Freddy's Franchise Pitch: The Receipt for Investment Success

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Freddy’s Frozen Custard & Steakburgers franchisee has identified a problem many people have when eating out. We have all experienced it. You get excited to go out to eat at a restaurant to get your hopes up and running when the food doesn’t meet your expectations. It’s disheartening to put in the effort to go out and then be disappointed with the quality of the food.

This is where our problem comes in. Many fast food chains prioritize speed and convenience over quality, leading to inferior and inferior food that leaves customers unsatisfied. The issue we are trying to address is the lack of quality fast food options available to customers.

This issue is relevant because the fast food industry is worth over 0 billion worldwide , and despite this, many customers report dissatisfaction with the quality of fast food. According to a study by the American Customer Satisfaction Index, fast food restaurants only score an average of 79/100, which is lower than all other full-service restaurants except fast food restaurants.

The current solution for this problem is limited. There are very few options for customers to get high quality fast food as most fast food chains prioritize speed and convenience over quality. Additionally, healthier, high-quality fast food options are often more expensive, making it difficult for those on a budget to access them. Therefore, there is a clear gap in the market for a fast food chain that prioritizes quality over speed and convenience.

This problem exists for several reasons. First, speed and convenience are often prioritized over quality because it allows businesses to serve more customers in a short period of time, increasing both revenue rates and short-term customer satisfaction rates. Second, high-quality ingredients and food preparation are time-consuming and often more expensive, making it difficult for fast-food chains to pass the cost on to customers without losing their competitive edge. Finally, the demand for faster food options has increased with busy lifestyles, allowing a focus on speed and convenience over quality.

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Solution / value proposition

Freddy’s Frozen Custard & Steakburgers franchisee offers a unique and innovative solution to the problem of finding a high quality fast food restaurant that serves fresh, delicious food. Our franchise business combines the timeless appeal of a classic restaurant with a modern approach to customer service and a unique menu that caters to everyone’s taste. We use the highest quality ingredients to create our menu items and prioritize customer satisfaction above all else.

We differentiate ourselves from traditional fast food restaurants by offering freshly cooked food, homemade dessert and nativity scenes made on site daily. Our secret blend of meat for steakburgers, crispy cash fries and freshly breaded onion rings are what we’re famous for. The custard flavors are handcrafted on site daily, with an option to mix them with various toppings, including hot fudge, candies and nuts. We aim to provide customers with affordable, high quality foods that are fresh to order in a nostalgic and memorable environment.

Our journey to find this solution began with the desire to provide customers with a unique food experience. Although there are many fast food chains, they often fall short when it comes to quality and personalization. We saw an opportunity to fill a gap in the market by creating a fast food franchise that not only offered delicious food made from fresh ingredients, but also provided a comfortable and enjoyable dining experience for which customers would come back.

Freddy’s Frozen Custard & Steakburgers franchisee puts customer satisfaction first. We aim to provide our guests with an experience that will make them feel like part of the family. We believe that our solution to the fast food problem enables customers to have a memorable dining experience and be wowed by our delicious food and friendly customer service. We think our solution is amazing, and our customers will too.

Market validation

According to market research, the total addressable market (TAM) for the franchise business of Custard and Freddy’s Steakburgers Jellies is estimated at billion. This market size has the potential to increase as more consumers seek high-quality and unique dining experiences.

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The average revenue per customer for quick service restaurants, which includes Freddy’s franchise business, is .50. This demonstrates the potential for high profitability in this market. Additionally, the sales cycle in this market is relatively short, as customers typically visit quick service restaurants several times a month.

Starting Freddy’s franchise business is a good idea due to the high demand for quality made-to-order food in a friendly and comfortable atmosphere. Freddy’s offers a unique dining experience that combines the best of both worlds – Custard and Steakburgers.

The quick service restaurant market is growing, with an expected annual growth of 5.1% through 2026. Additionally, Freddy’s franchisee business differentiates itself from competitors through its menu and atmosphere. With better quality and more variety, Freddy is poised to grab a bigger share of the market.

Customers are willing to pay slightly higher prices for the quality and uniqueness offered by Freddy’s Custard Cream and Steakburgers. The average price for a combo meal is , which is higher than some fast food chains but still in the affordable range for most consumers.

  • In conclusion, the market validation confirms that the franchise business of Custard and Freddy’s Frozen Steakburgers has strong potential for growth and profitability.
  • As the quick service restaurant market continues to grow, Freddy stands out with its unique offerings and atmospheres.
  • Investing in Freddy’s franchise business at this time can provide high returns on investors for interested investors.

business model

In the franchise business of Custard and Freddy’s Frozen Steakburgers, our primary business strategy is to provide exceptional food quality and service to our customers, while generating a sustainable source of revenue for our franchise owners.

Revenue Generation: Our main source of revenue will come from the sales of our frozen burgers, fries and custard products. Additionally, we will also offer complementary menu items such as sandwiches, hot dogs and onion rings to increase revenue.

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Total Revenue: Our projected total revenue for each franchisee location is based on an average monthly revenue of 0,000. This figure takes into account various factors such as daily foot traffic, customer buying patterns and seasonality trends.

Product Portfolio: Our products will be focused on providing high quality, fresh and delicious fast food that appeals to customers’ taste buds. Our base menu will consist of savory steakburgers, crispy fries and thick, creamy ice cream. We will also be offering other menu options, such as salads, grilled chicken sandwiches and vegetables, for health conscious customers. This wide menu selection will attract a diverse clientele, maximizing our revenue potential.

Business Strategy: Our franchise model is designed to provide franchisee owners with comprehensive support in all major areas of operations including site selection, training, marketing and supply chain management. Franchisee owners will receive our proprietary recipes, a proven operating system and ongoing support from our experienced team. Our franchise fees and royalty structure will provide the necessary revenue stream to cover initial investment costs and ensure a sustainable business model.

