Scaling Heights: How Our Dry Climbing Gym Pitch

Issue

Have you ever tried to find a rock climbing gym in your town, only to realize that the ones available are expensive, far from home, or don’t meet your skill level? Meet John, an avid rock climber who encountered this problem when he moved to a new town. John had been climbing for years and was looking for a gym that could challenge him, but after visiting several gyms he realized that there was not an affordable and accessible option that met his needs.

It’s a common story for many rock climbers who face the same challenge as John. The problem is that there is a lack of affordable, accessible, and inclusive climbing gyms that cater to climbers of all skill levels. This leaves a significant gap in the market that requires a gym that can meet the changing needs of customers.

The relevance of this issue is growing as more people discover rock climbing as a fun and exciting sport. According to Climbing Business Journal, the number of indoor rock climbing facilities in the United States has increased by 40% over the past five years. However, the industry is still struggling to meet the demand for affordable and accessible gyms that cater to climbers of all skill levels. This presents an opportunity for investors to support a solution to a growing problem.

The current solution because this problem is limited. Most rock climbing gyms charge high fees for memberships and equipment rentals, making it difficult for people on a budget. Additionally, many gyms are located in densely populated areas, making them inaccessible to people who live far away. Some gyms also have a limited range of climbing options, leaving skilled climbers with few difficult routes to climb.

The reason why this problem exists is that the climbing industry is still in its early stages of growth. There is a lack of standardized policies and regulations, leading to an uneven distribution of gymnasiums in different regions. Additionally, the investment required to start a new climbing gym can be costly, deterring potential gym owners from entering the market. This presents an opportunity for a new gymnasium that addresses these challenges and provides a solution to growing demand.

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Solution / value proposition

Our Rock Climbing Gym addresses the problem of limited access to a safe and exciting climbing environment for enthusiasts of all levels. Our solution offers a world-class facility for indoor climbing, bouldering and training, with various paths, textures and skill levels that mimic the feel of outdoor climbing.

Our innovative approach lies in our ability to offer a unique experience that appeals to beginners and experienced climbers alike. We provide personalized training and advice to ensure that each client gets the most out of their visit, problem solved.

Our value proposition is that we will exceed our customers’ expectations, providing an environment that is an extension of their passion for climbing. By offering a state-of-the-art facility in safety, we ensure that every guest can challenge themselves in a fun and safe environment. Our solution is so good that customers will come back for the experience of a lifetime.

Our customers will feel a sense of booze and satisfaction after using our solution. Rock climbing is a mentally and physically demanding activity, so our facility provides a space where our customers can relax and unwind after a long day at work. They’ll emerge from the gym feeling refreshed and ready to take on their daily challenges, making our solution amazing.

Our journey to find the solution involved extensive research into the benefits of escalation, as well as identifying common challenges customers face in today’s market. We consulted with climbers, amateurs and experienced physiotherapists, finding ways to bridge the gap between what the current market offers and what modern customers need. Our team has also undergone training to better understand the climbing experience and customer needs.

To further demonstrate our solution, we developed the story of a first climber who visited our gym and was left confident and elated after overcoming personal obstacles. This story showcases the impact our solution can have on customers in the short and long term, insinuating a genuine connection to our brand.

• Personalized training and advice for all levels of climbers
• A modern facility that caters to beginners and experienced climbers alike
• A fun and safe environment to challenge yourself mentally and physically
• A unique experience for customers that exceeds their expectations
• Exaltation and satisfaction for customers after using our solution

Market validation

The climbing industry is witnessing significant growth, the global market size is expected to reach .6 billion by 2026 (Marketwatch). Additionally, there is a growing trend towards health and wellness, with rock climbing becoming an increasingly popular sport for both adults and children.

Our gymnasium will cater to individuals of all ages and skill levels, with an emphasis on providing a welcoming and inclusive environment. Our research has shown that many climbers are looking for a gym that offers a unique experience, including top-notch facilities and personalized training, to improve their climbing abilities.

Revenue per customer in the climbing gym industry varies based on the location and amenities of the gym. However, in the United States, the average revenue per customer is around per month (Ibisworld).

Starting a rock climbing gym is a good idea as it not only aligns with the trend towards health and wellness, but also offers a unique and exciting activity that can be enjoyed by individuals of all ages and from all walks of life. Additionally, there is a lack of high quality climbing gyms in the region we plan to operate in, providing a gap in the market.

The climbing gym industry is growing steadily, with the number of indoor climbing gyms in the United States expected to grow from 450 in 2005 to 626 in 2021 (Packaging Business Journal).

Our research has shown that customers are willing to pay between -0 per month for a monthly membership at a high-quality climbing gym that offers top-notch facilities, personalized training, and a welcoming, inclusive community.

business model

Our business model is centered around creating a welcoming and inclusive climbing gym that caters to climbers of all skill levels.

• Revenue Generation: We will generate revenue through monthly membership fees, day passes, retail sales of climbing equipment and accessories, and private lessons.
• Total revenue: We project our total revenue for the first year at 0,000, with a growth rate of 20% per year for the next three years.
• Products: The products that will generate income for our gymnasium are:
• Monthly Membership Fees: Memberships will be leveled, with higher tiers offering benefits such as retail product discounts and access to additional gym equipment. We’ll be offering individual, student, and family subscriptions, with prices ranging from to 0 per month.
• Day Pass: Climbers can purchase a day pass for , which will grant them unlimited access to the gym for the day.
• Retail sales: We will sell climbing equipment and accessories such as shoes, harnesses, chalk bags and ropes. These retail products will generate a significant portion of our revenue.
• Private lessons: we will offer private lessons for those who wish to improve their skills or receive individual attention. These lessons will be offered at an hourly rate of per session.

