8 Coffee Truck KPI Metrics to Track and How to Calculate

A coffee truck is a great business to get started on if you want to start your own business. The coffee industry is not only lucrative, but it also has a solid base of loyal customers. In fact, some data suggests that Americans are willing to pay more for fresh coffee than they do for their everyday! But with such strong competition in the market, you need smart metrics and KPIs (Key Performance Indicators) in order to be successful. Here are some key steps you should follow if you are using a mobile cafe on wheels:

1. Revenue per employee per day

To calculate Revenue per employee Per day, you will need to divide the total revenue by the number of employees. You can then compare this number on different days and see how it changes over time. The average revenue per employee per day can give you an idea of how much money each member of your team brings to the business.

The top earning employee may be someone who works as a barista or manager, while weak performers may be those who are new to coffee or just don’t have good customer communication skills.

In order to know which type of person earns more than others, look at how many transactions they made during their shift and if they were accompanied by tips from customers (if so). If a Coffee Truck employee outsells everyone else in terms of sales, consider putting them on another shift so they work longer hours when crowds are high.

If you own a coffee truck, it’s important to know how much money each employee makes for the business. The average revenue per employee per day can give you an idea of how much money each member of your team brings to the business.

2. Average waiting time / customer

Average wait time per customer is a great measure of how well your employees serve customers. It is calculated by dividing the total time customers spent waiting in line by the number of customers served:

Average wait time / customer = Total wait time / № of customers served

This metric tells you how many minutes each person spends waiting, or how long it takes to serve each person.

It is a good way to measure customer service as it shows how many customers are served in a given period. And if you’re trying to improve your store, knowing how long customers wait helps you identify and resolve bottlenecks in the process.

3. Average coffee truck order value

One of the most important metrics to track is the Average Order Value. This is simply the total revenue divided by the number of orders. If you want to increase your revenue, this metric is extremely useful because it tells you how much money each customer spends on average.

Average coffee truck order values vary from truck to truck and city to city, but are typically between and per order depending on where your customers are located, what time they place their order and other factors like holidays or special promotions that might cause them to spend more than usual (like when Starbucks runs its annual Pumpkin Spice Latte).

You can calculate the average coffee truck order value by hand or use a spreadsheet program like Excel if you have one available at work; Both methods are equally accurate as long as you are consistent with your calculations over time so they are not biased due to outliers in a particular month/year (like having an unusually large sale).

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4. Coffee truck traffic count

This is the number of customers who visit your coffee truck. The traffic count is calculated by taking the total number of customers who visited your truck during a given period and dividing it by the number of days (or hours, weeks, etc.) during that period.

For example: if you had 100 customers on Saturday, 50 on Sunday and 150 during the week; Then your total customer count would be 350 over 5 days with an average daily customer count of 70 (350/5 = 70).

Traffic counts are a good way to measure your success and determine if you need to increase the number of days you’re open. You can also use it as a benchmark when comparing other coffee trucks in your area.

The number of traffics is effective because it is simple and easy to calculate. It also allows you to compare your numbers with other coffee trucks in your area.

5. Number of customers served per hour

This is a very important metric for coffee trucks because it tells you how many customers you serve on average. In this case, a single customer is defined as someone who pays for something in your truck. This means that if someone isn’t buying anything and walking around with their drink/food in hand, they are not considered a ‘customer’.

To calculate the number of customers served per hour, take the total number of sales made during that time period and divide it by the total time spent using your truck (hours).

The more customers you serve in an hour, the better. As a coffee truck owner, your goal should be to have as many customers as possible per hour. This will help boost your profits, as it means you sell more drinks and/or food per hour than usual.

6. Average cost per cut

There are two main ways to calculate the average cost per cut:

• Calculate it by dividing the total cost of coffee, cups and labor by the number of cups sold. For example: + + = / 5 = per cup.
• Calculate it by dividing your total revenue (the sum of all sales minus refunds) by your total number of cups sold. For example: 0 + 40 – 2 = 8 cups x / 10 = 80¢ per cup

7. Gross profit margin

Gross margin is the difference between revenue and cost of goods sold. Simply put, it’s how much money you earn after paying for food and supplies. It’s a key metric for coffee trucks because it tells you how much money is going through your business at any given time. To calculate gross profit margin, divide your total gross profit by total revenue:

Gross Margin = (Total Gross Profit / Total Revenue) * 100

8. Dollar break-even point

The breaking point is when your business has generated enough revenue to cover all of its costs. In other words, you can neither make a profit nor suffer a loss at this stage.

The formula for calculating the dollar break-even point is:

Breakpoint = Fixed costs / number of units sold

For example, if your fixed costs are per day and you sell 10 coffees per day, your break-even point would be / = per coffee sold (because you have already covered all your fixed costs) .

The break-even point is an important step because it helps you determine if the business is viable. If your business can’t cover all of its costs, you either need to cut expenses or increase sales. If you sell more coffee per day, you will break even sooner and start making a profit.

The metric you choose to track should align with the goal you want to achieve with your coffee truck.

The metric you choose to track should align with the goal you want to achieve with your coffee truck. For example, if you want to increase profits, tracking sales and profits can be a good way to go. The main purpose of a cafe is to make money, so metrics that help generate more revenue are great options.

If you want customers to visit your truck more often or buy more drinks per visit (thus increasing frequency), tracking customer counts and average ticket size would be useful KPIs for this purpose.

Another consideration when deciding which metrics are most important to your business is how easy it is for you or someone else involved in running the business (such as an employee) to collect information about those metrics on a regular basis. If it takes too much time or effort for employees who have other responsibilities besides to collect data points like these above every day during working hours in their off-hours job? So maybe these KPIs aren’t worth collecting because they might not provide value-added visualization anyway!

Conclusion

The metric you choose to track should align with the goal you want to achieve with your coffee truck. For example, if your goal is to help customers get through their day without being distracted by having another cup of coffee, tracking wait time may be more important than revenue per employee per day. Or if you want customers to spend more time in your truck because they like the vibe and don’t have other options nearby – then KPIs around the average cost per cut could be helpful!