Additional revenue streams: There are additional revenue streams that we will explore to maximize profits, such as corporate and event catering services, online order delivery, and gift card sales. These will provide an avenue to target new customers and further increase revenue.


At Freddy’s Frozen Custard & Steakburgers Franchisee, our main competitors are fast food chains and casual dining restaurants that serve burgers and frozen treats. This includes McDonald’s, Burger King, Wendy’s, Culver’s, Dairy Queen and Steak ‘n Shake.

Although our competitors have established brand recognition and wide reach, we aim to differentiate ourselves by offering high quality made-to-order foods and homemade frozen foods, which is our unique selling point. Our competitors typically use frozen patties and have very limited options for frozen treats.

Our competitive advantage lies in our USPS :

  • Quality Ingredients: Our burgers are made with 100% USDA beef, and our frozen custard is made daily with premium ingredients.
  • Customization: Customers can customize their burgers with a variety of toppings, sauces, and buns. They can also create their own concrete mixers – mix frozen custard with mixes of their choice.
  • Fast Service: Our restaurant layout and equipment allows us to prepare and serve food quickly, without compromising on quality or taste.
  • Family Atmosphere: Our restaurants have a retro look that appeals to all age groups. We also offer various menu options for children.
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We recognize that other fast food chains and casual dining restaurants are well enriched in the market, but we believe our focus on quality, personalization and customer experience will help us carve out our own space.

Our competitors steal our customers primarily by offering low prices and convenience. We plan to compete by offering value for money through our high quality ingredients and personalized offerings. Additionally, we will be emphasizing our unique selling point – homemade custard – to attract customers who are looking for a memorable and indulgent dessert experience.

Founding team

At Freddy’s Frozen Custard & Steakburgers Franchisee, we have assembled a team of experts with extensive experience in foodservice, franchising, marketing and finance. We are committed to making this adventure a huge success and to strengthening our investors.

John Smith, CEO: John has two decades of experience in the foodservice industry, having worked as a manager and owner of several successful restaurants. He holds a bachelor’s degree in business administration from XYZ University.

Sara Johnson, COO: Sara is a franchise expert and has worked with several franchisors and franchisees in various capacities. She holds a Masters in Franchise Management from ABC University.

Tom Davis, CMO: Tom has over 15 years of marketing and branding experience, having worked at leading marketing companies. He holds a bachelor’s degree in marketing from DEF University.

Mike Brown, CFO: Mike has extensive finance and accounting experience. He has worked with several startups and has a deep understanding of financial statements, cash flow and budgeting. He holds a Masters in Finance from GHI University.

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Our primary goal is to create a successful Freddy’s Frozen Custard & Steakburgers franchise that delivers high quality food and exceptional customer service. We are passionate about the satisfaction of our customers and franchisees, and we are committed to making this franchise a profitable business.

Each member of our team brings a unique set of skills and experiences that are essential to the success of this business. We believe we have the right mix of skills and expertise to meet the challenges ahead.

Although we have a strong team, we recognize that there may be areas where we are lacking in skills. To address this, we plan to hire additional staff and consultants as needed to help us execute our business plan.

We are convinced that we are the right people for the challenge ahead. We are committed to working tirelessly to ensure that Freddy’s Frozen Custard & Steakburgers franchisee becomes a successful and profitable franchise.


At Freddy’s Frozen Custard & Steakburgers Franchisee, we have achieved remarkable milestones since our inception, which has led to consistent growth and increased revenue. We were able to validate our model by achieving significant traction in the market.

  • Growing Sales: Our franchise business has seen steady sales growth over the past two years. In 2018, our revenue was 0,000, but we were able to make a 35% increase, reaching .08 million in 2019.
  • User Acquisition: Our marketing and advertising efforts have resulted in a steady increase in our customer base. We were able to acquire new customers through social media advertising and promotion of our unique value proposition.
  • Customer Satisfaction: We believe customer satisfaction is paramount to our success and we have received an excellent response to our products and services. Our rating on review sites and feedback from happy customers proves that we are headed in the right direction.
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We are a product market adjustment, and our services have been favorably received in the market. We have discovered the critical drivers of growth, and we are consciously working on optimization and improvement. Our growth is indicative of our ability to execute, and we are confident that we can continue this upward trend.

Fund raising

For our Frozen Custard & Steakburgers franchisee at Freddy’s, we are seeking million in seed funding to kick off the opening of ten new franchise locations, marketing and advertising efforts, and hiring and training expenses . Our goal with this investment is to provide unique and quality fast food dining experiences for our customers while generating healthy profit margins for our franchisees.

Here is a breakdown of how we intend to use the funds:

  • Franchisee Expansion: .5 million will be allocated to launch ten new franchise locations in high potential areas with good growth prospects to maximize returns and increase our brand awareness.
  • Marketing: 0,000 will be spent to expand our marketing and advertising efforts, build a strong online presence and build buzz around our brand and products.
  • Hiring and Training: 0,000 will be spent on hiring and training costs for new franchisees, ensuring they are well equipped to manage their operations and deliver a quality customer experience.

With this investment, we aim to achieve the following milestones:

  • Successful opening of ten new franchise locations in high potential areas within one year.
  • Increased brand awareness through expanded marketing efforts, resulting in higher foot traffic and sales.
  • Increased customer satisfaction through well-structured staff training programs, providing high quality products and services.
  • Positive ROI within two years of launch.

With the right investment, strategic planning and execution, Freddy’s Frozen Custard & Steakburgers franchisee can make an instant impact in the fast food industry and has the potential to become a household name. We welcome investors who share our vision to become part of our story and part of this exciting growth journey.