Failure with Mountain Mike's: Franchisee's Pitch

Issue

Mountain Mike’s pizza franchise aims to solve the problem of the lack of affordable pizza options in many areas across the country. This issue is relevant because pizza is a beloved staple that many people crave, but finding delicious and reasonably priced options can be a challenge.

Take the example of Sarah, a hardworking student trying to make ends meet. She likes to order pizza after long study sessions, but finds that many nearby pizza options are overpriced or low quality. She longs for a tasty fresh pizza that won’t break her budget, but struggles to find such an option.

The current solution for this problem is limited, with many pizza franchises offering low quality options or prices that are not within reach for many people. Local pizzerias can offer quality pizza but often at a higher cost.

This problem exists due to several factors, such as lack of competition in certain areas, rising food costs, and limited affordable and quality pizza options.

Solution / value proposition

Mountain Mike’s Pizza Franchisee has found an innovative solution to provide authentic, high quality pizza to people who are always looking for affordable, top quality food. Our franchise opportunity offers a turnkey solution for restaurant owners looking to offer an extensive menu of freshly made pizzas that cater to local tastes, in-house dining experiences and delivery orders that meet high quality standards.

We enable our franchise partners to keep costs low by sourcing top quality ingredients from local suppliers, streamlined operations and cost effective marketing methods. Our wide range of pizza dough bases have been tested and perfected to suit each individual’s preferences, accurately reflecting the food customs of local communities. Each dish is made with fresh, locally sourced ingredients, ensuring guests receive healthy and unique meal options to satisfy their cravings.

We will tap into a specific market segment of people who are willing to pay a premium for their food as long as they are getting value for their money. Our customers will feel appreciated, which will lead to high customer satisfaction while attracting new customers.

Our customers will have an exceptional experience that will keep them coming back. We offer hassle-free online ordering for delivery and pickup for a seamless experience. Our customers can expect an expansive menu full of premium, premium food items. By serving our communities with our delicious pizza and excellent customer service, we will build loyalty among our customers and maintain the appeal of new ones.

The Mountain Mike Pizza Franchise Solution is simply amazing. We offer a turnkey solution, reducing the risk for our partners while catering to the tastes and preferences of local communities. Our commitment is to provide unique, top quality food service that is consistent and affordable. Furthermore, our brand is built on the foundations of quality, innovation and sustainability.

• We have a large team of experienced people to lead and support our franchise owners.
• We are confident that our solution is exceptional and will meet the demands of today’s food market.
• We are confident that our unique value proposition will be loyal among our customers and generate a steady stream of revenue for our franchise partners.

Market validation

Mountain Mike’s Pizza is a franchise that provides delicious, high-quality pizza to customers across the country. With over 40 years of experience in the industry, we have established ourselves as a trustworthy and dependable choice for pizza lovers. Our market validation proves that not only is there a demand for our product, but there is also room for growth and expansion.

• Total Addressable Market Size (TAM): According to Statista, the pizza industry in the United States generated .34 billion in 2020 and is expected to reach .31 billion by 2025.
• Market Specifics Addressed: Mountain Mike’s pizza has a loyal customer base who appreciate our commitment to using fresh, high quality ingredients. Our sales cycles are relatively short as customers can order pickup or delivery. On average, a customer spends around for their order.
• Why it’s a good idea to start a business in this market: People love pizza, and the demand for it to grow is only growing. By focusing on quality ingredients and excellent customer service, we differentiate ourselves from our competitors, which makes us an attractive option for investors.
• Market Growth: The pizza industry has been growing steadily over the past few years, with an expected annual growth rate of 6% between 2020 and 2025. This growth can be attributed to changing consumer preferences , including a demand for healthier options and convenience.
• Customer willingness to pay: According to a restaurant survey, consumers are willing to spend more money on premium ingredients and menu items. Mountain Mike Pizza’s commitment to quality ingredients and handcrafted pizza positions us to capitalize on this trend.

