Assessing a Steak n Shake Franchisee Business: Considerations and Methods


Steak ‘N Shake is a popular franchise known for its delicious burgers, fries, and milkshakes. According to the latest statistics, the Steak ‘n Shake franchise industry is growing rapidly with many entrepreneurs looking to invest in this business model. If you’re one of those entrepreneurs, it’s essential to know how to evaluate a Steak n Shake franchise business before investing your hard-earned cash. In this blog post, we’ll cover considerations and valuation methods you should be aware of before investing in a Steak n Shake franchise business.

Financial performance and profitability

The first consideration in evaluating a Steak n Shake franchise business is to analyze its financial performance and profitability. The profitability of a franchisee depends on its revenue, its profitable recourse expenses and its operating expenses. To assess the financial performance of a franchisee’s steak ‘n shake, you can view its financial statements, including income statements, balance sheets, and cash statements.

Brand recognition and market share

Another critical factor to consider when valuing a Steak ‘n Shake franchise business is its brand recognition and market share. The success of a franchisee greatly depends on customer awareness and loyalty towards the brand. As the franchisee owner, you can leverage brand popularity to grow your business and increase your market share.

Management skills and experience

The third consideration in evaluating a Steak ‘n Shake franchise business is its management abilities and experience. Investing in a franchise business is like investing in a team. Therefore, the success of the business depends on the leadership and management skills of the franchisee owner. To assess a franchise owner’s management abilities and experience, you can review their previous work experience, industry-related education, and certifications.

Franchise Agreement and Terms

The fourth factor to consider is the franchise agreement and terms. Before investing in a Steak ‘N Shake franchise business, you should review the terms of the franchise agreement, including initial franchisee fees, royalty fees, advertising costs, training and support. By reviewing the franchise agreement, you can get an idea of the costs associated with owning a franchise business and the franchisor’s expectations of their franchisee owners.

Assessment methods

  • Income approach
  • Market approach
  • Asset-based approach
  • Discounted cash flow approach
  • Multiple approach

Now that we’ve discussed the considerations, let’s dive into the different valuation methods used to value a Steak ‘n Shake franchise business.

Comparison of valuation methods

Valuing a steak n shake franchise business is an important step in determining its value. There are several valuation methods to measure the monetary value of the business.

Evaluation method Benefits The inconvenients
Income approach
  • Considering future cash flows helps determine the present value of the business.
  • Selecting the correct discount rate can help adjust for risk and inflation.

  • Difficulty predicting accurate future cash flows.
  • Challenges in determining an appropriate discount rate for future cash flows.

Market approach
  • Comparable businesses can be used to assess franchise value.
  • Considering actual sales and transactions can be very helpful.

  • Difficulty finding suitable comparable companies.
  • Does not take into account unique aspects of the Steak ‘n Shake franchise.

Asset-based approach
  • Tangible assets can be easily valued and valued.
  • The real world market value of the assets can be taken into account.

  • Intangible assets can be difficult to account for.
  • The value of the asset may not correspond to the actual value of the franchise.

Discounted cash flow approach
  • Combines the benefits of income and asset approaches.
  • Helps reduce the effects of future inflation and risk.

  • Difficulty predicting accurate future cash flows.
  • Difficulty in selecting an appropriate discount rate.

Multiple approach
  • Uses sales multiples of comparable businesses to estimate franchise value.
  • Uses real selling metrics that investors, buyers and sellers can relate to.

  • Finding comparable companies can be difficult.
  • The difficulty explains the unique aspects of the Steak ‘n Shake franchise.


Financial performance and profitability

When valuing a Steak ‘n Shake franchisee business, financial performance and profitability should be among the primary factors to consider. Profitability is the ultimate goal of any business, and evaluating a franchisee’s past and current financial performance is key to knowing their worth.

A Steak n Shake franchise business valuation should show the company’s performance over a period, such as sales, expenses, net income, and profit margins. These financial metrics provide insight into the financial viability of the business, which is crucial in determining its market value.


  • Review franchisee income statements, balance sheets and cash flow statements to see how much money is coming in and going out and to identify trends over time.
  • Compare the franchisee’s financial performance with other fast food franchisees in the same category to understand how it competes in the market.
  • Look at the franchisee’s profitability ratios, such as gross profit margin, net profit margin, return on investment, and return on assets to assess its financial health.

