Introduction
Running your own Arby’s Restaurant franchise is no small feat. Running an innovative, well-run business is hard work and requires strategic decisions to increase sales and profitability. According to the National Restaurant Association, restaurant sales in the United States peaked at approximately 9 billion in 2019, which represents a 4.3% increase from 2018. As a result, having an effective strategy to increase sales sales and profits from your Arby’s Restoration franchise is now more important than ever.
Whether you are a new or experienced franchisor, implementing specific strategies can help improve the overall performance of your restaurant franchise.
In this article, we’ll discuss several effective strategies you can start implementing today to increase sales and profitability for your Arby’s Restaurant franchise.
Improve the customer experience with more efficient and friendly staff
Satisfied customers are the starting point for increasing the sales and profitability of your Arby’s franchise. Improving the customer experience by providing more efficient and friendly service can have a huge impact on your sales and profitability. Here are some tips to help you achieve this goal.
Eliminate long wait times
Customers don’t like to wait in line, and long lines can be a major deterrent to customer satisfaction and sales. To reduce the waiting time, you can use the latest technologies and introduce online reservation and pre-order systems, as well as mobile ordering applications. This can help customers significantly reduce their waiting time and make their experience more satisfying.
Hire and train quality customer service staff
Providing quality customer service is paramount. As restaurant owners and operators, you need to ensure that your customer service staff are not only trained, but also friendly and helpful. Take the time to analyze customer feedback, identify common complaints and areas for improvement, and develop strategies to address them. Make sure you invest in good quality training and regularly review the performance of your staff.
Offer loyalty programs and incentives
Loyal customers are invaluable to business success. You can keep customers coming back and making repeat purchases with loyalty programs and incentives. Provide discounts on large orders, discount codes and exclusive offers. Collect feedback on customer preferences and create personalized offers that appeal to different customer types and preferences.
Calculation example
An example of how increasing customer experience can improve your Arby’s franchise sales and profitability can be seen in the following calculation. Say you have a 10% increase in customer satisfaction, which leads to a 10% increase in customer and business loyalty. That 10% increase can lead to a 15% increase in sales and a 30% increase in profitability.
Improve franchise business marketing campaigns
Marketing is a key part of the success of any business, especially an Arby’s Restaurant Franchise. There are strategies you can use to increase your sales and profitability when it comes to your marketing campaigns. Here’s how you can get started.
Define aims
Before you can measure the success of your marketing campaigns, you need to create measurable goals that you want to achieve. What is the goal of your campaign? Are you trying to increase the number of customers, increase the average order size or increase store visibility? Knowing what you are trying to accomplish will help you create an effective plan to achieve your goals.
Choose the right platform
Once you have your goals in place, it’s important to choose the right platform to promote your campaign. Using various digital platforms such as social media, email campaigns, and print media gives you the opportunity to reach a wider audience and get your message across more effectively. Your plan should include a detailed outline of how these marketing platforms are going to be used, as well as the budget associated with each.
Optimize for mobile
With the growing popularity of technology, it is important to remember that many people are accessing travel information. Optimize your website, email campaigns, and other content you distribute online for mobile devices. This is especially important when it comes to social media, since most people access their accounts while away from their computers.
Track your progress
Data is essential when it comes to tracking the success of any marketing campaign. You should monitor your campaigns regularly to keep track of performance and make any necessary adjustments. Make sure you have a clear understanding of how customers are reacting to your campaigns and make changes if needed. By tracking your campaigns, you’ll be able to see how each is performing and how it impacts your sales and profitability.
Example of increased profitability
Below is an example of how your current marketing campaigns can impact profits:
- If you are currently spending 00 per month on marketing campaigns, you may be able to increase your profits by 0 per month.
- This means that in a year you may be able to increase your profits by ,000 to ,000.
These strategies can help you increase the sales and profitability of the Arby’s Restaurant Franchise. By setting measurable goals, choosing the right platforms, optimizing your content for mobile, and tracking your progress, you can ensure your marketing efforts are successful and your profits grow.
Create strong relationships with suppliers to better manage resources
As an Arby franchise owner, having strong relationships with your vendors is essential to ensuring you have the right resources at your fingertips when you need them. Building relationships with the right suppliers who provide quality products and meet Arby’s standards can help you better manage your resources and increase your sales and profitability. Here are some tips and tricks to help you develop valuable relationships with key vendors:
- Identify your key suppliers : It’s important to develop relationships with key suppliers to ensure they can provide you with the quality products and services you need. Identify the best suppliers in your industry who can offer you the best value for money.
- Communicate regularly : Once you’ve identified your key suppliers, it’s important to have ongoing discussions with them to build a close relationship. Set up regular meetings so you can discuss the latest trends and industry updates.
- Develop trust and loyalty : Trust and loyalty are key factors in developing successful relationships with suppliers. Let your suppliers know that you value and respect their expertise and that you will strive to form long-term partnerships. Offer your suppliers incentives such as loyalty programs to increase their engagement.