Overall, the market validation for Mountain Mike’s Pizza franchisee is strong. With a growing market, loyal customer base and a focus on high quality ingredients, we are well positioned to continue our growth and lead the industry.

business model

Mountain Mike’s Pizza Franchisee aims to generate revenue through our franchise model, allowing individuals to open and operate their own Mountain Mike’s Pizza. Franchisees will pay initial franchise fees and ongoing royalties, providing a steady stream of revenue to the business. Additionally, we will generate revenue through the sale of Mountain Mike pizza products and merchandise.

Our franchise model follows a proven strategy for providing training, support and resources to franchise owners, ensuring consistent quality across all locations. We also offer marketing support and site selection assistance to maximize franchisee profitability.

The total amount of revenue will depend on the success of our franchise owners and the number of locations opened. Our goal is to have a large presence nationwide, generating significant revenue through royalties, product sales, and merchandise sales.

The main product that will generate revenue is our delicious and unique Mountain Mike Pizza. Our menu features a variety of toppings and crust options, providing customers with a one-of-a-kind dining experience. Additionally, we will be offering Mountain Mike pizza merchandise, such as t-shirts, hats and other accessories, for purchase.

• Revenue generated from franchise fees and ongoing royalties
• Revenue generated from the sale of Mountain Mike pizza products and merchandise

Our business strategy revolves around providing a unique, high quality dining experience through our franchise model. By working with franchise owners and providing them with the resources they need to succeed, we aim to generate significant revenue through the continued growth of Mountain Mike’s Pizza Franchise.

Competition

Mountain Mike’s pizza franchise faces competition from local and national pizza chains. Some of our main competitors include:

• Papa Johns: A national chain that offers a wide variety of pizza toppings and sides. They are known for their fast delivery and convenience.
• Pizza Hut: Another national chain with an emphasis on providing a wide range of pizza options. They are known for their plush crust pizza and great selection of sides.
• Domino’s: Like Pizza Hut, Domino’s is a national chain with a big focus on delivery and convenience. They are known for their fast delivery times and easy to use online ordering system.
• Local pizzerias: Many local pizzerias offer quality pizza at a more affordable price than the national chains. They may have a smaller selection of toppings, but their focus on using fresh ingredients and unique recipes may be appealing to customers.

What sets us apart?

Our focus on quality ingredients and unique pizza recipes sets us apart from our competition. Mountain Mike’s pizza franchise uses fresh, locally sourced ingredients to create delicious pizzas that can’t be found anywhere else. Plus, our commitment to customer service ensures that every customer has a positive experience they won’t soon forget.

What are our USPs?

• Unique Pizza Recipes: Our pizzas are unlike anything else available on the market, with a variety of toppings and flavors customers won’t find anywhere else.
• Fresh, Locally Sourced Ingredients: Our commitment to using only the freshest ingredients ensures our pizzas are healthy, delicious and unique.
• Exceptional Customer Service: Our focus on customer service ensures that every customer is treated like family, resulting in repeat business and repeat word of mouth recommendations.

Who is stealing from our customers and how?

Our biggest threat comes from large national chains like Papa John’s and Pizza Hut, which have more resources and a larger marketing budget than we do. Additionally, local pizzerias can be a threat due to their lower prices and lower community ties. However, by focusing on our USP and providing exceptional customer service, we believe we can maintain and grow our customer base over time.

Founding team

The founding team of Pizza Mountain Mike franchisee is comprised of individuals with a wealth of experience in a variety of areas that are crucial to the success of our business.

• John Smith: John is the CEO of franchisee Pizza Mountain Mike and has over 20 years experience in the restaurant industry. He managed and owned multiple successful restaurants prior to starting Mountain Mike’s Pizza franchise, and his expertise in restaurant operations has been invaluable in developing our business model.
• Jane Doe: Jane is the Chief Operating Officer of Mountain Mike’s Pizza franchisee and brings with her over 15 years of finance and accounting experience. She has worked for several large corporations and has a strong background in finance and profitability management.
• Mark Johnson: Mark is the CMO of Mountain Mike’s Pizza franchisee and has over 10 years of experience in marketing and brand development. He has worked for several successful companies and has a keen eye for identifying opportunities and developing effective marketing strategies.

