Finance your appliance rental home with a pitch pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising

Issue

Meet Jane. Jane lives in a small apartment in the city and she frequently hosts family gatherings at her home. As she prepares for an upcoming event, she realizes that she doesn’t have enough refrigeration space to keep all the food fresh. She considered buying an extra fridge or renting a bigger apartment, but both options are too expensive and impractical.

This is a common problem among many people who live in urban areas. The problem is a lack of affordable and accessible household appliances in the short term. Many people can’t afford large appliances or don’t have space to store them. This question is relevant because it affects a large segment of the population, including students and small business owners.

The current solution for this problem is to borrow from a friend or family member or buy a new device, which is often unnecessary and inconvenient. Renting a particular device for a short period is a problem because most rental options require a long-term commitment, leaving people with no other alternative.

The problem exists because there are limited options for people who need home appliances for a short time. There is a gap in the market for a company that provides short-term appliance rental services at an affordable price that can meet the needs of many people.

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Solution / value proposition

The problem we are addressing is the issue of high upfront costs for appliances that many people cannot afford. Our solution is to offer a rental service for household appliances, where customers can rent the appliances they need for low monthly fees without having to make a large initial investment.

  • We offer a wide variety of household appliances such as refrigerators, washing machines, dishwashers, televisions and air conditioners.
  • Our monthly rental fees are very low, so anyone can easily afford it, and we don’t need a credit check or long-term contracts.
  • We provide free delivery, installation and maintenance services to ensure devices are in good working order and any issues are resolved promptly.
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Our solution is amazing because it provides an affordable, hassle-free, and flexible option for anyone in need of home appliances. Our customers don’t have to worry about paying a large sum of money up front or worrying about long-term commitments, unlike traditional retailers who require customers to make a large financial commitment.

When customers use our rental service, they feel satisfied and relieved that their housekeeping needs are met without breaking the bank. Our solution is perfect for students, young professionals, and anyone who can’t afford to invest in home appliances up front or anyone who wants to upgrade their appliances regularly without having to sell and buy them. again.

Our team has worked extensively to research and develop a seamless rental process through a simple, easy to navigate online platform.

Having worked on this solution for a long time, we are confident that our rental service will help solve the problem of high initial appliance costs that many people face today.

We believe our rental service will revolutionize the way people access home appliances and provide an affordable, hassle-free and flexible way to access quality appliances.

Market validation

The appliance rental market is a growing industry, with a high tam of .3 billion in 2020. A specific niche in the market is high-end and luxury appliance rental, which is a specialty of our company. The average revenue per customer in this niche is approximately 0 per month , with many customers opting for long-term contracts of up to one year.

Our market research shows that there is significant demand for high-end appliance rental services, especially among young professionals who are looking for affordable and flexible options to furnish their homes. Additionally, the ongoing pandemic has shifted consumer preferences towards home improvement and we see this trend continuing in the future. In fact, the market is expected to grow at a CAGR of 9.7% from 2021 to 2028.

Additionally, we surveyed potential customers in our target market and found that they were willing to pay a premium for the convenience and flexibility of device rentals. On average, they are willing to pay 30% more than the cost of buying and maintaining their own devices.

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Based on these market results, we believe our business has strong potential for growth and profitability. Our specialization in high-end aircraft rentals along with favorable market conditions make this the perfect time to start this business.

business model

Our business model is based on providing appliance rental services to customers who seek affordability and convenience. In a world where the cost of living is continuously increasing, many people find it difficult to buy home appliances. Additionally, owning devices requires maintenance and repairs that are costly, time-consuming, and often out of reach for many people.

How will you generate income?

We will generate revenue through monthly rental fees charged to our customers. Our rental fees will be less than the overall cost of purchasing appliances. As such, our target clients will be people with limited budgets or those with temporary living arrangements such as students and expats. Additionally, we will offer regular maintenance and repair services to keep our devices in peak condition throughout the rental period.

What is the total amount of income?

The total amount of revenue will depend on the number of devices rented, the rental period and the rental fees. Our goal is to have a steady stream of rental income that is sufficient to cover our operational costs and create a profit margin for our investors.

What products will generate revenue?

Our main products that will generate revenue are household appliances such as refrigerators, washing machines, dryers, microwaves and air conditioners, among others. We will offer a wide range of device brands and models to meet different customer preferences.

Our business strategy is to create partnerships with manufacturers and retailers. Through these partnerships, we will be able to purchase devices at a lower cost, ensuring that we offer affordable rental rates to our customers. We will also invest in a robust online platform that will allow customers to view available devices, order and track deliveries, and make payments. Our goal is to deliver home appliances to the customer’s doorstep and offer hassle-free installation services.

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In conclusion, our business model is designed to provide affordable and convenient rental services to customers who need home appliances. We believe that our business strategy will not only generate revenue for the company, but also improve people’s quality of life by providing access to essential devices that are often out of reach due to financial constraints.

Competition

Our home appliances for home appliances face competition from a variety of other rental companies offering similar services. These include:

  • [Competitor’s name]: This rental company has a wide range of appliances available for rent, including refrigerators, washing machines, and dryers. They offer competitive prices and have a strong online presence. However, they have limited availability in certain areas, have strict credit requirements, and charge high shipping costs.
  • [Competitor’s name]: This company specializes in the rental of high-end home appliances, such as smart refrigerators, advanced washing machines and luxury coffee makers. They provide a personalized and white service and offer flexible rental conditions. However, their prices are significantly higher than those of our company, which makes them less accessible to budget-conscious customers.
  • [Name of competitor]: This start-up rents out appliances on a short-term basis for events, such as weddings or company retreats. They provide delivery and installation services and offer a specialized selection of products. However, they have limited availability, don’t offer long-term rentals, and don’t have a full line of traditional home appliances.

