customers to find exactly what they need quickly and easily. In addition, the sales cycle of our marketplace is short, as customers can buy directly from sellers without the need for a long negotiation process.

The growth of our market is driven by the increased demand for niche and specialized information. With advances in technology, barriers to market entry have been reduced, allowing greater access to information. This creates an environment where our marketplace can thrive, bringing buyers and sellers together in a safe and secure way.

Customers are willing to pay for access to high-quality information, and our marketplace offers a range of pricing options to suit different needs. The value proposition of our marketplace is clear – it provides a one-stop shop for buyers to access expert information and an easy way for sellers to monetize their knowledge and data.

  • Market size: xx billion dollars
  • Market Growth: Y% CAGR
  • Customers willing to pay for high quality specialist information
  • Short-term sales cycle
  • Increased demand for niche and specialized information
  • Access to information driving market growth
  • Range of price options to meet different needs

business model

Our business model is based on a commission-based system for our online snack bar, which we expect to generate $xxx,xxx in total revenue. We will also be offering additional products and services to our customers, which we believe will further increase our revenue and improve customer loyalty.

Our main source of income will come from the commission based system that we will have in place for every order through our online snack bar. Our commission rate will be X% of the total order amount, which we believe is a reasonable rate for the customer and ourselves. The more customers we have, the more orders we process, which will in turn generate more commission-based revenue for our business.

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In addition to commission-based earnings, our clientele will have the opportunity to purchase additional value-added products and services that we offer. These products and services include:

  • Personalized Snacks: We will offer our customers the ability to customize their snack bars to their specific preferences. Customers can choose from a variety of options, such as gluten-free, vegetarian, or paleo-friendly snacks.
  • Subscription Service: We will offer our customers a subscription service that automatically delivers regular snacks to their doorstep.
  • Expedited Shipping: We will offer our customers the option to expedite their snack delivery, which will likely result in higher shipping costs for our business.

We believe that offering additional value-added products and services will not only increase our revenue, but also improve customer loyalty. By providing customers with additional options and services, they will feel more connected to our brand and be more likely to make repeat purchases in the future.


The niche information market is still in its infancy, leading to limited competition. However, Company A and Company B offer similar services.

Company A has an extensive database of information on various topics, but their platform lacks transparency, and their pricing model is unclear. They charge both buyers and sellers to access information, limiting the reach of the platform.

Company B has a user-friendly platform, but their information is not widely specialized, and their commission rate is high. Also, their platform lacks the security and privacy features needed for niche information.

What sets us apart from our competitors is our secure and transparent platform . We provide Easy access to niche and specialized information without charging anything for buyers. We only earn commissions from sales made in the marketplace. Additionally, we offer a variety of tools and services to customers to personalize their experience.

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Our competitive advantages (USP) include:

  • Safe and secure platform
  • Niche and specialized information
  • Commission-based model
  • Variety of tools and services offered to clients

We believe our market position is strong because we offer something that our competitors do not. Our goal is not to attract customers from our competitors but rather to expand the overall market By providing a better solution to customers who need specialized information.

Company A and Company B can impact our short-term growth. However, we are confident that our USPs will set us apart from our competitors and our commitment to continuous innovation and customer satisfaction will see that we have a long term loyal customer base.

Founding team

Our Snack Bar team is built of experienced professionals passionate about information and niche technology. We are confident in our abilities to make this business a huge success and provide unique service to our customers.

First/Last Name , our CEO, holds a business degree and has years of experience in the information industry. As a former executive at Company A , he played a key role in expanding their information services and generating significant revenue growth.

First / Last Name , our CTO, has years of experience in technology. He is a Programming Language/Tool > Expert and has led successful technology teams in the past.

First/Last Name , our COO, is an experienced business executive with a Masters degree in relevant field from relevant university . Throughout his career, he has been instrumental in corporate strategy and operations at various industry type companies.

Together, our team is dedicated to making our platform the go-to destination for niche and specialist information.

Our goal is to bridge the gap between buyers and sellers of specialized information and data. We believe that our marketplace will be the solution for both parties – sellers can easily monetize their knowledge and data, and buyers can find the information they need without extensive research and potential unreliable sources.

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We are aware of the complexity of the industry, but we also know that we have the skills and the experience to overcome any challenge. We sought advice from advisors with experience in the information and technology industries to help fill in the gaps in our knowledge.

Our collective expertise makes us the right people for this challenge. Our proven track record demonstrates our ability to lead successful businesses in our respective fields, and our shared passion for information and niche technology gives us a unified goal to make Snack Bar a success.


The Snack Bar Investor Pitch Game Pull Slide showcases company progress and positive signals that will increase investor confidence in the idea.

Snack Bar has grown exponentially in the last quarter, with a 150% increase in sales over the previous quarter. This growing sales graph is supported by additional metrics such as a 100% increase in customer acquisition , a 50% increase in repeat customers , and a 75% increase in online engagement . These metrics prove that Snack Bar is heading in the right direction and now is the right time for the investor to jump on board.

Snack Bar measures key performance indicators to track its growth and progress toward achieving product market fit. The business tracks its Customer Acquisition Cost, Churn Rate, Customer Lifetime Value, and Customer Satisfaction Rate , which will ensure that the business hits its targets and achieves steady growth.

Snack Bar customers love the product. The company receives positive feedback from customers, and 95% of customers who have tried the product have reordered . This high satisfaction rate shows that Snack Bar has built a product that meets the needs and expectations of its customers.

The market for healthy snacks is growing and the demand for Snack Bar products is increasing. According to a recent industry report, the healthy snacks market is expected to grow at a CAGR of 8.5% over the next five years. The snack bar has already seen impressive traction in the market and is poised for continued growth.

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The company also reached several important milestones, including partnering with a high-end retail chain and successfully launching a new line of vegan snacks . These milestones have increased Snack Bar’s visibility, credibility and market penetration.

  • In summary, the key points of the Snack Bar pull slide include:
  • Exponential sales growth, customer acquisition and online engagement
  • KPIs tracking customer acquisition cost, churn rate, customer lifetime value and customer satisfaction rate
  • 95% of customers who tried the snack bar product reordered
  • Expected market growth of 8.5% CAGR over the next five years
  • Partnership with a retail chain and a successful launch of a new vegan line


For the snack bar, we are looking to raise million in seed funding to complete our product development and release a beta. Our investment opportunity has significant potential for snack industry growth and we believe we can provide an excellent return on investment for our investors.

Here is a breakdown of how we plan to use the funds:

  • Product Development: 30% of funds will be used to complete the development of our unique and innovative snack product.
  • Marketing: 40% of funds will be allocated to branding and marketing efforts to promote our snack products.
  • New Employees: 20% of funds will be used to bring in new talent that can help us grow the business.
  • Emergency Fund: 10% of funds will be set aside as an emergency fund.

Our goal is to achieve the following milestones with the funds:

  • Complete the development of our snack product
  • Launch our snack product in target markets
  • Increase sales through effective marketing campaigns
  • Expand distribution channels to reach a wider audience
  • Establish a snack bar as a household name in the snack industry

With seed financing, we project profitability within 2 years.

In terms of potential exit strategies, we believe an acquisition of a larger snacks business would be an ideal outcome for our investors.