Profitability analysis is essential in evaluating a Steak ‘n Shake franchise because it determines the potential return on investment for a buyer. A profitable franchisee is more likely to have a higher value than an unprofitable business. Therefore, it is crucial to assess the profitability of the franchisee, no matter how small or significant the business.

Several factors affect the value of a Steak ‘n Shake franchise, such as location, competition, customer base, and operational efficiency. A well-established franchisee with loyal customers, a strategic location, and efficient operations is likely to command a higher value than a poorly performing business. Thus, it is essential to evaluate all of these factors before determining the value of a Steak n Shake franchise business.


  • Look at the franchisee’s market share and analyze their brand strength to establish their competitiveness in the market.
  • Examine the franchisee’s management team, including the experience and background of the owner and key employees, to assess the stability of the company’s management.
  • Develop a forecast of the franchisee’s future earnings potential and growth opportunities available in the market to understand the value of the business.

In conclusion, valuing a Steak n Shake franchise business requires a comprehensive assessment of its financial performance and profitability. Performing a thorough financial analysis and evaluating all the critical factors that affect business value will help determine its value and find the right price for a successful sale or purchase.

Brand recognition and market share

When it comes to valuing a Steak ‘n Shake franchise business, the first factor to consider is brand recognition and market share. Steak ‘n Shake is a well-known brand in the fast food industry, with over 500 locations in the United States. This means that the brand has a significant presence in the market and is recognized by many consumers. The more recognizable and established a brand is, the higher the value of the franchise.

However, it is important to note that market share does not necessarily equate to profitability. A high market share could mean high competition, which in turn could affect the profitability of the franchise. Therefore, it is essential to also evaluate the profitability analysis of the franchisee when valuing the business.


  • Research the market and competition in the area to see how the franchisee’s business is stacking up.
  • Consider the strength of brand reputation and how it contributes to franchisee success.
  • Consider any recent marketing campaigns or franchisor initiatives that could impact the franchise’s market position.

Real estate and location

The next factor that affects the value of a Steak ‘n Shake franchise business is real estate and location. The location of the franchise can have a huge impact on its performance as it determines overall exposure, accessibility and customer reach. A well-located franchise is more likely to attract customers and drive sales, ultimately increasing the value of the business.

The real estate component of the franchise is also something to consider. The value of the property and any tenancy agreement could affect the overall value of the business.


  • Review the rental agreement for the property and assess its value.
  • Assess the location, accessibility and visibility of the property to customers.
  • Determine if any upgrades or renovations are needed to the property and factor that into the overall business value.

Financial performance

The financial performance of the franchise is also a key factor when evaluating a Steak n Shake franchise business. The profit and loss statement, balance sheet and cash flow statements are essential documents to assess the financial stability and profitability of the franchisee. It is recommended that the franchisee’s financial records be reviewed for at least the past three years to accurately assess the franchisee’s financial performance.

Other financial factors that could impact franchise value are cost structure, revenue sources and operating expenses.


  • Review the franchisee’s financial statements to clearly understand the financial performance of the business.
  • Evaluate franchise revenue sources, operating expenses and gross profit margins.
  • Talk to the franchisee and try to understand any financial red flags or potential financial areas for improvement.

Overall market conditions

Finally, overall market conditions can impact the value of a Steak n Shake franchise business. Economic and regulatory conditions in the industry and geographic location of the franchise can affect franchise performance and ultimately its value. Economic downturns or government regulations that restrict franchise operations, such as health and safety mandates, could negatively impact franchise profitability, while favorable economic conditions could improve franchise value. .


  • Assess current economic and regulatory conditions that could affect the business.
  • Research the competition and assess how market conditions are impacting their businesses to see how it might affect franchisee operations.
  • Stay up to date with industry trends and new regulatory changes that may impact franchise operations.

Management skills and experience

When valuing a Steak ‘N Shake franchise business, one of the most important factors to consider is the management capabilities and experience of the owner or team running the business. A well-trained management team with extensive experience in the fast food industry can drive franchise success and increase its value.

Without effective management, even the most successful businesses can fail. In the case of a steak n shake franchisee’s business, management abilities and experience can affect various aspects of the franchise, such as profitability, customer satisfaction, and employee retention. Therefore, it is essential to assess the managerial abilities and experience of the owner before determining the value of the franchise.

