Real estate developers: how to sell more easily?

Developing a property development business is a daily challenge. Indeed, competition in this market is fierce, so it is essential to do well by putting the odds on your side. To do this, several axes are to be studied: from the implementation of the offer to the marketing, you have what to act. How to do ? We take stock with you.

The first thing you can work on is getting to know the market as best you can. Indeed, by studying it in depth, you can save a few percentages on the investment you make. You know it better than us: saving 2, 3 or 4% on land translates into several thousand euros at the end .

For this, there are tools like the one offered by Promy to help you. In a few clicks, you can find land with high potential for a real estate development project, obtain all the information relating to the latter or even buy and sell directly on the catalog. In short, using such a tool often proves to be a real lever for developing your real estate business. Be that as it may, having reliable and advanced data to develop your project quickly becomes essential.

The other axis that you can optimize to sell more easily as a real estate developer is on the customer side. Indeed, buying new means benefiting from several advantages, and it would be a shame to omit them when you offer your goods to your client.

Contrary to what one might think, investing in new real estate also means making some savings. Generally speaking, buying a new property is cheaper than you might think ! The best of these advantages is the fact of benefiting from reduced notary fees. Thus, instead of being charged 7 to 8% of the value of the property, it will only be 2 to 3%! Concretely, for a new property of €200,000, a saving of €10,000 is made.

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To go further, you can also highlight that the property tax is exempt for two years, and that the customer will achieve significant energy savings over the long term. Indeed, new homes are often better insulated than others, in particular thanks to more recent construction standards. Thanks to this, energy bills are lower, and this is an argument that generally hits home when you see energy prices increasing year after year.

Finally, for the last point to put forward for your customers, it is of course the quality of life of a new home . First of all, when you move into a new house, there will be no work other than decorative to do. Everything is thought out so that the customer can settle in directly, especially when it comes to a turnkey offer (the kitchen and the bathroom are then already ready for use). In short, buying new real estate is also buying peace of mind.

Also, it is important to mention the comfort of daily life: with the most efficient insulation, it is felt quickly . First of all, the temperature comfort is very pleasant: there is not this unpleasant feeling of cold that one can experience in an old dwelling… Finally, the acoustic comfort is also part of the game, if the place of residence is noisy, this is a very important advantage!