- Home
- Issue
- Solution
- Market validation
- business model
- Competition
- Founding team
- Traction
- Fundraising
Issue
Many people face a common problem: old furniture that has seen better days, but replacing it isn’t an option due to budget constraints . This results in living spaces that look dull, outdated, and uninviting.
The current solution to this problem is either to continue using the old furniture or to spend a lot of money on expensive replacements. Very few people have the necessary know-how or time to restore old furniture, leaving them with few options.
Additionally, there is a lack of professional furniture restoration services in the area . The few options available are either too expensive or unsatisfactory, resulting in lower service output.
Another problem is that as the DIY trend continues to grow, people are beginning to desire custom furniture with unique finishes at affordable costs rather than buying expensive new pieces.
All of these reasons combine to describe a problem that is relevant to a large number of people but to which few have found a satisfactory solution.
Solution / value proposition
Our furniture polishing and painting services offer a complete solution to the problem of old and worn furniture that cannot be replaced due to budget constraints. Our wide range of finishing options, including sanding, staining, varnishing and painting, will help restore furniture to its former glory without breaking the bank. Additionally, customers can choose from custom design options to create a unique look for their furniture. We also offer complete transparency in terms of services and prices, which helps to establish a relationship of trust with our customers.
Our solution solves the solved problem by providing affordable and high quality furniture restoration services that are not readily available in the market. With a quick turnaround on projects, customers can have their furniture restored in a timely manner and enjoy a refreshed new look. Our custom design options allow customers to give their furniture a new lease of life, adding value to otherwise outdated furniture.
Not only does our solution solve the problem of old and worn furniture, but it also provides a solution for eco-friendly furniture solutions. With a growing demand for sustainable solutions, our services help extend the life of furniture instead of throwing it away, which is an eco-friendly choice.
Our solution is so good that customers will do anything to get it. Our custom design options provide a unique, individual touch not available with other furniture restoration services. With our transparent pricing and quick turnaround, we provide a hassle-free experience for customers, which makes our service even more desirable.
After using our solution, the customer will feel delighted with their new refreshed piece of furniture. They will also feel satisfied with the experience and services provided, making them more likely to recommend our services to others.
Overall, our solution is amazing. It offers a unique and personalized touch, high quality services at affordable prices, environmentally friendly solutions and a hassle-free experience for our customers. Our experienced team of designers and craftsmen are passionate about restoring furniture, and our proven track record of delivering quality projects on time and on budget makes us a promising investment opportunity in the restoration industry. of furniture.
Market validation
The demand for furniture restoration and renovation services is growing rapidly. According to a report by Grand View Research Inc., the global furniture market size was valued at USD 480.7 billion in 2020 and is projected to grow at a CAGR of 5.8% from 2021 to 2028. In the United States, the market Furniture restoration is also growing steadily, with a market size worth USD 4.4 billion in 2019, according to Ibisworld. This indicates that there is a tam for the large polishing and painting service, and the market may become even larger as our services grow in popularity.
One of the specialties of our addressed market is the willingness of customers to spend on quality furniture restoration services, especially since buying new furniture can be an expensive affair. Our competitive pricing model positions us as an affordable alternative to buying new furniture.
Additionally, customers are increasingly aware of the environmental impact of disposing of furniture, preferring to restore their existing pieces rather than buying new ones. This aligns with our commitment to sustainability, which makes our services all the more desirable to the market.
Our services target customers who are looking for a custom design experience not typically offered by our competitors. According to a Furniture Today report, custom furniture accounts for approximately 31% of overall furniture sales in the United States. As such, we aim to cater to this market segment, providing options for unique and custom designs that meet the specific needs of our customers.
Current economic conditions lead to higher disposable incomes, which translates into more spending on furniture restoration services. Clients are willing to pay for quality services that deliver desired results. Our competitive pricing coupled with the promise of quality services and a quick turnaround makes us an attractive choice for clients looking for furniture restoration services.
- The TAM for our business is promising, given the growth prospects for the furniture restoration market as a whole, indicating that there is strong demand for our services.
- Our addressed market includes customers who are willing to pay for quality services, seek custom design options, and show a preference for environmentally sustainable solutions.
