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Introduction
The wig industry is growing rapidly. According to the most recent statistics of 2017, the market for wigs and hair pieces worldwide was expected to reach over .5 billion by 2020. This vast growth reflects growing interest and acceptance of wigs among a wide variety of individuals for aesthetic and medical purposes. With this booming industry, the opportunity to open a wig shop is more feasible and enticing than ever. However, it is important to be aware of all the costs involved in starting a wig shop in order to ensure success. Although costs can vary depending on the size of the business you want to start, there are key start-up expenses associated with opening a wig shop. In this blog post, we’ll provide an overview of these costs and provide tips for managing them.
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start-up costs
Opening a wig shop can be a surprisingly affordable endeavor, often costing anywhere from a few thousand up to around ,000 depending on the size and type of business. Here, we’ll cover some of the costs associated with launching a store and the estimated ranges you can expect to pay for them.
Cost | Estimated range (USD) |
---|---|
Rent of physical space or online space | 0 – ,000 / month |
Wig inventory or product | ,000 – ,000 |
Wage or salary for service staff | ,000 – ,000 / month |
Advertising and marketing costs | ,000 – ,000 |
Business licenses and permits | – 0 |
Computer hardware and software | 0 – ,000 |
Equipment and tools | ,000 – ,000 |
Assurance | ,000 – ,000/year |
Taxes and fees | 0 – ,000/year |
Total | ,050 – ,500 |
It’s important to keep in mind that these numbers are approximate and may vary depending on location, business size, type of business structure, and other factors. It’s essential to crunch the numbers closely and accurately to ensure that you don’t underestimate the cost of starting a wig shop.
Rent of physical space or online space
Physical space rental for a wig shop can vary greatly depending on the location and size of the business. Typically, however, businesses need a large walk-in space with enough room for customers to try on various wigs. In an expensive city like New York, the average rent for a store can be over ,500 per month or more. In a cheaper area, the price may be lower, maybe around ,500 per month. Additionally, there are costs associated with providing the space such as shelving, chairs, and a wig screen.
Having an online space for a wig shop has become increasingly popular in recent years. This allows the company to target a national or even international clientele. Establishing an online space requires an investment in website design and hosting services, which typically start around -0/month. It is also important to consider the cost of marketing your online store in order to reach a wider customer base.
A wig shop’s ability to truly stand out in physical and virtual spaces depends heavily on design and branding. Hiring a professional graphic designer to create a logo and website can be an investment worth making, with prices typically starting around 0.
It doesn’t matter if your business is online or in a physical location, it’s important to keep in mind that there are ongoing costs associated with renting and maintaining any space. However, if done right, the costs associated with setting up a wig shop could open up a world of possibilities.
Inventory or wig product costs
Establishing a Wig Shop: Inventory is key. Before you can launch your store, you need to decide what type of wig you will sell, what brands you will offer, and the general markup you intend to charge. The cost of your inventory will make up the biggest chunk of your start-up costs, so it’s important to calculate your expenses carefully.
Types of wig products
The type of wig product you choose for your store will be a big factor in determining how much you need to invest to launch your business. Synthetic wigs are usually the most cost-effective choice, priced at to each. Human hair wigs range from to 0 each, however, so if you choose to offer these high-end products, you’ll need to adjust your budget accordingly.
Wig Product Brands
The brands of wig products you choose to carry can also affect your inventory costs. Many boutique owners choose to purchase inventory from wholesale suppliers to keep costs low, and some even negotiate exclusive rights to certain products. However, if you decide to purchase products directly from a manufacturer, you may pay a little more to cover the cost of exclusivity.
Markup cost
In addition to the cost of the wig products themselves, you will need to consider your markup cost. The markup cost is the amount you will add to the manufacturing expense of each wig, and this amount can vary greatly depending on the markup percentage. While some store owners choose to set their markup between 40-50%, others opt for a higher markup in order to increase their profits.
Conclusion
The cost of establishing a wig shop will largely depend on the type of wigs you offer, the brands you choose, and the markup ratio you set. When calculating your inventory costs, be sure to consider these variables to ensure you’re not overspending on your wig products.