Together our team has a shared passion for providing high quality food at affordable prices and a determination to make the Mountain Mike Pizza Franchise the most successful pizza franchise in the country.

Our main goal is to revolutionize pizza delivery by offering unique, high quality pizzas with a focus on customer satisfaction. We are committed to using only the freshest ingredients and ensuring fast, reliable delivery.

As a team, we have all the skills and expertise necessary to overcome the challenges that may arise during our business. Our team has a proven track record of success, and we are confident that we have what it takes to make Mountain Mike’s Pizza franchise a huge success.

There is no shortage of skills as we have a diverse group of people with expertise in all areas crucial to our success. We have a deep understanding of the pizza industry and have identified what sets us apart from other pizza franchises.

We are the right people for the challenge because we are passionate about our vision, and our team is committed to achieving our goals. We have the expertise, skills and experience to make Mountain Mike’s Pizza franchise the most successful Pizza franchise in the country.

Traction

Over the past year, Mountain Mike’s Pizza franchise has experienced significant sales growth and momentum, indicating strong demand for our unique brand and high quality pizza offerings. Our franchise locations have experienced an average growth rate of 20% month to month of sales since our launch, exceeding our initial projections.

We achieved this growth through a variety of marketing and operational initiatives, including strategic partnerships, targeted advertising campaigns and streamlined operations. Our partnership with local sports teams and schools has brought in a large segment of our target market, families with children who are looking for a family dining experience. Additionally, using social media marketing and targeted advertising, we have attracted a wide range of customers to our franchise locations.

To ensure a positive customer experience, we have implemented a strong customer feedback program. Through our online feedback system, we continually receive high marks for our food quality and customer service, with an average score of 4.5 out of 5 . This feedback helps us identify areas for improvement and make necessary adjustments to ensure continued success.

We have also seen success in our internal metrics, including customer acquisition cost and customer retention rate. Our cost of customer acquisition has decreased by 30% over the past six months, and our customer retention rate has remained stable at 85% .

With these successes, we are confident that we are heading towards product market adjustment and are poised for continued growth. There is significant demand for high quality pizza options, and our unique brand and offerings set us apart from our competition. We are constantly looking for ways to optimize our operations and improve the customer experience, while maintaining high quality food and customer service.

• 20% growth rate of moms in sales
• Strategic partnerships with local sports teams and schools
• Social Media Marketing and Targeted Advertising
• 4.5 out of 5 average customer feedback score
• 30% decrease in the cost of customer acquisition over the last six months
• 85% retention rate

Fund raising

In order to further our mission of providing delicious, high-quality pizza to customers across the country, Mountain Mike’s Pizza Franchisee is seeking million in funding. Our franchise model has proven itself and with additional funds we will be able to continue our expansion efforts and take the business to the next level.

Funds raised will be accustomed to:

• Open the new locations: With the additional funding, we plan to open 10 new locations over the next year, helping us reach more customers and increase sales.
• Marketing: We will allocate a portion of the funds to our marketing efforts, including social media advertising, promotions and partnerships with local businesses.
• Technology Upgrades: In order to stay competitive, we plan to invest in new technologies to improve our customer experience and streamline operations. This includes upgrading our point of sale systems and implementing mobile ordering.
• Maintenance: We will use a portion of the funds to repair and maintain our existing locations, ensuring the quality of our product and the safety of our employees and customers.

With these funds, we plan to achieve:

• Increased revenue: By opening 10 new locations over the next year, we project a 15% increase in revenue by the end of next year.
• Better Customer Experience: With the implementation of new technologies and maintenance of our existing locations, we will be able to deliver a better customer experience, resulting in repeat business and improved customer loyalty.
• Brand Recognition: Through our marketing efforts, we aim to increase our brand recognition and reach new customers, helping us grow our business even further.

We are confident that with these funds, we can take Mountain Mike’s pizza franchise to new heights, providing customers across the country with a delicious, high-quality pizza experience. Thank you for considering partnering with us on this exciting journey.