Introduction
Are you a franchise owner at Jimmy John’s and looking for strategies to increase your franchise sales and profitability? Look no further! This article will provide you with effective strategies to help you achieve your sales and profitability goals.
According to the latest industry statistics, the sandwich industry has grown significantly over the past decade. The value of the industry reached billion in 2019 and the total number of restaurants went to 25,608 .
Today we are going to focus on how you can use some marketing strategies and tactics to maximize the sales and profitability of your Jimmy John’s Gourmet Sandwiches. From increasing customer engagement to shooting analytics, you’ll find several tactics to get you started.
Let us take a look at the details of each strategy to help you get the most out of your franchise:
Expand advertising beyond traditional media
Advertising is a key part of growing any business, and that’s especially true for franchisors like Jimmy John’s Gourmet Sandwiches. Traditional advertising channels include television, radio, newspapers and other print media, however, these campaigns can be expensive and difficult to track results. To maximize marketing dollars and reach a wider audience, business owners should consider expanding advertising beyond print media.
One way to increase visibility and potential sales is to use digital advertising such as pay-per-click (PPC), display advertising, and social media campaigns. With PPC campaigns, businesses can control how much they invest, their target audience, and their demographics and geographic reach. Display advertising helps target specific customers on websites, apps, and social media platforms. Social media campaigns are a powerful tool for reaching potential customers, creating brand identity, and building customer relationships.
Additionally, these forms of advertising can be tracked, making it easier to measure success and evaluate results. Digital ad costs are typically much lower than traditional advertising, allowing business owners to get more out of their marketing dollars. For example, an independent restaurant owner may have spent ,000 on a newspaper ad and struggled to track results, or they may have spent ,000 on a digital ad campaign with clear, measurable results.
Digital advertising can also lead to long-term profitability. Once a customer becomes aware of a product or service, they are more likely to become a long-term customer. This increases the potential for repeat business and referrals. Investing in digital marketing allows businesses to stay top of mind with potential customers and align offers with specific customer needs.
Tips for Digital Advertising for Jimmy John’s Gourmet Sandwiches
- Research the best methods for targeting specific customers, such as age, location, and gender.
- Diversify advertising budget across different campaigns and monitor response rates.
- Focus on the most popular platforms, such as Google Ads, Bing Ads, Facebook Ads and Twitter Ads.
- Provide incentives, such as coupons and discounts, to drive customer acquisition.
- Engage with customers online, respond to questions and reviews, and provide excellent customer service.
By taking advantage of digital advertising, Jimmy John’s Gourmet Sandwiches franchise owners will be able to measure their return on investment more accurately and maximize their budget. An expense versus revenue analysis should be done regularly to track success and make changes as needed. For example, if a franchise owner spends 0 per month on digital ads and generates 0 in additional sales per month, they should be able to calculate an estimated return of 10 times their investment.
Encourage word of mouth referrals through loyalty programs
Word of mouth referrals are an effective and reliable way to increase awareness of your Jimmy John’s Gourmet Sandwiches franchise. Earned social proof can help you stand out from the competition and build long-term customer relationships.
Loyalty programs are an effective way to promote your franchise and encourage word of mouth referrals. Promote your program through email marketing campaigns, social media posts, and other channels. Ask customers to refer your franchise to friends and family members and offer incentives to those who come under the offer to you. You can offer discounts, gift cards or loyalty points for future purchases.
This strategy should help you gain exposure, generate interest in your franchise, and encourage customers to come back and shop again. As customers begin to share their experiences with your franchise, your products and services will begin to receive more attention. This should lead to increased sales and increased profitability.
To demonstrate the potential benefit of word of mouth referrals, consider this example: Suppose a customer refers your franchise to five people, who each buy a gourmet sandwich. That’s in extra sales that you wouldn’t have received otherwise. Now multiply that by hundreds or even thousands of customers and you can start to see how referrals could have a real impact on your sales and profits.
Word of mouth referrals are a cost-effective way to increase your sales and profits, so be sure to promote your loyalty program and encourage customers to share your franchise with others. With the right strategies, you can build a loyal customer base and enjoy long-term success.
Provide discounts for new customers
Offering new customer discounts is a great way to attract new customers to your Jimmy John’s Gourmet Sandwiches franchise. Not only will you be able to acquire more customers, but you can also increase your profits in the process.
In order to offer discounts to new customers, you will need to track the number of times someone visits your restaurant. This tracking can be done relatively easily by giving customers a punch card or discount card, or by using a loyalty program.