Salary or salary for service staff
When opening a wig shop, one of the major costs to consider is the salary or wages of the service staff. As with any service industry, hiring quality talent is paramount to success. The most recent statistical information regarding the salaries of service personnel can be found in the United States in the following Report from the United States Bureau of Labor Statistics as of May 2019 .
- The median hourly wage for hairstylists, hair stylists and cosmetologists was .82 per hour .
- The median hourly wage for barbers was .90 per hour .
- The median hourly wage for manicurists and pedicurists was .67 per hour .
Companies should also consider taxes, benefits, recruitment costs, and employee turnover when budgeting for personnel costs. Although the costs can be substantial, if managed carefully, they can be budgeted into a successful and profitable business plan.
Advertising and marketing costs
From small boutiques to national and international retailers, advertising and marketing costs are hugely important to the success of a business. This is especially true for a wig shop business, where brand awareness is absolutely crucial.
According to the latest statistical information, businesses can expect to spend an average of ,500 on advertising and marketing costs for opening a wig shop. This number can be divided into two categories – organic and paid advertising.
Organic Advertising: This includes the initiative of using existing channels (like social media) and content-driven marketing methods to reach potential customers. These efforts could include optimizing its website for SEO, managing giveaways, and networking with industry influencers.
Paid Advertising: This includes using paid tactics (like Facebook Ads and Google AdWords) to get more posts from potential clients. Some of these tactics may cost a little money, but the benefits shouldn’t be discounted – paid advertising can quickly open doors to a new customer base.
Overall, businesses should budget at least ,500 to cover their advertising and marketing costs when opening a wig shop. This figure is a great starting point, as one can adjust their budget as needed as they become more familiar with the industry.
Business licenses and permits
When starting a new business, one of the first things to consider and factor in start-up costs is the requirement for all available Business licenses and permits . Depending on the type of company chosen, these fees can range from a few dollars to several hundred dollars. There are also local, state, and federal government fees that need to be considered.
When opening a wig shop, the licenses and permits that may be required may include the following:
- State commercial license
- Local business license
- Business Zoning Permit
- Sales tax permit
- Employer Identification Number (EIN)
The cost of these licenses and permits will vary not only by location, but also by the size of the business. The Small Business Administration (SBA) publishes a cost estimate for small business start-up permits and permits by state, providing an estimate of 0 to ,500.
In addition to these license and permit fees, the business owner must consider legal and accounting fees, insurance checks, and any other fees associated with their specific business. It’s hard to predict how much it will cost to open a wig shop because every new business is unique, but factoring in federal costs as well as all state and local costs and fees associated with starting a business , can help the business owner get a good idea of overall startup costs.
Computer hardware and software
If you are looking to open a wig shop, an important factor you need to consider is the cost of the hardware and software you will need to run. The total cost of this technology can vary greatly, depending on the type and specifications of the devices and programs you choose.
Material costs
When it comes to computer hardware, there are a few main components you’ll need: a computer (desktop or laptop), a monitor, a printer, and maybe a scanner. The cost of these can vary greatly depending on year, make and model. A basic basic desktop or laptop could cost anywhere from 0 to 0. Monitors can also range from 0 to 0, and basic printers could cost from to 0. A scanner could cost a few hundred dollars, depending on its specifications.
Software costs
In addition to hardware, you will also need the right software to enable your business. Depending on your needs, you may find that you will only need basic office software, such as a word processor or spreadsheet program. These types of programs can be pre-installed on your computer or purchased through an online application store for up to 0 USD for the license or subscription.
You may also need more specific business software, such as business management software or inventory tracking software. These types of programs can cost anywhere from a few hundred to a few thousand dollars.
Total cost
Depending on the quality, brand, and specifications of the hardware and software you purchase, the total cost of equipment and software for setting up your wig shop business could range from 0 to ,000 at minimum.
Equipment and tools
When starting a wig shop, there will be a cost associated with setting up the shop with the necessary equipment and tools. The cost of these items will vary depending on the type of wigs you plan to carry and the size of your store. The good news is that most of the items needed to open a wig shop are relatively affordable, so you don’t need a big budget.
