Dairy Queen's Winning Ground: How Franchisees Land Funding

Issue

Meet Jason, a busy working dad who wants to treat his family to a quick and satisfying dinner at a fast food restaurant. After a long day at work, he arrives at a drive-thru in a French dairy queen, to greet you with long wait times, incorrect orders, and unfavorable service. He and his family leave, disappointed and hungry, in search of another fast food option.

This scenario is all too common for fast food fans who are constantly on the lookout for a convenient, recognizable franchise that serves a variety of classic meals, but finding one that’s both established and reliable can be a challenge. The problem lies in the lack of reliable, well-known brands that consistently provide quality customer service and convenience.

This is relevant to the masses as fast food is a staple in American culture, especially for families on the go, students, and professionals. It’s a quick and affordable meal solution for those with busy lifestyles. However, when the experience at a fast food restaurant is poor, it can leave a negative impression and leave them looking for another option.

The current solution for this problem is to try different fast food franchises until one is found to consistently deliver satisfactory results. It takes time and can be a frustrating process. There is a need for a fast food franchise that stands out from its competition, delivering a reliable, high quality experience every time.

The problem exists because many fast food franchises prioritize cost-cutting measures over quality, resulting in poor customer service, inconsistent food quality, and long wait times. This creates a gap in the market for a franchise that prioritizes customer service and convenience without sacrificing quality.

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Solution / value proposition

The problem identified in the previous slide is that fast food fans struggle to find a convenient, recognizable franchise that serves a variety of classic foods. The Dairy Queen franchise provides a solution to this problem by offering a wide range of food and beverages that are served quickly and conveniently.

Our menu has something for everyone, from classic burgers and fries to ice cream treats and refreshing drinks. Our franchisees provide a familiar, trusted brand that customers can trust, ensuring they keep coming back.

We also developed a mobile app that allows customers to pre-order their food and skip the line, further enhancing the convenience factor. This innovation helps ensure that our customers have a positive experience every time they visit one of our franchise locations.

Our solution is so good that customers will do anything to get it. We have built a loyal customer base that appreciates the quality and convenience of our products. We also understand that our customers value their time, which is why we are always looking for ways to speed up service and improve the overall customer experience.

After using our solution, customers will feel satisfied and satisfied with their decision to choose Dairy Queen franchisee. Whether grabbing a quick bite on the go or enjoying a treat with friends and family, our customers can trust that they are getting a high quality product that meets their needs.

Our solution is not only amazing but also realistic and innovative. We have developed a system that prioritizes quality and efficiency, ensuring customers receive the best possible experience every time they visit. By continually updating our menu, streamlining operations and investing in technology, we are committed to staying at the forefront of the quick service restaurant industry.

• Wide range of food and drinks
• Familiar and trusted brand
• Mobile app for pre-order and skip the line
• Priority on quality and efficiency

Market validation

Dairy Queen, one of the largest ice cream and fast food franchises in the world, has been providing high quality products to customers since the 1940s. Market validation for a Dairy Queen franchisee in today’s market largely focuses on the growing demand for quick-service restaurants and the growing popularity of dairy-based desserts and treats.

In the United States, the total addressable market size for the fast food industry is currently estimated to be approximately 0 billion. Furthermore, the global ice cream market size is expected to reach USD 91.2 billion by 2027, with North America being one of the largest regions in terms of consumption. With these figures in mind, it is clear that there is a significant market for a Dairy Queen franchisee.

One of the market details addressed is revenue per customer. As Dairy Queen offers a variety of products ranging from ice cream to burgers, revenue generated per customer may vary. However, the average revenue per customer is estimated to be around to .

Starting a Dairy Queen franchisee is a good idea as it offers entrepreneurs the opportunity to become part of an established and trusted brand with a loyal customer base. Additionally, with the franchisee model, entrepreneurs have the benefit of receiving comprehensive training and support to ensure they have all the tools necessary to succeed.

The market for Dairy Queen is growing, with a growing demand for fast and convenient food service that also offers high quality products. Plus, with the versatility of Dairy Queen’s menu offerings, there’s something for every customer, including those with dietary restrictions.

Customers are willing to pay a fair price for the quality products Dairy Queen provides. As mentioned earlier, the average revenue per customer is estimated at to . However, it is important to note that the revenue generated can vary depending on several factors such as location, time of day, and product offerings.

• Source: Statista (https://www.statista.com)

business model

Our franchisee Dairy Queen operates as a quick service restaurant serving a wide range of ice cream treats including soft squeeze cones, sundaes and blizzards, as well as burgers, hot dogs and chicken tenders . We generate revenue through sales of these products at our physical location as well as through our online ordering system.

Our strategy is to provide quality products and exceptional customer service to create a loyal customer base. We also offer promotions and discounts to entice customers to visit more often and spend more money.

• Income generation: Our main source of income is from the sale of our products. We will also generate revenue through franchise fees paid by prospective franchisees.
• Total amount of revenue: The total amount of revenue we generate will depend on the performance of our franchisee location. Our goal is to maximize sales and increase revenue as much as possible.
• Revenue Generating Products: Our main revenue generating products are ice cream treats and quick service foods, such as burgers, hot dogs and chicken tenders.

We will also explore new product options and expand our menu to appeal to a wider variety of customers. Additionally, we will invest in marketing initiatives and community outreach to strengthen our brand and attract new customers to our location.

Overall, our business model is designed to drive revenue through high quality products, exceptional customer service, and promotions that drive repeat business. Our goal is to build a profitable franchise location that will make healthy returns for our investors.

Competition

In the fast food industry, there are several major competitors in the market. Some of our competitors include McDonald’s, Burger King, Wendy’s and Taco Bell. These fast food chains have established their brands and have a loyal customer base.