Management tips to consider:

  • Review the management team’s experience in the quick service restaurant industry.
  • Check their track record of success in running similar businesses.
  • Assess the level of their organizational and leadership skills.
  • Assess their knowledge of business and financial operations.

By evaluating these factors, you can determine if the management team is capable of making the right decisions and defining strategies that can help the company achieve long-term growth.

Additionally, the education and qualifications of the management team can also impact the value of the franchise. A highly trained team can provide better customer service, maintain a clean and hygienic environment, and ensure regulatory compliance, all of which can improve franchise reputation and profitability.

Additional tips to consider:

  • Look for franchisees who have completed the training programs offered by Steak ‘N Shake Corporate.
  • Check to see if the franchisee’s owner or management team has relevant certifications, such as food safety, sanitation, and management.
  • Review franchisee employee training programs to ensure they align with Steak ‘n Shake standards.
  • Evaluate their marketing and advertising initiatives to determine their effectiveness in promoting the franchise.

Therefore, when evaluating a Steak ‘n Shake franchise, management abilities and experience are important factors to consider, as they can impact the success and overall value of the franchise.

Franchise Agreement and Terms

When it comes to valuing a Steak ‘n Shake franchise business, it’s critical to consider the franchise agreement and terms. The franchise agreement would outline what is expected from the franchise, the expenses and the rights of the franchisor. These agreements vary and the terms may also differ, depending on the location.

It is important to consider the fees, royalties and franchisee advertising costs that the franchisor charges. This can significantly affect the profitability and overall value of the franchise.

Factors to consider under the franchise agreement and terms:

  • Franchise fees
  • Royalty fee
  • Advertising costs
  • Restrictions on location, products and brand

It’s also important to consider any restrictions on the franchise’s location or menu. The franchisor may have specific requirements regarding products sold, menu offerings, and even branding. These restrictions can have a significant impact on the profitability and value of the franchise, so it is essential to consider them when valuing the business.

Assessment methods

Income approach

One of the common methods used to evaluate a Steak ‘n Shake franchise business is the revenue approach. Essentially, the income approach assesses the present value of future cash flows generated by the business. This method is based on the principle that the value of a business is primarily determined by the amount of revenue it can generate.Benefits:

  • The income approach takes into account potential future profits.
  • It is ideal for established businesses that have a reliable revenue track record.
  • The method is generally accepted and proven.

The inconvenients:

  • The revenue approach relies heavily on the accuracy of the financial information provided by the company.
  • It may undervalue companies that have significant one-time income or expenses.
  • The approach does not consider external market factors that may impact the value of the business.

For example, let’s say you assess the value of a Steak n Shake franchise business that generates an annual net profit of 0,000. If you apply a capitalization rate of 10%, the value of the company would be approximately ,000,000 (0,000 / 0.1). However, if you were to select a higher cap rate of 15%, the value of the business would decrease to 6,667 (0,000/0.15). In conclusion, using the income approach can be an effective way to determine the value of a Steak n Shake franchise business. However, it should be used in conjunction with other valuation methods to ensure that the value is accurate and reflected both internal and external business factors.

Market approach

One of the most common methods used to evaluate a Steak n Shake franchise business is the market approach. This method involves comparing the business to similar businesses that have recently been sold in the same industry.


  • Based on real data.
  • Easy to understand and explain to potential buyers or lenders.

The inconvenients:

  • Data used for comparison may not accurately reflect current market conditions.
  • The method can take into account the unique factors that can affect the value of the Steak n Shake franchisee’s specific business.

For example, if a similar Steak ‘N Shake franchise in the same region recently sold for 0,000, that could be used as a benchmark to value a similar business. The market approach can provide a good starting point for evaluating a Steak n Shake franchise business, but it should not be relied upon entirely.

Asset-based approach

One of the methods for valuing a Steak n Shake franchise business is the asset-based approach. This approach focuses on calculating the net worth of assets owned by the business, including tangible and intangible assets.Benefits:

  • It provides a clear understanding of what the business owns and how much it is worth.
  • The method is simple and easy to understand.
  • It focuses on the current value of assets, which can be helpful in planning future investments or decisions.

The inconvenients:

  • It does not take into account future earnings potential or market demand for the business.
  • The method does not take into account liabilities or debts owed by the company.
  • It may not be suitable for certain types of businesses, such as those that rely heavily on intellectual property or human capital rather than physical assets.