When offering discounts, you should always consider both the cost of the discount and the amount of customers you are likely to get from the deal. For example, if you offer a 10% discount for new customers, you are likely to increase your overall customer base. On the other hand, if you offer a free sandwich for new customers, you are likely generating a lot more sales because the customer has already paid for the sandwich.
How much cashback can you expect to earn?
The amount you can generate from rebates will depend on two variables: the number of customers you can acquire, and the amount of profit you can make from each customer. You can calculate the expected revenue generated by offering discounts as follows:
- Expected revenue = (number of new customers acquired) x (total profit per customer)
For example, if you are able to acquire 200 new customers to offer a 10% discount and the average profit per customer is , the expected revenue from the discount offer would be:
- Expected revenue = 200 x = 00
By offering discounts to new customers, you set your Jimmy John’s Gourmet Sandwiches franchise for more sales and higher long-term profits. The key is to be aware of both your cost for the discount and the amount of customers you will acquire. Once you have a good understanding of your costs, you can easily and confidently offer discounts to your customers!
Focus on product quality and consistency
If you want to increase sales and profitability for the Jimmy John Gourmet Sandwiches franchise, one of the best strategies you can implement is to focus on product quality and consistency. Providing customers with high-quality, consistently great-tasting food is key to attracting repeat customers and generating positive word-of-mouth.
There are several tips and tricks you can use to ensure you consistently deliver a high quality product. First, consider using quality ingredients in all of your products. Fresh produce, meats and cheeses make all the difference in terms of flavor and texture of a product. Second, use standard measurements and procedures when assembling each sandwich to ensure consistency in product size and appearance. Finally, provide in-depth training to your staff on your sandwich standards, including proper sandwich set and presentation, to ensure your sandwiches are always at their best.
By focusing on product quality and consistency, you can increase customer satisfaction and encourage repeat customers. This can lead to increased sales and improved profits for your franchise. To illustrate the impact that quality product quality and consistency can have, let’s look at an example calculation. Let’s say your Jimmy Johns franchise sold 10 sandwiches a day before implementing a quality assurance program. With the program in place, you increase sales to 15 sandwiches a day. You sell each sandwich at an average price of .00. In this scenario, the increased sales would result in an additional 5 in revenue per day, or ,500 over the course of a year. That’s a significant increase in profitability!
Increasing your franchise’s sales and profitability is an achievable goal if you focus on providing high-quality, consistently great-tasting food. By investing in quality ingredients and standardizing assembly and presentation procedures, you can ensure that your sandwiches never fail to satisfy customers. And as you can see from the sample calculation, focusing on product quality and consistency can lead to a significant improvement in your franchise’s daily revenue and profits.
Provide prompt customer service and follow-up
Taking the time to provide prompt customer service is a simple yet effective way to increase sales for a Jimmy John Gourmet Sandwich franchise. From order guarantee, orders are quickly filled to responding to customer complaints, going the extra mile when it comes to customer service can go a long way towards customer loyalty.
When you process a customer’s query or order quickly and efficiently, both parties can benefit, especially in a Jimmy John franchise setting. A customer will feel valued and appreciated, which will lead to increased sales and customer loyalty. On the other hand, the franchise will benefit from increased profitability as customers return.
Additionally, following up with customers is essential when it comes to maintaining customer loyalty. This can be in the form of checking in with customers to provide updates on their order, to ensure they are happy with the product, or simply to reconnect with customers to reiterate that they are valued and appreciated.
In terms of impact on sales and profits, the goal of providing prompt customer service and follow-up should ideally be long-term. To illustrate expected results and simpler terms, let’s provide an example calculation – for every ,000 spent on customer service, the return could be more than ,000 in increased sales.
By taking the time to provide prompt customer service and follow-up, Jimmy John franchise owners can reap both immediate and long-term benefits for their franchise. Such tactics can become an increasingly valuable asset to a franchise, improving customer satisfaction and leading to increased sales and ultimately greater profitability.
Conclusion
By using the strategies mentioned in this article, Jimmy John’s Gourmet Sandwich franchise owners can dramatically increase their sales and profitability. From expanding to different media to launching innovative menu items, implementing these strategies can make your franchise an even more successful business.
Remember to follow customers, provide high quality services, and focus on customer engagement to increase sales. Using the latest technology can help you track customer preferences, results, and maximize your franchise success.
With a little extra effort, dedication, and planning, you can take your franchise sales and profitability to the next level.