Our business strategy is to create a community-focused gym that offers a variety of services to meet the needs of every climber. By offering a range of pricing options and services, we aim to cultivate a loyal customer base and generate recurring revenue. Our focus on inclusivity and accessibility will set us apart from other gyms, and we plan to use this unique selling point to attract new customers and grow our business.

Competition

Our main competitors in the rock climbing gyms market include:

• Vertical Limit Climbing Gym: This gym has been running for 10 years, offering a range of climbing challenges for all levels of experience. However, they do not focus on community building and personalized training programs.
• Prive Performance Climbing: This gym has excellent facilities and offers a wide range of climbing programs for advanced climbers. However, they often overlook beginner and intermediate climbers and have a reputation for being elitist.
• Rock Solid Climbing Gym: This gym offers great training programs and community building events. However, they are located in a part of town that is inconvenient for many potential customers.

While these competitors offer unique strengths, we believe we can offer something that sets us apart. Unlike Vertical Limit and peak performance, our gym will prioritize both custom training programs and community building events for all levels of climbers. Our gym will also be conveniently located, like Rock Solid Climbing Gym, but we will offer a wider range of climbing challenges to suit all skill levels.

Our Unique Selling Points (USPS) include:

• Custom Training Programs: Unlike our competitors, we will provide custom training programs that help climbers progress at their own pace.
• Community Events: We host monthly events that foster a sense of community among climbers, including social gatherings, workshops and competitions.
• Various Climbing Challenges: Our gym will feature a variety of climbing challenges including bouldering, rope climbing and rock climbing for climbers of all skill levels.
• Convenient Location: We will be centrally located allowing anyone easy access to our facilities.

We realize that some customers may be attracted to cheaper options, but we believe our USPs and focus on quality will set us apart. Plus, we believe our personalized training programs and community events will help us build a loyal customer base that stays with us, even as cheaper options become available.

Founding team

Our founding team is made up of three experienced and passionate climbers, who are dedicated to creating the best climbing experience for our customers. Each member brings a unique set of skills and expertise to the table.

[Name][Name] has a bachelor’s degree in business and over 10 years of experience in the outdoor industry. [He/she] has already managed a successful climbing gym and has an intimate knowledge of the ins and outs of the industry. [He/she] is also an avid rock climber and has personally completed several difficult climbs.

[Name][Name] has a Masters in Sports Management and has been managing outdoor recreation facilities for 5 years. [He/she] has extensive experience managing facilities and ensuring the highest standards of customer service are met. [He/she] is also an accomplished rock climber and regularly participates in local rock climbing competitions.

[Name][Name] has a bachelor’s degree in marketing and has worked for several successful startups in the past. [He/she] has extensive experience in branding, social media and online marketing. [He/she] is also an avid rock climber and has a large following on social media.

Together we have a shared passion for rock climbing and believe it is a sport that should be accessible to everyone. We are driven to build a community of like-minded people who are passionate about pushing their limits and the beauty of nature.

We have a proven track record of successfully managing similar facilities and creating a positive impact in the industry. We are confident that we have the skills and expertise to make this business a huge success.

Although we have a wide range of skills, we recognize that there are areas that require additional expertise. To address this, we have already begun to assemble an advisory board of finance and construction experts to provide guidance and support in areas that require additional expertise.

Traction

Our climbing gym has seen steady growth and progress since we opened our doors in January 2020. We have tracked some important metrics that have contributed to our success and indicate the direction in which we are headed.

• The number of memberships has increased by 25% since the opening
• Our monthly recurring revenue has grown consistently, witnessing a 20% increase over the last 6 months
• We have a net promoter score of 8.5 which gives us an indication that our customers are very satisfied with our services
• We have seen a steady increase in foot traffic, with an average conversion rate of 50% of visitors becoming members
• We are seeing a growth in community engagement, with several events and competitions held at the gym each month

Our progress and our figures indicate that we have established a strong foothold in the market and progress towards the reference destination for climbing enthusiasts in the region.

Furthermore, our initial assumptions have proven true, with membership numbers exceeding our initial projections in the first year of operation. Our attention to and careful implementation of the customer feedback loop has proven invaluable, with our net promoter score indicating that our customers love our product.

The market sees massive potential for growth, with the popularity of extreme sports and outdoor activities increasing, and the lack of adequate facilities in the region. We are confident in our ability to capitalize on this and are currently exploring avenues to grow and grow our business. Our focus on providing exceptional service and community involvement will continue to play a central role in our success.

Fund raising

For our climbing gym, we are seeking million in seed funding to complete our product development and release a beta version. This investment opportunity aims to help us achieve our vision of creating a world-class facility for rock climbers of all skill levels.

Funding will primarily be spent:

• Development : We need to invest in equipment, materials and labor to complete the construction of our facility and ensure that we have a safe and welcoming space that meets the needs of our customers.
• Marketing : To reach potential customers, we plan to spend a significant portion of funds to promote our gym through various channels such as social media, Google Adwords and print materials.
• New Employees : We will invest in our team by hiring experienced staff members who will help us create a safe and welcoming environment for our customers and ensure we provide top-notch services.

With this funding, our goal is to achieve the following milestones:

• Complete the construction of the physical space of our climbing gymnasium within six months of receiving the investment.
• Recruit and hire experienced staff members within three months to ensure smooth operations.
• Launch the beta version of our climbing gym within nine months of receiving the investment.
• Secure 500 memberships in our gym’s first year of launch to ensure we have a consistent revenue stream.

We are confident that with this funding, we can realize our vision of creating a world-class climbing gym with a welcoming community of climbers of all abilities. Thank you for considering our investment opportunity.