Reception Desks/Computers : Before you can open a wig shop, you need a front desk and a computer to handle customers and payments. The cost of purchasing these items is usually around 0, although the price can vary greatly depending on the desktop and computer you choose. For example, if you opt for a more complex computer system that can handle multiple orders, your cost may be higher.
Hair Tools : You will need the right tools to properly style and maintain the wigs you sell. This includes items like hair dye, hair dryers, flat irons, curling irons, curling wands, and other styling tools. On average, this set of hair tools will cost around 0.
Mannequins : A set of mannequins is a must-have for a wig shop. These mannequins will serve as models for customers to try on the wigs. Depending on the size and quality of mannequins you choose, you can pay anywhere from 0 to 00 for a set of mannequins.
Wigs : Of course, the most significant cost associated with opening a wig shop is the cost of the wigs you plan to offer. This cost can vary greatly depending on the type and quality of the wigs. On average, a set of 10 wigs will cost around 0, but again, this cost can vary quite a bit.
Other Supplies : You will also need to purchase various other supplies to open a wig shop. This includes items like wig stands, hairbrushes, wig caps, and mannequin heads. On average, these items will cost around 0 in total.
In total, the cost of opening a wig shop will range from 00 to 00. This cost can be even higher depending on the type and quality of items you choose.
Assurance
Opening a wig shop requires more than just a passion for beauty and style – it requires a strong commitment to providing quality products and service, while being confident that you are properly protected if a customer needs to make a legal claim against you. To this end, it is of the utmost importance that all wig shop owners consider the costs of proper insurance coverage.
Insurance is an essential part of running a business, and the cost of covering a wig shop will depend on business risk factors, such as the number of employees, types of merchandise sold, etc In general, small business insurance for a wig shop can range from ,000 to ,000 per year .
The most common type of wig shop owners insurance will need to include coverage for general liability, which can include protection against customer injury, property damage, and other claims against the business. Cyber liability insurance is also important, given the current digital environment in which many businesses operate. Depending on the company’s specific state regulations, additional insurance coverage might be required.
Other costs to consider may include:
- Product Liability Insurance , which covers the wig shop should any product defects or safety issues arise;
- Business interruption insurance , which provides protection against loss of income due to unforeseen events; And
- Employee insurance , which covers the company in the event that all employees are injured or become ill during employment.
Taxes and fees
Starting a wig shop requires a significant financial commitment. In addition to the cost of inventory, overhead costs, such as rent and salaries, must be considered. Another big consideration is the cost of taxes and filing fees. In the United States, state-level taxes, self-employment taxes, and sales taxes range from 0% to 9.5% depending on the state. There are also local taxes of up to 3% in some states, resulting in an average total of 10% to 13% in most places.
At the federal level, the most common taxes for a wig shop are employer and employee Social Security and Medicare contributions, also known as the Federal Insurance Contributions Act (FICA). Self-employed individuals must pay both the employer and employee portions of FICA, or 15.3% of their net income. In addition to FICA taxes, businesses must also pay their share of federal income taxes.
The cost of taxes and fees vary greatly depending on the size of your business and the state in which you operate, but they typically range from 20% to 40% of your total start-up costs. Given the complexity of tax laws, it is strongly recommended that entrepreneurs consult a tax expert when deciding to open a wig shop.
Conclusion
Opening a wig shop can be a lucrative and successful business venture, as long as you are aware of all the costs involved and can manage them properly. The costs of opening a wig shop can vary greatly depending on the size of the business, the location and the type of wigs and services you provide. However, some basic expenses you can expect include rent, inventory, staff salaries, advertising and marketing expenses, licenses and permits, computer hardware and software, equipment and tools, insurance and taxes and fees.
By researching and strategizing ahead of time, you can create a budget that works for both your needs and the needs of your clients. A great way to start is to estimate the cost of your startup and create a strategic plan to achieve your financial goals. This will ensure that you have the most success possible in launching your wig shop.