- Negotiate favorable terms : Strong relationships with major suppliers can also help you negotiate favorable terms. Don’t forget to discuss payment terms and consider offering discounts or pre-payments where appropriate.
By developing strong supplier relationships to better manage resources, Arby’s franchise owners can increase sales and profitability. For example, by offering reduced rates or prepayment options, Arby’s franchise owners can reduce expenses and increase profits by 10%. Having a good relationship with key suppliers can also help ensure the quality of products and services, leading to higher customer satisfaction, which can lead to higher sales.
Reassess existing menus and include health conscious options
As an Arby franchise owner, it’s important to continually evaluate menus and strive to add healthier options to meet consumer demand. Limited-time health-conscious options can help boost sales if accompanied by the right marketing. Consider introducing dishes with trendy ingredients like vegan sausage and plant-based pork. Look for ways to create innovative options with proven customer appeal without increasing food costs for the franchise.
Health-conscious options such as salads, sandwiches with lean protein, or other dishes that keep calories to a minimum should make up a small percentage of the menu but could also provide your restaurant with a competitive edge. Introducing one or two of these items can have a positive impact on your franchise sales, not only in customer satisfaction, but also in direct profits.
For example, if you introduce a vegan sausage sandwich and it results in an additional sale of 200 sandwiches in a month, which could increase your franchise profit by 0 (based on an average price of per sandwich). That might not seem like a lot, but when multiplied over multiple deductibles and months, it can add up quickly.
Think of it as an investment. Introducing a health-conscious menu option or two can get you more customers and help build brand awareness. The influx of new customers who might try a plant-based sausage for the first time could bring in new regulars, who then tell their friends about their delicious and healthy meal at Arby’s.
Tips and advice to increase franchise sales and profitability:
- Brainstorm menu of items that can meet both health-conscious requirements and customer expectations.
- Check customer reviews to see which dishes have been successful in the past.
- Closely monitor sales to compare revenue earned from health-conscious dishes with revenue earned from other menu items.
- Reach out to food bloggers, influencers, and food critics to spread the word when you launch a new health-conscious post.
- Provide discounts on health-conscious items to attract more customers.
Introducing one or two health-conscious items can be an effective strategy to increase sales and profitability for the Arby’s Restaurant Franchise. With the right marketing, these items can be an important part of customer loyalty. Consider introducing one or two health-conscious menu items and monitor sales closely to determine if the strategy is successful.
Invest in local implications to benefit both the franchise business and the surrounding environment
As a franchise business owner, investing in local involvements to benefit the business and your local community is a great way to increase sales and profits. It is important to understand the impact of your business activity on the local economy and the environment to ensure a win-win sum for everyone involved in your franchise business. Here are some tips and tricks to create a positive effect for you and your local community.
Engage in local events
Participating in local events such as festivals, concerts, fundraisers and other gatherings is one way to make your business visible in the community and create a positive connection. Investing in good customer service and a quality customer experience are key factors that lead to increased sales and profitability. Additionally, local events are great opportunities to advertise and set up booths to promote your business. With these strategies, you will be able to create a good clientele and win more customers.
Create community-focused promotions and advertising campaigns
Creating promotional campaigns focused on the local community can be an effective way to draw attention to your business. Design promotional campaigns that will appeal to your local market and be sure to highlight the positive impact your activities have on the community. This can include partnering with local charities, discounting local schools and charities, or giving out freebies.
Support local businesses
You can also help boost the local economy by supporting other local businesses. Partner local stores and businesses to create mutual promotional activities. Working with local businesses and organizations can help you expand your reach and increase your customer base. Consider offering incentives to customers who shop with a local business. You can also create an affiliate program with other local companies, in which you both benefit from the arrangement.
Calculate the return on investment
To ensure local implications are beneficial to your Arby’s franchise, calculate ROI to assess the impact of strategy that will impact sales and profitability. Consider the costs of setting up events, promotional campaigns and partnerships. Then compare that to the increased sales and customer base your business will gain as a result. For example, if you spend 0 to promote a local event, your ROI should exceed that amount in order to make the event worthwhile.
Investing in local involvement to benefit both the franchise industry and the local community is a great way to boost sales, create positive impact and ultimately increase the profitability of your business. Prioritize strategies to create a positive experience for your customers, relate to ROI calculations, and develop mutually beneficial arrangements with other local businesses for optimal success.
Conclusion
These strategies and tactics should be used to help distinguish a restaurant franchise from the competition. With creative marketing and an innovative menu, a franchisor can increase sales and profitability for their Arby’s Restaurant franchise. The main objective should be to improve the customer experience, ensuring that it is as efficient and friendly as possible. Additionally, by investing in new digital technologies, franchisors can further engage their customers and provide additional benefits.
Finally, it is important to build strong relationships with suppliers and invest in the local community to enrich both the franchise industry and the environment.
By following the strategies outlined in this article, you can help increase sales and profitability for the Arby’s restaurant franchise.