When you plan to take up blogging, you will probably find it to be one of the most daunting and frustrating tasks around. With so many strategies to deploy and information to assimilate, how can a “normal” person find the time or the means, not only to understand the art of blogging itself, but also to generate significant traffic?
We all know that blogging is not always a selfless or altruistic quest. Bloggers want their writings to be seen and shared: they want to gain notoriety and strengthen their authority in their respective fields. But it is not that simple ! Generating traffic to a blog does not happen overnight, just as it is difficult to monetize the traffic you receive on your blog.
The problem is that most bloggers don’t understand the fundamentals of e-marketing, as they try to earn some semblance of income for their blogs. When you fail to adhere to these fundamentals, it will be extremely difficult for you to even earn anything. To get around this problem, let’s see the 5 most common solutions for making money with a blog.
Dozens of French blog publishers produce content that floods social networks almost every day. And they make money by posting content that refers to other brands. The latter will therefore collaborate with their teams to create viral messages and videos. Major bloggers also publish this sponsored content on their social networks and on third-party sites. What makes this content viral is that it is similar to the content that bloggers feature, which makes their audience check it out. The result is therefore content exposed to millions of Internet users, whether loyal or newly acquired, which helps to boost brand traffic.
If your blog generates a significant amount of traffic, you can leverage your editorial expertise and audience to help small brands gain exposure to a larger, more relevant audience. Creating good sponsored content can therefore bring huge rewards for your blog. Not only will this method create an ongoing stream of income, but partnering with other players can also boost your creativity.
Most people who decide to create a site, via dedicated platforms like Wix, acquire certain skills as they go along with their activity. Web writing, site design, graphic design, marketing, community management are all activities that can generate thousands of euros for a simple blogger.
As a freelance blogger, however, you need to show your potential clients that you can create high-value content. The best way to do this is to engage your visitors with your own content. When you start a blog, you have access to statistics on the performance of your post and control the topics you cover.
Affiliate marketing is definitely one of the best ways to monetize a blog when not selling a product or service. And the good news is that it’s a simple process: you partner with an e-commerce site or companies offering affiliate programs to promote their products. As an affiliate, you will then receive personalized links to their product pages to track the customers you attract to their sites. You will earn a percentage when one of your visitors clicks on the link and purchases the product on the targeted page. Like Amazon with its Partner Program, many e-commerce sites give you up to 10% commission by advertising on your blog. So why do affiliate marketing? This process does not require significant time or resources. You don’t have to create, market, or sell a product, while inserting affiliate links into your blog posts won’t cost you anything. All you have to do is wait for your visitors to click on the links and buy products.
It is also an effective alternative to earn money with your blog. But to be successful in this field, you need to build your own email marketing list. Do not hesitate to use e-mail marketing platforms to establish a list of relevant recipients for your blog. Whether you choose to promote your blog posts or boost your affiliate programs, building a strong connection with your readers will actually earn you a sizable amount of money through email marketing.