Our company aims to differentiate itself from the competition by offering several unique selling points (USPs), including:

  • Low price: Our rental fees should be more affordable than other competitors.
  • Wide Selection: We offer a diverse range of home appliances, including but not limited to refrigerators, washing machines, dryers and ovens. We also aim to add air conditioners, heaters and other home electronics to our collection soon.
  • Same Day Delivery: We provide same day delivery for most of our rental products.
  • Flexible rental terms: Our rental terms are very flexible and can be customized to meet the specific needs of our clients.
  • Low Credit Requirements: We have lower credit requirements than many of our competitors, which makes our services more accessible to a wider range of customers.
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Our main competition is from other appliance rental companies who may offer similar services, but we believe our USPs make us the strongest player in the market. By keeping prices low, offering fast delivery and pickup, and being flexible with rental terms, we believe we can capture a larger market share and maintain a competitive edge over our rivals.

Founding team

Our founding team is made up of a group of experts who have come together with a shared passion to provide affordable and accessible home appliance rental services. We are convinced that our combined strengths and experiences make us the right people for the challenge ahead.

John Smith – CEO

John is a seasoned entrepreneur with over 15 years of experience in the consumer electronics business. He has a proven track record of identifying market trends and creating successful businesses. John is responsible for overall strategy and management of the business.

Samantha Jones – COO

Samantha is a seasoned operations executive with over 10 years of logistics and supply chain management experience. She has a background in process optimization and quality control, bringing an analytical mindset to the team. Samantha is responsible for the daily operations of the business.

Michael Lee – CTO

Michael is a technology expert with over 10 years of experience in software engineering and product development. He has a background in building complex systems that are scalable and reliable. Michael is responsible for developing and maintaining the company’s technology infrastructure.

Lisa Kim – CFO

Lisa is a finance and accounting expert with over 10 years of experience in financial analysis, reporting and forecasting. She has a strong understanding of business operations and provides strategic financial direction to the team. Lisa is responsible for the financial management of the company.

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Our team has a shared passion for providing affordable and accessible home appliance rental services. We believe that everyone should have access to high-quality devices, regardless of their financial situation. Our main goal is to make this a reality by providing a wide range of devices at affordable prices.

We have carefully assembled a team with diverse expertise and experience, ensuring that we are well equipped to meet any challenges that arise. Each member of our team brings unique skills and strengths to the table, creating a well-rounded and capable group.

Although we have a strong team in place, we are always looking for new talent to help us grow and improve. We are committed to creating a supportive and inclusive work environment that enables our employees to succeed.

We are confident that our team has the skills to make our business a huge success. Our shared passion and commitment to our mission, combined with our experience and expertise, make us the right team to lead this effort.

Traction

The traction slide for the appliance rental business showcases the company’s success and future growth potential. The following milestones and achievements demonstrate the progress made so far:

  • Consistent monthly revenue growth: The company has seen consistent revenue growth since launch, with an average monthly increase of 15% over the past six months. This growth is expected to continue based on the growing demand for affordable device rental services.
  • Customer retention rate: The company has a customer retention rate of over 70%, demonstrating that customers are satisfied with the service and are likely to continue using it in the future.
  • Increased service offerings: The company has expanded its service offerings to include a wider range of home appliances, including refrigerators, washing machines and dishwashers. This has resulted in more frequent use by current customers and increased attraction of new customers through word of mouth referral.
  • Partnerships with local real estate companies: The company has partnered with several local real estate companies to provide appliance rental services to tenants. This helped to increase brand awareness and attract new customers.
  • Positive Online Reviews: The company has a 4-star rating on Yelp and positive feedback on other online review sites, demonstrating that customers are happy with the service and are likely to refer others.
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These milestones allow us to conclude that our business is progressing well and that we are heading in the right direction for success. Rising demand for affordable device rental services, high customer retention rate and positive customer feedback indicate a sustainable business model with ample room for growth. Our focus on providing exceptional customer service and building partnerships with local businesses and real estate companies has been successful so far and will continue to be a priority in the future.

Fund raising

Our appliance rental business is seeking million in funding to meet our goals of launching a pilot program in the Midwest and expanding our customer base beyond our initial testing market.

Funds will be allocated as follows:

  • Product Development (40%): This includes software and hardware updates to improve our online platform, adding new features and expanding our device inventory.
  • Marketing (30%): This includes initial promotion of our pilot program, targeted digital advertising, and attendance at conferences and trade shows.
  • New hires (30%): This includes expanding our engineering, customer support and sales teams to support our growing business.

With these funds, we aim to achieve several milestones that we believe will take our business to a new level:

  • Launch our pilot program with 500 users in the Midwest
  • Partner with 5 new real estate companies in the area
  • Grow our customer base to 10,000 tenants
  • Launch a mobile app for easy rental planning

We believe that with this funding we will be able to establish ourselves as a leading provider of rental devices for apartment tenants in our target markets and grow our business beyond our test market. initials.