McDonald’s is known for its iconic golden arches and Big Mac. It has more than 38,000 channels worldwide. Burger King offers flame-grilled burgers and has over 17,000 chains worldwide. Wendy’s is known for its fresh, never-frozen beef and has more than 6,700 chains worldwide. Taco Bell has redefined Mexican-style fast food restaurants and has over 7,000 chains worldwide.

Although our competitors offer similar products and services, we believe we stand out with our unique value proposition and competitive advantages . We offer a wide variety of products and services that are high quality while being affordable and convenient.

Our Unique Selling Propositions are our exceptional customer service, dedication to quality foods that exceed customer expectations, our flavorful treats, and our focus on convenience. We’ve designed our menu to cater to all ages, and we serve a variety of foods such as hot dogs, ice cream, burgers, chicken sandwiches and dairy cake smoothies, plus, blizzards and more.

We see ourselves as having a distinct position in the market as we offer an extensive menu and specialty products such as over 75 signature desserts and treats in addition to our traditional fast food products.

Our competitive advantages include our unique blend of products, quality ingredients, exceptional customer service and prompt delivery. We set ourselves apart by offering high quality food and service combined with a quick and easy ordering process.

Our main competitors are stealing our customers by offering menus and similar products at a more affordable price. But, we can compete by emphasizing our quality, service and convenience. We believe our unique selling propositions and competitive advantages can help us thrive in the fast food industry and set us apart from our competition.

Founding team

Our founding team at Dairy Queen-Franchisee is made up of experienced and accomplished people who are passionate about the fast food industry. We believe that the skills, knowledge and experience of our team make us the best fit for the challenge of developing successful dairy queen franchises.

Our CEO, Jenna Lee , has extensive experience in the fast food industry, having held leadership positions at McDonald’s and Burger King for over a decade. She holds a degree in business management from the University of Chicago and has a track record of growing franchises.

Our coo, Tom Smith , brings over 20 years of franchising experience to our team. He has worked as a franchise consultant for major brands such as Subway and KFC in the past and holds an MBA from Harvard Business School. His expertise in operations and franchising makes him an essential member of our team.

Our Director of Marketing, Samantha Hernandez , has several years of experience in fast food franchise marketing specializing in creating innovative marketing strategies. She has worked for McDonald’s and Taco Bell, helping them increase brand reach and sales. With a degree in marketing from New York University, his contribution to the team was instrumental.

As a team, we share a passion for the fast food industry and a belief that the Dairy Queen franchisee can provide customers with the convenience and quality they need. We are committed to working together to ensure our franchisees receive comprehensive training and support, making us the right people to help our franchisees build successful businesses.

Although our team covers all necessary skills, we are continually developing and learning to stay up to date with industry trends and changing customer preferences. We believe in staying ahead of the curve in our field and are always open to new ideas and strategies to stay competitive and relevant in the fast food industry.

Our team’s main goal is to guide our franchisees to success by focusing on quality, customer service and convenience. We aim to provide them with the tools to run their businesses smoothly and build successful Dairy Queen franchises. Building such alliances, we believe, will only grow our business and make us successful.

Traction

Since our franchise inception in 1940, Dairy Queen has been a well-established and trusted brand in the fast food industry. We have successfully reached our franchise network at over 6,800 locations worldwide, with a presence in 29 countries.

In 2020, we experienced steady 5% growth in revenue and experienced consistent growth in customer loyalty, measured through our customer retention rate. Our well-established brand and strong operational support have allowed us to remain competitive in the quick service restaurant industry.

In addition to our revenue growth, we also reduced our Cost of Customer Acquisition by implementing new marketing strategies and using social media platforms to reach our target audience. We also improved our churn rate by investing in staff training and improving our customer service.

We have achieved product market fit by offering a variety of classic fast food options, including our soft serve ice cream, burgers, chicken sandwiches and other snacks, which have proven popular with our target audience. Our Customer Satisfaction Rate is high, with positive feedback regarding our quality and convenience leaving us in a strong position to continue to grow with confidence.

In today’s market, there is a growing demand for affordable yet high quality fast food. Dairy Queen’s established brand, quality menu and high customer satisfaction have put us in a strong position to capitalize on this trend. Additionally, with fast food industry sales expected to grow even further, our continued expansion provides investors with a great opportunity to grow with us.

• Key measures:
• 5% revenue growth
• Improved customer retention rate
• Reduced cost of customer acquisition
• Improved churn through staff training and customer service
• Positive Customer Feedback

Fund raising

As a Dairy Queen franchisee, we are seeking million in funding to continue our growth and development in the fast food industry. This investment will allow us to expand our operations and enable more entrepreneurs to join the Dairy Queen family and build successful franchises.

The funds we raise will be allocated to specific areas that will allow us to achieve our growth objectives. Roughly 45% will go to franchise development, including training, support and infrastructure to help new franchisees get introduced. Another 35% will be allocated to marketing and advertising, helping us to increase the visibility and reach of our brand across different target audiences. Finally, 20% will be used for product and technology development.

With this investment, we will be able to achieve several critical milestones, including:

• Opening 15 New Franchises Over the Next 12 Months in High Demand Locations Nationwide
• Launch of new and innovative products and services that will help us differentiate our offer from other fast food chains
• Increase our presence on social media platforms and expand our digital marketing efforts to engage more effectively with new and existing customers

We believe our unique value proposition, combined with a proven business model and strong brand recognition, makes the Dairy Queen franchisee a great investment opportunity. By joining our fundraising tower, you will not only support the growth and development of our franchise network, but you will also contribute to the success of the fast food industry as a whole.