In France as elsewhere, the e-commerce market is doing better than ever. With a total turnover of 20 billion euros in France, this sector has become particularly dynamic. Competition is fiercer than ever, and e-merchants are competing creatively to seduce consumers.
Whether it’s a new e-commerce site or a brand that has been around for a long time, increasing online sales is an essential step in growing the business. But it is still necessary to fully understand the challenges of the sector: you may encounter difficulties in increasing your client portfolio and increasing your income. Your previous methods may have worked at one point, but eventually even the best of strategies can become stale over time. Indeed, consumer habits are constantly changing: one more reason for you to constantly follow new trends. So how do you get started quickly? Discover the 5 tips to quickly start your online sale.
When businesses struggle to grow, they immediately think it’s because they don’t have enough customers. But it is nothing! Instead of focusing all of your efforts on customer acquisition, you should improve your customer retention strategy. Compared to new customers and customers who have made only one purchase on your website, returning customers:
It’s no secret that consumers love videos. By the way, more than half of marketing experts say video delivers the best ROI compared to other marketing techniques. Websites with videos cause users to spend 88% more time on pages.
User reviews and testimonials are a great way to demonstrate the credibility of your selling concept. But a message from an anonymous person is not really convincing. So add a photo and include the person’s full name and title.
Just because you have an e-commerce site doesn’t mean you can assume that your customers only buy from their computers. In fact, more than half of Internet users use their smartphones and tablets to buy online. So make sure that your website is optimized for mobile devices, or at least that you offer two versions of your site, one desktop and the other mobile. Of course, if your online shopping site is not mobile-friendly, you risk reducing potential sales and repelling mobile users.
E-merchants know that SEO is an essential step to compete with their competitors on the Internet. Despite the excellent design of your site and the quality of your products, you would not risk increasing your sales without attracting Internet users. This is why you must plan a natural referencing campaign, the sinews of which will rely on the quality of your editorial content.