- Starting a furniture polishing and painting service is a great idea as the market grows, and we can leverage our competitive pricing model and custom design options to stand out from our competition.
- The market for furniture restoration services is growing steadily, indicating that customers are open to spending money on such services.
- Our competitive pricing model makes us an attractive choice for customers, with prices starting at per item. Depending on the service package and the number of items to be restored, prices may increase but still be affordable compared to buying new furniture.
business model
Our furniture polishing and painting service aims to provide quality furniture restoration services to customers at affordable prices. Our business model revolves around providing custom furniture design options and a wide range of finish options to our customers. Our revenue will be generated through service fees and custom design options.
Revenue generation
The main source of our income will come from the services we provide to our customers. We will charge a fee for our professional furniture polishing and painting services, which will be determined by the size and complexity of the project. Additionally, our custom design options will be an additional source of revenue for our business. We will charge our customers for customizing their furniture in accordance with their individual preferences.
Total income
The total amount of revenue generated by our business will depend on the number of projects we complete and the number of custom design options we offer. Based on our conservative estimates, we predict revenue of $x in the first year of operation.
Product offer
- Furniture Polishing: We will provide high quality furniture polishing services to our customers which will include sanding, staining and varnishing. These services will be needed to restore old furniture and give it a new look.
- Furniture Painting: Our team of experienced craftsmen will provide professional furniture painting services in a wide range of colors and finishes for all types of furniture.
- Custom Design Options: We will offer our customers custom design options for their furniture such as adding custom hardware, applications and designs for a unique look. We will work closely with our customers to provide them with custom furniture that aligns with their preferences.
Overall, our business model is designed to provide quality furniture restoration services to customers and generate revenue through our professional services and custom design options. Our partnership with established furniture manufacturers and retailers will help us secure a steady supply of projects, and our strategic marketing and social media campaigns will increase our visibility in the furniture restoration industry.
Competition
Competition for restoration and furniture renovation services in the area is limited, with outdated and expensive options. However, there are a few competitors that offer similar services:
- Furniture Recinishers Inc. – Offers wood furniture financing and restoration services but lacks custom design options for customers. They also have limited price transparency and do not offer environmentally sustainable solutions.
- Furniture Restoration Co. – Offers furniture repair and restoration services, but not custom paint or design options for customers. They also have a limited range of finish options compared to our company.
- Furniture Revival LLC. – Offers furniture repair and restoration services with custom design options. They have a quick turnaround time but have higher prices compared to our company. They also have limited partnerships in the region.
We believe our company has a unique selling proposition compared to our competitors. We offer a wide range of finishing options including sanding, staining, varnishing and painting. We also provide custom design options for customers to create a unique look for their furniture. Our transparency in terms of services and prices is unmatched in the market. Our partnership with established furniture manufacturers and retailers also ensures a steady supply of projects.
Our Competitive Advantages (or USP) include:
- Flexible and personalized service: We offer personalized solutions tailored to customer needs, ensuring customer satisfaction every time.
- Quick turnaround time: We pride ourselves on our ability to deliver projects on time and on budget.
- Affordability: Our services are one of the most affordable options out there, making us accessible to a wide range of clients.
- Environmentally sustainable: We provide eco-friendly solutions for furniture restoration, contributing to a better environment.
We believe that our USPS will allow us to gain a competitive advantage in the market and expand our customer base. Our biggest challenge right now is that customers aren’t aware of our unique propositions, and we plan to invest in strategic marketing and social media campaigns to increase our visibility and build brand awareness.
Sources of customer attrition include competitors with cheaper prices, and some customers prefer to do the restoration themselves as a DIY project. However, we believe that our USPs coupled with our competitive pricing make us a promising investment opportunity in the furniture restoration industry.
Founding team
The furniture polishing and painting team is made up of experienced designers and craftsmen with a shared passion for furniture restoration. Our team is the main reason why we are the perfect path to a profitable business. Our skills and experience make us stand out from competitors in the market.
Our team includes people with a diverse skill set and educational background, creating a balanced and complete team. In addition to their education, each member of the team has valuable experience, either working in the restaurant industry or in other areas that complement our mission.
