Do you really know your customers?

FROM IMAGE STUDY TO CUSTOMER SATISFACTION

Knowing your customers is a fundamental point when you want to be able to sell them a good or a service, this can go through an image study!

It is therefore necessary to regularly carry out actions aimed at collecting the opinion of your consumers on your company, your image or the goods and services that you offer in order to maximize the satisfaction of your customers thereafter.

HOW CAN IMAGE STUDY BOOST YOUR SALES AND ACCELERATE YOUR BUSINESS DEVELOPMENT?

Entrepreneurship, in full post-covid growth, generated the creation of 995,900 businesses in 2021.

A company, to differentiate itself, must think about its identity, its services and products offered. She must project herself into the experience that her potential customers want to have.

Do you really know your customers?

When creating a company or launching a new product, it is the study of demand that validates the customer’s interest in the innovative experience offered by the company.

In addition, outsiders add new customer experiences to the market for concepts or products potentially already offered by other companies.

The market is therefore a moving element constantly offering new experiences to consumers .

How can you remain a leader in your sector of activity in the face of competition thanks to the control of your image?

In order to guarantee its growth and its notoriety from year to year, each company must regularly ensure that its positioning on the market is the right one.

For this, it is necessary to cross analyzes of quantitative data with the qualitative opinion of the consumer for whom the company and the services or products offered have been designed.

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For this, ESCadrille recommends that you carry out an image study per year.

This image study includes two axes of study:

  • The satisfaction study
  • The notoriety study
Do you really know your customers?

The satisfaction study

The satisfaction study first allows you to take stock of what your customers think of your services.

Whether we carry out 30-minute semi-structured interviews with your customers or administer questionnaires, the objective of this study is to confirm or not that at this time T the customer is still interested in the concept. or the product offered by the company.

The satisfaction study allows you to take stock of what your customers think of your services.

Whether we carry out 30-minute semi-structured interviews with your customers or administer questionnaires .

The objective of this study is to confirm or not that at this moment T the customer is still interested in the concept or the product offered by the company.

In addition, this satisfaction study can be carried out at each key change envisaged by the company.

Do you want to rebrand your brand image ? A satisfaction study will make it possible to understand the needs and maximize the consumer experience.

You can then subsequently offer them a rebranding that will maximize their satisfaction and their purchase intention.

Do you really know your customers?
Do you really know your customers?

In fact, the satisfaction study allows you to constantly adjust the service offer or the identity of your brand .

As for example to ensure your growth and your positioning on the market. In short, your customers are your best advisers to develop your business over the years.

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The notoriety study

The notoriety study, on the other hand, makes it possible to take stock of your role in the market by combining quantitative and qualitative analysis.

The objective is to survey a sample of people selected on different criteria (age, sex, place of residence, etc.).
These criteria are adapted to your offer and to take stock of those who know your brand or not.

The purpose of this study is to also understand how consumers got to know you .

Understand what attracted them to a competitor in order to adapt your customer acquisition strategies over the long term.

Also, it also allows you to understand why consumers prefer to use the brand of one of your competitors than yours and thus to challenge your model, your concept or your products to adjust your positioning on the market.

How can ESCadrille accompany and optimize the realization of an image study and its repercussions?

ESCadrille offers you comprehensive support when carrying out an image study. We make our 4000 specialized students available to carry out your satisfaction and notoriety study.

Whether at the scale of Occitania , France or at the International ESCadrille accompanies on the implementation of the elements detected during the study.

Through our other services, we offer you the opportunity to set up a sales and marketing strategy or even a personalized communication plan.

All 100% adapted to the elements to be corrected mentioned by your customers.

In short, we take stock of your notoriety and the satisfaction of your customers.

We then advise you concretely on the actions to be implemented to optimize these two elements and steer your development in the right direction!