An example of the asset-based approach would be to calculate the net worth of the Steak ‘n Shake franchisee’s tangible assets, such as property, equipment, fixtures, and inventory. The value of intangible assets, such as the steak n shake brand and reputation, would also be included in the valuation. The total value of the assets would then be subtracted from any liability or debt owed by the business, resulting in the net worth of the business. This net amount would be used to determine the value of the Steak ‘n Shake franchisee’s business.

Discounted cash flow approach

When it comes to valuing a Steak n Shake franchise business, one of the most effective methods is the discounted cash flow approach. This method takes into account the company’s cash flows over a period of time and reduces them to their present value. By doing so, it provides a snapshot of the current value of the business.

Benefits of using the discounted cash flow approach:

  • Allows future projections
  • Provides in-depth analysis of company finances
  • Gives a more complete picture than just looking at current financial statements

Disadvantages of using the discounted cash flow approach:

  • Relies heavily on projected cash flows, which may be uncertain
  • Requires a lot of information and careful analysis to be accurate
  • Not as useful for short-term assessments

In order to perform a discounted cash flow analysis of a Steak n Shake franchise business, you will first need to forecast the cash flow of the business over a period of time. This will typically involve reviewing historical financial statements, current industry trends, and all other relevant economic factors. Once you have your cash flow projections, you will then need to determine the discount rate that should be applied to those cash flows in order to calculate their present value. This discount rate will generally be based on the company’s cost of capital, which will take into account the risk of the investment as well as the expected return.

For example, consider a Steak n Shake franchise business that has projected cash flow of 0,000 per year for the next five years. If we use a discount rate of 10%, the present value of these cash flows would be calculated as:

  • Year 1: ,909
  • Year 2: ,644
  • Year 3: ,131
  • Year 4: ,301
  • Year 5: ,102

By calculating the present value of future cash flows, we can arrive at an estimated value to the Steak ‘n Shake franchisee business.

However, it is important to note that the discounted cash flow approach is only one of many methods for valuing a Steak n Shake franchise business. Other factors, such as the location of the franchise, the quality of the management team, and the overall state of the economy can all come into play when determining the value of the business. As with any investment, it is important to do a thorough analysis and consult with experts in the field to arrive at an accurate valuation.

Multiple approach

One of the most common methods used to evaluate a Steak ‘n Shake franchise business is the Multiples approach. This method involves comparing the financial metrics of the franchisee with those of similar businesses that have recently sold. By analyzing these ratios, a multiple is derived which is then multiplied by the franchisee’s annual revenue or EBITDA (earnings before interest, taxes, depreciation and amortization) to arrive at a potential valuation.Benefits:

  • This approach is straightforward and relatively easy for business owners and buyers to understand.
  • It is a widely used method in the fast food franchise industry and therefore provides benchmarks for benchmarking and comparison making.
  • The multiple approach can be used for both profitable and unprofitable businesses.

The inconvenients:

  • The multiple approach lacks precision because it relies on assumptions and estimates of key financial measures
  • Because the data used to calculate the multiples may not be readily available or may not be entirely relevant, the valuation derived may not accurately represent the value of the franchisee.
  • It may not take into account intangible assets such as a loyal customer base or a unique brand strategy, which could affect the value of the company.

For example, consider the case of a Steak ‘n Shake franchisee that has annual sales of million and an EBITDA of 0,000. Suppose a similar franchise that recently sold out had a multiple of 3.5. Applying the same multiple to our franchisee, the potential valuation would be 5,000 (3.5 * 0,000). When using the multiple approach, it is important to consider factors such as location, competition, and overall market conditions that could affect valuation. Proper analysis and interpretation of multiple reports will help arrive at a more accurate assessment of the STEAK ‘n Shake Worth Franchisee.


Valuing a Steak ‘n Shake franchise business is a critical process that requires careful analysis and consideration of several factors. By evaluating financial performance, brand recognition, management capabilities, and franchise agreements, you can determine the value of a franchise business. Additionally, the use of various valuation methods, including the income approach, market approach, asset-based approach, discounted cash flow approach, and multiple approach, can provide a comprehensive assessment of a franchise business. With this knowledge, you can make an informed investment decision and potentially grow a successful business.

READ:  Capture Your Subway Franchise Success: Proven Sales and Profitability Strategies!