- Joseph Smith, Co-Founder and CEO: Joseph is an accomplished furniture restoration expert with over 15 years of industry experience. He is an insistent art graduate of Boston and has received numerous accolades for his contributions to the industry.
- Maria Rodriguez, Co-Founder and CFO: Maria brings a wealth of financial expertise to the team as a Certified Accountant. She previously worked for several Fortune 500 companies and brings her financial acumen to our operations.
- Lisa Kim, Co-Founder and COO: Lisa specializes in our company’s operations and logistics. She previously founded and successfully ran her own e-commerce business, which has been featured in several reputable publications.
Together, our team has a proven track record of delivering quality projects on time and on budget. Our team is a cohesive and dedicated group committed to working together to ensure our customers receive the best possible experience.
Our goal is to provide quality furniture restoration services to customers who are looking for affordable and long-lasting solutions for their worn-out furniture. We believe that by offering custom design options combined with complete transparency in service and pricing, we can exceed expectations and become the go-to source for quality furniture restoration.
While each team member excels in specific areas, we recognize that our success comes from working together as a team. We collaborate to solve problems and share our expertise to make informed decisions.
Our team excels in a variety of areas, but we are constantly looking to improve our skills. We believe in continuous self-improvement and invest in training programs and workshops to ensure we stay up to date with industry advancements.
We are confident that our team has the skills, dedication and experience to meet the challenges of the furniture restoration market. We are committed to delivering exceptional results and building lasting relationships with our clients.
Traction
Our furniture polishing and painting service has reached significant milestones in a short time, providing clear evidence of our potential for success. Our traction and milestones are as follows:
- Successfully completed projects for several furniture manufacturers and retailers
- Positive customer reviews and references, with a Net Promoter Score of 9.0 out of 10.0
- Several regular customers, which helped us to build loyalty and a strong reputation in the market
- Increased demand driving 25% revenue growth in last quarter
Our growing number of completed projects and satisfied customers underscores the market demand for quality, affordable furniture restoration services. We have also leveraged social media platforms, receiving positive feedback and inquiry requests from potential customers across the United States, which provides us with a valuable opportunity to explore expansion to additional regions.
Our commitment to full transparency in terms of services and pricing, along with our custom design options, has helped us create a loyal customer base that has dramatically increased organic referrals. We continue to focus on delivering high quality, hassle-free projects that are delivered on or before promised completion times.
We are confident that we are moving in the right direction, and our current metrics indicate that we are approaching a product market adjustment. Our capable founding team has been able to deliver several projects on the expected quality and schedule, even exceeding client expectations in some cases. Our customers have shown a strong positive sentiment, indicating that we are meeting their needs effectively.
The furniture restoration and refurbishment market trend is still growing, and we believe that our focus on environmentally friendly solutions will help us capitalize on this opportunity. Therefore, we explore opportunities in adjacent market segments to reach a wider set of potential customers.
Our team continuously monitored performance and analyzed data to inform key decisions, such as expanding into neighboring areas and exploring franchise options. We know we have high growth potential, and we are committed to continuing to track key metrics to identify areas where improvements can be made.
Fund raising
As we seek to expand our business and increase our customer base, we are seeking 0,000 in funding. This capital will help us further develop our services and grow our brand, while remaining true to our commitment to quality and affordability.
Our funding will be allocated to several key areas:
- Equipment and staff: We plan to invest in a range of advanced equipment to help us expand our range of services, as well as hiring additional staff to help us manage our growing workload and deliver the highest standard possible service to our customers.
- Marketing and Outreach: With funding support, we plan to develop a comprehensive marketing campaign that will help us reach a wider audience of potential customers. This will include investing in social media advertising, targeted email marketing and other outreach efforts to build and grow our brand.
- Expansion: With a solid financial foundation in place, we plan to aggressively expand our operations into new geographies. This will help us reach even more customers and grow our business in the long term.
With these investments in place, we are confident that we can achieve several important milestones:
- Grow our customer base by an additional 50% over the next two years
- Achieve 200% revenue growth in the same time frame
- Establish our brand as a market leader in the furniture restoration industry, with a reputation for quality and affordability
We believe that our experienced team, strong business model and unique value proposition make us a promising investment opportunity for those looking to invest in a fast growing and highly profitable industry.